The document discusses the results of a survey the author conducted to understand their target audience's expectations for a media product. The survey identified that the audience wanted a fast-paced opening sequence with clips of main characters, and a catchy theme song. Feedback on the author's final piece from a focus group of their target age range was positive about the editing and pacing, though one person felt the opening was too short and childish. Overall feedback indicated the final piece met audience expectations for conventions.

1. What Have You Learned From
Your Audience Feed-back?
Click to editJoe Davis
Master subtitle style

2. Research and Planning…
• When conducting research and planning I set up a
questionnaire on survey monkey.
• Then I advertised the Survey on my Facebook page as
my target audience was people around my age who
would watch television shows about high school kids.
• From my survey results I was able to pick out effective
ways of appealing to my target audience and making
my media product conventional with what my
audience expect.
• Doing this enabled me to make my product suited to
what my target audience would expect.
•

3. • From my research and planning survey I
managed to identify the following:
These questions enabled me to get a basic idea about what my
audience expect from my media product. This helped me create a
product that matched these expectations.

4. Questions 7 to 10 were more specific than previous questions. These enabled me to get a
more in depth understanding of what my target audience would expect to be included in
my media product.

5. Findings from Surveys…
• From all of my questionnaire results I knew
that my audience would want my opening
sequence to be fast paced with clips of each of
the characters. They also expected my media
product to contain a catchy theme tune that
will be easily associated with the show.

6. Final Piece
• I did a focus group with 4 people aged 14-16
as I had identified that age as my target
audience.
• I showed them my final piece and these were
their responses. Charlotte-14 Alex – 14
I felt that the I liked the use of all
•I liked the opening I enjoyed the opening opening sequence the different
Beth – 16 Ben – 15
sequence, I particularly sequence and felt that it was rather childish camera angles and
liked the editing on the appealed to both and should be editing techniques,
text for Izzie as it was genders through the aimed at a lower they stopped it
very girly. However I use of male and female age group. from becoming
would recommend to characters, I also felt However I felt that repetitive and
make the sequence a that the up beat music the editing was boring. I also liked
bit longer as it was went well with the pace really good and the tempo of the
quite short. of the opening went well with the sequence and felt
sequence. music as it was it was very
fast paced. effective.

7. I also received feed back from my Youtube video that I uploaded. The feed back I
received was positive with 11 likes on the video and 2 comments.

8. • As with My research and planning I conducted
a survey to get feed-back from my target
audience about my final piece.
These questions were more basic in order for me to get a basic idea of the
type of audience that took my survey and watched my product.

9. • These questions were more specific and asked
for specific audience feed-back so I can gain a
better understanding of what I did well with
my product.

10. • Based on the feed-back that I received I feel
that my final piece appealed to the needs of
my target audience and used many of the
conventions that they expected to see within
my piece of media.
• However there were weaknesses to my
products as my ancillary tasks could have used
more content and images to make them more
eye catching and my opening sequence could
have been longer.