We're Here to Create Something Great: 5 Questions That Will Help
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We're Here to Create Something Great: 5 Questions That Will Help
- 1. Weʼre here to create something great Product design as a theory of change Joe Edelman — Citizen Logistics, Inc. — #pdf10
- 2. QUESTIONS
- 3. What do we want? Whatʼs missing?
- 4. ACTION AND COMMUNITY AT SCALE
- 5. Three Ways to Drive Action
- 6. EMAIL CONVERSIONfunnel) (pic of FUNNELS
- 8. Social Media
- 9. Emails → Virtual Actions Conversion Funnel ? Social Media Walkie-talkie Field Organizing
- 10. EMAIL CONVERSIONfunnel) (pic of FUNNELS Pro Good metrics • Tight control of messaging
- 11. Field Organizing Pro • real relationships • real-world action • increasing engagement • more likely to bring in big money
- 12. Field Organizing Pro • sometimes good metrics • can be viral
- 13. Emails → Virtual Actions Conversion Funnel ? Social Media Walkie-talkie Field Organizing
- 16. Emails → Virtual Actions Conversion Funnel ? Social Media Walkie-talkie Field Organizing
- 17. Emails → Virtual Actions Conversion Funnel GROUNDCREW Social Media Walkie-talkie Field Organizing
- 18. ACTION AND COMMUNITY AT SCALE
- 19. What do we want? Whatʼs missing?
- 21. ⊘ Spreadsheets
- 22. ⊘CRM Listings
- 23. ⊘ Tracking across Facebook Twitter Email SMS
- 24. ⊘ Manually Tracking where people are
- 25. ⊘ Manually Tracking schedules
- 26. people location availability action
- 27. people
- 29. location
- 31. availability
- 33. action
- 35. ++++
- 39. What could be fun?
- 45. Track utopian metrics
- 46. how many people... • show up • meet others • become friends • enjoy themselves • become leaders
- 47. What could be fun?
- 48. What do we want? Whatʼs unnecessary? What could be fun?
- 50. (pic of funnel) EMAIL CONVERSION FUNNELS
- 51. FIELD ORGANIZING
- 56. How can people build on this?
- 59. Technology CEML Server Realtime iPhone Realtime Web Ecosystem Building Abstract Data Powerful, Event Open Source SMS / Model CMS / Social Documented Coordination Clients with Messaging Plugins Strategy for API Language Plugins Plugins API Buy-In Trade Secrets Scalability HYDRA PICARD Actor- Redis for Ruby & custom cross-platform Real HTML5 based speed JavaScript streaming realtime WebSockets Servers database on coordination (like (like for most or polling (like Twitter!) (like AppJet!) Redis engine Erlang!) GitHub!) devs
- 60. How can people build on this?
- 61. QUESTIONS
- 62. What do we want? Whatʼs unnecessary? What could be fun? Who deserves some power? How can people build on this?
- 63. Emails → Virtual Actions Conversion Funnel GROUNDCREW Social Media Walkie-talkie Field Organizing
- 64. Weʼre here to create something great Product design as a theory of change Joe Edelman — Citizen Logistics, Inc. — #pdf10
Editor's Notes
- How many are developers? Political organizers? I will unite you. Because we’re all working to create some kind of social effect, and that’s what this is about.
- internet has given us big scales virtual actions? no. massive community. people in the streets. real-world action at scale.
- Advantages to this to sign up to recruit to bring people into the fold Good metrics - who opens it, who reads it, etc Tight control of messaging Con Increasing disengagement • less likely to bring in big money • requires copy, design, quantitative skills
- walkie talkies and spreadsheets lousy data • requires social, community building, coordinative skills Pro • real relationships • real-world action • requires social, community building, coordinative skills
- Pro • sometimes good metrics • can be viral Con • weak relationships • requires social media skills
- go thru all three
- what are the most complicated, pain in the ass parts of field organizing? of crm?
- * what we came up with * to basics * got rid of all that stuff
- even simpler action & people
- a few techniques we use for that our field is about engaging people & making good use of them it’s a challenge... it could be fun but the day to is in the dark -> causing positive experiences
- pipeline...