Club of Amsterdam - Future of Services - Iskander Smit

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Club of Amsterdam - Future of Services - Iskander Smit

  1. 1. the  future  of  online  services Iskander  Smit,  info.nl   Club  of  Amsterdam,  February  17,  2011h"p://vimeo.com/12187317
  2. 2. designing  to  force  choice  in  a  world  of  augmented  service  experiences
  3. 3. the  context  of  our  life  is  an  online  ecosystem
  4. 4. Stephen  ElopThe  ba"le  of  devices  has  now  become  a  war  of  ecosystems.
  5. 5. the  future  is  for  impulsed-­‐shaped  services
  6. 6. Kevin  KellyThe  increase  of  diversity.  Services  adapt  to  the  context  of  that  one  person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  7. 7. h"p://gravity.com
  8. 8. Jesse  SchellWe  need  to  learn  our  children  to  be  curious.  Not  to  know  the  world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
  9. 9. sharing  as  default war  of  a"enPon augmented  knowledgeera  of  curiosity instant  customizaPon viral  is  a  posiPve  thing social  living all  devices  are  sensors
  10. 10. Tim  O’ReillyDevices  will  all  have  sensors.  In  the  end  it  is  about  the  services  you  create  using  these  sensors.
  11. 11. growing  into  web  of  impulsespagerank network  effect conversaPons big  data
  12. 12.  all  about  big  data
  13. 13. Kevin  SlavinWe  live  in  a  world  that  is  more  and  more  shaped  by  the  algorithms.We  get  disconnected  with  this  new  algo  world.http://livestre.am/Bvlh
  14. 14. so...We  are  living  are  life  in  online  ecosystemsWhere  big  data  and  algorithms  creaPng  conPnuous  profiles  The  profiles  will  be  used  to  shape  the  services  to  match  our  future  needs  
  15. 15. Paradox  of  an  augmented  enhanced  life
  16. 16. the  dark  side  of  usability 24
  17. 17. Hannah  DonovanMake  magic  by  mixing  the  right  amount  of  expected  and  unexpected  experiences.h"p://www.slideshare.net/hannahdonovan/interface-­‐magic
  18. 18. recognized   intermediate client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV banner log  on   account  data  digireader   mobile   tablet   ... ERP/CRM  data   profile   context   service   data  
  19. 19. play recognized   your client behavior  data     user PC   portal   e-­‐mail   experience  connect social  graph social   webTV banner log  on   account  data  digireader   mobile   tablet   ... ERP/CRM  data   profile   context   service   data  
  20. 20. Tom  ArmitageBending  the  rules  is  essenPal  for  play.People  and  rules  together  make  the  system.h"p://vimeo.com/19242995
  21. 21. so:  we  will  design  for  choices on  spotspot  on advice choices profile shareable behavior knowledgevaluable instant
  22. 22.  check  in/check  out  systems
  23. 23. play  money € ...
  24. 24. in  the  age  of  curiosity
  25. 25. in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  you
  26. 26. in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  youand  will  we  use  play  to  design  behavior  to  let  the  system  flow  
  27. 27. thanks!h"p://about.me/iskandrinfo.nl making  online  ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw

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