Assignment #3 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

1. Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School

2. #1?
#2?
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School

3. #1: WordPress
#2?
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School

4. #1: WordPress
#2: Strategy
Assignment #3
Media Strategy in Digital Communication
Copenhagen Business School

5. #1: WordPress
#2: Strategy
Assignment #3: Situation
Media Strategy in Digital Communication
Copenhagen Business School

6. 1 What is the situation
facing the organization?

7. 1 What is the situation
facing the organization?
A question needing to be addressed. Can be
approached either in a positive (opportunity) or
negative (obstacle) vein.

8. 2 What is the background of
the situation?

9. 2 What is the background of
the situation?
The foundations that lead you to the situation —
causes, disputes, related facts, etc.

10. 3 What is the importance of
the situation?

11. 3 What is the importance of
the situation?
Concerning the organization’s mission,
responsiveness, duration, predictions, a ected
subjects, overall impact, etc.

12. ! Make sure you analyse
issues, risk and/or crisis
management strategies
related to your situation.

13. Finished?
Publish on the blogs.

14. Finished?
Comment on the blogs.

15. Finished?
That’s it.
You’ve just tricked the ninja for one more week.