Assignment #3: Situation

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Assignment #3 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Assignment #3: Situation

  1. 1. Assignment #3Media Strategy in Digital CommunicationCopenhagen Business School
  2. 2. #1? #2?Assignment #3Media Strategy in Digital CommunicationCopenhagen Business School
  3. 3. #1: WordPress #2?Assignment #3Media Strategy in Digital CommunicationCopenhagen Business School
  4. 4. #1: WordPress #2: StrategyAssignment #3Media Strategy in Digital CommunicationCopenhagen Business School
  5. 5. #1: WordPress #2: StrategyAssignment #3: SituationMedia Strategy in Digital CommunicationCopenhagen Business School
  6. 6. 1 What is the situation facing the organization?
  7. 7. 1 What is the situation facing the organization? A question needing to be addressed. Can be approached either in a positive (opportunity) or negative (obstacle) vein.
  8. 8. 2 What is the background of the situation?
  9. 9. 2 What is the background of the situation? The foundations that lead you to the situation — causes, disputes, related facts, etc.
  10. 10. 3 What is the importance of the situation?
  11. 11. 3 What is the importance of the situation? Concerning the organization’s mission, responsiveness, duration, predictions, a ected subjects, overall impact, etc.
  12. 12. Finished? Publish on the blogs.
  13. 13. Finished? Comment on the blogs.
  14. 14. Finished? That’s it. You’ve just tricked the ninja for one more week.

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