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Assignment #4: Organization

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Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Assignment #4: Organization

  1. 1. Assignment #4Media Strategy in Digital CommunicationCopenhagen Business School
  2. 2. Assignment #4: OrganizationMedia Strategy in Digital CommunicationCopenhagen Business School
  3. 3. Today we’ll be making aPublic Relations audit.
  4. 4. Today we’ll be making aPublic Relations audit.1InternalEnvironment
  5. 5. Today we’ll be making aPublic Relations audit.1Internal 2 ExternalEnvironment Environment
  6. 6. Today we’ll be making aPublic Relations audit.1Internal 2 External 3 PublicEnvironment Environment Environment
  7. 7. 1 Internal environment Some guidelines for your analysis Performance Niche Structure Internal Impediments Ethical Base
  8. 8. 2 External environment Some guidelines for your analysis Supporters Competitors Opponents External Impediments
  9. 9. 3 Public environment Some guidelines for your analysis Visibility Reputation
  10. 10. !
  11. 11. Finished? Publish on the blogs.
  12. 12. Finished? Comment on the blogs.
  13. 13. Finished? That’s it. You’ve just tricked the ninja for one more week.

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