Assignment #9: Tactics

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Assignment #9 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

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Assignment #9: Tactics

  1. 1. Assignment #9Media Strategy in Digital CommunicationCopenhagen Business School
  2. 2. Assignment #9: TacticsMedia Strategy in Digital CommunicationCopenhagen Business School
  3. 3. You’ll have to setupstrategic communicationtactics for your company.Smith’s Step 7
  4. 4. Strategic communication dimensions InterpersonalcommunicationPersonalinvolvement,informationexchange,special events
  5. 5. Strategic communication dimensions Interpersonal Organizationalcommunication mediaPersonal Generalinvolvement, publications,information direct mail,exchange, electronicspecial events media, social media
  6. 6. Strategic communication dimensions Interpersonal Organizational News mediacommunication mediaPersonal General Direct newsinvolvement, publications, material, indirectinformation direct mail, news material,exchange, electronic opinion material,special events media, social interactive news media oportunities
  7. 7. Strategic communication dimensions Advertising & Interpersonal Organizational News media promotionalcommunication media mediaPersonal General Direct news Print advertisinginvolvement, publications, material, indirect media, electronicinformation direct mail, news material, media advertising,exchange, electronic opinion material, out-of-homespecial events media, social interactive news advertising, media oportunities promotional items
  8. 8. Finished? Publish on the blogs.
  9. 9. Finished? Comment on the blogs.
  10. 10. Finished? That’s it. You’ve just tricked the ninja for one more week.

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