2. TREATMENT
Title of Movie – Corner Shop
Synopsis – A comedy genre movie based around a day in a life of a Corner Shop employee who’s day takes a turn
for the worse, followed by his journey for retribution whilst accompanied by a couple of useless guys.
3. TREATMENT
Narrative of the Movie:
Equilibrium – Introduction to the protagonist and his work place, along with the intro to some of the other roles.
Disruption – Gang of youths decide to terrorize the Corner Shop by breaking and stealing products.
Recognition – Protagonist and couple of guys decide to go looking for the head of the gang, eventually finding him.
Attempt to Repair – The follow the kid back to his area where they are confronted by his gang leader.
Equilibrium – They get chased by the leader back to the Corner Shop, where the police arrive and arrest him,
finishing up with a happy ending and a visit from his boss.
Why is it Original – The movie is fairly original because there are hardly any movies that have a similar story or
setting, which gives this movie a feeling of freshness to welcome viewers.
What makes it a UK Film – The concept of the movie, its’ setting, the actors and all the stereotypes makes it UK.
4. STARS
Hugh Laurie
- £250,000 for 5 weeks
- An actor that could pass as the leader of a small gang of
kids, Hugh is a good choice for ‘Big Tom’. The fact that he
has also done some comedic work is a benefit as he would
surely bring a lot of entertainment into the movie.
- Previous Work: Stuart Little 1 and 2, The Oranges etc.
5. STARS
Thomas Brodie-Sangster
- £50,000 for 7 weeks
- An actor who looks fairly young and could definitely play the role of a
troublemaker. Thomas has slowly grown in popularity so he could be a
great choice especially as this is the start of his career.
- Previous Work: Some Dogs Bite, Nanny McPhee etc.
6. STARS
Dev Patel
- £100,000 for 10 weeks
- Famous for starring in a number of British movies although not as popular as
some of the other stars, making him great for a supporting role actor. Patel
looks like a perfect fit for the role of ‘Raj’, mainly because he is of Indian
descent and Raj is a stereotypical Indian Corner Shop worker.
- Previous work: Slumdog Millionaire, Chappie etc.
7. STARS
Ben Kingsley
- £75,000 for 2 days
- Can pass as a stereotypical Corner Shop owner, meaning he would be a great
addition to the cast to keep the film consistent. Since he is a popular British
Actor who has won various awards, it is likely the movie will gain a lot of
attention.
- Previous work: Ghandi, Shutter Island etc.
8. STARS
Kit Harrington
- £150,000 for 12 weeks
- Known for his brilliant performance in Game of Thrones, Kit has gained a lot
of popularity which makes him a great choice for a character which is why I
think he’d be great as ‘Hoody’. The actor looks quite young too and could
definitely play the part of somebody who hangs around a store outside all day.
- Previous work: Game of Thrones, Pompeii etc.
9. STARS
Simon Pegg
- £180,000 for 12 weeks
- An actor that has taken part in numerous comedy movies as well as gained a fan
following, Simon Pegg would be ideal for any comedy movie which is why I have
chosen him to play the part of ‘Beany’. Much like Kit, he looks young enough to
portray a young adult who does nothing all day.
- Previous work: Shaun of the Dead, Paul etc.
10. STARS
Chiwetel Ejiofor
- £240,000 for 24 weeks
- Although not very commonly known for playing the protagonist in comedic
movies, I feel Chiwetel could bring a lot into the movie in terms of serving as an
opposite to the two slackers as he is much more serious in comparison.
- Previous work: 12 Years a Slave, American Gangster etc.
11. PRE-PRODUCTION
Set Design –
4) The ending of the clip will consist of
the characters sitting on a bench before
‘Beany’ runs off after the kid. This shot
was mainly added to mix up the feel of it,
so that the whole thing isn’t just three
guys crouching behind a bush.
3) Shot from the other side of the bush,
which will only be used when the
characters peek over the bush, to add
some of the comedic value.
2) Closer look at the location where the
characters are going to be crouching
behind. Majority of the clip will be shot
from this side of the bush with a few
shots from the other side.
1) Basic overview of where the video
will be shot; behind a bush. Great
location for the sample clip because the
characters are basically on a stakeout to
spot the kid that ‘trashed up the shop’.
12. PRE-PRODUCTION
Costume Design –
Roy: Hoody:
Beany:
Beany, one of the
slackers that hangs
around outside the
shop, along with
Hoody, looks more
rough than Roy. The
clothing he wears
shows that he dresses
in a very unique way
that carefully
demonstrates that he
is a slacker, much like
Hoody. The pieces of
clothing clearly
demonstrate the
typical slacker
stereotype.
Hoody, one of the
slackers that hangs
around outside the
shop, along with
Beany, looks more
rough than Roy. The
clothing he wears
shows that he dresses
in a very unique way
that carefully
demonstrates that he
is a slacker. The pieces
of clothing clearly
demonstrate the
typical slacker
stereotype.
Roy, being an employee
at the corner shop, isn’t
going to have a uniform
or posh attire. Therefore,
I chose to give Roy a set
of casual clothing to
make it more realistic
and suitable for the
character. It also tells the
audience that Roy is a
chilled person and is just
trying to make a living as
a normal person.
17. PRODUCTION
Music – I chose the type of music based on what you would expect from a comical stakeout mission, often seen in many cartoons, so it only
seemed right to include a somewhat comical soundtrack to my example scene which compliments the clip from start to end, especially in
the last seconds. All of the music featured is completely royalty free.
Mise-En-Scene – The costumes in the example scene and the costume design shown in a previous slide definitely do not match, although I do
believe that the clothes worn by the actors fit in just as well (even though the actor of Beany wasn’t wearing a beany). The
lighting was completely out of my control since it was outside and was all lit through the use of natural lighting, however I do
believe that the lighting wasn’t too bad and provided the right mood and atmosphere for the clip. In terms of props shown on
screen, there basically were none since there was no need for props. As for the acting of the three actors, it was perfect
considering they are not professional actors and are not used to performing for this type of genre so it was great. Finally, the
location that I chose for my example clip changed drastically previous to the filming of the scene, as it was originally
supposed to feature the three characters hiding behind a car, although I had to change this due to the inconvenience of
obtaining a car and filming it in a much more awkward location. In the end, filming it behind a bush was a much better choice
and provides a lot of comedic value.
Camera Work – I have included a variety of camera shots in my example clip, from 2/3 Shots (perhaps my most used type of shot) to Tracking
Shots (which can be seen at the start of the clip). Not only did I use a variety of shots, everything was filmed hand held, an
aspect which really aided with the aesthetic of this small section of the film.
18. PRODUCTION
Transitions – There are not many transitions in the clip, apart from the fade from black at the beginning, the cross fade near the end of the
clip and the fade to black right at the end of the clip. All of these fades have a clear purpose which is fairly self explanatory,
since the first fade shows that something happens previous to the clip’s beginning which explains how they got to where they
are in the clip. As for the fade in the middle it shows that some time has passed between them being behind the bush and
them sitting on the bench, as mentioned by the characters. And finally, the last fade both tells the audience that there is more
to come and is a good way to transition to the credits.
Effects & Graphics – This scene in particular requires no special effects or graphics since nothing really happens apart from three
characters (only two are seen speaking but that is on purpose) speaking to each other. Therefore, the editing job
for this short clip hardly took less time than it would have had it involved any action in which blood or other
effects would have been needed. However, the only effects that I could have used would be for setting the lighting
of the shot in terms of making it brighter and small tweaks to the visuals.
19. PRODUCTION SCHEDULE
Release Date – 17th April, 2017 seems like a good date to release the movie as not much happens during
this time and schools have the week off due to Easter Holidays. Also means the movie
doesn’t have to compete against action movies during the Summer.
20. BUDGET
Cost of Crew – £1,264,793
Cost of Actors – £1,045,000
Cost of Equipment – £241,260
Total Cost – £2,551,053
The total cost is a reasonable cost for a British film, so it is manageable as well as realistic. For obvious
reasons, the crew and the actors would cost reasonably more because the crew is vital for any good
movie, as well as some actors chosen being quite popular actors. The equipment isn’t as costly however
since nothing too expensive is needed for this type of film (no huge explosions or stunts so no
complicated pieces of equipment necessary).
21. TARGET AUDIENCEPrimary Audience – For the primary target audience of the film, I would say it would be targeted at the
male gender of the ages between 16 – 26 mainly, because of the subjects and the
comedy this adds, a style of comedy, which is likely to be recognised more by young
adolescents/adults. This is likely to be target at the socio-economic grouping of C2
because they can sort of relate with the workers in the corner shop and the type of
situations they have to deal with, except with a twist.
Secondary Audience – For the secondary target audience of the film, I would say that it is aimed
towards a younger male audience of the ages between 11 – 21, socio-economic
grouping of E, mainly because this range is round about the time where children
are questioning what they want to do and what they might do if they hate school.
For that reason, the use of the two slackers outside of the store serve as a
warning to that audience and the type of lifestyle they would have if they gave up
on their dreams and followed a boring life of standing outside a corner shop.
Reason for it not appealing to females is mainly because the cast is made up entirely of males and hardly anything in the
movie would actually appeal to them.
Editor's Notes
Long time during pre-production to ensure best possible script and final concept for the film
Short production period because its straight forward and doesn’t necessarily require a long time to film
Post-production quite long to ensure all sound effects and voice overs are done so as to achieve the best possible outcome