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Playing On: Interface Lessons from Games.

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J
John Mark Josling

Games live or die by their interface. A modern video game is a complex, layered world of information, social interactions, rules and controls - yet, even young kids can master them.So what interface lessons can the web-world learn from games? We will give you 10. * Jake Cressman - CISCO Media * Matthew Franklin - Independent Creator * Nicole Lazzaro - XEODesign Inc * Brian Robbins - Fuel Industries * John Mark Josling - eBay Inc

DesignEntertainment & HumorSports
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Playing On! ,[object Object]
Games
Us
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Emotions & Games
www.xeodesign.com © 2008 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ SXSW The Keys to Social Play Nicole Lazzaro, President XEODesign, Inc. South by Southwest Interactive Festival March 15, 2009 XEODesign Putting Emotion into Play ® ™
 
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
The 4 Fun Keys 30 emotions from gameplay Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
Hard Fun: Mastery Creates Fiero + Frustration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. modified from “Flow” Csikszentmihalyi player choice rewards effort
Linked In ,[object Object],[object Object],Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Do you play “follow the leader” to increase your personal hype quotient? Personal Hype Quotient
Tilt: an adventure in 1.5 dimensions Coming soon: youtube.com/xeodesign
Serious Fun: Brain Baths Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.
People Fun: Pet Society Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.
People Fun : TattleTalz.com More than Money Create feedback loops, social tokens, social capital Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Social Capital Plus…
People Fun: Photo Tag Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Amusement Personalize Tease
Massively Social Online Game how can we make a game the whole world would play?
Keys to Social Play follow story TattleTalz.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Gameplay Social Goods Services Social Features Number of Players Features to build now $ Free White Papers and Slides xeodesign.com/whyweplaygames nlazz @ xeodesign.com
TattleTalz Friction Points Number of invites and gameplay at each step Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 6 stages of adoption for viral games invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #truth x2 Login for more points need trust need feedback
Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. MMO MSO Lazzaro GDC 2008
[object Object],[object Object]
Tools & Feedback
 
 
 
 
 
Feedback
 
Controls
Hardware Interfaces ,[object Object]
 
 
 
 
Progress & Goals
 
 
 
 
 
 
 
 
 
 
 
 
 
Social Aspects
 
 
 
 
Ease of Collaboration
 
 
 
[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Playing On: Interface Lessons from Games.

  • 1.
  • 3. Us
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  • 9. www.xeodesign.com © 2008 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ SXSW The Keys to Social Play Nicole Lazzaro, President XEODesign, Inc. South by Southwest Interactive Festival March 15, 2009 XEODesign Putting Emotion into Play ® ™
  • 10.  
  • 11. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Fiero Curiosity Relaxation 3. Serious Fun: Creating Value Amusement 4. People Fun: Socialize 1. Hard Fun: Accomplishment 2. Easy Fun: Imagination
  • 12. The 4 Fun Keys 30 emotions from gameplay Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice < mechanic > choice > emotion whitepapers: xeodesign.com
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  • 15. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Do you play “follow the leader” to increase your personal hype quotient? Personal Hype Quotient
  • 16. Tilt: an adventure in 1.5 dimensions Coming soon: youtube.com/xeodesign
  • 17. Serious Fun: Brain Baths Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.
  • 18. People Fun: Pet Society Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc.
  • 19. People Fun : TattleTalz.com More than Money Create feedback loops, social tokens, social capital Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Social Capital Plus…
  • 20. People Fun: Photo Tag Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. Amusement Personalize Tease
  • 21. Massively Social Online Game how can we make a game the whole world would play?
  • 22.
  • 23. TattleTalz Friction Points Number of invites and gameplay at each step Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. 6 stages of adoption for viral games invites accept actives Your results may vary. ;) free to play pay Facebook Individual invites Twitter 2 posts 15:2 (13%) 1:25 (2,500%) 1:200 (20,000%) player friend Login 1.Discover 2. Sample 3. Play 4. Invite 5.Convert 6. Retain Invite Accept AddTTL AddTTL Tweet #truth x2 Login for more points need trust need feedback
  • 24. Putting Emotion into Play ™ XEODesign www.xeodesign.com © 2008 XEODesign, Inc. MMO MSO Lazzaro GDC 2008
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