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PX is the New Design Game Emotions to Increase Engagement

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PX is the New Design Game Emotions to Increase Engagement

  1. 1. XEODesign ® Putting Emotion into Play ™PX is the New DesignGame Emotions to Increase EngagementThe Four Keys to FunNicole LazzaroXEODesign, Inc.March 9, 2013 www.xeodesign.com © 2013 XEODesign, Inc.
  2. 2. www.xeodesign.com © 2010 XEODesign, Inc. Who Are We? 1Putting Emotion into Play™ Tilt: the first iPhone accelerometer game Tilt World 250,000 visits Aim to Plant 1 Million Trees Winner Best Game 2007
  3. 3. www.xeodesign.com © 2010 XEODesign, Inc. Psychology Behind Gamification: 2Putting Emotion into Play™ Beyond Points and Badges Games Must: + Simplify the World + Suspend Consequences + Amplify Feedback + Set Clear Goals in Achievable Steps
  4. 4. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Psychology Behind Gamification: Play Builds Skills in an Engaging Way
  5. 5. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Psychology Behind Gamification: Real World has Natural Engagement Loops
  6. 6. www.xeodesign.com © 2010 XEODesign, Inc. Positive Emotions Boost ROI 5Putting Emotion into Play™ Fear State Happy State Positive Mental States Increase • 50% productivity • 237% marketing demand generation • Up to 50% speed closing sales • 210% higher annual revenue and profits • 67–100% more emotionally engaged Source: http://www.forbes.com/sites/christinecomaford/2013/03/05/rev-up- your-ho-hum-employees-use-neuroscience-to-win-the-talent-war/
  7. 7. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Psychology Behind Gamification: Gamification Can Kill
  8. 8. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Psychology Behind Gamification: Gamification Can Kill
  9. 9. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Psychology Behind Gamification: Points Change Behavior for Better or Worse
  10. 10. www.xeodesign.com © 2010 XEODesign, Inc. Psychology Behind Gamification: 9Putting Emotion into Play™ Decartes’ Error Decisions require emotion as well as thought
  11. 11. 104 Keys to Fun: Paint on Emotions with Actions Free Download
  12. 12. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Easy Fun: Splinter Cell Curiosity from Player Choice
  13. 13. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Easy Fun: Splinter Cell Curiosity from Player Choice
  14. 14. www.xeodesign.com © 2010 XEODesign, Inc. Easy Fun Increases CuriosityPutting Emotion into Play™ Jules Verne’s Undersea Explorer The Wonder Wheel Easy Fun: Google Exploration Increases Curiosity
  15. 15. www.xeodesign.com © 2010 XEODesign, Inc. Putting Emotion into Play™1. Hard Fun: Challenge 2. Easy Fun: Novelty3. People Fun: Friendship 4. Serious Fun: Meaning
  16. 16. www.xeodesign.com © 2010 XEODesign, Inc. The Role of UX in Engagement: iPhone - Emotion Profile 15Putting Emotion into Play™ The iPhone experience is the emotions that come from actions. Actions Emotions • Stroke • Wonder • Share • Curiosity • Tap • Friendship • Talk • Amusement • Hold • Music
  17. 17. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™<- UX Logic Choice Player Experiences PX Emotion Choice -> <-- UX Controls Player Experiences PX Choice -->
  18. 18. March 9, 2013 GDC 2012 Behavior ChangingHard Fun: Tilt World Clear Goals and Obstacles Games
  19. 19. Joy of controlsEasy Fun: Tilt World a Novel Perspective
  20. 20. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ People Fun: Tilt World Social Connection & Competition
  21. 21. Serious Fun games are therapy
  22. 22. Goal: collect all you can • Enhance progress • Aspire and acquireSerious Fun SystemsCreate: Excitement, Relaxation, Learning, Enhance Sense of Value
  23. 23. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Serious Fun: Wikipedia Collection Case Study
  24. 24. Serious Fun: TruSnow Case Study
  25. 25. Serious Fun: Mail Chimp Case Study
  26. 26. www.xeodesign.com © 2010 XEODesign, Inc.Putting Emotion into Play™ Serious Fun: Diner Dash Case Study
  27. 27. www.xeodesign.com © 2010 XEODesign, Inc. 26Putting Emotion into Play™ Serious Fun: Tilt World Playsourcing Real World Impact
  28. 28. Player Experience is the Future of 27 Interaction DesignPX Games Must Offer:+ Novelty, Easy Fun+ Challenge, Hard Fun+ Friendship, People Fun+ Meaning, Serious Fun
  29. 29. 284 Keys to Fun: Paint on Emotions with Actions Free Download
  30. 30. Playsourcing 29Tilt World: an iPhone Game to Plant 1M Trees
  31. 31. www.xeodesign.com © 2010 XEODesign, Inc. Tag You’re It! 30Putting Emotion into Play™ Nicole Lazzaro • Email: nlazzaro@xeodesign.com • Twitter: @NicoleLazzaro • Blog: NicoleLazzaro.com • Game: TiltWorld.com White Papers and Slides: • xeodesign.com • slideshare.com/NicoleLazzaro • 4k2f.com <- Downloads Download Tilt World An iOS Game to Plant 1M Trees Fiero! o/

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