5. not
just
another
street
event
use
only
retailers/vendors/ar1sts/galleries/restaurants
etc.
from
LES
area
no
white
tent
a>er
white
tent
always
have
food
present
every
week
brand
and
event
concept
to
promote
street
life
and
community
8. 4
sundays
on
orchard
themes:
a
long
community
table
–
1e-‐in
with
restaurants
fashion
and/or
art
exhibit
–
1e-‐in
with
small
upcoming
designers
and
art
galleries
social
interac1on
with
speed
da1ng
–
1e-‐in
with
katz
celebra1on
with
a
block
party
–
1e-‐in
with
bars,
skateboard
shops,
nike
9. first
sunday
centered
around
food
always
have
a
long
communal
(modular)
table
running
across
3
blocks
re-‐enforce
community
spirit
various
restaurants/food
retailers
to
set
up
tables
13. third
sunday
always
about
mee1ng
new
people
big
game
to
encourage
interac1on
can
be
executed
in
various
ways:
people
stand
on
colored
circles
and
talk
to
the
person
beside
them
for
5
minutes
and
move
down
people
are
seated
in
french
cafe
style
and
they
move
tables
17. event
for
everyone
in
LES
can
bring
a
new
spirit
to
orchard
street
and
LES
-‐
build
community
draw
in
traffic
for
retailers
events
can
be
replicated
over
all
year
long
bring
change
19. empty
store
fronts
ideas
to
cover
up
the
run
down
windows
–
either
graphic
(printed)
or
ar1st
(painted/drawn)
solu1ons
could
include
“for
rent”
in
layout
beneficial
for
owners
and
neighborhood
–
aRrac1ve
and
hides
inexpensive
solu1on
windows
could
be
used
to
promote
upcoming
events
or
adver1sing
can
create
a
compe11on
for
ar1sts/
art
students
and
windows
can
become
a
canvas/exhibit
for
winners
20.
21.
22.
23.
24. guerilla
marke1ng
all
about
the
orange
important
to
generate
buzz
in
LES
and
all
over
the
city
create
PR
and
coverage
online
and
in
magazines
to
re-‐enforce
regular
marke1ng
and
adver1sing
strategy
create
word
of
mouth
and
drive
more
people
to
daylife
event
25. orange
men
corresponds
to
LES
brand
start
popping
up
all
over
the
city,
can
perform
a
variety
of
things
(dancing,
mime,
singing,
etc)
start
up
to
a
month
leading
up
to
daylife
distribute
postcards,
invita1ons,
event
details
26. 3d
glasses
can
be
branded
LES
used
as
an
invite
–
daylife
info
to
be
printed
inside
variety
of
op1ons
to
choose
from
-‐
hRp://www.
3dglassesonline.com/
fun,
young
and
hip
can
be
distributed
by
orange
men
27. post-‐its
in
the
city
eye-‐catching
and
not
permanent
different
messages
can
be
catered
to
various
events
handwriRen
to
give
impression
that
they
are
really
wriRen
by
people
–
not
a
promo1on
very
modular,
can
have
new
messages
daily,
weekly,
monthly
28. the
development
-‐
daylife
LES
BID
presented
daylife
event
to
the
city
pilot
trial
sunday
to
be
executed
in
october
29. the
development
-‐
windows
mark
miller
empty
storefront
–
promote
apple
day
and
local
art
