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WHAT YOUTH BRANDS
CAN LEARN FROM
STREET ART
Street Art and Brands
• Just like underground music, street art appeals to the
young by being irreverent and anti-establis...
The joy of not being sold anything
It’s been an ongoing and very territorial war
4
Ah! Graffiti!
But if you think of it … there is a lot in common
between these two worlds
• Youth brands and street artists
have striking...
And although
marketing and selling
are dirty words in
street art, an
inconvenient truth
about street art is:
thebigger the...
7
I'm praising his marketing sensibility
and tactics as works of art unto
themselves—they've helped Banksy
operate as both...
And over recent years street art has become
increasingly commercialised
8
Picture: Peter Macdiarmid/Getty Images
So we looked at the street art world and found
10 lessons that brands could learn
9
Lesson 1. Claim your territory: don’t try to be
everywhere and do everything
10
Scott Wade made his name in the street art...
Lesson 2. Don’t copy – have your own unique
style and people will follow
Are you true to yourself? Can you resist the temp...
Lesson 3. Collaborate! Street artists are
amazing at creative collaboration
12
One of many collaboration works by El Mac (...
Lesson 4. Don’t try to please everyone –
many are willing to be challenged
13
Street art is often uncomfortable and pushes...
Lesson 5.
Take a stance and be confident about it
Banksy made his name ona strong set of beliefs
Lesson 6. Don’t try to change the streets /
environment – add to them
15
Lesson 6. Don’t try to change the streets – add
t...
Lesson 7. Be prepared for a dialogue
16
Brands can learn from street art how to talk
rather than broadcast
Lesson 7. Be pr...
17
When was the last time you made a big splash with a
small budget?
Lesson 8.
Simple and smart can stand out
Lesson 9.
Have a gripping story
18
JimmyC was homeless for several years, so his works
often portray homeless people in ur...
When there is a hint of controversy, brands are quick to
pull the plug on celebrity partnerships. Do you choose
your frien...
Thank you!
A few words about us
• Thinktank is an international qualitative research
consultancy based in London
• We prid...
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10 lessons youth brands can learn from street art Slide 1 10 lessons youth brands can learn from street art Slide 2 10 lessons youth brands can learn from street art Slide 3 10 lessons youth brands can learn from street art Slide 4 10 lessons youth brands can learn from street art Slide 5 10 lessons youth brands can learn from street art Slide 6 10 lessons youth brands can learn from street art Slide 7 10 lessons youth brands can learn from street art Slide 8 10 lessons youth brands can learn from street art Slide 9 10 lessons youth brands can learn from street art Slide 10 10 lessons youth brands can learn from street art Slide 11 10 lessons youth brands can learn from street art Slide 12 10 lessons youth brands can learn from street art Slide 13 10 lessons youth brands can learn from street art Slide 14 10 lessons youth brands can learn from street art Slide 15 10 lessons youth brands can learn from street art Slide 16 10 lessons youth brands can learn from street art Slide 17 10 lessons youth brands can learn from street art Slide 18 10 lessons youth brands can learn from street art Slide 19 10 lessons youth brands can learn from street art Slide 20
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10 lessons youth brands can learn from street art.
We have conducted a small market research and put together 10 insights for brands (youth ones in particular) - things that could learn from the graffiti world.

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10 lessons youth brands can learn from street art

  1. WHAT YOUTH BRANDS CAN LEARN FROM STREET ART
  2. Street Art and Brands • Just like underground music, street art appeals to the young by being irreverent and anti-establishment • In particular, street art has often been decidedly anti- marketing… 2
  3. The joy of not being sold anything
  4. It’s been an ongoing and very territorial war 4 Ah! Graffiti!
  5. But if you think of it … there is a lot in common between these two worlds • Youth brands and street artists have strikingly similar dilemmas Both… – Want to be seen, but don't want to seem like a sell-out – Want to be popular, but not mainstream – Want to be cool, but can’t really say it out loud – Like to display their logos 5
  6. And although marketing and selling are dirty words in street art, an inconvenient truth about street art is: thebigger the name, the more time they spend on marketing
  7. 7 I'm praising his marketing sensibility and tactics as works of art unto themselves—they've helped Banksy operate as both icon and outsider, which might just be the ultimate subversion. Art and commerce have always been entwined. David Gianantasia His marketing acumen puts most PR firms to shame. Prof. Paul Gough, UWE Bristol
  8. And over recent years street art has become increasingly commercialised 8 Picture: Peter Macdiarmid/Getty Images
  9. So we looked at the street art world and found 10 lessons that brands could learn 9
  10. Lesson 1. Claim your territory: don’t try to be everywhere and do everything 10 Scott Wade made his name in the street art world by ‘painting’ on dirty cars. Are you spreading your brand too thin?
  11. Lesson 2. Don’t copy – have your own unique style and people will follow Are you true to yourself? Can you resist the temptation to borrow cool no matter whether it fits your brand?
  12. Lesson 3. Collaborate! Street artists are amazing at creative collaboration 12 One of many collaboration works by El Mac (figure) and Retna (typography). When was the last time your brand collaborated with another brand?
  13. Lesson 4. Don’t try to please everyone – many are willing to be challenged 13 Street art is often uncomfortable and pushes viewers out of their comfort zone. When was the last time your brand challenged something or someone?
  14. Lesson 5. Take a stance and be confident about it Banksy made his name ona strong set of beliefs
  15. Lesson 6. Don’t try to change the streets / environment – add to them 15 Lesson 6. Don’t try to change the streets – add to them Good street artists have learned to play with any given environment and make it more interesting
  16. Lesson 7. Be prepared for a dialogue 16 Brands can learn from street art how to talk rather than broadcast Lesson 7. Be prepared for a dialogue
  17. 17 When was the last time you made a big splash with a small budget? Lesson 8. Simple and smart can stand out
  18. Lesson 9. Have a gripping story 18 JimmyC was homeless for several years, so his works often portray homeless people in urban environments
  19. When there is a hint of controversy, brands are quick to pull the plug on celebrity partnerships. Do you choose your friends well so you can stick by them? Lesson 10. Be loyal to your people!
  20. Thank you! A few words about us • Thinktank is an international qualitative research consultancy based in London • We pride ourselves on marketing thinking inspired by real peopleand have extensive knowledge of youth markets • If you would like to know more, please email konstantin@thinktank.uk.com or see our website, blog or follow us on Twitter: https://twitter.com/thinktank_int www.thinktank.uk.com www.thinktank-international.blogspot.com
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10 lessons youth brands can learn from street art. We have conducted a small market research and put together 10 insights for brands (youth ones in particular) - things that could learn from the graffiti world.

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