brand development and engagement using: graphic design fashion design fine art

1. -Melissa Feezor
Founder, Designer, Artist, Activist
melissafeezor@icloud.com|407.619.0865|Central Florida & St. Augustine
@rawmaterialsbymelissa| raw materials by melissa | Melissa Feezor
“making goodness look good, using all the crayons
in the box and coloring way, way outside the lines”
PORTFOLIO 2020 | brand development | graphic design | engagement marketing

2. r a w m a t e r i a l s
at last fashion has a soul
rawmaterialsbymelissa.com
Brand Development for raw materials
Upcycled high fashion clothing brand and
product development company. This first
mover brand tackles the textile waste crisis
and uses it to create sustainable social
enterprise for non profits and underserved
segments of the population. Developed the
first upcycled bespoke experience.

3. •Engagement marketing
•Pop ups and Marketplace Events
•Upcycled Logo Brand Merchandise
•Industry Research for Linkedin content
•Community Outreach
•Sustainability Workshops
•Social Media Campaigns
Brand Development for raw materials
Education as to the potential environmental and
humanitarian impact was key. The following was
used to develop brand and educate consumers:

4. Don’t let your good name
end up in the dump
Corporate gifts upcycled from old logo brand tees and golf
shirts. Merchandising items from gift, shoe, duffel bags to
high fashion styles, even yoga bolsters. Not only does this
save items from the landfill but offers a unique bespoke
experience for businesses.

5. Workshops, Pop ups,
Think Tanks and Innovations
Exclusive upcycle and sustainable social impact events
connecting communities, increasing traffic and attracting
new audiences to your mission and message.

6. Market Trend Content
Strengthen your outreach by making
the most of your Social Media, Linked
In and Web Page

7. X
CROSSBMXCROSSBMX
bike co
bik
e
co.
First female, non rider to design
for Underground Products,
a BMX merchandise company.
UNDERGROUND distributionUNDERGROUND distributionU
titaniumHUB
Logo Design

9. Digital fine art galleries on permanent display at
Wyndham Grand Orlando Resort, Wyndham Grand
Rio Mar Beach Resort and Norwegian Cruise Lines
Fine art showings at the Orlando Museum of Art and
galleries around Florida
Fine Art

10. First hand experiences with serving a number of
non profits and the lovely people they are helping
and donating products, services and program
development.
Using all the crayons in the crayon box and
coloring way, way outside the lines to make
goodness look good.
Heart and Soul

11. Over 20 years advertising design
experience including 8 years at my
own company
Dozens of gallery and
museum showings
Over 13 years of sustainable fashion
design experience
Magazine, TV, radio, podcast
appearances
Over 5 years of humanitarian and
environmental product and program
Experience
Expand your library with books inspired by the Orlando Museum of Art's (OMA's) collections
Saturday, October 2, 2010
9:00 a.m. - 5:00 p.m. OMA bookfair event at the Barnes & Noble, Colonial Plaza store
Join us for an art-filled day at Barnes & Noble and all of your purchases will benefit the OMA.
Enjoy: Public readings of works by literary artist Edward Gorey
Local visual artists creating works of art
Make-and-take art projects for kids of all ages and OMA goodie bags
Tarot card fortune telling
Character face painting inspired by the OMA
Special giveaways including OMA tickets and merchandise
Or shop at any Barnes & Noble store location and show the special voucher above at checkout.
Barnes & Noble bookfair to benefit
the Orlando Museum of Art
MELISSA RAJSKY, local artist and designer
will be painting live and selling artwork to
benefit OMA
Saturday, October 2, 2010
1:00 p.m.. - 5:00 p.m.
Colonial Plaza Store
“Open” by Melissa Rajsky