The document discusses Target Marketing Magazine's 2010 media usage forecast. It finds that while digital media is growing, email and direct mail still provide the strongest return on investment for customer acquisition. Social media is also becoming more important, ranking among the top choices for acquisition and retention. The forecast is based on data from ORC collected in April 2010.

1. Target Marketing Magazine Media Usage Forecast 2010 The Rise of Digital Media Diverts Some Investment Away From Offline Channels

2. Acquisition Still Relies on E-mail and Direct Mail; Social Media Joins the Party Target Marketing Magazine Media Usage Forecast 2010

3. Target Marketing Magazine Media Usage Forecast 2010 Even for Retention, Marketers Like E-mail, Direct Mail and Social Media

4. Strongest ROI for Acquisition (B2B/B2C) 1st Place: E-Mail (24%) 2 nd Place: Direct Mail (20%) 3 rd Place: Telemktg (11%) 4 th Place: SEO Strongest ROI for Acquisition (B2C) 1st Place: E-Mail 2 nd Place: Direct Mail 3 rd Place: Ads on Outside Web sites 4 th Place: SEO Strongest ROI for Retention (B2B/B2C) 1st Place: E-Mail (43%) 2 nd Place: Direct Mail (25%) 3 rd Place: Telemktg (11%) 4 th Place: Social Media (for B2C only) Target Marketing Magazine Media Usage Forecast 2010 Strongest Marketing ROI; All Sectors, All Media Options

5. Social Media Monitoring; The Newest Corporate Imperative …

6. Source: ORC, April 2010 Source: ORC, April 2010