The call center market report for Q3 2016 highlights growth potential in the customer contact management (CCM) industry, predicting a rise to $81 billion by 2018, spurred by outsourcing, technological advancements, and a shift towards automation and omni-channel services. The report notes significant mergers and acquisitions activity as companies seek to enhance capabilities and maintain competitiveness amid changing market dynamics and consumer needs. Despite ongoing challenges such as regulatory requirements and the impact of offshoring, the industry shows signs of revitalization with opportunities for efficiency and differentiation in customer service.