Meet the Gen Y consumer

•

0 likes•764 views

Jérémie Lorrain

Gen Y consuming habits

Marketing

18 - 35

years old

1/4
Biggest

Y
Gen

of the total population

consumer group

We integrate the professional world

…

later

Our long-lasting relationships are

delayed

…and the society pushes us to
even

more

consume

Parents
are here
to help for

important expenses

…but we assume our

treats ourselves

(clothing, going-out, etc.)

cl
our
ike
e l
W

hes
ot

s

sh
yli
t

&

al,
on
ti
nc
-fu l
lti
u
m
ica
om
on
ec

We’re not
really

al
oy
l
!
!

to a certain
spot

…But we pay close attention to

the

promotions

We like to try

new

&

innovative

things

Parents

influence our consuming decisions

as do

friends &
girlfriends
(or boyfriends)

We love to go to
the

movies

most of all

We like

original,
humorous

authentic

&
commercials

…but

Peer influence

is higher than commercials

We like to be
treated

personally
& friendly

We want our brands
to be totally

clear
with us

Author
Jérémie Lorrain

Co-Founder of nail art company
Úñica. French, Fashionista,
Blogger, Entrepreneur, Businessman,
Model, Salesperson, Ambitious, Very
Open-minded, People and
Opportunity-Oriented.

Share your impressions, comments & secrets:
jeremie.lorrain@gmail.com

Similar to Meet the Gen Y consumer

Good governance & Social Responsibility

Denni Domingo

Sustainability and trading #trm15

Bex Lewis

This research takes all of our data from our 2013 reports, examining shopper attitudes, behaviours and motivations across areas such as planning vs. impulse purchase, online shopping, the usage of shopper apps and more. Segmenting our shoppers by: • Age – young (18-34), middle aged (35-54) and older (55-65+) • Gender • Social Class • Gender and Social Class • Children Living at Home (under 16) – young families (18-34), older families (35-54) and empty nesters (shoppers aged 45+ with no children living at home) • Region Using these demographics we can look at how different the different groups behave comparing and contrasting the different attitudes amongst the key drivers listed. By using more detailed shopper demographics to examine our extensive catalogue of 2013 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports.

Shopper Typologies and Segmentations 2014

Evolution Insights

Shopper Typologies and Segmentations 2014 SAMPLE EXTRACT

Evolution Insights - Dale Henry

It’s Time To Ditch The Idea That ALL Women Want To Be Rich, Young, Skinny, and White young, skinny, and pretty” start to be dismantled. Womxn have finally decided, they’ve had enough. They have started to realize that they can’t reach the impossible ideals that mainstream media has set forth in so many expertly photoshopped images. Womxn are embracing their age. Womxn are embracing their skin color. Women are embracing their bodies. Women are embracing their weight. Womxn are embracing the physical traits that come with their ethnicities. Women are embracing beauty in ways that fit their spiritual beliefs. And the end of the day, womxn are say F*CK Deprivation. F*CK Feeling Less Than. F*CK Feeling Unworthy. They are embracing #BodyPositivity #GoingGray #FashionOver40 #MidsizeFashion #AntiDietCulture #PlusSizeFashion and so much more.

Marketing to Women Regardless of Age, Race, Size or Gender Identity

Macala Wright Consulting & Content

Morality – an introduction powerpoint

christinadoyle89

50+ Marketplace Rules That Work Today: New Priorities for Boomers, Retirees A...

Vivastream

Psychosocial Development - Erick Erikson

Emman Badang

Copywriting Fall 2018 Week 1

Kevin O'Doherty

Seniors Association Seminar March 2010

Aliciagordon

Millennial Mania

Jonathan M. Lamb

Professional Organizing for the Senior Market: NAPO-WDC

RICAEnterprisesLLC

Let's Talk Research 2015 - Angela Tod -Creative Research Dissemination for Ma...

NHSNWRD

Gen Z Digital-Book: A Primer For All Things Gen Z

Ologie

Final Nacctep Mooks[1]

Regis University

Workforce millennials

Tim Timebomb

Audience profiling becky

rebeccaastill

Turning Outward: Building Emotional Attachment

JohnCr8on

Reinvent Yourself Lunch n' Learn Destination – NEW YOU – Journey Essentials It’s time to take charge of your life! If you want to see a change for the better, you must take control. Be decisive and responsible. You control your own happiness, your own destiny. Empower yourself to live the life you deserve. Your professional career and personal life will take many shapes throughout your lifetime. During her career, Carol Van Vreede has become an expert on assessing the change evolution that’s required to be successful during times of transition. To reinvent yourself is no longer an option but a necessity to guarantee long-term success in today’s fast-paced environment. Learn how to not just adopt, but thrive through this change and better prepare yourself; learn about Destination – NEW YOU – Journey Essentials.

Reinvent Yourself

Current - Young Professionals Network

Understanding The Over 50s

Nic Chamberlain

Similar to Meet the Gen Y consumer (20)

Good governance & Social Responsibility

Sustainability and trading #trm15

Shopper Typologies and Segmentations 2014

Shopper Typologies and Segmentations 2014 SAMPLE EXTRACT

Marketing to Women Regardless of Age, Race, Size or Gender Identity

Morality – an introduction powerpoint

50+ Marketplace Rules That Work Today: New Priorities for Boomers, Retirees A...

Psychosocial Development - Erick Erikson

Copywriting Fall 2018 Week 1

Seniors Association Seminar March 2010

Millennial Mania

Professional Organizing for the Senior Market: NAPO-WDC

Let's Talk Research 2015 - Angela Tod -Creative Research Dissemination for Ma...

Gen Z Digital-Book: A Primer For All Things Gen Z

Final Nacctep Mooks[1]

Workforce millennials

Audience profiling becky

Turning Outward: Building Emotional Attachment

Reinvent Yourself

Understanding The Over 50s

Recently uploaded

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Creating valuable, shareable content to grow audiences and visibility is a critical strategy in SEO and digital marketing. This lecture outlines various content formats (social posts, videos, articles, podcasts) and highlights the importance of content marketing as a strategic approach for building brand awareness and expertise. The lecture compares different content types (entertainment, commercial, informational) and explains how audiences may evaluate the content in terms of the percieved value. Finally, an overview of outreach to journalists or media destinations is explained, along with suggestions for content workflow to help you easily apply this to your projects. This is a presentation on digital PR & content marketing for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...

Valters Lauzums

5 Benefits Of Using Digital Marketing.pptx

deepushah1687

Are you struggling to effectively showcase your Web3 project's value proposition on your website? You're not alone. After speaking with dozens of Web3 founders and marketing teams, it's clear that one of the biggest pain points is creating compelling product-related content for their websites. Your pitch may say incredible things about your product, but if your website says nothing, you're missing out on valuable opportunities to convert visitors into users. Product pages are often the most critical bottom-of-the-funnel content, attracting users who are ready to convert. That's why I developed a solution - the Product-led Website Content Generator for Web3. This innovative AI-powered tool, developed by Victoria Olsina, allows you to effortlessly create engaging and conversion-focused product pages for your Web3 project. Say goodbye to the struggle of writing product pages and hello to a streamlined process that drives results. In this webinar, we'll explore how the Content Generator can transform your Web3 content strategy and supercharge your growth. Originally from Argentina, Victoria is a seasoned growth consultant and bilingual conference speaker with over 15 years of experience across 3 continents. She has worked for leading Web3 brands such as Bankless, Aztec Protocol, Polkadot, ConsenSys, Near Protocol, Ethereum Foundation, etc. She is also a mentor at Outlier Ventures, and has been featured in the book “SEO in 2024”. Don't miss out on this opportunity to unlock the full potential of your Web3 website and propel your project towards success in the bull market. You can opt-in to receive a copy of the Product-led Website Content Generator for Web3 [basic version] here: https://victoriaolsina.com/generator/

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀

Victoria Olsina

Meta unveils enhanced gen-AI tools catering tomarketers.pdf

Great India Shop Fest

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE

RicaAbellanosa

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/+918761049707☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918761049707) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918761049707) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918761049707[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918761049707) At 9-10 weeks pregnant, it works about 91-93% of the time. +918761049707)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918761049707) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918761049707 misoprostol works a bit better than taking misoprostol only. +918761049707 Taking misoprostol alone works to end the+918761049707 pregnancy about 85-95% of the time — depending on how far along the+918761049707 pregnancy is and how you take the medicine. +918761049707 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918761049707 When can I take the abortion pill?+918761049707 In general, you can have a medication abortion up to 77 days (11 weeks)+918761049707 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918761049707period, you can have an in-clinic abortion to end your pregnancy.+918761049707 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918761049707preference and situation. With+918761049707medication+918761049707 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918761049707schedule, at home or in another comfortable place that you choose.+918761049707 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918761049707medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918761049707 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918761049707 them. +918761049707 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. More questions from patients: Saudi Arabia+918761049707 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®️.+918761049707) Unwanted Kit is a combination of two medicines, which is used fo

Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...

ahmedjiabur940

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...

Macromator Inc.

Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Search Engine Journal

youtube_marketing_partner_vling_service_introduction

bzznbyd

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Digital marketing guide complete guide for beginners

tejaswinisahyadreeso

Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf

DIGGIT

Passive Income System 2.0 Digital is a membership area that provides access to a comprehensive online program designed to help individuals generate passive income streams through digital means. This exclusive membership zone offers a wealth of resources, including video tutorials, step-by-step guides, and expert insights, to teach members how to create and grow a sustainable online income. With a focus on affiliate marketing, digital product creation, and online business strategies, Passive Income System 2.0 Digital empowers members to break free from the constraints of traditional employment and build a lucrative online empire that generates income 24/7.

Passive Income System 2.0 Digital: Effortless Earnings

abdullahspz0428

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...

DIGGIT

Digital Expert Corporation of India is one of the Best Digital Marketing Institute in Badarpur registered under the Govt of India. Digital Expert Managed By Digital Expert Corporation of India. It has very clear objective for providing Digital Services and Solutions throughout the country. We are web designing, development and e-commerce company. We have highly skilled and experienced team to serve you in best manner. Whether it is web applications, e-commerce solutions, web integration, payment gateways, content management systems, sales CRM or newest technological platforms, we have done it over and over again. Digital Expert Institute is a trusted name in creating unique, custom web development services at affordable rates. So, join us and feel the expertise.

Best Digital Expert Corporation of India

PriyaDigitalExpert

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Flyers, posters, booklets and brochures-3 (6).pptx

ChristabelTelewa1

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

infoobataborsi24

Recently uploaded (20)

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...

5 Benefits Of Using Digital Marketing.pptx

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀

Meta unveils enhanced gen-AI tools catering tomarketers.pdf

INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE

Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...

Social Media Marketing Portfolio - Maharsh Benday

Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

youtube_marketing_partner_vling_service_introduction

Aiizennxqc Digital Marketing | SEO & SMM

Digital marketing guide complete guide for beginners

Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf

Passive Income System 2.0 Digital: Effortless Earnings

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Sty...

Best Digital Expert Corporation of India

Social Media Marketing Portfolio - Maharsh Benday

Flyers, posters, booklets and brochures-3 (6).pptx

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan

Meet the Gen Y consumer

1. Who’s the Gen Y ! ! ! consumer ?

2. 18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group

3. We leave the family home … older

4. We study … longer

5. We integrate the professional world … later

6. Our long-lasting relationships are delayed

7. We’re sceptic about politics

8. Our budget is tighter

9. …and the society pushes us to even more consume

10. Parents are here to help for important expenses

11. …but we assume our treats ourselves (clothing, going-out, etc.)

12. We want to blend in

13. …but also to stand out by our talents

14. We want to look good no matter what

15. We need aesthetics

16. …and function

17. cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec

18. We’re not really al oy l ! ! to a certain spot

19. We’re not very patient either

20. We look for immediate satisfaction

21. We buy products that reflects us

22. We spend easily & love shopping

23. …But we pay close attention to the promotions

24. We’re multi-channel shoppers

25. We buy online

26. …but still prefer retail stores

27. We like to try new & innovative things

28. We get bored quickly

29. We’re tech-savvy

30. Parents influence our consuming decisions

31. …but we also influence theirs

32. as do friends & girlfriends (or boyfriends)

33. We’re stressed

34. …and multi-connected

35. We love to go to the movies most of all

36. We like to be entertained

37. We like & music action

38. We like original, humorous authentic & commercials

39. …but Peer influence is higher than commercials

40. We have appetite for information

41. We look for quality & value

42. …but also fastness & good service

43. We like the buying process to be easy

44. We appreciate being guided clearly

45. We like to be treated personally & friendly

46. We want our brands to be totally clear with us

47. We like to be asked our opinion

48. So Yes, we are a complex customer

49. But if satisfied, we can benefit your brand like never before

50. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com

Meet the Gen Y consumer

Recommended

Recommended

More Related Content

Similar to Meet the Gen Y consumer

Similar to Meet the Gen Y consumer (20)

More from Jérémie Lorrain

More from Jérémie Lorrain (20)

Recently uploaded

Recently uploaded (20)

Meet the Gen Y consumer