1. Do You Have Millennials Mastered?...
I DON’T!
Jonathan M. Lamb
Economist
www.LambInvestments.com
www.LambONOMICS.com

2. • I am an economist that specializes in business development and
raising funds in the Capital and Debt Markets
• I have BS Degrees from Ball State in Muncie Indiana, in
Economics, Risk Management, and Insurance
• I am a “dropout” of the NC State Masters/PhD program in Econ
• I spend 8 years on a trading floor, I managed a $3 billion
electric portfolio with a $50 million book of business
• I have owned 7 companies, with over 60 employees and $4
million in revenue (and all I got was a T-Shirt and stacks of bills)

3. “Economics is Boring”…I get it, yes it…but that is because we think
about money, graphs, long equations and we learn to hate it as
politicians try to raise our taxes and Wall Street takes our money.
However we can use Economics to look at things that impact
us…Let’s use economic thinking to learn about Millennials…
and how they
will be changing
the world
(ie, the economy)

4. • Millennials make up 25% of the US population, with over 80
million of us. The most educated group of people ever
• The Millennial population is larger than the Baby Boomers
• 20% bigger than Generation X.
• It all comes down to that common sense (which Millennials seem
to lack)…Millennials represent over $1 trillion dollars of
spending in our American
economy.

6. • -The Greatest Generation (Mature/Silent), born 1927-1945
• -Baby Boomers, born 1946-1964
• -Generation X, born 1965-1980
• -Generation Y/Millennials, born 1981-2000
• -Generation Z/Boomlets, born 2001-Present

7. • Researchers, physiologists, marketing departments, and
economists have spent countless dollars and time studying
behaviors, traits and characteristics of each generation and
have made connections to each generation and how they shape
the economy.
• They have basic core values, wants, and buying patterns that
were shaped from events of each generation, such as war,
tragedy, or technology.
• Every generation is unlike anything ever seen before, and
Millennials are this strange hybrid of their own uniqueness.

8. • Melting pot of all the generations, geography, societies, and
cultures.
• Millennials have Gen X and Boomer parents, in many cases
were raised by single parents or grandparents
• Not only did they pick up their values from their family and
religion, but we were raised by the TV, the Internet, and people
pushing products and services

9. • Are they going to be Liberals or Conservatives?
• Are they going to shun the suburbs and flock to city centers?
• Will they be like their yuppie Parents or hippie Grandparents?
• Are they going to eat healthy, exercise and save the
environment?
• Are they going to
run up credit card
debt or save for retirement?
• What will be their
moral and family values?

10. • How will they interact with the five
things you can do with money?
1. How will they earn it
2. How will they spend it
3. How will they save it
4. How will they invest it
5. How will they and give it?

11. • On behalf of myself and all Millennials
I want to apologize…
• -If you think you know what a Millennial wants, you are wrong,
they want what they want, not what you want them to want.
• Good luck to you that have to manage Millennials
• Good luck to you that have to raise us.
• Good luck to our children.

14. Do you have Millennials mastered?...
I DON’T!
Jonathan M. Lamb
Economist
www.LambInvestments.com
www.LambONOMICS.com