Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Mpc making money
Similar to Mpc making money (17)
More from jkroll3
Recently uploaded
Recently uploaded (20)
Mpc making money
- 2. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP What can you sell? • Product • Service
- 3. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Media products • Newspaper, magazine, book • Record, CD • VCR tape, DVD
- 4. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Media services • Entertainment • Information • A service captured in a medium = content
- 5. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Media issues • The product is only a medium for the service • The product makes the service reusable • The medium is no longer a product • The service (content) is not fully consumed
- 6. MEDIA COSTS
- 7. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Content • Information or entertainment
- 8. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Content generation • Generated in house • Generated elsewhere at a cost • Provided by source • Provided by volunteers • Human aggregation • Computer-mediated aggregation
- 9. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Production • Manipulation of content to suit production needs • Operation and maintenance of production hardware and software • Archiving of content
- 10. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Distribution • Delivery of product from production to audience
- 11. MEDIA REVENUES
- 12. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Sources • Audience • Subsidies • Advertising • Merchandising
- 13. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Audience • Purchase / per use • Purchase / subscription • Donate / one-time • Donate / sponsor • Indirect / data
- 14. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Subsidies • Political • Vanity • Commercial • Civic • Organizational
- 16. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Merchandising • Branded • Exclusive content or special access • Recommendations • Events
- 17. MEDIA PROBLEMS
- 18. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Only a medium • Only as valuable as the content it contains • Can become obsolete • Content can be separated from medium
- 19. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Reusable • Repetition lowers the perceived value • Reuse divorces size of audience from revenues received
- 20. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP No more product • No point of sale • Service without personal contact • Technology may allow for unlimited reuse
- 21. AprilKillingsworth/Flickr/CC-BY-2.0 Kroll BoP Incomplete consumption • Lowering of perceived value • Increased motivation to divorce content from medium
Editor's Notes
- Novels and short stories aren’t journalism, although they may be placed inside journalism structures
- All of 1st five are traditional. #1 usually most expensive; #3 least expensive and least ethical. #4 most troublesome – lack of control, consistency
- #3 a recent addition. For small operations, this can be very low-cost today, but at high end it’s expensive to maintain servers, updates, etc. Flip of tradition where production costs were highest share for low volume.
- Purchase per-use tends to generate more income, but be less useful to advertisers; subscribers are subsidized to be sold. One-time donations make it hard to plan.
- Vanity: I want a mouthpiece because I want to be heard personally. Jeff Bezos, Amazon-Washington Post. Commercial: Airline magazines. Civic: Philadelphia experiment. Organizational: NPPA magazine.
- Display – ads that confront you in the midst of editorial; classified – ads that users seek out. “Purchase” ads’ impact can be directly measured; “brand” ads more about reaching the right folks.
- Branded: Tote bags, mugs. Content: To wires, photos. Recommendations: Amazon. Special access: to newsmakers or reporters.