The Digital Research Video Project for SMKE


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A summary of the Digital Research Video Project, part of the Social Media Knowledge Exchange (SMKE) and presented at the Centre for Research in the Arts, Social Sciences and Humanities at the University of Cambridge on 2 July 2013 as part of the SMKE 2013 conference.

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The Digital Research Video Project for SMKE

  1. 1. The Digital Research Video Project Suzanne Pilaar Birch Joukowsky Institute for Archaeology and the Ancient World Brown University
  2. 2. The Theme • Social Media & Activism • Open Access and Accessibility • Harvard call, NIH, and RCUK • Personal Twitter use
  3. 3. Workshop • Approximately 15 participants, archaeology and non-archaeology humanities split • Led by professional research communicator • Academic vs. non-academic titles • “Translating” abstracts • Group storyboards • Social media use and online profiles
  4. 4. Videos • Competition (small) • Last 3-4 minutes in duration • Participants wrote their own script with editing help (eliminating jargon!) • Identified clearly as part of a larger project out of Cambridge (credibility)
  5. 5. Social Media Sharing and Online Presence• Videos are available: • and SMKE YouTube channel • • • Individual (Spry-Marques) & organization blogs • Social media sharing • Twitter and YouTube (analytics) • Facebook (personal; no analytics). • “Influential” and “highly influential” tweets • Other media • Announcements on appropriate academic email listservs (discipline and department-based) • Radio interview of Pia Spry-Marques in Madrid, Spain. • University of Cambridge website (shared over 100 times on Facebook and over 65 times via Twitter since 30 May) • poster presentation at the 2013 Society for American Archaeology
  6. 6. Response, anecdotal and analytics • collectively had 44 hits and 14 downloads as of 30 May • viewed in over 65 countries, with the most views occurring in the US and UK. Croatia (110), Serbia (12), and Peru (9) • Retweets added “I loved this!” or “great project” • Original tweets: “a SUPERB new digital video on Ice Age [link] by the lovely [handle] - for historians & scientists” and “What Do Bones Say About Beliefs?” [link] does a great job in explaining the #taphonomy of #humanbones”. • Emails to researchers
  7. 7. Reflections on audience and impact • Nature of the audience • Who is the audience? • Defining the “public” • How far did we really reach? • How can we reach better? • Impact on…? • Researchers felt it beneficial • Echo chamber • Translations
  8. 8. Conclusions and Further Directions • Replicability: Canon scanner for line drawings, SmoothDraw (downloadable freeware) and Adobe Premier Elements for editing (free 30-day trial; 40GBP to own) • Sustainability: Videos posted on a number of online websites (YouTube) and publication in Internet Archaeology means videos will be placed in digital data repository • But-what about data surrounding videos? Tweets? Analytics? • Funding and time obstacle to the creation of further videos