Blogs for all reasons


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Talk given at ILI 2010 workshop on blogging. Considers the different aims for writing a blog.

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Blogs for all reasons

  1. 1. Blogs for all reasons Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) About this talk Looks at three blogs, explaining the different audiences, aims and approaches used. Twitter: Email: [email_address] Resources bookmarked using ‘ili2010-workshop' tag
  2. 2. Three Case Studies <ul><li>How blogs differ </li></ul><ul><ul><li>Aims </li></ul></ul><ul><ul><li>Audience and ‘tone or flavour’ </li></ul></ul><ul><ul><li>Set-up and Effort </li></ul></ul><ul><ul><li>What happened? </li></ul></ul><ul><li>The case studies </li></ul><ul><ul><li>CILIP Catalogue & Indexing Group (CIG) blog </li></ul></ul><ul><ul><li>UKOLN Cultural Heritage blog </li></ul></ul><ul><ul><li>JISC SIS Landscape Study blog </li></ul></ul>
  3. 3. CIG blog - Aims <ul><li>What we wanted to do </li></ul><ul><ul><li>Communicate with group members </li></ul></ul><ul><ul><li>News items (CIG and wider) </li></ul></ul><ul><ul><li>Publicise our events </li></ul></ul><ul><ul><li>Publicise our e-journal </li></ul></ul><ul><ul><li>Invite people to write book reviews </li></ul></ul><ul><ul><li>Start up discussions </li></ul></ul>
  4. 4. CIG blog – Set-up <ul><li>Timeline </li></ul><ul><ul><li>Jan 2007 </li></ul></ul><ul><ul><ul><li>Set up on Blogspot </li></ul></ul></ul><ul><ul><ul><li>By ‘activist’ committee member </li></ul></ul></ul><ul><ul><ul><li>Posting rights – 4 officers and the ‘activist’ </li></ul></ul></ul><ul><ul><li>Spring 2007 </li></ul></ul><ul><ul><ul><li>Move content to CILIP Web site blogging facility </li></ul></ul></ul><ul><ul><ul><li>Posting rights – all committee members </li></ul></ul></ul><ul><ul><ul><li>Comments – anyone (moderated) </li></ul></ul></ul><ul><ul><li>2009 </li></ul></ul><ul><ul><ul><li>Write blog policy and add to blog </li></ul></ul></ul>
  5. 5.
  6. 6. CIG blog - Effort <ul><li>A mixed bag </li></ul><ul><ul><li>Admin by CILIP Web team (e.g. they change who has posting rights) </li></ul></ul><ul><ul><li>CIG blog manager (spam, comments, reminders to post) </li></ul></ul><ul><ul><li>CIG Committee (16 to 20 people) – all able to post </li></ul></ul><ul><ul><li>CIG members – can comment but not post </li></ul></ul>
  7. 7. CIG blog – Review <ul><li>Frequency of posts </li></ul><ul><ul><li>Too erratic / too few – viewings drop </li></ul></ul><ul><ul><li>No set schedule – need to monitor </li></ul></ul><ul><li>New features </li></ul><ul><ul><li>Meet the Committee - once a month, everyone takes a turn </li></ul></ul><ul><ul><li>Blogging from the residential conference </li></ul></ul><ul><li>Discussion </li></ul><ul><ul><li>Attempts to start discussion not successful </li></ul></ul><ul><li>Viewing figures (from CILIP) </li></ul><ul><ul><li>Can’t tell who is viewing (CIG member or others) </li></ul></ul><ul><ul><li>Not increasing visit / event uptake (feedback) </li></ul></ul>
  8. 8. Cultural Heritage blog - Aims <ul><li>What we set out to do </li></ul><ul><ul><li>Complement other sections of the UKOLN Cultural Heritage Web site </li></ul></ul><ul><ul><li>Dissemination </li></ul></ul><ul><ul><li>Forum for discussion and debate </li></ul></ul><ul><ul><li>Focus on Web 2.0 and Social Web </li></ul></ul><ul><ul><li>Cross sector appeal – libraries, museums and archives </li></ul></ul>
  9. 9. Cultural Heritage blog – Set-up <ul><li>Timeline </li></ul><ul><ul><li>Jan 2009 </li></ul></ul><ul><ul><ul><li>News items </li></ul></ul></ul><ul><ul><ul><li>Mostly by UKOLN staff </li></ul></ul></ul><ul><ul><ul><li>Occasional guest posts </li></ul></ul></ul><ul><ul><li>April 2010 </li></ul></ul><ul><ul><ul><li>New focus on community input </li></ul></ul></ul><ul><ul><ul><li>More guest posts – on Web 2.0 experiences </li></ul></ul></ul><ul><ul><ul><li>Interspersed with UKOLN posts </li></ul></ul></ul><ul><ul><ul><li>Twitterfeed to Twitter (set up accounts) </li></ul></ul></ul>
  10. 10.
  11. 11. Cultural Heritage blog - Effort <ul><li>Initially (Jan 2009) </li></ul><ul><ul><li>3 members UKOLN staff </li></ul></ul><ul><ul><li>Each focus on an area </li></ul></ul><ul><ul><li>1 member as Manager </li></ul></ul><ul><li>Now (from April 2010) </li></ul><ul><ul><li>1 member UKOLN staff </li></ul></ul><ul><ul><ul><li>Write some posts </li></ul></ul></ul><ul><ul><ul><li>Sign up guest post writers </li></ul></ul></ul><ul><ul><ul><li>Deal with comments and spam </li></ul></ul></ul><ul><ul><li>Guest post writers </li></ul></ul>
  12. 12. Cultural Heritage blog - Review <ul><li>Guest posts </li></ul><ul><ul><li>Take time (contact, reminder, images, set-up) </li></ul></ul><ul><ul><li>Long posts – split into two or more parts </li></ul></ul><ul><ul><li>Mix of first timers and old hands </li></ul></ul><ul><ul><li>Generates interest (guests tweet about post) </li></ul></ul><ul><ul><li>Scheduling publication (keeping some in hand) </li></ul></ul><ul><li>UKOLN posts </li></ul><ul><ul><li>Was – challenge of finding suitable topics on regular basis </li></ul></ul><ul><ul><li>Now – fit these in between guest posts </li></ul></ul>
  13. 13. JISC SIS Study blog - Aims <ul><li>What JISC required </li></ul><ul><ul><li>Project Web presence – minimum 3 years </li></ul></ul><ul><ul><li>Final report </li></ul></ul><ul><li>Project requirements </li></ul><ul><ul><li>Collect data </li></ul></ul><ul><ul><li>6 month timescale – too short for usual survey methods </li></ul></ul><ul><ul><li>Contact specific group – Web 2.0 users </li></ul></ul><ul><ul><li>Make data available to community throughout project </li></ul></ul>
  14. 14. JISC SIS Study blog – Set-up <ul><li>The approach </li></ul><ul><ul><li>Blog posts – limited to progress ‘reports’ </li></ul></ul><ul><ul><li>Pages </li></ul></ul><ul><ul><ul><li>‘ About’ and ‘Adding Comments’ guide </li></ul></ul></ul><ul><ul><ul><li>Data collection </li></ul></ul></ul><ul><ul><ul><ul><li>Page per topic (16) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Intro text by UKOLN to initiate feedback </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comments submitted (186) = raw data </li></ul></ul></ul></ul><ul><ul><ul><li>Case studies (22 completed) </li></ul></ul></ul><ul><ul><ul><li>Literature review </li></ul></ul></ul><ul><ul><ul><ul><li>Shared with participants (and observers) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Added items as we found them </li></ul></ul></ul></ul>
  15. 15.
  16. 16. JISC SIS Study blog – Effort <ul><li>UKOLN </li></ul><ul><ul><li>Project leader and project researcher </li></ul></ul><ul><ul><li>Rsearch method – so time allocated </li></ul></ul><ul><ul><li>Blog set-up </li></ul></ul><ul><ul><li>Create Pages within blog to collect data </li></ul></ul><ul><ul><li>Find and work with case study subjects </li></ul></ul><ul><ul><li>Plan and implement close down </li></ul></ul><ul><li>Participants </li></ul><ul><ul><li>People posting comments </li></ul></ul><ul><ul><li>Case study subjects </li></ul></ul>
  17. 17. JISC SIS Study blog – Review <ul><li>During the project </li></ul><ul><ul><li>Promotion to target audience difficult </li></ul></ul><ul><ul><ul><li>Email lists – generated little feedback </li></ul></ul></ul><ul><ul><ul><li>Personal contacts – best approach </li></ul></ul></ul><ul><ul><ul><li>Amazon voucher draw – suspect little impact </li></ul></ul></ul><ul><ul><li>Data collected </li></ul></ul><ul><ul><ul><li>Relevant and useful </li></ul></ul></ul><ul><ul><ul><li>Used in final report </li></ul></ul></ul><ul><li>After the project ended </li></ul><ul><ul><li>Closing down posts </li></ul></ul><ul><ul><li>What happens when 3 years is up? </li></ul></ul><ul><ul><li>Archiving – UKOLN or JISC? </li></ul></ul>
  18. 18. Key points <ul><li>Questions first </li></ul><ul><ul><li>Who is the audience? </li></ul></ul><ul><ul><li>What is the aim? </li></ul></ul><ul><li>Then plan, plan and plan some more </li></ul><ul><ul><li>Identify effort </li></ul></ul><ul><ul><ul><li>Solo or team? Guest posts? </li></ul></ul></ul><ul><ul><ul><li>What happens if people leave or move jobs? </li></ul></ul></ul><ul><ul><li>Decide </li></ul></ul><ul><ul><ul><li>Comments: allow? moderate? </li></ul></ul></ul><ul><ul><ul><li>Scope </li></ul></ul></ul><ul><ul><ul><li>Attribution (quotes, images, etc.) </li></ul></ul></ul><ul><ul><ul><li>Using twitter and twitterfeed </li></ul></ul></ul><ul><ul><li>Write a Blog policy </li></ul></ul><ul><ul><li>Close down – identify when and why </li></ul></ul>
  19. 19. Questions <ul><li>Any questions? </li></ul>Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : Web site : Blog :