Communications for the Digital AgeTuesday, July 26, 2011 – Notre Dame Cathedral Latin HSSponsored by the Sisters of Notre ...
Networking with One Another          via LinkedIn and Facebook25 July 2011         New Media
Once upon a time, long, long ago … • There was, in a land far away …A Handsome Print(s) 25 July 2011          New Media
Meet the Handsome Print(s)• Print(s) is the oldest ruler of Medialand• He was born around 1450, when Gutenberg invented th...
Print Definition• Definition of print media:   – “Printed [media], as distinguished from     broadcast or electronically t...
Print Timeline •    618 to 906: T’ang Dynasty - the first printing is done in China, using ink on      carved wooden block...
Now, enter another character …• She’s new,  she’s cool,  she’s  rocking  the  world…  She’s Princess Broadcast!25 July 201...
Meet the lady of the show, the Sassy           Princess of Broadcast• Her date of birth is unclear (a lady never tells):  ...
Broadcast Definitions1. To transmit (a radio or television programme) for public or   general use.2. To send out or commun...
Broadcast Timeline•    1906 :Reginald Fessenden invents wireless telephony, a means for radio waves to carry signals     a...
Now, meet the most memorable              character of them all … • He’s ugly but he’s cute • He’s popular and one of us •...
The Birth of the Internet•    1989: Tim Berners-Lee completes the original     software for the World Wide Web (WWW). He  ...
New Media Ogre• He is a huge, new, popular king of  Medialand, born at the same time as  the internet• He is the champion ...
New Media Definition• New media is a catch-all term for all forms of electronic  communication that have appeared or will ...
Online Communities via                 Social Networking• Social networking: is the grouping of individuals together  into...
Stages of “Swimming” in Social          Networking                   Denial                    Fear              Resistanc...
MESSAGE OF THE HOLY FATHER         BENEDICT XVI      FOR THE 43rd WORLD     COMMUNICATIONS DAY"New Technologies, New Relat...
Facebook25 July 2011     New Media
Facebook• One of the most popular social networking  services in the world: over 700-million people  have joined Facebook!...
Value of Facebook• Provides a single place to gather.• One-stop shop for: blogging, media,  calendaring, communication, sh...
http://www.youtube.com/watch?v=jea2-jGUbRs25 July 2011                            New Media
Facebook Tutorials• http://www.allfacebook.com/facebook-  tutorials/facebook-profile-tutorial25 July 2011          New Media
LinkedIn25 July 2011     New Media
LinkedIn•    World’s largest professional network•    Over 100 million members•    Trusted Contacts•    Exchange Knowledge...
Value of LinkedInhttp://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1T4yvUqTK
http://learn.linkedin.com/what-is-linkedin/25 July 2011                                New Media
Demonstration25 July 2011        New Media
Questions25 July 2011      New Media
FB Help               http://www.facebook.com/help/25 July 2011                          New Media
Saint Petersburg Diocese                  http://bit.ly/lwzAci25 July 2011                         New Media
Social Media Resources• Use http://www.youtube.com and search for  facebook tutorial, facebook privacy settings,  facebook...
Credits• Introduction to New Media -  http://www.slideshare.net/kate.thompson.sa/  introduction-to-new-media-presentation2...
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Networking with one another

  1. 1. Communications for the Digital AgeTuesday, July 26, 2011 – Notre Dame Cathedral Latin HSSponsored by the Sisters of Notre DameChardon, OhioWEB 2.0 AND SOCIAL MEDIA TOOLS– PART III
  2. 2. Networking with One Another via LinkedIn and Facebook25 July 2011 New Media
  3. 3. Once upon a time, long, long ago … • There was, in a land far away …A Handsome Print(s) 25 July 2011 New Media
  4. 4. Meet the Handsome Print(s)• Print(s) is the oldest ruler of Medialand• He was born around 1450, when Gutenberg invented the printing press• At first he was a “high brow” ruler, courting and pleasing the gentry only (bibles, academic texts, etc)• Later in his career he embraced the masses, making literature and news widely and cheaply available• He is intellectual, proud, sometimes stuffy, though a generally popular leader. He’s not afraid to buck authority, is sometimes mischievous, and like, the rest of us, is fallible. Yes, he can get stuff wrong.25 July 2011 New Media
  5. 5. Print Definition• Definition of print media: – “Printed [media], as distinguished from broadcast or electronically transmitted communications, includes all newspapers, newsletters, booklets, pamphlets, magazines, and other printed publications, especially those that sell advertising space as a means of raising revenue.” – (http://www.answers.com/topic/print-media)25 July 2011 New Media
  6. 6. Print Timeline • 618 to 906: T’ang Dynasty - the first printing is done in China, using ink on carved wooden blocks. • 1423: In Europe, block printing is used to print books. • 1452: In Europe, metal plates are first used in printing. Gutenberg begins printing the Bible, which he finishes in 1456. • 1476: William Caxton begins using a Gutenberg printing press in England. • 1605: First weekly newspaper published in Antwerp. • 1702: Multi-colored engraving invented by German Jakob Le Blon. The first English language daily newspaper is published called the Daily Courant. • 1800: Iron printing presses invented. • 1846: Cylinder press invented by Richard Hoe. Cylinder press can print 8,000 sheets an hour. • 1891: Printing presses can now print and fold 90,000 4-pg papers an hour. • 1903: The first tabloid style newspaper, the Daily Mirror is published. Gutenberg, 1398 - 1468 • 1933: A war breaks out between the newspaper and radio industries. American newspapers try to force the Associated Press to terminate news service to radio stations. • 1954: There are more radios than there are daily newspapers. • 1967: Newspapers use digital production processes and began using computers for operations. (http://inventors.about.com/od/pstartinventions/a/printing_3.htm)25 July 2011 New Media
  7. 7. Now, enter another character …• She’s new, she’s cool, she’s rocking the world… She’s Princess Broadcast!25 July 2011 New Media
  8. 8. Meet the lady of the show, the Sassy Princess of Broadcast• Her date of birth is unclear (a lady never tells): Morse code and telegraphs of the C19th are types of broadcasting, too, but our princess rose to prominence in the 20th century with the rise of radio and TV• She was a popular leader from the beginning, ruling by appealing to the masses, providing entertainment, and breaking down barriers• She is brassy, bold, AMBITIOUS, sexy, alluring, accessible, dominant, and able to tap into popular culture.25 July 2011 New Media
  9. 9. Broadcast Definitions1. To transmit (a radio or television programme) for public or general use.2. To send out or communicate, especially by radio or television3. To make known over a wide area4. To send a transmission or signal; transmit. (http://www.thefreedictionary.com/broadcast)25 July 2011 New Media
  10. 10. Broadcast Timeline• 1906 :Reginald Fessenden invents wireless telephony, a means for radio waves to carry signals a significant distance.• 1923: Vladimir Kosma Zworykin patents the iconoscope, the first television transmission tube.• Radio broadcasting begins in South Africa.• 1925: Radios The Smith Family introduces the soap opera format.• 1927: Philo Farnsworth transmits the first all-electronic television image.• 1928: John Baird beams a television image from England to the United States.• 1931: There are nearly 40,000 television sets in the United States; 9,000 of them are in New York City alone.• 1936: The British Broadcasting Corporation (BBC) debuts the worlds first television service with three hours of programming a day.• The SABC is formed.• 1944: The first instance of network censorship occurs. The sound is cut off on the Eddie Cantor and Nora Martin duet, “Were Having a Baby, My Baby and Me.”• 1945: The FCC creates the commercial broadcasting spectrum of 13 channels, and 130 applications for broadcast licenses follow.• 1951: Colour television introduced in the U.S.• 1956: The Wizard of Oz has its first airing on TV.• 1971: TV finally allowed in SA• 1975: First national TV broadcasts in SA• 1980: Ted Turner launches CNN, the first all-news network.• 1992: There are 900-million television sets in use around the world; 201-million are in the United States.• 2000: Reality TV mania hits the world. http://www.infoplease.com/ipea/A0151956.html and http://en.wikipedia.org/wiki/South_African_Broadcasting_Corporation25 July 2011 New Media
  11. 11. Now, meet the most memorable character of them all … • He’s ugly but he’s cute • He’s popular and one of us • He has weird ears and magical powers …Super-quickHumungousRoughEver-evolvingKoolAnd his name is NEW MEDIA. 25 July 2011 New Media
  12. 12. The Birth of the Internet• 1989: Tim Berners-Lee completes the original software for the World Wide Web (WWW). He envisions the WWW as a shared information space within which people communicate with each other and with computers.• From 1991 to 1994 use of the original WWW server grows by a factor of ten each year as the world begins to take note of a new information phenomenon.• The Internet does not consist of a physical network. It is a loose system of connections between different computers, located all over the world.• The seed of “new media” is planted.25 July 2011 New Media
  13. 13. New Media Ogre• He is a huge, new, popular king of Medialand, born at the same time as the internet• He is the champion of the “every man and woman”.• He is a growing power, largely accessible, popular, fractured, and many voiced.• He empowers his users to define their own news agendas.• Some say he’s just a buffoon.25 July 2011 New Media
  14. 14. New Media Definition• New media is a catch-all term for all forms of electronic communication that have appeared or will appear since the original mainly text-and-static picture forms of online communication. New media usually includes any and all of these: Online news, streaming video and streaming audio, 3-D and virtual reality environments and effects, highly interactive user interfaces, mobile presentation and computing capabilities, CD and DVD media, telephone and digital data integration, online communities, live Internet broadcasting Source: http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html25 July 2011 New Media
  15. 15. Online Communities via Social Networking• Social networking: is the grouping of individuals together into to specific groups, often using online networking services.• People have always social networked but the internet has opened up ways of doing it globally25 July 2011 New Media
  16. 16. Stages of “Swimming” in Social Networking Denial Fear Resistance Reluctant Swimming Toe-Dipping Dog Paddling Immersion
  17. 17. MESSAGE OF THE HOLY FATHER BENEDICT XVI FOR THE 43rd WORLD COMMUNICATIONS DAY"New Technologies, New Relationships. Promoting a Culture of Respect, Dialogue and Friendship.“
  18. 18. Facebook25 July 2011 New Media
  19. 19. Facebook• One of the most popular social networking services in the world: over 700-million people have joined Facebook!• Networks: Regional, national and interest group based. Eg: South Africa, Wits University, TAC support group, fans of “Freshly Ground”• Uses:1. Search for groups related to your story2. Put you in touch with sources3. Search for events25 July 2011 New Media
  20. 20. Value of Facebook• Provides a single place to gather.• One-stop shop for: blogging, media, calendaring, communication, sharing ideas, work together.• Keep in touch with family and friends.• Used to make announcements.• Organize groups (e.g., Peace Song)25 July 2011 New Media
  21. 21. http://www.youtube.com/watch?v=jea2-jGUbRs25 July 2011 New Media
  22. 22. Facebook Tutorials• http://www.allfacebook.com/facebook- tutorials/facebook-profile-tutorial25 July 2011 New Media
  23. 23. LinkedIn25 July 2011 New Media
  24. 24. LinkedIn• World’s largest professional network• Over 100 million members• Trusted Contacts• Exchange Knowledge, ideas, and opportunities25 July 2011 New Media
  25. 25. Value of LinkedInhttp://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#axzz1T4yvUqTK
  26. 26. http://learn.linkedin.com/what-is-linkedin/25 July 2011 New Media
  27. 27. Demonstration25 July 2011 New Media
  28. 28. Questions25 July 2011 New Media
  29. 29. FB Help http://www.facebook.com/help/25 July 2011 New Media
  30. 30. Saint Petersburg Diocese http://bit.ly/lwzAci25 July 2011 New Media
  31. 31. Social Media Resources• Use http://www.youtube.com and search for facebook tutorial, facebook privacy settings, facebook• http://www.facebook.com/help/• To learn more about facebook - http://www.delicious.com/ccerveny/facebook• Saint Petersburg Diocesan Guidelines - http://home.catholicweb.com/dosp/files/Res ources/SocialMediaPolicy.pdf25 July 2011 New Media
  32. 32. Credits• Introduction to New Media - http://www.slideshare.net/kate.thompson.sa/ introduction-to-new-media-presentation25 July 2011 New Media

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