FREE Website and Blog Content for Real Estate Professionals
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Struggling to create fresh content on your blog or website to keep your visitors engaged? There are many, many resources available online to augment your current website and blog copy with materials that grab readers' attention and keep them coming back for more. Melissa Olson from Metrolist will be presenting a library of online resources that Realtors can access for free.
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FREE Website and Blog Content for Real Estate Professionals
- 1. FREE Blog & Website Content 06.08.12 1
- 2. Content for your websites and blogs… Doesn’t have to break the bank! 2
- 3. There are many resources available, right at your fingertips! •Newsletters •Articles •Images •Videos •Market Reports 3
- 4. How would you like a free newsletter? + Pluses - Minuses •Easy to setup •Cannot customize •Manage with existing email •Ad supported contacts •National articles and info •Loaded with ready-to-send information •Integrated with Top Producer 4
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- 8. An article a day… Do I have enough time • Fresh for this? • Relevant • Local • Timely • Entertaining • Personality 8
- 9. Where there’s a will, there’s a way! • FrogPond – Free reprintable articles for trade publications, newsletters, blogs, website, social media sites • Realtor Content Resource/Houselogic – Free source of information and tools from NAR – Content for consumers “in 3 easy steps” – Multiple options for “reprint” 9
- 10. And there’s more… (otherwise know as the obvious options) • Inside Real Estate News – Local Denver reporter, John Rebchook – Consumer articles • Local newspapers – Don’t forget about the Community newspapers! 10
- 11. Where to find the “Eye Candy” • Free Stock Photos.biz – Buyer beware: Shutterstock placements within the site are available for purchase – Three size options for all images – Clip Art images also available • iStockphoto – Many low cost options – Great selection 11
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- 13. Photo Do’s and Don’ts • Protect your art! – Photoshop Online or Picnik – Watermark your images (applies to photos you’ve taken) • Stop using tiny images • Leave some breathing room • Place images above the fold • Wrap text appropriately • Use a descriptive “ALT title”or image name 13
- 14. Does online video really matter? • Online video viewers will reach 169.3 million in 2012. • 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx#ixzz1xCpYzYye 14
- 15. Real Street News • Started in 2011 by Rick Miller, Chicago Title • Local community interviews and news http ://realstreetnews.com/fairway-villas-denvers-newest-active-adult-community / 15
- 16. Visit Denver • Travel videos professionally produced • Good variety of options to highlight Denver culture 16
- 18. Create your own • Don’t be afraid to create your own community tour • Uploaded videos on YouTube, specific to your listing, can be added to the MLS • As long as you get permission from the owner, source videos on YouTube for your site, too! 18
- 19. Market Reports • Shameful plug for Metrolist reports • Monthly Comparison, meant for professionals – Dull – Boring – But, packed with lots of information! 19
- 20. Free Reports from Metrolist Marketplace 20
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- 23. Community Demographics 23
- 24. Walkscore Information 24
- 25. So, what are you doing? 25
- 26. Appendix • Free photos and images: http://www.freestockphotos.biz • Housing Trends eNewsletter http://www.hten.com/ • Houselogic http://www.houselogic.com/ • Frog Pond free articles (ready for reprint) http://frogpond.com/searchmenu.cfm • Cloud MLS – free market report http://www.terradatum.com/marketdata/Denver/index.html 26
- 27. Appendix • FREE Market Reports: http://marketplace.metrolist.com/Shop-by-Category/Analytics- – Monthly Market Indicator – Local Market Updates (by county & MSAs) – Monthly Comparison (current month) • Visit Denver videos – highlighting local events and activities http://www.youtube.com/user/VisitDenver 27
Editor's Notes
- Doesn’t have to cost an arm and a leg!
- Doesn’t have to cost an arm and a leg!
- Housing Trends eNewsletter From the makers of Frogpond – Susie Hale, Bob Hale’s wife (HAR.com) What I like…pluses What I didn’t like…minuses
- Personalized to the sender Include your social media links Provides market reports from NAR for your local area – no control over the number of areas included Newsfeed on the right hand side What you can’t see – banner advertising at the top of the page.
- More market reports from NAR Real Estate Today radio player from NAR, which BTW you can include on your website and/or blog Consumer articles – no control over the feed, but articles are mostly timely and topical
- Consumer-friendly video talking about the housing market More NAR market reports – seeing a theme here? If using Top Producer, you can also include their Market Snapshot into a section called “What’s the value of your home?”
- Monthly Market Indicators Overall MLS activity Three year historical view for most listing statuses
- Counties and MSAs Monthly and YTD comparisons 4-yr trendline