1. Marketing For The New Era The Distinctive Marketing Plan For A.M.A G.S.U Collegiate Chapter By: Jennifer Johnson Vice President Of Planning And Development
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5. Target Market Target Market Marketing Students Professors/ Marketing Department AMA Professional Membership Business Community Awareness Memberships Promotional Involvement Maintain reputable relationships Involvement and support Obtain future employment for graduating marketing students Awareness
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7. SWOT ANALYSIS 3. Weak marketing team 3. We have some planned events 3 .Still at least 25% non member participation 3. More chapter involvement 2. Members and board members start to lose interest or not abide by their duties 2. A website that is still expanding 2. Membership still not up to its 200% capability 2. Increased memberships 1. Other business organizations 1. Sponsorship Assistance 1. Weak advertisement 1. Active Board members Threats Opportunities Weaknesses Strengths