Here's sharing one company which color picking stylus designed for kids, and raised funding through Kickstarter platform.

2. By RA7031295
Jimmy.H(洪甯恩)
Mozbii

3. Company Background
Founded November 1, 2013
Employee 7
Description: Color picking stylus designed for kids
Categories: Social Media, Apps, Kids
Website: http://www.mozbii.com/

4. Development Schedule
Oct,2013
Product Concept
Defined
Jan,2014
Components
confirmed
Apr,2014
User Interface
Fixed
Dec,2013
Sketching
APP Defined
May,2014
First Prototype
June,2014
Pressure Testing
Aug,2014
Engineering Verification
Aug,2014
Software Launch
Software
Hardware

5. How it works?

6. Watch...

7. Kickstarter Staff Pick

8. Product I

9. Product II

10. Price

11. Place

12. Promotion

13. Business Model
Kids
Interactive
Color
Stylus
Share
Free
APP
I. Upload to Social Platform.
II. Print to T-Shirt, Cup…etc.
III. Save to Cloud.
I. More draft.
ii. More sticker.
III. SDK Develop.

14. SWOT Analysis
S
• Supported to 65,000
colors.
• Easy to picking and
drawing.
W
• Lack of economic scale.
• Narrow market for kids.
T
• Entry barriers is low.
• Exiting competitor like
Crayola iMarker or
App Crayon.
O
• Sell to developing
country as well.
• Cooperate with school or
social ventures.

15. Conclusion
• Crowdfunding – Help you to connect well-know social media and promote your
product or Service in start-up such as Kickstarter campaign.
• Prototyping – Simple progress , Easy to use.
• Marketing – Hardware & Software in clearly market target and segment.

16. Thank you!