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Infographics - NCDA CPI Cleveland 2019 & Charlotte 2020

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Learn how career services professionals can use free tools to create meaningful images for uses in career courses, outreach, and more!

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Infographics - NCDA CPI Cleveland 2019 & Charlotte 2020

  1. 1. Melissa A. Venable, PhD - Instructional Technology Key Interests: Career decision-making process | Design and delivery of online courses and programs | Identifying, selecting, and implementing new educational and career services-related technologies NCDA Board Secretary 2017-2020 Technology Committee Chair 2012-2017 Leadership Academy 2014-2015 Connect! ● linkedin.com/in/melissavenable/ ● @Melissa_Venable Find me here! ● @TechnologyTwins ● www.technologytwins.com
  2. 2. Objectives for Today ● Explore use of infographics to convey information in a range of contexts. ● Compare the pros and cons of several web-based tools ● Critique infographics as a way to learn about basic design principles ● Develop a list of ways to use infographics in career counseling and coaching work settings
  3. 3. Agenda 1. What is an infographic? 2. A Few Free Tools 3. (Info)Graphic Design 101 4. Critique 5. How to Use Piktochart 6. Wrap Up
  4. 4. What is an infographic?
  5. 5. “[This] project isn’t the first attempt to present data like this to the public, but it stands out for its custom graphics, which make abstract, complex numbers quickly comprehensible.” - NPR Our nation, in numbers. Federal, state, and local data from over 70 government sources. usafacts.org HOW DOES THE MONEY FLOW IN AND OUT OF GOVERNMENT?
  6. 6. + - Lots of templates and formats (e.g., Facebook post, email header, Instagram, LinkedIn banner, etc.) Slow speeds with multiple page designs Mobile app Limited number of files* Invite people to edit; Easy to share WYSIWYG editor can be tricky PDF download option Image edits can be difficult Teacher and student pricing *with the free account
  7. 7. + - Many templates 5 infographic limit* Easy for non-designers to get started Can’t export files* Lots of formats - charts, newsletter, slides, etc. Limited icon library* Embed: polls, forms, YouTube Venngage branding Education pricing for premium features *with the free account
  8. 8. + - Adobe ID login to access option Adobe Spark Branding* Other formats include animated videos, webpages Branding across templates* Lots of templates and formats (e.g., Facebook post, email header, Instagram, LinkedIn banner) Saving and editing files can be wonky Download and share options Mobile app *with the free account
  9. 9. + - Templates + Blank canvas option Moving things around can be tricky “Inspire Me” gallery Not great with Internet Explorer Easy for non-designers to get started Piktochart Watermark* Presentation, Printable formats, too Only 5 saved visuals* Education and non-profit pricing for premium features No PDF export* *with the free account
  10. 10. Animaker BeFunky Easel.ly Infogram Mind the Graph PowerPoint Snappa Visme Vizualize.me
  11. 11. Before you begin … ask yourself: ● What is the main idea you want to convey to your audience? ● What is your goal, what are you trying to do? ○ (Help, educate, inspire …) ● What or where is the support for your message?
  12. 12. 7 S’s of a Successful Infographic ● Story - What are you trying to tell your audience? Establish flow. ● Style - Visually engaging, use of white space, color scheme ● Simplicity - Not too complex or confusing; easy to understand ● Size - How will you use it (website, poster, social media, PDF)? ● Stats - Numbers, data! Create bite-sized, chunks if digestible info. ● Shareability - Easy to add to a social post, link in an email, etc. ● Source(s) - Cite your sources! https://blog.hubspot.com/marketing/knockout-infographic-components
  13. 13. What kinds of information would you include in an infographic about helping students or clients manage stress?
  14. 14. What kinds of information would you include in an infographic about using social media to find a job?
  15. 15. “What You Need to Know About Social Media and Your Job Search” ● Guide to Social Media & Job Search ● Searching for Work in the Digital Era ● 4 Reasons to Use Social Media in Your Job Search
  16. 16. Create an Infographic! ● Login – piktochart.com ● Click “Create New”
  17. 17. Choose “Infographic.”
  18. 18. Choose template style. (Many options available!)
  19. 19. Edit the default infographic title.
  20. 20. Enter your content (text, numbers, etc.). From #1 - Job Hunt: (change template text, type over)
  21. 21. Enter your content (text, numbers, etc.). From #2 - Pew Research: (add a text box)
  22. 22. From Pew Research: (change chart type, enter data)
  23. 23. Enter your content (text, numbers, etc.). From #3 - Monster: (modify template icons; search, drag-and-drop)
  24. 24. Finish Editing ● Add a call to action, e.g., “call the career center,” “meet with a career counselor” ● Provide author information ● Check overall alignment ● Add sources/citations
  25. 25. Experiment with Fonts and Colors
  26. 26. Download and Share
  27. 27. Think about the opportunities ... How might you use these graphic design tools in your current career work settings?
  28. 28. Assignment Instructions
  29. 29. Promote an Event
  30. 30. Encourage Participation Create Awareness
  31. 31. Create Slides … Remember this one?
  32. 32. The Template
  33. 33. Explore examples for inspiration! (Job Search)
  34. 34. More examples! (Stress Management)
  35. 35. Resources & References 7 Super Tips for Creating Powerful Infographics - Entrepreneur.com 12 Infographic Tips That That You Wish You Knew Years Ago - kissmetrics.com Visual Design Basics - Usability.gov Gestalt Principles for Information Design - HowDesign.com How to Easily Make Infographics in PowerPoint - Hubspot The 7 Key Components of a Knockout Infographic - Hubspot
  36. 36. Technology Twins! https://technologytwins.com/tool-library/
  37. 37. Categories
  38. 38. Thank you! Connect! ● www.linkedin.com/in/melissavenable/ ● @Melissa_Venable Contact: ● melissa.a.venable@gmail.com

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