First year pod


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First year pod

  1. 1. First year Principles of Design Management Paper-580/1.1 Assignments Submit by- Submit to- Kawinder jit Rakesh Kumar Sharma Enroll no.-5800800101 Checked by-
  2. 2. Contents <ul><li>Overview </li></ul><ul><li>Unit I -Design and Design management, the business context . </li></ul><ul><li>Assign.-How Bata company can use the Design and Design management as a business context. </li></ul><ul><li>Unit II -Corporate Approaches in Design management. </li></ul><ul><li>Assign.-As a children's brand wear, how to create a specific identity . </li></ul><ul><li>Unit III -The Nature of Design Process </li></ul><ul><li>Assign.-Window display for new leather furniture from 4 angles of the design process . </li></ul><ul><li>Assign.-An example of the good use of lateral thinking. </li></ul><ul><li>Unit IV -The links between Marketing and Design </li></ul><ul><li>Assign.-Example of project proposals,project briefs, and specification with relation to specific industries . </li></ul><ul><li>Assign.-A proposal to an export house providing them design inputs . </li></ul><ul><li>Unit V - Managing Design Projects </li></ul><ul><li>Assign.-As a basic button manufacture who get into design. How will you assemble your design team. </li></ul><ul><li>Assign.-If you were the manager of a design team dedicated to creating a new mobile phone, how would you do your job on a day- to – day basis. </li></ul>
  3. 3. Overview Design management discourse given to promote the benefits of design usage in various organizational contexts. Unit I clears, when design process dealt with, it relates to various organizational functions. Unit II concerns, how design can add to processes of product development and innovation. Unit III describes how design may add to the strategic processes in a company. Unit IV cleared how design can be related to marketing. Unit V entails the hierarchy of design team and defined responsibilities and authorities in relation to business. Design management is fundamentally about what a company stands for, what it wants to achieve, so its strategy and culture. It comes back to design as means, not end in itself .
  4. 4. Unit I Design and design management, the business context.
  5. 5. How company uses principles of Design Management to further its cause? <ul><li>Design management: Logic of Design & Logic of Management interact one another . </li></ul><ul><li>As management integrate with Design , it have certain principles to achieve common goal. </li></ul>
  6. 6. Principles of Design Management <ul><li>Design as: </li></ul><ul><li>Management tool </li></ul><ul><li>Creative process </li></ul><ul><li>Boardroom talks </li></ul><ul><li>How to introduce </li></ul><ul><li>Unity of purpose </li></ul><ul><li>Stimulate innovation </li></ul><ul><li>In according. To goals </li></ul><ul><li>Identify ideas </li></ul><ul><li>Task limitations </li></ul><ul><li>Understandable(plans sketch) </li></ul><ul><li>User friendly </li></ul><ul><li>Feedback </li></ul><ul><li>In consolidated , we say it as DEFINE -DESIGN- DELIVERY </li></ul>
  7. 7. To make more clearer take a case of Bata Shoe Organization <ul><li>Till 2006 In our vicinity( Amritsar city) we only see Bata retail shops at Hall-Bazaar,Putlighar, K.Z.Singh, Lawrence Rd., and Albert Rd. </li></ul><ul><li>Before 2005 Bata have 950 Retail Stores. </li></ul><ul><li>Till today Bata transformed its retail format to more lifestyle-oriented . </li></ul><ul><li>At present B.S.O 1250 retail stores ;and in our vicinity two more stores added at Cloud 9(international) a.w.a in Ranjit avenue. </li></ul>
  8. 8. How they achieved? <ul><li>Bata Group worked into as: </li></ul><ul><li>Meaningful Business Unit (M.B.U) </li></ul><ul><li>Product Development </li></ul><ul><li>Sourcing </li></ul><ul><li>Marketing support </li></ul><ul><li>Shoe Innovation Center(S.I.U) </li></ul><ul><li>I nnovative shoe manufacturing and </li></ul><ul><li>complete design services package. </li></ul>
  9. 9. M.B.U +S.I.C <ul><li>Retail concept– City stores at prime location and contemporary environment e.g at Ranjit avenue </li></ul><ul><li>Large store format– Super store vicinity urban shopping center e.g Cloud 9 </li></ul><ul><li>Spacious Store– Mega store at Vadodora around 10,000sq.ft. </li></ul><ul><li>Family store </li></ul><ul><li>Factory outlets </li></ul>
  10. 10. Concluded <ul><li>Today's Bata India ltd change the consumer perception from school and office going footwear to lifestyle oriented footwear organization. </li></ul>
  11. 11. Unit-II <ul><li>Corporate Approaches in Design Management </li></ul>
  12. 12. Query <ul><li>You are a children's wear brand , trying to create a specific identity program? </li></ul>
  13. 13. India-kids are the king in apparel market <ul><li>Large young working population </li></ul><ul><li>Increasing no. of double income family </li></ul><ul><li>Increase in spending power </li></ul><ul><li>Kids are independent </li></ul><ul><li>Highly self conscious </li></ul><ul><li>Peer pressure </li></ul><ul><li>Can be very demanding </li></ul><ul><li>Media influence </li></ul>
  14. 14. Investigation and analysis of design identity program <ul><li>Psychology of kids </li></ul><ul><li>Showroom design </li></ul><ul><li>Brand theme </li></ul><ul><li>Strategies of competitors </li></ul><ul><li>Powerful and long term existence </li></ul><ul><li>Creation of new visual identity </li></ul><ul><li>Ideas for visual identity </li></ul><ul><li>Launch of introduction programme </li></ul><ul><li>Implementation of identity </li></ul>
  15. 15. To make it more understandable we take a look at India’s popular children brand Lilliput identity program Lilliput Wear it, love it
  16. 16. profile <ul><li>Manager -Mr Rakesh Sharma </li></ul><ul><li>Market Segment -kids wear </li></ul><ul><li>Age group -infants, toddlers, boys, girls </li></ul><ul><li>Categories - infant wear, kids -casual </li></ul><ul><li>wear, pre teen wear, </li></ul><ul><li>inner wear, night wear, </li></ul><ul><li>shoes ,belts, purses etc. </li></ul><ul><li>inspiration - cartoon network </li></ul>
  17. 17. Introduction Lilliput has one of the most fascinating and complex facets of retail market . Kids segment contributes 30% of the 43000 crore Readymade apparel market out of which 3000 crore is of branded products. lilliput has trendy designs ,premium quality , hard working team, innovative store design, promotion schemes which helps in brand promotion.
  18. 18. `
  19. 19. Reasons behind success of lilliput <ul><li>Lot of new ideas </li></ul><ul><li>Launch of new products </li></ul><ul><li>Modify retail format </li></ul><ul><li>Redefine market and target group </li></ul><ul><li>Expand consumer base </li></ul><ul><li>New promotional efforts </li></ul><ul><li>Different communication strategy </li></ul>
  20. 20. Thank you
  21. 21. Unit III <ul><li>The Nature Of Design Process </li></ul>
  22. 22. Query: <ul><li>Define the design process for window display for new leather furniture from all four angles discussed in the text. </li></ul>
  23. 23. Introduction <ul><li>Window display is the science & Art of suggestive selling by display and presentation. </li></ul><ul><li>Attract client make them shopping experience pleasurable . </li></ul>
  24. 24. Damro Profile <ul><li>Business type - Importer </li></ul><ul><li>Main market - Asia </li></ul><ul><li>Annual sales - below US $ 1 million </li></ul><ul><li> </li></ul>
  25. 25. Products <ul><li>Recliner suites </li></ul><ul><li>Sofa beds </li></ul><ul><li>Wooden sofas </li></ul><ul><li>Coffee tables & lamp tables </li></ul><ul><li>Dinning suites </li></ul><ul><li>Bedroom suites </li></ul><ul><li>Bedroom furniture </li></ul><ul><li>Entertainment furniture </li></ul><ul><li>Executive tables </li></ul><ul><li>Computer tables </li></ul><ul><li>Office cupboards & racks </li></ul><ul><li>Office chair collection </li></ul>
  26. 26. Visuals
  27. 28. Four Angles <ul><li>Design as a problem solving process. </li></ul><ul><li>Design as a creative process. </li></ul><ul><li>Design as a need fulfilling process. </li></ul><ul><li>Design as a human activity process. </li></ul>
  28. 29. Design as a problem solving process. <ul><li>The analytic design process. </li></ul><ul><li>The iterative design process. </li></ul><ul><li>The visionary design process. </li></ul>
  29. 30. Design as a creative process <ul><li>Preparation. </li></ul><ul><li>Incubation. </li></ul><ul><li>Illumination. </li></ul><ul><li>Verification. </li></ul>
  30. 31. Design as a need fulfilling process <ul><li>The need of the users. </li></ul><ul><li>Need of the stakeholders. </li></ul>
  31. 32. Design as a human activity process <ul><li>Personal projects with informal approval. </li></ul><ul><li>Free time to work on their own project. </li></ul>
  32. 33. <ul><li>THANK YOU….. </li></ul>
  33. 34. Provide an example of the good use of lateral thinking. Lateral Thinking : A deliberate,systematic process that will result in innovative thinking process. That are main strand to creativity.
  34. 35. Lateral thinking further demystified as : <ul><li>Brainstorming : Generating many radical ideas. </li></ul><ul><li>Random inputs : Making creative leaps. </li></ul><ul><li>Provocation : Carrying out thought experiments </li></ul>
  35. 36. To made L.T more understandable take example of self-made businessman Sunil Bharti Mittal. Sunil B.Mittal described and used L.T as Looking Beyond series in their business development.
  36. 37. How He create the sim-sim saga and thinking out - of - box to interpretation ;having Bharati-Wal-Mart another feather in Bharati Group. He started at nineteen as a importer of Scrap and then moved into bicycle parts.Next came manufacturing stainless-steel sheets a small-sale project.This took him out of Ludhiana and this taught him that he was a natural salesman.
  37. 38. Generating radical ideas In 1979, Sunil moved to Delhi MP’s flat that allotted to his father.At that time he importing steel and zip fasteners till one day he become the dealer of Suzuki generators. By the early 1980s Sunil was a millionaire.
  38. 39. Big Break Searching new business opportunity he began importing entirely illegally phone components brand name Mitbrau. When govt. opened telecom market the Mittals chosen manufacture telephones and handsets brand name Beetel.Big Break came in 1992, when the govt. invited bids for mobile telephony. The problem he didn’t have much money and not have much reputation.When bids opened Airtel won Delhi’s circle. Creative leaps
  39. 40. Difficult Periods - When he lose to HFCL he told his people that if we can win against the odds, then we make history. In 1999, the mobile industry was in bad shape because of govt. huge license fees. At that time Sunil swooped down on the bleeding licensees and bought up the licenses. In five years he become Mobile King of India.
  40. 41. Experimenting thoughts-He was fifty in 2007 but not stopped here he entering in Retail sector with Bharati- Wal-Mart as a Cash & Carry concept . He says that we are able to create one of the world’s top mobile in the space of decade.
  41. 42. as: alt.ideas missing facts overcome faced problems feels about implementation do-ability vs. impact Concluded with That Lateral thinking is changing perception,concepts and ideas We can understand how self- organizing information system form asymmetric patterns and how we can move across patterns lateral thinking
  42. 43. Unit IV The links between Marketing and Design
  43. 44. Our Assignment for unit iv: How Proposals are invited in open market and give instances of Project Proposals, project briefs, and specifications of respective industry to invited proposal.
  44. 45. Project What a Project really is ? Immediately our mind struck with ; a project be a factory project, power plant project, and cement project. Instead of the above , project more related to going-on tendencies in any field / part of a human life. Not going in depth in a simple context project is the path which evolve our ideas into action to approaching goals with involving of variety of human and non-human resources .
  45. 46. Company’s/ Industry’s invited proposals by giving Tender Notices in Daily Newspapers,Trade magazines and Tender Worlds as below stated:
  46. 47. Another example of inviting proposal by Govt. run department under different scheme as.
  47. 48. Project Proposal <ul><li>In project proposal you state that, in exchange for time and/or money, you will give them something that they want(an analysis of procedure) or do something they wish to have done(redesigning an existing structure), make something they desire( a prototype of a new product). </li></ul><ul><li>To make an offer. </li></ul><ul><li>To try to convince a supervisor or a future customer to accept it. </li></ul><ul><li>Oral & Written Proposals. </li></ul><ul><li>Not more than 10 pages. </li></ul>
  48. 49. Components of a Project Proposal more descriptive simple structure <ul><li>A title page – brief descriptive project title,names,addresses to whom the proposal submitted, who submitting the proposal, date of submission. </li></ul><ul><li>A table of contents </li></ul><ul><li>Brief overview of the proposed project. </li></ul><ul><li>An introduction </li></ul><ul><li>Project goals and objectives. </li></ul><ul><li>Team structure </li></ul><ul><li>Your solution procedure </li></ul><ul><li>Your expected deliverables-time/ monetary aspects. </li></ul><ul><li>Closing summary section. </li></ul><ul><li>Introduction –about proposal </li></ul><ul><li>Problem statement-project arise out of situation/problem that must be solved, importance of problem and you deserves to be addressed. </li></ul><ul><li>Objectives- what outcomes </li></ul><ul><li>Methods- procedures uses/ competency </li></ul><ul><li>Resources –time/money and faculties to complete projects </li></ul><ul><li>Schedule-reasonable plan to complete project on time. </li></ul><ul><li>Qualification-experience/capabilities. </li></ul><ul><li>Cost/Benefit analysis-Benefit Vs Costs worth of your project. </li></ul>
  49. 50. Project brief :After securing a contract/proposal, the project brief is drawn. It drawn to define the work and the results expected(P.Manager/ Client).It also said as Client brief. It further extended and refined as project initiation document(PID)
  50. 51. To make it more understandable , we take a case of construction industry project brief. They break it as: Brief outline of project Aim /Vision Outcomes /expected benefits Scope of project(what’s work include or not) Objectives, outputs&targets(deliverables date/s) Success criteria (measures for achievement) Constraints (legislative compliance issues etc) Resources (funding,staff/labor/consultant/material) Stakeholders (internals/external) Communications(to run/operate) Quality,sustainable(environmental,socio-economic) Acceptance(safety,health&performance
  51. 52. In simplified context PID made up of : Project details list,one item at a time,the budget ,the overall changes,path and documents etc. Now after PID we further to specification of project or Says as design specification ( evaluation of proposed problem solution). It describe the path/process taken compile with demand and wishes of project details. This helps updating the course of project which helps in achieving target.(Tile laying with adhesives, Batching plant for RMC) That all we understand how Proposal made and importance of PID and specification in different industries.
  52. 53. In simplified context PID made up of : Project details list,one item at a time,the budget ,the overall changes,path and documents etc. Now after PID we further to specification of project or Says as design specification ( evaluation of proposed problem solution). It describe the path/process taken compile with demand and wishes of project details. This helps updating the course of project which helps in achieving target.(Tile laying with adhesives, Batching plant for RMC) That all we understand how Proposal made and importance of PID and specification in different industries.
  53. 54. query Submit a proposal to export house providing them design inputs
  54. 55. As simplified proposal for design inputs entails-5W <ul><li>whom </li></ul><ul><li>What </li></ul><ul><li>Where </li></ul><ul><li>When </li></ul><ul><li>Why </li></ul>
  55. 56. Basic components of the business proposal <ul><li>A description of the seller's capabilities or products </li></ul><ul><li>A discussion of key issues </li></ul><ul><li>A description of the buyer's specifications and how they will be met </li></ul><ul><li>The cost of the offering </li></ul><ul><li>A schedule for delivery of the products or services </li></ul><ul><li>Proof of prior experience i.e. Testimonials from previous customers, Project descriptions of previous projects </li></ul>
  56. 57. 1. Introduction <ul><li>This section should briefly outline the main objectives providing design inputs to respective business entity . </li></ul>
  57. 58. 2. Management / Promoters Background <ul><li>Here you should give details of your own experience ,related industry seminars/workshop attended and education. Also include any recent handled project. Also give overview of your organization hierarchy and their accomplishments. </li></ul>
  58. 59. 3. Description Of Product / Service / Production Process <ul><li>Outline of proposal include references as: production process ( if it is manufacturing ), any design requirements necessary and in relation to services, the type of expertise that would be needed for the business. A reader of this section should be able to get a broad understanding of the overall venture without too much technical detail. </li></ul><ul><li>Machinery & Equipment: Brief details in connection with the type of equipment required, from whom it might be supplied and an approximation of the costs. </li></ul><ul><li>Raw Materials: Description, availability and suppliers. Proposed Premises: Location, size/suitability, services and costs. </li></ul>
  59. 60. 4. Marketing Details <ul><li>This is probably the most critical of all the sections and to a large extent will determine the commercial viability of the proposal. This section should be ideally supported by market research / surveys, where possible. This section should describe the particular market and your proposed marketing plan. Market details required would include the type of market, its particular characteristics, structure, segments etc. Market size in terms of both sales volume and sales value - also whether home or export. Competitors and their market share. The Marketing Plan should cover the following:- </li></ul><ul><li>Projected sales / market share </li></ul><ul><li>Product design, packaging, </li></ul><ul><li>Pricing details, terms of sale, discount structure etc. </li></ul><ul><li>Distribution methods </li></ul><ul><li>Selling methods </li></ul><ul><li>Customer structure i.e. number and location </li></ul><ul><li>Sales promotion / advertising plans </li></ul>
  60. 61. 5. Turnover / Financial Projections <ul><li>It is important that detailed consideration would be given to the area of turnover. In particular, it is necessary to consider the likely level of sales over the period of the financial projections (normally on a monthly basis over the succeeding year). A detailed cash flow statement should then be prepared . Give estimated costs of all requirements: </li></ul><ul><li>Buildings </li></ul><ul><li>Equipment / machinery - specify main items and include carriage and installation costs </li></ul><ul><li>Fixtures and fittings </li></ul><ul><li>Office equipment </li></ul><ul><li>Motor vehicles </li></ul><ul><li>Working capital - finance required for the day-to-day running of your business i.e. stock, debtor's etc </li></ul>
  61. 62. 6. Profitability <ul><li>This section should include a Trading, Profit & Loss A/c and Balance Sheet. Sales revenue, cost of sales, selling& general administration expenses. Detailed costing should also be provided to support your plans - professional advice may be needed in this. </li></ul>
  62. 63. Setting up a Business Plan for a Design House <ul><li>Brief </li></ul><ul><li>In the making of a business plan what are the aspects of IPR that an independent designer would normally take into consideration. </li></ul><ul><li>If one has some distinctive designs, how does one plan commercialization of the same? </li></ul><ul><li>If a designer in NIFT has developed a set of designs, what are the key aspects that you need to address in a business plan? </li></ul><ul><li>Any case studies to illustrate these features either from your rich experience and/or from literature. </li></ul>
  63. 64. Textile designers are not well aware of design laws and the protection it can offer. They are aware that their traditional faith in negotiation and trust is no longer enough protection; and that emerging technologies like digital cameras and CAD are offering unprecedented opportunities but undermined traditional protection.
  64. 65. The design sector is informal, fragmented, mostly individual freelancers & small firms with a lot of networking between them. Imitation, both legal and illegal, is common among designers. Designers usually rely heavily on automatic copyright and trust between parties. But whereas most still turn a blind eye to copying, a few with a wider reputation to defend are turning to law
  65. 66. The fabric production process usually involves a wide range of different firms and individuals, from independent designers through to mills and printers. This results in many fabric suppliers using the same designers or intermediary firms with a corresponding fear and suspicion over the security of new designs before they reach the market.
  66. 67. Lets examine the potential for IPR protection for textile designers Textile design range from fiber to finished fabric/made-up
  67. 68. What Can be Patented? <ul><li>New man-made Fibers </li></ul><ul><li>Fiber Production Processes </li></ul><ul><li>Fiber/yarn/fabric making machinery </li></ul><ul><li>Dyes and Chemicals </li></ul><ul><li>Dyeing/printing/finishing processes </li></ul><ul><li>Finishing machinery </li></ul><ul><li>Making-up process </li></ul><ul><li>Making-up Machinery </li></ul>
  68. 69. Conflict What to protect - the product, process or machinery
  69. 70. Example: New Fibers <ul><li>ACRYLIC CresLoft®, Duraspun®, </li></ul><ul><li>ANTIMICROBIAL Biofresh®, Innova® AMP (polyolefin), MicroSafe® (acetate), Salus® (polyolefin) </li></ul><ul><li>ARAMID Kevlar® </li></ul><ul><li>NYLON Cordura®, Supplex®, MicroSupplex™ ,Tactel®, Anso-tex®, Caprolan®, Eclipse™, Hydrofil®, Spectra®, Tru-Ballistic® </li></ul><ul><li>PBI (Polybenzimidazole) </li></ul><ul><li>POLYESTER ComFortrelPlus®, ComFortrel XP®, Holofiber™ , MicroSpun®, Sensura®, Spunnaire®, CoolMax®, ThermaStat®, ESP®, Finesse®, </li></ul><ul><li>POLYOLEFIN FIBERS Innova®, Telar®, </li></ul><ul><li>SPANDEX Lycra®, Dorlastan® </li></ul>
  70. 71. Example: Fabric Manufacturing <ul><li>Seam-less whole-garment making technologies using 3D weaving or knitting technology offers great new sensorial experience. </li></ul><ul><li>Wholegarment® knitting machines produced by Shima Seiki Mfg. Ltd, </li></ul><ul><li>Hats, jumpers, dresses, skirts, cardigans, tights, legwarmers and socks being made. </li></ul>
  71. 72. Example: Finishing Chemical <ul><li>Stain-repellent and Stain-release </li></ul><ul><li>Teflon and similar treatments provides an invisible coating that repels stains but does not affect the fabric visually or physically, is breathable and has easy care properties. </li></ul><ul><li>NanoSphere finish repels water, dirt based stains and also allows easy release like a lotus leaf. </li></ul>
  72. 73. What else is being protected ? <ul><li>New Technologies </li></ul><ul><li>Integration of Technologies </li></ul><ul><li>Innovations applying existing knowledge to new applications </li></ul><ul><li>Focus on functionality and performance </li></ul>
  73. 74. Unit V Managing Design Projects
  74. 75. Query <ul><li>We are a basic button manufacturer who is planning to get into design for very first time.How will we assemble our design team? </li></ul>
  75. 76. Design Audits <ul><li>As we foray’s in button design , first we get design audits of button design. Design audit analysis- the resource of the task involved adequate and potential return being achieved </li></ul><ul><li>Design Audits –conduct by design consultant firm or a person no involve with the work but have knowledge of design activity . (design decision maker) </li></ul>
  76. 77. Design Team <ul><li>Design team means a team must have members with different backgrounds,skills and abilities , so that the the team can pool these things to be effective. </li></ul><ul><li>Assembling design team:- </li></ul><ul><ul><ul><ul><li>design manager </li></ul></ul></ul></ul><ul><ul><ul><ul><li>production manager </li></ul></ul></ul></ul><ul><ul><ul><ul><li>staff / labor etc. </li></ul></ul></ul></ul>
  77. 78. Role of a Design Manager <ul><li>Basis of selection </li></ul><ul><li>Number of projects </li></ul><ul><li>Division of designers according to projects </li></ul><ul><li>Set target for team </li></ul><ul><li>Funds and appraisals </li></ul>
  78. 79. Designer <ul><li>Surveys </li></ul><ul><li>Samples </li></ul><ul><li>Blue prints </li></ul><ul><li>Approval </li></ul>
  79. 80. <ul><li>Production Manager </li></ul><ul><li>Type of material </li></ul><ul><ul><ul><li>Superior material </li></ul></ul></ul><ul><ul><ul><li>Normal material </li></ul></ul></ul>
  80. 81. Type of buttons <ul><li>Metal buttons </li></ul><ul><li>Steel buttons </li></ul><ul><li>Silver buttons </li></ul><ul><li>Iron buttons </li></ul><ul><li>Fabric button </li></ul>
  81. 82. Technician <ul><li>Techniques/ method </li></ul><ul><li>Cutting of material </li></ul><ul><li>Machinery </li></ul>
  82. 83. Thank you
  83. 84. Our activity is about as: We were the manager of a design team dedicated to creating a new mobile phone, how would you do your job on a day to day basic. Today's mobiles are object of desire , that the manufactures are increasingly emphasizing phone design because as Cover becomes more important(Samsung chocolate) Personalize your phone(D&GV3) Packed with features(GPS, W a p ,GPRS)
  84. 85. By the growth in developing economies(India,Brazil,Russia&China) and turning mobiles into object of desires manufactures developing design departments or hiring design consultant firm. Market liberalization /driving competition and bringing down prices are another reason in hiring designers. Mobile vendors will continue with their so called Swiss Army knife approach loading phones with extra such as cameras,music layers,blue- tooth, mobile t.v etc.
  85. 86. To understand designers day to day work we take case of Scott Jenson(a leading design consultant of mobile industry). He says the mobile industry is getting very repetitive. Initially : It was web is hot, the phone is hot, web plus phone must be hotter.-WAP fiasco Phone plus camera And iTunes etc.
  86. 87. Understand the kinds of experiences people want. It is about : <ul><li>Simplicity through design-LG- PRADA (PRADA-an Italian fashion house ) </li></ul>
  87. 88. How to design devices that do what they are supposed to do easily. <ul><li>User interfaces- no instruction manual is needed , with users learning to operate the phone as it built up gradually with functions. </li></ul>
  88. 89. It is about removing obstacles of use for everyone . <ul><li>Problematic issue: battery powers, ergonomics issues-fitting functions </li></ul>
  89. 90. A quick look at technologies: <ul><li>Music players </li></ul><ul><li>Corporate series- PDA </li></ul><ul><li>Mobile tv </li></ul>
  90. 91. Consumer preference <ul><li>Willing to dial a number with keyboard than they are to do with a touch screen. </li></ul><ul><li>Designed for children-games,parental control,GPS, shockproof and waterproof. </li></ul>
  91. 92. Apart from above stated preferences a designer manager must have to look in direct competition and management integrating on day to day basis to creating a new design.