How does an Ad agency works with example

1. PREPARED BY:
JUHI TRIPATHI
ANJALI ARYA
BILAL MANSURI
JOSHMY JOSEPH

2. Step 1: Idea Generation or Invention

3. Step 2: Application ready, seeking professional advice
for launching

5. Step 3: During briefing they discuss Planning and release of the new brand
entity in following 4 steps
STRATEGY
EVALUATION
PLANNINGPRESENCE

6. STRATEGY
NAMING

7. CONSULTANT
GRAPHIC & ART DESIGNER COPY WRITER WEB DEVELOPER
LOGO WEBSITE

9. NAME
LOGO
CONTENT
PACKAGING
PHOTOGRAPHING

11. FLYERS
TV COMMERCIALS GOOGLE AD WORDS
WEBSITES
CAMPAIGN
POSTER

13. The performance report is
evaluated and the most
successful way of promoting
the product is opted and the
less convenient is removed
The start-up is successful and
the Agency and the customer
celebrates together

15. “When we advertise, we are paranoid about ROI”
BYJU’s COO Mrinal Mohit

16. • Byju's tryst with advertising began in 2015 when the ed-tech company launched its 'learning' app.
• The brand released its first TVC for the Indian market which was relatively alien to the online-
education model with only 'Khan Academy' as the Western point-of-reference.
KHAN ACADEMY
Backed by:
Microsoft's Bill Gates
and wife Melinda
Gates
BYJU’S
Backed by:
Facebook's Mark
Zuckerberg and his
wife Priscilla Chan

17. Incorporation
2011
Word of mouth
Primary source of
advertising
Before 2015
Busy creating the
product
2015
Launched the
product by
advertising through
TV commercials
75% of target
audience from
tier two and
three cities
Print ads and
blanket awareness
created for the
app

18. Use TV mainly to reach
out students (primary
audience)
For parents, print ads
are used

19. Byju’s brand line of communication is “love for learning”
No talking about the success rate
At present, Company sets aside 20% of revenue for
advertising
Within the advertising budget, 50% reserved for TV, 25% for
digital, 15 % for print and the remaining is divided between
ATL/ BTL activities including theatre advertising.
all their campaigns have a call to action

23. 1. What is Blanket awareness?
2. What do you understand by ATL/BTL activities?
3. Why does Byju’s believe in monetization policy?
4. Why byju’s was a huge success in India?
Q & A