The document provides instructions for completing a storyboard template for a commercial. It explains that each block of the storyboard should contain a picture or description of the visual along with any corresponding audio, such as dialogue or sound effects. Participants are told to keep their storyboards concise since commercials are only 30 seconds, and are encouraged to be creative in developing their ideas. The storyboard is meant to plan out what will be seen and heard in each part of the commercial.

1. Storyboard Template
Think of the storyboard as a comic strip. Each block has a picture with an action and a
line of two of dialog. You can draw pictures, type or handwrite a description of the action
in the blocks below. For each action, write a script or summarize the action for your
characters. If you need more storyboard pages, make copies and include them with your
entry. Don’t forget to write your name at the top of each page.
How To Complete Your Storyboard
Almost every TV commercial you have ever seen began as a storyboard. The storyboard
is a sheet of paper that breaks down the elements of a video production into what you
see and what you hear.
Your storyboard for this contest is divided into eight frames. Within each frame is a box
shaped like a TV screen with some lines below it. Using pictures or words, you will use
the TV shaped box to describe what one sees in your commercial. Then you will type or
write in what words or sound effects are heard in the lines below that box. This is the
Audio. It can be the spoken words of people on camera, the words of an announcer
who is not on camera, or words that appear on the screen. Sometimes it’s a
combination of all three. It really depends on your idea. In the advertising industry this is
called the “copy.”
As what you show on screen changes, add a simple drawing or type out or
handwrite a description in the next box with the audio below.
Remember though, you only have 30-seconds to get everything done. So your
storyboard shouldn’t be very long or complex. For more tips on keeping it simple
refer to Introduction to Advertising.
Be creative. Be original. Change minds. Have fun.
And good luck.
Your Name:
Name of Your Commercial:

2. Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio: Audio:
Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio: Audio:
Your Name:
Name of Your Commercial:

3. Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio: Audio:
Draw or describe the visual/action in the block. Draw or describe the visual/action in the block.
Audio: Audio: