Delivered at Casual Connect USA 2018. This practical talk will provide you with tangible techniques that will help you when producing voice-over content. As much as these tips will help in directing talent, they will also support you in the evaluation phase giving you new metrics to critically assess what qualities you will want the voice to convey. Finally you will learn the importance of a casting document that the actors receive in the audition phase and what should ideally be included in it.