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Social Media For Nonprofits By Jessica Sadoway


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A introduction to social media I gave to the management staff of a local nonprofit.

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Social Media For Nonprofits By Jessica Sadoway

  1. 1. Social Media for Nonprofits … an introduction Presented by Jessica Sadoway 14 February 2011 Social media sticker icons by Dawghouse Design Studios
  2. 2. Overview of agenda <ul><li>What is social media? </li></ul><ul><li>Why use it? </li></ul><ul><li>What are some common social media tools? </li></ul><ul><li>Is social media right for us? </li></ul><ul><li>How do we get started? </li></ul>
  3. 3. What is social media? <ul><li>Social media is the free exchange of ideas </li></ul>
  4. 4. What is social media? <ul><li>Conversations </li></ul><ul><li>Community building </li></ul><ul><li>Sharing and listening </li></ul><ul><li>Building trust and reputation </li></ul>
  5. 5. Some common misconceptions…
  6. 6. What is NOT social media? <ul><li>Social media is NOT… </li></ul><ul><ul><li>Another place to put your ads </li></ul></ul><ul><ul><li>A one-way street </li></ul></ul><ul><ul><li>An instant fundraiser </li></ul></ul>
  7. 7. So why use it? <ul><li>To connect with peers, donors, patrons </li></ul><ul><li>To reinforce and build relationships </li></ul><ul><ul><li>“ Internet users are more likely than others to be active [in groups]: 80% of internet users participate in groups, compared with 56% of non-internet users.“ </li></ul></ul><ul><ul><ul><ul><li>- The Social Side of the Internet, Pew Research Center Internet & American Life Project (January 2011) </li></ul></ul></ul></ul>
  8. 8. So why use it? <ul><li>To manage your brand and online presence </li></ul><ul><li>To give your organization a human face </li></ul>
  9. 9. So why use it? <ul><li>To manage your brand and online presence </li></ul><ul><li>To give your organization a human face </li></ul>
  10. 10. Okay, so what are the tools?
  11. 11. Your Website <ul><li>Your website is your home base </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>Informational </li></ul></ul><ul><ul><li>Static </li></ul></ul><ul><ul><li>Formal </li></ul></ul>[Image from client website header here] [Image from client website content here – I used the About Us page as an example of static content]
  12. 12. Your Blog <ul><li>If your website is static , your blog is dynamic </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>Improves Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Casual </li></ul></ul><ul><ul><li>Informational </li></ul></ul><ul><ul><li>Position yourself as an </li></ul></ul><ul><ul><li>industry expert </li></ul></ul>
  13. 13. Facebook <ul><li>Quick fact: Facebook just surpassed 600 million users worldwide (making it the third largest “country” on earth) </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>A great forum </li></ul></ul><ul><ul><li>Listening and sharing </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Calls to action </li></ul></ul><ul><ul><li>Link posting </li></ul></ul>
  14. 14. Twitter <ul><li>An at-a-glance news stream in 140 characters or less </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>Quick and informal </li></ul></ul><ul><ul><li>Sharing links and information </li></ul></ul><ul><ul><li>Connecting and networking </li></ul></ul>
  15. 15. Flickr <ul><li>Photo-sharing: a picture is worth a thousand words, right? </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>Human element </li></ul></ul><ul><ul><li>Engaging and fun </li></ul></ul><ul><ul><li>Community contributions </li></ul></ul>
  16. 16. YouTube <ul><li>Quick fact: YouTube is the second largest search engine in the world after Google </li></ul><ul><li>Key concepts: </li></ul><ul><ul><li>Human element </li></ul></ul><ul><ul><li>Engaging and fun </li></ul></ul><ul><ul><li>YouTube Nonprofit program </li></ul></ul>Screenshot from YouTube Nonprofit Program intro video
  17. 17. Is social media right for us? <ul><li>Things to consider: </li></ul><ul><ul><li>Organizational goals </li></ul></ul><ul><ul><ul><li>Reach a new audience? Improve accessibility and communication? Increase transparency? Fundraising? </li></ul></ul></ul><ul><ul><li>Budget and human resources </li></ul></ul><ul><ul><ul><li>All basic services are free </li></ul></ul></ul><ul><ul><ul><li>5-20 hours per week or more, depending on goals </li></ul></ul></ul>
  18. 18. How do we get started? <ul><li>Define your objectives </li></ul><ul><ul><li>fundraise? </li></ul></ul><ul><ul><li>promote your shows? </li></ul></ul><ul><ul><li>reach a new audience? </li></ul></ul><ul><ul><li>build existing relationships? </li></ul></ul><ul><ul><li>connect with peers? </li></ul></ul><ul><ul><li>get community feedback? </li></ul></ul>
  19. 19. How do we get started? <ul><li>Build a strategy </li></ul><ul><ul><li>Short- and long-term goals </li></ul></ul><ul><ul><li>Match your goals to the tools </li></ul></ul><ul><ul><li>Who will be responsible? </li></ul></ul><ul><ul><li>Social media policy </li></ul></ul>
  20. 20. The key is building community
  21. 21. Thank you <ul><li>Jessica Sadoway </li></ul><ul><li>@JessicaSadoway </li></ul>