Meeting the needs of donors through engagement


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The future of philanthropy is moving towards a more personal level. In order to meet the growing needs of donors, organizations now need to be more transparent, engaging and must empower their base.

This presentation is more of an elevator pitch for the launch of a new web application in this market -- My Action Map.

Published in: Technology, Economy & Finance
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Meeting the needs of donors through engagement

  1. 1. Meeting the needs of donors through engagement John Brennan [email_address] My Action / the "elevator pitch" for philanthropic organizations
  2. 2. t r a n s p a r e n c y engagement empowerment 3 simple ingredients...
  3. 3. t r a n s p a r e n c y the past : 501(c)3 Form 990 large donors may view,  smaller don't know/don't care Web site A good user experience requires significant resources leaving most organizations with sites that talk a lot , but show very little  
  4. 4. t r a n s p a r e n c y NOW : Project results Donors want to see how and where their money is being spent.  They want updates. Impact/effectiveness Just like issues with economic stimulus, donors want to know how effective the project is at its mission, cause and goal.
  5. 5. e n g a g e m e n t the past : Push tools web sites, blogs and newsletters are  all one-way information services.  Your message is public, but is it being read?
  6. 6. e n g a g e m e n t NOW : 2-way conversations Improved visualizations Organizations have a wealth of data.   The data that is made public is usually not in a standardized format. Therefore making desired information scarce and nearly useless.
  7. 7. e m p o w e r m e n t the past : Volunteer web sites We are in a new generation of activism,  yet most organizations do not have direct  ways to get involved on their own web sites.  So donors get involved using: Connecting the community Many wish to get involved within their community, but options are limited and that act of good is often lost.
  8. 8. e m p o w e r m e n t NOW : Let your donors be your advocate Individuals have the motivation to do something great. Give them the power to connect with each other around your cause.  You will start to see the most interesting of ideas sprout up.
  9. 9.   how?
  10. 10. a web application specifically designed with donor engagement in mind <ul><li>Project Goals: </li></ul><ul><ul><li>Help strengthen the relationship between an organization and its donors </li></ul></ul><ul><ul><li>Allow donors to visualize projects through photos, video and real people </li></ul></ul><ul><ul><li>Allow donors to connect with each other to take action with your cause </li></ul></ul><ul><ul><li>Export data to Google Earth , RSS readers and analytical tools easily </li></ul></ul><ul><ul><li>Integrates with YouTube, Facebook, Twitter, and others </li></ul></ul>
  11. 11. a visual experience to engage and empower donors and an easy way to grow your existing donor base
  12. 12. NOW... a bit about MYSELF
  13. 13. web developer for over a DECADE Worked for  Microsoft ,  government  and a few startups . Saw a need in philanthropy, so I quit my job ,  moved to New York  from San Diego, and have  began to meet with NGOs to make this happen . TED curator, Chris Anderson, called the project &quot; Inspiring &quot;
  14. 14. what's next? We are still in development.   Contact John today to  see how your organization can get involved for the product launch email: [email_address] twitter: worldlyjohn action