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Blogging For Impact

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The different presenters use their own blogs (Electronic Papyrus, H20NCoast, and Mastery of Aging Well) as a springboard to highlight lessons learned and best practice. Suggestions for blogging more systematically and collaboratively.

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Blogging For Impact

  1. 1. Blogging for Impact Sharon Johnson, Robert Emanuel, Mark Anderson-Wilk, Jeff Hino, Chris LaBelle
  2. 2. Different Blogs Represented Mastery of Aging Well (Sharon Johnson) Tips and resources about how to age gracefully and with intention are provided. http://blogs.oregonstate.edu/agingwell/ H2ONCoast W ater- and watershed-related education, training, and technical assistance. http://blogs.oregonstate.edu/h2onc/ Electronic Papyrus New media trends, instructional technology content. http://blogs.oregonstate.edu/instructionaldesign/
  3. 3. <ul><li>What are your main objectives? Examples: build brand awareness, educate key users, </li></ul>
  4. 4. <ul><li>Numbers of visitors : If nobody visits your blog, then it has failed has a dissemination channel. If it has lots of visitors, then it may be working effectively. As with conventional Web usage statistics, this metric isn’t without flaws, but it will have a role to play. </li></ul><ul><li>Numbers of posts : If a blog is meant to provide a dissemination function, then the number of posts will provide a measure of this (although clearly this metric is open be abuse!) </li></ul><ul><li>Numbers of comments : If a blog is meant to provide a means of engaging with the user community, receiving feedback, etc. then the number of comments can provide an indication of the effectiveness of this aspects of the blog’s role. </li></ul><ul><li>Numbers of inward links : As with conventional Web sites, the number of links to the blog can provide an indication of the quality of the content. (It should be noted that this is one of the main features of the rating scheme used by Technorati). </li></ul><ul><li>Geographical distribution of users : If a blog is meant to have an impact at a national or international level, then the geographical distribution of the readers will be an indicator to be recorded. </li></ul><ul><li>Numbers of feed readers : Unlike conventional Web sites, blogs normally allow their content to be syndicated using RSS or Atom. Since users of RSS readers will not normally be included in the blog site usage statistics, then will be a need to record the numbers of access to the blog’s feed. </li></ul><ul><li>Numbers of aggregators : Since a blog’s feed may be harvested once and cached, with subsequent reads accessing the cached content, such usage statistics will not be available to the provider of the original blog. In such circumstances, an analysis of the aggregator services may provide an indication of secondary accesses to the blog. </li></ul>Trebuchet Bold 32 Point
  5. 5. <ul><li>Trebuchet 18 Point. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritati </li></ul>Trebuchet Bold 28 Point Indeed I recently came across the International Museum Blog Survey 2007 in which the responses to the question “ How do you measure the success of your blog? ” were: Number of visitors (33 out of 54) Geographical spread of blog visitors (15 out of 54) Numbers of comments posted to blog per day/week/month (20 out of 54) Quality/relevance of comments (27 out of 54) Number of links to blog from other sites (25 out of 54) Number of media mentions (10 out of 54) Q: Is there a standard ROI for blogs? A: Nope – sorry, it isn’t that easy! Just as there isn’t a standard ROI for a Web site, there’s no standard for a blog. It depends on what the goal of the blog is and also how much investment the company (and the blogger) puts into it. Q: What’s the best way to measure the effectiveness of a blog? A: Again, it starts with the goal of the blog. I strongly suggest that companies start with the goal, develop metrics that measure the attainment of that goal, and find ways to assign value to those metrics. LOOK AT the evaluation sent out by university advancement –what is her name again??
  6. 6. Mastery of Aging Well Blog <ul><li>Key resources </li></ul><ul><li>Subscription link </li></ul><ul><li>Tie in to the Mastery of Aging Well online learning modules </li></ul>
  7. 7. <ul><li>“ I am very or somewhat worried about…” </li></ul><ul><li>Memory 60% </li></ul><ul><li>Suffering pain 49% </li></ul><ul><li>Long term care costs 45% </li></ul><ul><li>Not being productive 41% </li></ul><ul><li>Outliving money 30% </li></ul><ul><li>Source: NCOA;PEW Research Center </li></ul>
  8. 8. <ul><li>Memory? </li></ul><ul><li>Mood Management? </li></ul><ul><li>Medication Jeopardy? </li></ul><ul><li>Improved eating behaviors? </li></ul><ul><li>Physical activity/exercise? </li></ul>Main Topics
  9. 9. <ul><li>http://outreach.oregonstate.edu/aging-well </li></ul>Mastery of Aging Blog and Online Course
  10. 10. Electronic Papyrus Objectives Engage and interact with a wide audience around instructional and innovative usage of new media Model successful application of information technologies to inform colleagues of their potential and encourage adoption
  11. 11. Electronic Papyrus Audience Primary: new media practitioners and academics Secondary: outreach educators interesting in using new media From local to global
  12. 12. Electronic Papyrus Approach Collaborative Roughly 1 post per month per contributor Often 500-800 words, substantive content Internal review process
  13. 13. Electronic Papyrus Style Writing: authentic voice, informed but not too academic Interactive: calls for input, discussion, polls Visual: images, videos
  14. 14. Electronic Papyrus Stats #1 in visitors and pageviews of more than 200 blogs on campus over last 12 months >127,000 visits and >186,000 pageviews (since March 2009 launch) More than 100 different countries
  15. 15. Forum to Learn and Develop New Ideas Social learning Microlearning Learnsourcing E-teaching personality
  16. 16. Scholarly Engagement Valuable to read and comment on other blogs On average, each post cites 3 scholarly sources, receives 3 comments, and is cited by other sources half the time
  17. 17. Quick Tip: Enumeration
  18. 18. Choosing Topics Write what I know about Being real Writing style “ Kinds” of blogs
  19. 19. Choosing Topics <ul><li>Kinds” of blogs I’ve written: </li></ul><ul><ul><li>“ How-To’s” </li></ul></ul><ul><ul><li>Personal observations </li></ul></ul><ul><ul><li>Opinion </li></ul></ul><ul><ul><li>Tech overviews </li></ul></ul>
  20. 20. Inspiration Professional experiences Life’s Journeys Other bloggers http://www.idratherbewriting.com/
  21. 21. Blogging ROI Professional feedback Critical thinking about my profession Exposure to other blogs A slight celebrity effect!

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