Beta Manufacturers Case

Beta Manufacturers Case
Our supplier, Beta Manufacturers has the second–most expensive cost. Because its fair labor
standards are slightly questionable, additional costs may apply for Beta Manufacturers to abide to
Wahl's values. This may offset the saving from the most expensive supplier option. Due to the high
cost of partnering with a reputable supplier, Wahl will be in a greater risk of a budget shortage which
would restrict it to some less desirable alternatives in upcoming decisions. An expensive supplier
has a high opportunity cost on the project, because it limits a significant portion of the budget that
can be used to develop other aspects of the project, such as quality control, salary of employees, and
distribution.
The biggest tradeoff is between cost
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The Original Tonka Truck Manufacturer
Remember when most boys you knew played with some shape or form of the Tonka Truck. I am
talking about the original Tonka Truck Manufacturer. With the end of WWII and the beginning of
Christmas 1962 the business of converting or supporting the war effort to something more peace
time related was underway. New companies were popping up across the country and three visionary,
entrepreneurs seized on an opportunity and Mound Metalcraft Incorporated was formed on
September 18, 1946 by Lynn Baker, Alvin Tesch and Avery Crounse. The new company purchased a
three story school building built in 1908 near beautiful Lake Minnetonka in Mound, Minnesota. The
business model for their new company was to manufacture closet accessories like tie racks and ...
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If Tonka wanted to compete with the likes of Buddy L, Marx, Nylint, Structo, Wyandotte and others,
they had to diversify their model offering. To that end, Dump trucks, Wreckers, Semis, and Box
Vans all made their initial appearance prior to 1955. By mid–1955, Mound Metalcraft moved into a
new manufacturing facility that handled their ever increasing product line and an insatiable appetite
by consumers for Tonka trucks. Fast forward #100 Steam Shovel to 1982. (This is a brief history)
(http://www.neatoldtoys.com/history.htm)
A major blow to Tonka 's Minnesota workforce, was that steel truck manufacturing began to move
from Minnesota to El Paso, Texas in 1982 with the transfer of equipment and production completed
in 1983. Then in 1991, Tonka Toys was purchased by Hasbro Incorporated, the second largest toy
company in the U.S.A. In 1998, and still under the Hasbro brand, the steel truck manufacturing was
completely moved out of the United States to mainland China. Therefore in today 's global
manufacturing markets, "Made in the U.S.A." takes a backseat if it affects the bottom line. Forward
to May 10, 2014, and the Tonka brand is still part of the Hasbro family and is still manufactured in
China. The once mighty Tonka brand has been diluted with small plastic trucks. The original factory
in Mound, Minnesota looks much the same as it did when it closed in 1982 accept it is home to
multiple tenants. The factory in El Paso includes administrative offices, plastic blow

Disadvantages Of Cheap Supplement Manufacturers
Cheap Supplement Manufacturers: Cheap supplement manufacturing business is a growing business
in the globe and has a big market share. This business is increasing by each passing day because of
their quality products at the lower prices. The main purpose of the cheap supplement manufacturers
is to provide the best quality products to the people at the very cheaper prices. The reason behind
this is because most of the people want to use these products but due to high cost they did not use
these. Cheap supplement manufacturers are popular in the market and people want to know that who
can get benefits from cheap supplement manufacturing business. 1. The introduction of Cheap
Supplement Manufacturers: Most of the cheap supplement manufacturers are leading in the
pharmaceuticals industry because they are providing the quality products at the cheaper prices. This
combination of the lower cost of the quality products is capturing the attraction of the buyers from
the market. Cheap supplement manufacturers have now a name in the industry. They have some
strict norms and rules for the quality and cost of the products. Cheap supplements also come in the
form of the tablets and capsules. They are providing the vitamins and the nutrition in their products
with the best quality and in the lower cost. 2. Why Cheap Supplement ... Show more content on
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The products have full nutrition and vitamins which required by the customer. The benefits of cheap
supplements are that they are not too much costly and average income people can easily afford that.
Due to this reason they can also able to get the health–related benefits in terms of vitamins and
nutrition. Furthermore, many people cannot take these supplements because of the price issues
which is almost solve by the Cheap Supplement Manufacturers. Our motive is best health products
at cheaper

Ikea As A Manufacturer And Retailer
IKEA is known as a furniture manufacturer and retailer. The company is world renowned and
known globally. It specializes in knockdown and discounted good quality furniture. IKEA was
founded in 1943 by an individual by the name of Ingvar Kamprad. He wanted to serve price–
conscious neighbors in the location of Southern Sweden. IKEA was based on developing innovated
modern designed furniture. IKEA was also had the recourse to produce in mass produces and
venturing early into Eastern Europe to build a supplier network. This was ideal for the company at
this time to begin a business. In 1945, the first advertisement for IKEA appeared in the newspaper.
Ingvar's business soon outgrew hi being able to make sales calls all by himself, so he began ... Show
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This low price strategy is coupled with a wide range of well designed, functional products. IKEA 's
products cater for every lifestyle and life stage of its customers, who come from all age groups and
types of households. This is vital in times when the retail sector is depressed, as it increases IKEA 's
potential market. The customer knowledge. Constantly using innovations to drive costs down.
Supply chain integration. The brand reputation and market presence, diversified product portfolio.
Weakness of IKEA are simple things with implementing new ideas can be changed. Customer
knowledge. One of the key competitive advantages IKEA has is its extensive knowledge about the
customers. The company understands the purchasing factors that influence customers to buy and
implements the best practices to induce that decision. IKEA offers low prices and a huge range of
products. Designers constantly introduce new design products that look stylish in the eyes of
customers. All the products are designed so it would be easy to transport and assemble. Moreover,
the company offers the widest product range and positive shopping experience. All of these factors
are aligned with what customers want and need and which results in higher sales. Without such
extensive customer knowledge and best practices to benefit from that knowledge, IKEA would be
unable to outcompete its current competitors. Constantly using innovations to drive costs

Summary of Case Analysis: Goodyear Tire and Rubber...
Summary of Case Analysis: Goodyear Tire and Rubber Company
1. INTRODUCTION GOODYEAR TIRE AND RUBBER COMPANY
Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader
until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire
Company.
Goodyear¡¦s principal business is the development, manufacture, distribution, and sale of tires
throughout the world. Its tires and tube sales represent 83 % of 1991 corporate sales of $10.9 billion
with corporate wide earnings of $96.9 million. It has its owned Goodyear Auto Service Centers and
franchised Goodyear Tire Dealers in supporting its distribution and sale of tires in US.
Goodyear controls 20 percent of ... Show more content on Helpwriting.net ...
SITUATION ANALYSIS
We need to consider a number of relevant information prior to making the decision. The information
that needs to be considered is:
(a) What are Goodyear¡¦s situation, its strength, weaknesses, opportunities and threat?
Table 4 ¡VSWOT Analysis on Goodyear
Strength Weaknesses
„X 94 years of experience
„X 37% of US tire–making capacity
„X 60% in the Tire Replacement market (Top Ten in US)
„X 40% in the Original Equipment Manufacturer market
„X Market leader in North America
„X Broadest line of product
„X Broad market brand names with 11 brand names
„X Premium quality brands
„X A leading national advertiser
„X 8000 retails point of sale
„X 1000 company owned Goodyear Auto Service Centers

„X 2500 franchised Tire Dealers „X exclusive distribution policy
„X lack of customer service
Opportunities Threat
„X Additional 850 retails channels „X 2 million Goodyear brands were replace annually at Sears
„X growth of warehouse membership club stores and discount tire retails
„X customers loyalty to Sears
(b) What is the position of Goodyear in the Tire Industry?
There are 2 types of market in the tire industry, namely;
(i) Original Equipment Tire market;
Original equipment tires are sold by

Wilson: Nationwide Sports Manufacturer
Wilson: Nationwide Sports Manufacturer
"Looking ahead to the next 100 years, Wilson is expanding its product portfolio to ensure that
generations of players to come have the tools they need to experience more winning moments."
(Wilson.com). that is a perfect sentence to sum up the influence of Wilson in the world of sports.
The Wilson brand is a well–known manufacturer for the making of great sports equipment,
especially tennis. Anyone would ask, how does a Wilson tennis racket differ from another tennis
manufacturers' racket? The Wilson brand started in 1915, by Thomas E. Wilson and ever since, it
has progressed to be the world's leading manufacturer of sports equipment. The first step to success
for Wilson was the first metal racket the company produced. "Wilson Sporting Goods introduced the
first popular metal racquet, the T2000. Stronger and lighter than wood, it became a top seller."
(About.com). Wilson was also the first to produce aluminum tennis rackets. These rackets had great
sales because of their structure that allowed players to play with a lot of spin. Then, an even bigger
success for Wilson was the creation of graphite tennis rackets. That material allowed players to go
for harder hits with lesser racket weight. Today, the main materials used to create rackets are
graphite and carbon fiber. Although Wilson has succeeded to make their tennis rackets well–known,
that is not the only important factor in manufacturing the rackets. The

Different Approaches For Uk Manufacturers
Two approaches for UK manufacturers in value–added process Abstract: Nowadays economy
globalization and information integration are the main trends of development. Manufacturing
activities become dispersed across geographical and organizational boundaries. However, UK
manufacturing performance has been weaker than it used to be in recent years. It is essential for UK
manufacturers to broaden their perception of manufacturing beyond production and deliver high
value to countries, stakeholders and themselves. This essay mainly discusses about the problem
emerges in UK manufacturing and provides two approaches with several examples for UK
manufacturers in order to increase their financial, strategic and social value. It can also provide
reasonable guidance for UK manufacturers in creating and capturing value in global business
networks effectively through outcome driven supply chain. Keywords: high value–added
manufacturing; offshoring & reshoring; additive manufacturing 1. Introduction As the birthplace of
the world industrial revolution, UK has been a traditional and global manufacturing power. The
value of output in UK every year is more than￡150 billion, which accounts to 13% of GDP.
Furthermore, UK manufacturing ranks first in Europe in attracting foreign direct investment, which
is next only to the United States in western countries (He, 2011). However, according to the data
from The World Bank (Figure 1), UK manufacturing performance has been weaker than its

Case Study Of General Tire
In 1979 Continental purchased the European tire factories of Uniroyal, the U.S. firm that was started
its retreat from the tire business. As a result Continental obtained a second French factory and
another German plant and factories in Scotland and Belgium. The other profit was the established
marketing position of the Uniroyal brand. The acquisition of Kleber–Colombes, a financially
troubled French firm in which Michelin held a major stake, was discussed, but not pursued in 1980.
In 1985 Continental purchased the tire division of Semperit, the largest Austrian rubber firm, for
DM 47 million. The expansion and diversification joined with an economic upturn contributed to an
improvement in the firm's finances. The most remarkable step in Continental's transition, via
acquisition, to major international producer came in 1987 with the purchase of General Tire for
US$650 million from GenCorp. Continental obtained the four factories, the brands, the original
equipment contracts, and the marketing network of the fifth largest U.S. tire manufacturer. In
addition, General Tire had owned Mexican and Canadian factories. As a result, Continental then
accounted for 6.6 percent of the world tire market in 1988 and 8.1 percent in 1989, making it the
fourth largest producer, with more than ... Show more content on Helpwriting.net ...
Continental and Yokohama form a 50/50 joint venture to step up tire activities with Japanese
automotive manufacturers. The new company, named Yokohama Continental Tire Co., Ltd.,
promoted tire businesses by marketing original equipment tires for passenger cars, light trucks and
trucks/busses to Japanese automakers and their overseas transplants as well as to Korean

Car Manufacturers And The Automotive Industry
Abstract
Car manufacturers and the automotive industry as a whole have been shifting gears towards
producing more electric and hybrid vehicles due to the harm fuel–engine vehicles are causing to the
people and environment. This research report describes and clarifies how electric vehicles work as
well as comparing them to fuel–engine vehicles. The report lists key metrics for electric vehicles
(advantages, disadvantages, effect on the environment, etc.) in addition to sharing the different
views of scientists and engineers regarding harm and benefits of owning an electric vehicle. A
successful electric car company, Tesla Motors, Inc., was used in this report to illustrate a successful
example on how the financials look like. Finally, a ... Show more content on Helpwriting.net ...
As car manufacturers continue to innovate at a rapid rate, many attempts to produce practical
electric cars have occurred and continue to occur.
The purpose of this report is to describe the technology used to manufacture an electric vehicle and
explain why it is better than an internal combustion engine. It includes reasons why the electric
vehicle has grown rapidly and how it became a requirement to a better world. The research report
compares the electric engine to the internal combustion engine vehicle as well as shedding some
light on the future of electric cars.
A Brief History of Electric Vehicles In the early 1930s, Robert Anderson invented the first electric
vehicle in Scotland, in addition to the first basic electric carriage. Americans started paying attention
to electric vehicles in 1895, right after A.L. Ryker built an electric tricycle and William Morrison
built a six–passenger wagon. The production and use of the electric car started in the 1920s due to a
better road system, reduction in gasoline prices, and most importantly, the mass production of fuel–
engine cars. In the 60s and 70s, electric vehicles reemerged due to the environmental damage fuel–
engine cars had created for people (Belis, n.d.(a)). Electric vs. Fuel–Engine (Key Metrics)
Global warming and alternative fuels are

Essay about Goodyear Case
Goodyear Case
In 1992, the Goodyear Tire and Rubber Company decided to reconsider the offer from Sears to sell
Goodyear's Eagle brand tires. The reasons that Goodyear was contemplating this offer was that
Sears was replacing worn out Goodyear tires at a large amount every year. The tires were not being
replaced with Goodyear tires because the customers at Sears wanted to replace their tires with the
best possible tires that Sears offered, and the Goodyear tires were not in the offering. The company's
major options in this decision were whether to sell only the Eagle brand tires or all of the Goodyear
tire brands.
Analysis and Evaluation
The tire industry is global in area and most competitors originate, market and sell their ... Show
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Goodyear?s principal business is the development, manufacture, distribution and sale of tires
throughout the world. The distribution of tires represented 83% of the company?s corporate sales of
$10.9 billion in 1991. Around 60% of Goodyear worldwide sales were in the tire replacement
market and 40% were to the original equipment market. Because of the Goodyear name, which is
one of the best known brand names in the world, the Goodyear tires have been positioned and priced
as premium quality brands. It is one of the leading national advertisers in the U.S. The company also
operates around 1,000 company owned Goodyear Auto Service Centers and sells through 2,500
franchised Goodyear Tires Dealers in the U.S. These outlets account for a good portion of the
company?s annual tire sales.
Recommendations
Because of an industry analysis that expects Sears to benefit from carrying Goodyear tires, I think it
would be a good idea for Goodyear to sell their tires at Sears? stores. The fact that Goodyear is
losing many customers to Sears by Sears not offering replacement tires to their customers is
becoming a large loss of business for Goodyear. The customers at Sears are returning customers, and
feel that the integrity of the company is well represented by the products they offer. For Goodyear to
sell their products at the Sears stores, it would show that the Goodyear name stands for quality and
that the product can be

Sector Report: the Aviation Industry in France
1. Introduction
The aerospace industry is a sovereign, high–tech, performing industry, which is essential for the
French economy as it creates prosperity for the country and aggrandizes its international reputation.
France's export success is the evidence that its products own the necessary quality and
competitiveness, as more than 75 percent of its consolidated incomes are realized through
exportation. This industry profile is a useful tool to help investors understand the emergence of the
French aerospace industry, as it aims to analyze the evolution of the sector and the influence of
different factors and developments on its existence. The French aerospace industry is divided in six
different market segments: civil and military ... Show more content on Helpwriting.net ...
The development of the aircraft required enormous investments to around €12 billion. Up to now, in
its second life year, 200 orders have already been made and 13 A380's have been delivered. Off
course, this is insufficient to regain the huge development costs and everything depends on the
success of the first A380 planes. Nonetheless, as the world passenger traffic and congestion of
airports increases each year, it is almost certain that new orders on the A380 will soon be placed,
especially by emerging countries such as China and India.
2.1.4 Investment in R&D
According to the Invest in France Agency, French aerospace companies invest more than 16% of
their turnover in R&D activities in order to prepare for the future and to preserve their place in a
highly competitive environment. This is more than their competitors in other countries. In order to
keep developing competitive products, the French industry players have joined forces in 2 ambitious
research programs: Clean sky (EU level) and an agreement with the ministry of ecology and
sustainable development to establish a Civil Aeronautics Research Council. Various new
technologies and breakthrough inventions have been developed for the A380, making it the world's
most advanced and efficient airplane.
2.2 Weaknesses
2.2.1 Governmental support
The financial budget of the French government available for aerospace companies is quite small, in
comparison with the government support in the United States.

Essay about The Emergence of a Global Aircraft...
In the article which I have chosen, the author discusses one of Latin American's most successful
business stories in the last 20 years. This success comes despite the fact that the company is from an
emerging market and developing country. The Brazilian company Embraer may not be known to the
general public but it is known to those who make decisions on aircraft purchases including:
international airlines, business jet owners, and military contractors. To build the reputation of the
company and to become a success, there had to be an adequate knowledge of foreign markets and
how to enter them. No aircraft manufacturer has been successful over the long run by staying in a
home domestic market. Airline manufacturers such as Tupolev ... Show more content on
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If most passengers have flown to any smaller market airport in the United States, such as Monroe,
Louisiana, most probably they have flown on an Embraer product. For the past decade, the
manufacturer has engaged in an aggressive strategy to make this happen and gain the presence
which it has established. To do so, the company will have had to decide what foreign market tactics
to use and have a thorough understanding of all the topics discussed in Chapter 9 of Global Business
by Peng. The topics they would have had to deal with include: overcoming the liability of
foreignness, where, when and how to enter. Embraer, in becoming a worldwide brand, has had to
overcome the liability of its own foreignness. It has been noted that foreign firms start at a
disadvantage and are often "discriminated against, sometimes formally and other times informally"
(Global Business). When some of the airlines from various developed nations were looking at
buying new aircraft, some questions may have arisen as it relates to the quality of a Brazilian made
aircraft. After all, airplanes are very complex, large equipment that contains with millions of
components. If any one of them is constructed incorrectly this could cause a crash. To by pass this,
the company has had to look at both the institution and resource view and make sure they covered
their basis before they even went to the various international

Holden : An Australian Automobile Manufacturer
HOLDEN
GM Holden Ltd known as Holden, is an Australian automobile manufacturer that operates in
Australasia having it 's headquarter in Port Melbourne, Victoria. The firm was initiated in 1856 as a
saddlery manufacturer (as J.A. Holden & Co.) in South Australia by James Alexander Holden. Later
in 1885, German–born H.A. Frost joined the business as a junior partner and the firm was renamed
to Holden & Frost Ltd. However the company was given kick–start by Holden 's grandson who had
an interest in automobiles. In 1908, the duo of Holden and Frost moved into the business of minor
repairs of car upholstery. The company started to produce complete motorcycle sidecar bodies in
1913, and Edward experimented with fitting bodies to various ... Show more content on
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From March 2003, Holden no longer was the number one automobile selling company in Australia,
losing ground to Toyota. Holden recorded A$210.6 million loss in 2009 but managed to collect a
huge profit of A$112 million in 2010. Currently, Mark Bernhard is the Chairman and Managing
Director of the firm.
SWOT analysis:
Strength (S) Weaknesses (W)
1. Brand Legacy
2. Domestic Market
3. One of the largest Automobile manufacturer
4. Support from General Motors 1. Declining market share
2. Brand portfolio
3. Weak presence in the emerging market
Opportunities (O) Threats (T)
1. New model cars
2. Cheap cars
3. Product diversification 1. Shortage of fuels and petroleum products
2. Rise in price of raw materials
3. Rise of other automobile manufacturers
4. Public transportation
SWOT explanation:
Strength (S):
1. Brand Legacy:
Holden was founded in 1856 in Australia, which only few automobile manufacturing enterprises

have. "Pure Aussie product" is the biggest asset of the corporation.
2. Domestic Market:
Since, it is a pure Australian product, most of the Australian look forward towards this car company.
3. One of the largest automobile manufacturer:
Holden is one the largest automobile manufacturer in Australia having around 15% of the market
share. While other competitor have the market share of around 30%.
4. Support from General Motors:
Currently, General Motor owns the Holden

The British Aero Engine Manufacturer
Introduction
Rolls–Royce Limited is the British aero engine manufacturer. Its main export of jet engines
remained 40% of total sales to U.S. market. Due that the global market of the engines was
dominated by two U.S. companies called Pratt and Whitney Aircraft Group and General Electric's
aerospace division, Rolls–Royce had to deal with any oversea contracts which were fixed in dollar
terms. On the other hand, Rolls–Royce's operating costs were arisen in sterling. Therefore, Rolls–
Royce had to price its products in U.S. dollar and calculate its cost in GBP. Unfortunately a
continued weakness of the U.S. dollar resulted that Rolls–Royce suffered a heavy loss of their profit
from its annual report in 1979. Besides, the company won some engine contracts in 1978 and 1979,
but no doubt they were priced in U.S. dollar. Hence, under the market condition, whether U.S. dollar
was depreciation or appreciation, it would dramatically affect Rolls–Royce's profit in certain period
of time.
1. Key factors about the economic impact of exchange rate fluctuation
Under a stronger value currency, a country's export goods will become more expensive, but its
import goods will be cheaper when trading in domestic markets. In contrast, under a weaker value
currency, the goods which are exported will become cheaper, and the goods imported will be
expensive. From the case, as the British aero engine manufacturer, Rolls–Royce does business with
American air frames. Due that U.S. dominance in civil

Swot Analysis Of Hijing Hyundai
Building Distribution Channels One of the most important challenges for Beijing Hyundai was to
develop distribution channels, and to decide where channels should be expanded geographically.
Beijing Hyundai decided to adopt the 4S Shop model, but had to decide where the company should
locate the shops. The company classified the China market into seven regions, north, south, east,
northeast, central, southwest, and northwest. These seven regions were then regrouped into two
major categories, an "all cities expansion group" (north, south, and east) and a "core cities expansion
group" (northeast, central, southwest, and northwest). The company then established a sequential
channel expansion strategy, following a hub and spoke pattern, for each of the two groups of
regions. With the hub and spoke approach for the "all cities" expansion group, Beijing Hyundai‟s
distribution channels made inroads into major hub cities in the north, south, and east, identified
based on the consideration of income level, ... Show more content on Helpwriting.net ...
Weaknesses of

Food Manufacturers Research Paper
Food Manufacturers and Obesity
Food Manufacturers and Obesity: The Role of Food Corporations in America's Obesity Epidemic
Introduction
Obesity has been the number one health issue in America since 2003; it not only affects a person's
physical health, but also causes emotional distress which nearly 100 million Americans must deal
with every day. As the obesity problem continues to grow, society wonders who the responsibility
falls on. Some people believe it is individual responsibility, while others believe food manufacturers
are responsible.
Discussion
Consumers are constantly bombarded with advertisements for foods loaded with empty calories and
sugar. "Research has emerged showing that high–calorie, high–fat foods replete with excess sugar
and salt are desirable despite their health risks because they can be addictive, rewiring the brain's
reward mechanism just ... Show more content on Helpwriting.net ...
The prime minister of Australia, and once federal health minister, stated "The only person
responsible for what goes into my mouth is me, and the only people who are responsible for what
goes into kids' mouths are the parents". While it is true that people are responsible for their own
eating habits, it is becoming progressively more difficult to avoid unhealthy foods, stated Janelle R.
Stanish, author of "The Obesity Epidemic in America and the Responsibility of Big Food
Manufacturers." Dr. Robert Lustig, who believes sugar to be a major cause of weight problems,
stated on MSNBC's Morning Show in 2013 that "half of the sugar consumed in this country comes
from food you didn't know had sugar in it like hamburger buns, hamburger meat, and salad
dressings." This means that people are likely consuming the very thing that is causing their weight
issues without knowing it and therefore, without a choice in the matter.

Bridgestone Americas Holding, Inc.
Executive Summary Bridgestone Americas Holding, Inc, hereinafter, will be referred to as
Bridgestone. Bridgestone is a well–established corporation in the business of selling varied tire and
rubber products to markets all over the world. In this marketing plan, we are focusing on mostly the
tire part of the business, which accounts for the majority of Bridgestone's sales revenues and the
effect of customer service centers. In this marketing plan, we have outlined specific financial, as
well as non–financial goals and ways to help implement these goals and reach projected quotas. We
feel that because Bridgestone is such a large corporation, with a large amount of capital, as well as
being well– established in the tire industry, it ... Show more content on Helpwriting.net ...
It is one of the leading tire producers in the world, but there is still competition, and the way to get
ahead is to offer consumers new products that are more cost–efficient, safe, and durable, with good
warranties and convenient and available help provided by service centers when needed. Bridgestone
needs to expand its number of company–based stores that are located within America. It also needs
to establish new markets every year, both geographic ones throughout the world, but also with new
demographics, such as younger generations. Bridgestone offers quality tires, while remaining at low,
competitive prices and that is what has attracted its customers for years. It has a wide consumer base
as it is, and revenue is in the millions, but there are always way to improve and make its products
available to more people worldwide. Bridgestone Americas Holding Inc. has such an extensive
background, with strengths coming from both sides of the merger in 1990 between Japan's
Bridgestone Company and America's Firestone Company. The merger created a huge advantage for
Bridgestone in the international market. They were automatically global. Bridgestone also has an
advantage because they have been in the tire industry for a very long time. Currently, Bridgestone's
revenue is $20,678 million dollars. Bridgestone is in control of 34% of the total tire industry.
Situation Analysis:
Pneumatic Tire Market Segmentation:
The market is segmented on the

Tesla Company Analysis
Introduction As a new investor and with the current state of the United States economy, my
investment objectives will be centered around a significant level of capital appreciation, as well as
marketability, liquidity, and a substantial level of safety. As a college student, I will be looking to
analyze and invest in stocks that I will be able to hold for many years and that also provide growth. I
will reinvest dividends that I earn back into my portfolio to purchase additional securities that will
add to the growth and diversification of my portfolio. Day– to– day fluctuations in price will not
affect my opinion of any specific securities, but if a stock shows constant decline over a long period
of time, I will be forced to ... Show more content on Helpwriting.net ...
In March, real average hourly earnings fell 0.3%, while average hourly earnings remained
unchanged and the CPI for all items rise 0.2%. The unemployment rate in the United States has
improved dramatically over the last two years, from a high of 8.3% in July 2012, to a low of 6.6% in
January 2014. In October of 2012, the civilian labor force increased from 578,000 to 155.6 million,
labor force participation increased up to 63.8%, and total employment overall rose by 410,000!
Since then, the unemployment rate has been falling at a stable rate due to a political push from
Washington DC and new employment initiatives. The inflation rate over the last 2 years has been
relatively stably, with a few major increases and decreases in 2012 and 2013. It reached a high of
2.3% in June of 2012, and reached a low of 1.0% at the end of 2013. The federal interest rate has
remained at a constant .25% over the past few years. When looking at international political factors
and government policy changes, the situation between Russia and Estonia has become growingly
more relevant to the US. NATO's Article 5 states that an attack on one is an attack on all, meaning
that Russia, if invading and declaring war on Estonia would be fighting the combined forces of
NATO. Thus, the United States would get involved. War would most definitely

Application Of A Mobile Phone Manufacturer
Get the OnePlus advantage in your life by owning a Smartphone from this Chinese mobile phone
manufacturer. Founded in 2013 and headquartered in Shenzhen, OnePlus has its presence across 34
countries till October, 2015. Browse through the OnePlus Brand Store on Amazon India and pick
your favourite OnePlus product to experience the best in wirelessly telephony and mobile
entertainment.
Description:
Ever since OnePlus made its foray into the cut–throat Indian Smartphone market, it has never shown
any sign of slowing down. After the heavy success of the OnePlus One Smartphone, the company
has come up with two more handsets – the OnePlus 2 and the OnePlus X. Amazon India gives you
full freedom to own any of these three trend–setting Smartphones ... Show more content on
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A solid pane of jet black glass on the display creates that arresting look thus adding more drama to
its build. Same is the case with the OnePlus 2. You can select from two versions – the OnePlus 2
16GB and the OnePlus 2 64GB. Strong and exceptionally lightweight, the OnePlus 2 has an eye–
catching outer frame, meticulously crafted from resilient alloy of aluminium and magnesium. The
stainless steel accents seamlessly create a nice chemistry with the Corning Gorilla Glass treatment
done on the display. Coming to the recently launched OnePlus X, it's now available in three exciting
colours – ceramic, champagne and onyx. The elegantly designed handset is made from zirconia
ceramic and syncs well with your personality. A pure piece of modern aesthetics, it easily grabs all
eyeballs effortlessly.
Pick Any of These Smartphones and Get Access to the Best of Specifications An all–round
performer, the OnePlus One is driven by a super–efficient Qualcomm Snapdragon 801 Quad Core
processor that clocks at an impressive speed of 2.5GHz. With an Adreno 330 GPU installed, the
handset gives you the best gaming and visual experience ever. The OnePlus One comes equipped
with a massive 16 GB or 64GB internal memory, so you can store and carry your world of music,
movies and photos wherever you go. The OnePlus 2 Smartphone is propelled by an ultra–premium
Qualcomm Snapdragon 810 processor, built on a powerful 64–bit architecture. It houses 4GB RAM
which

Auerbach Enterprises Manufacturers
Running head: AUERBACH ENTERPRISES 1
Auerbach Enterprises Manufacturers
Moses Parker
BUS 630: Managerial Accounting
Prof. Brian Shaw
February 24, 2015
AUERBACH ENTERPRISES 2
Auerbch Enterprises Manufacturers
In today's very competitive business environment, it is imperative that organizations choose the
most appropriate and effective overhead rate, particularly, because it guides management in its tasks
of product pricing, job costing, and budgeting. Businesses can use the single company–wide method
or can opt for the departmental method. Auerbach ... Show more content on Helpwriting.net ...
Departmen MaxiFlow hours Department OH rate Department cost Radiator parts fabrication 28 x
8.00 = $ 224.00 Radiator assembly weld and test 30 x 5.00 = 150.00 Compressor parts fabrication
32 x 24.00 = 768.00 Compressor assembly and test 26 x 4.00 = 104.00 Total 116 41.00 1,246.00
Department Alaska hours Department OH rate Department cost Radiator parts fabrication 16 x 8.00
= $ 128.00 Radiator assembly weld and test 74 x 5.00 = 370.00 Compressor parts fabrication 8 x
24.00 = 192.00
AUERBACH ENTERPRISES 5
Compressor assembly and test 6 x 4.00 = 264.00 Total 164 41.00 954.00
Computation of the OH costs per unit of MaxiFlow and Alaska

Animal Testing : Cosmetic Manufacturers
Many products that we use on a daily routine have been part of animal testing. Throughout the years
this has become a problem that millions of people have been raising awareness for and trying to find
a solution to end this cruel act. But is this enough? One of the most notorious users of animal testing
is cosmetic manufacturers. Throughout the year 's many cosmetic companies have been trying to
transition into using cruelty–free products. For example, Marla Donato from the Chicago Tribune
states, "two of the largest manufacturers Avon Products and Revlon recently announced a permanent
end to all animal testing by their companies. Mary kay announced a temporary moratorium on
practice, and Procter and gamble unveiled a $450,000 grant program to investigate alternative
research methods (Donato par.1)."
If there is so much being done to end animal testing, why do some major companies still insist on
using this method? The reason for this is simply the fact that every day companies are trying to
invent a new product and use new ingredients that have not been tested, and are not known to be
good nor bad for humans. When a product has not been tested companies insist that it 's for our own
safety and that they must test this new product on animals, killing millions of them in the process.
The UK has been working on eliminating animal testing, and throughout the years have actually
succeeded (see Fig. 1). If other countries have successfully stopped animal testing, then it shows

Treadway Tire Company Swot Analysis
SWOT Analysis for Treadway Tire Company Lima Plant The Treadway Tire Company has almost
9,000 employees in North America. Treadway Tire is one of the major suppliers of tires to the
original equipment manufacturers (OEM) and replacement tire markets. The company sells under
the brands Treadway Primo, Treadway Performance, and also manufactures private brands.
Treadway Tire Company has eight manufacturing plants in North America. The Lima plant in Ohio
is one of them and has a serious problem of high turnover (almost 50%) of foremen. This SWOT
analysis is mainly focused on the Lima plant in Ohio. Strengths Leadership in the industry.
Treadway Tire Company is one of the major tire suppliers of the original equipment manufacturer ...
When an opening is available, the company hires external candidates. Thus, the plant was not
satisfactory developing new managers and supervisors. Opportunities Cost and productivity
leadership. By resolving the issue of high foremen turnover, the Lima plant can consolidate its
position as the top's Treadway plant in productivity, quality, and lowest cost producer. Expansion to
new markets. Treadway Tire as a major supplier of OEM in North America may use its positioning
to enter new growing markets in Latin America, Asia, and Europe. Effective training program. If the
Lima plan is able to develop an effective training program for foremen and thus reducing their
turnover, this program can serve as a model and may be used by other Treadway plants. This
training program will increase job satisfaction, boost employee morale, and productivity. New
technology and development. New technology advancements can improve the tire manufacturing
process and reduce the dependency of oil derivates raw materials. Threats Raising cost of raw
materials. Raw materials used by the company are petroleum derivatives and highly dependent on
oil prices. Variance of oil prices affects negatively the company because it increases the costs
affecting profitability and competitiveness. Global competition. International competitors may
displace the leadership

Relationship Between A Manufacturer And A Distributor
Writing Assignment #2
The relationship between a manufacturer and a distributor is a crucial part in the success of a
business alliance or partnership. It is necessary to pay close attention to the relationship between
manufacturers and distributors in terms of trust, alliances and conflict. Manufacturers and
distributors should select each other appropriately and wisely because each member of the supply
chain has different expectations for the other. The most common two paths for a manufacturer to
enter the market through distribution are exclusively and non–exclusively. Information on relations
and channel paths is significant because it will be easier be able to include them in my other projects
and classes throughout the rest of academic and professional careers.
The most vital concepts I learned in IDIS 340 is how important it is for manufacturers and
distributors to choose the right business partners. Market share is the main driver for manufacturers,
so they must turn their attention to distributors that have a wide range of access to the market.
Profitability is the primary focus of distributors so they should choose manufacturers that have a
strong market brand, supply the appropriate products to meet the market's demands, and offers a
technical sales team. Sharing common goals and visions is perhaps the most significant element in
choosing how to align a manufacturer and distributor.
After aligning with proper distributors, manufacturers have expectations that they

Jaguar Manufacturer
Explain the advantages and disadvantages for jaguar of using just in time production rather than the
more traditional just in case stock system. Just in time is a manufacturing method based on pull
system which means the raw materials are only delivered only when needed which reduces waste
due to overproduction and lowers the storage rent e.g. warehouse storage. Advantages: * Reducing
set up times * Goods from warehouse to the production line flow much smoother which saves time.
* Increases supplier quality * Consistently supplying the plant with the raw material for production
* Workers are used more efficiently * Scheduling and planning is improved * Reduces space
requirements for raw materials ... Show more content on Helpwriting.net ...
The high motivational skills of the manager will definitely make reaching the target much easier
than if the employees are not motivated. Describe the organisational culture of Microsoft as
identified by Steve Ballmer. The recent culture in the Microsoft organisation can be described as an
innovative culture where Microsoft are trying to develop something brand new and something that
no other organisation has. Explain the meaning of business aims, and use in managing large
organisations such as Microsoft. An aim in an organisation can be seen as a direction in which the
business can move on this path certain objectives and targets can be set to further improve the
organisations structure. The objective and targets that may be set can aspire and motivate the
workforce. Aims could look at the company's weaknesses and strengths, the weaknesses can be
reduced in the future by choosing appropriate objectives and the strengths can be further
strengthened by setting targets which once again will motivate the workers. Having an aim will set
order in the work place which will lead to sharing among staff and more accountability cooperation.
An aim is like a mission which the business is striving to achieve and complete as many objectives
along the way as possible. Microsoft has four aims and they are building industry trust, building
customer loyalty, altering structure of the company and devolving power from the top. Analyse four

The Impact Of Ford And The Firestone Crisis
Ford and the Firestone crisis was a long–standing controversy between the car manufacturer and the
tyre company based on the failures of Ford Explorer vehicles with Firestone tyres. In the year 2001,
the controversy broke out as there were plenty of incidents happened as more than 220 people have
been killed with road accidents all over America involving Ford Explorer vehicles. There was a bit
of rivalry between Ford and General Motors and with this controversy it had damaged the reputation
of Ford which resulted in the loss of its market share and its loyalty among customers. Both the
companies were facing millions of dollars of lawsuits from various costumers. This controversy
brought an end to the 100–year–old supplier –relationship which began in 1896 between Ford and
Firestone (The Economist, 2017). ... Show more content on Helpwriting.net ...
Ford had also Installed Good year tyres into their Explorer vehicles and despite having the same
standards and Quality, Goodyear tyres gave very little technical problems to the vehicles. There
were plenty of blame games going on during the controversy, as Bridgestone, the Parent company of
Firestone had argued that the problem lies within the Ford Explorer standard and safety features
rather than the fault in their Tyres. Firestone during that time is worried about the fact that other
vehicle companies would cancel their orders with firestone because of this controversy. During the
committee hearing, there were evidences which showed that Ford have been replacing firestone
tyres with tyres of Low quality (The Economist, 2017). In the end, Firestone, had agreed to pay Ford
a compensation of 240 Million USD and ended the claims (Cbsnews.com, 2017). In 2001,
Bridgestone/Firestone had announced that they would be cutting their 100–year–old relationship
with Ford (Nytimes.com,

Chrysler : An American Automobile Manufacturer
Introduction
Chrysler is an American automobile manufacturer. Its headquarters are situated in Michigan and it is
part of the "Big Three" American automobile manufacturers. The Chrysler Corporation was founded
in 1928 and expanded into Europe in the 1960's. In 2009 Chrysler was on the brink of liquidation
and Fiat purchased the remaining 41% of Chrysler's shares to save them from this. Over the next
few years, Fiat gradually acquired the other parties' shares to take majority ownership of the
company. Chrysler's "Global Diversity strategy includes components that will help create and
sustain a diverse and inclusive work environment and build the type of strong connections that will
help them succeed in the multicultural marketplace" ... Show more content on Helpwriting.net ...
In this report I aim to analyze and compare the motives and strategic operations of US and European
car manufacturers that have recently set up production plants in Emerging Markets and Asia Pacific
regions.
Emerging markets
A nation's economy that is progressing toward becoming advanced is an emerging market. Emerging
markets have much lower market efficiency and less strict standards in almost all aspects of
business. This is so that they can be on par with developed economies like the US, Europe and
Japan. The majority of the world population lives in emerging markets which means the world
population is moving from the basic need era to a more consumption oriented era. This has attracted
new consumers of products and services to these emerging markets which has made them huge
consumption hubs. A lot of firms are now looking to capitalize on these opportunities and move
business operations to these markets (Ayub Khan).
Emerging markets often experience faster economic growth as measured by GDP and investors seek
emerging markets for the prospect of high returns. However, these markets come with greater risk
due to political instability, currency volatility and many other problems. The four largest emerging
economies are the BRIC countries (Brazil, Russia, India and China). The next five largest markets
are South Korea, Mexico, Indonesia, Turkey and

Pirelli Company Report
1. Introduction.
The main purpose of this business report is to illustrate the current condition of Pirelli Company.
This report contains parts namely introduction, general description of the company with its history,
profile in the market, current value and future plans, SWOT analysis on the global market where
strengths, weaknesses, opportunities and threats are provided, market analysis on the home market
and companies performance in the last five years where the company is analyzed by porter's five
forces and finally, the conclusion where is provided the summary of the whole report. All
information is taken from up to date annual report of the company, other academic sources and
recognized news sites.
2.Company profile
Pirelli & Co. ... Show more content on Helpwriting.net ...
Moreover, its properties are sold in 160 countries. Pirelli's market share in Europe and South
America is more than other competitors and it makes them
Pirelli's expenses on Research and Development increased from 150 million USD in 2010 to 206
million USD in 2014 (annual report, 2014), which helps to create new innovations in the future.
Currently, Pirelli is a sole tyre supplier for Formula1 races (SkySports, 2015). Taking into
consideration the fact, that F1 has 750 million spectators through the world
3.2.Weaknesses: In 2014 Michelin became the official tyre supplier for Grand Prix motorcycle races
(MotoGP, 2014), hence Pirelli's market shares dropped in this segment. Moreover Michelin and
Bridgestone hs
Pirelli has lower market share in Asia with developing economy and North America where can be
sold huge amount of premium tyres. Moreover, company pays lower attention to the motorbike
sector.

Case Study Of AVR Manufacturers
AVR Manufacturers built up in the year 2003, with an enormous industry experience of 30 years,
have accomplished a conspicuous position in the assembling and supplying of sheet metal parts,
squeezed segments and car segments. These envelop sheet metal parts, exceptional sort washer,
exactness sheet metal press segments, profound drawn segments, and oil seal internal shells. In view
of the most recent innovation, these are generally utilized as a part of commercial ventures, for
example, Automobile, Automotive, furthermore in other building firms.
With learning and mastery, AVR Manufacturers expanded its perspectives into assembling of car
sheet metal parts subsequent to reviewing and concentrating on both specialized and advertising
viewpoints. In the course of the most ... Show more content on Helpwriting.net ...
Our items, attributable to its usefulness, sturdiness, proficiency, and cost viability are favored by a
wide rundown of customers crosswise over India. Notwithstanding displaying finest quality, our
whole item range is intensely estimated, empowering us to acquire colossal validity and confidence
of our esteemed customers.
OUR VISION
AVR Manufacturers " mission is to help our clients in giving superb exactness parts at aggressive
expense. At the point when the notoriety and achievement rely on upon consistency and nature of
items and administrations
Our items contain certain components which have made us a favored organization to work with. A
percentage of the highlighting elements are:
– Cost successful
– Long enduring administration
– Well tried
– Made from premium quality crude material
– Rust safe
– Closely checked by experienced experts
Our items are accessible in various measurements and plans. They are made from quality crude
material and are mechanically exceptional. A percentage of the businesses where our items are
utilized are:
– Automobile

Impact Of Green Supply Chain Management On Industry,...
This paper investigates the impact of green supply chain management on industry, consumer
perception and environment. Through research into multiple companies and case studies, a distorted
perception among large corporations shows a historic struggle to find a balance between profit and
sustainability. However, the potential long–term effects of the lack of environmental courtesy cannot
be undone and therefore must be carefully engineered. Multi–billion dollar automotive corporations
such as Hyundai and Toyota will be discussed and studied in depth to conclude the innovative
changes contributed in the automotive industry resulting in maximum efficiency in lean and green
production. Additionally, while studying these companies, the overall question of whether
intentional sustainable practices provide increased customer satisfaction and comfort is answered
through a survey given to 100 random people. In this small sample, it was found that 33% of
consumers care about green business practices in automotive production but only 8% saw an
increase in value because of it. Keywords: green supply chain, automotive sustainability, global
impact
Green Supply Chain Management
In Efficient Business Practices
The automotive industry changed the way that Americans purchased products when cars became an
affordable luxury in the early 19th century. Not only did cars drastically reduce travel in daily life,
they provided a gateway of possibilities for expanding

Goodyear Tires Case Study Essay
Case Study: Goodyear: The Aquatred Launch
Although Goodyear was the leader in U.S. passenger tire market with 15% market share, the
company still had to be very careful in all things done because the competition was so intense. There
were so many players in the industry, both branded and private label. Although, each of them had
less than 10% of market share, the second in rank, Michelin, was growing very fast in both
replacement and OEM market. Also, the private label had become the biggest threat for all branded
tires since many branded tire owners intended to replace their tires with private label.
Changes in consumer preferences
From Goodyear's research, 45% of tire buyers thought that price was the most important factor ...
The company could lose lots of tire customers who their preferred outlets had no Goodyear tires.
Although Goodyear claimed not to want its tires sold in low–priced outlets, they sporadically
obtained Goodyear tires. Therefore, Goodyear should answer itself first why it didn't want its tires
sold in low–priced outlets? Bad image? Then why Michelin, which had its tires sold in low–priced
outlets, still got higher percentage from value–oriented buyers and quality buyers in the survey of
'what brand of tires the owners intended to buy the next time'?
New product launched: Aquatred
Aquatred was a new tire providing improved driving traction under wet conditions. The question
was 'was it the right product for the dealers and for the consumer, as the industry seemed to be
turning toward long–life warranties and low–cost private label?'
It was also planned to launch during the Winter Olympics in January of 1992. However, the initial
inventory of Aquatreds had been made to fit only domestic cars and molds to produce other sizes
would not be available until several months after the Olympics.
In addition, Goodyear hoped to price the Aquatred at a 10% premium over the existing most–
expensive tire. However, as the company research stated that more customers were price–sensitive,
the company

The Impact Of Green Supply Chain Management On Industry,...
In Automotive Production
Stephanie C. Soutier
College of Charleston
Abstract
This paper investigates the impact of green supply chain management on industry, consumer
perception and environment. Through research into multiple companies and case studies, a distorted
perception among large corporations shows a historic struggle to find a balance between profit and
sustainability. However, the potential long–term effects of the lack of environmental courtesy cannot
be undone and therefore must be carefully engineered. Multi–billion dollar automotive corporations
such as Hyundai and Toyota will be discussed and studied in depth to conclude the innovative
changes ... Show more content on Helpwriting.net ...
Keywords: green supply chain, automotive sustainability, global impact
In Efficient Business Practices
The automotive industry changed the way that Americans purchased products when cars became an
affordable luxury in the early 19th century. Not only did cars drastically reduce travel in daily life,
they provided a gateway of possibilities for expanding business beyond carriage or foot travel. Due
to the mass production assembly line strategy implemented by Henry Ford, cars could be produced
quickly and efficiently. This dramatic shift in production dropped prices to the affordable level for
the average American, which led to the establishment of buying on credit. The automotive industry
provides economic growth and convenience in America and throughout the world – but this amenity
comes at a great price to the environment. Throughout the entire life cycle of an automobile, carbon
emissions and waste are produced. Although most believe that automobiles creates only carbon
emissions when in use, the process begins negatively contributing to the environment long before
and long after the life of the car. Additionally, the understanding and research related to carbon
emissions from the use of gasoline–powered cars has provided consumers with an awareness of their

effect on the environment. For some, this realization has prompted conservatory measures in vehicle
use, utilizing public

Sompack a Turkish Manufacturer
ABSTRACT
SomPack which is a Turkish manufacturer, had to make a hard decision about its substantial
corporate strategy, because in the mid–1990s SomPack realized that China was a threat. China had
been making inroads into U.S. Market. The main issue was the labor cost differentials, so SomPack
tried to set some ways to reduce labor costs and increase the capacity. The company took a step to
product assembly that is the lipstick mechanism and the mechanism was high volume component
that has multistep process. They had a machine custom–designed, but the machine was so sensitive
to operate and defects occurred. Then, they decided to redesign the parts of assembly to decrease
material cost, but it also did not work well. If they would have ... Show more content on
Helpwriting.net ...
Thus, it causes some problems about the moulds and to fix they had to pay much more for labor
costs.
Another criterion is SomPack`s customers` demand cheap products. Moreover, SomPack loss their
suppliers and the customers due to the Chinese affects in cosmetic market. Lastly, large customers
who could control suppliers in China increasingly preferred to deal with them directly. Customers
increasingly approached SomPack for smaller order quantities, and when they needed to change
their product mix often, so SomPack could not have depended on Chinese suppliers for such
products either.
FACTS
Facts are related to criteria. There are some economic and also social facts that are connected to
economic ones. Economic facts are that the company was trying to reduce labor costs, product
quality by the use of cheaper raw material, use of cheaper costs and machines. Also, the social facts
occurred due to loss of customers. Those customers started to look for new countries to find a new
company. That is, SOMPACK was famous with its quality products and good customer relations,
but they had to decrease costs because of the fact that global crisis and foreign competition had
increased.
ACTION PLAN
SomPack`s goal is to be different than the other companies on the base of production`s quality and
service.
SHORT–TERM STEPS
SomPack should reduce the costs as much as they can by the use

Bmw : A Car Manufacturer
1.0 Introduction
We all know that when someone pronounce the word "BMW", people tend to think of one thing, a
"branded" car manufacturer. It is indeed, one of the top–selling luxury automakers in the world
today but what does the word "BMW" actually stands for ? It's known as Bayerische Motoren Werk,
or also known as Bavarian Motor Works. BMW is founded on 1916, in Munich which is the capital
of Bavaria, Germany. BMW is not only just a German automobile company, but they also
manufacture motorcycles under BMW Motorrad, which already established since 1923. Not only
that, BMW has a sub–brand called BMW i founded in 2011 producing plug–in electric car such as
the BMW i8. This sub brand's mission is to produce a lighter, ... Show more content on
Helpwriting.net ...
Diagram 1 : BMW Dixi
After some time, BMW again producing aircraft engines throughout the World War 2. On 1958,
financial crisis occurred in the automotive division of BMW. Shareholders meeting was held and
they decided to carry on and fortunately the company able to get back on its feet after it has the right
to manufacture Iso Isetta, an Italian vehicle that is powered by BMW's very own motorcycle engine.
In 1966, Hans Glass acquired by BMW to access Glass's patent, the very first invented the timing
belt with an overhead camshaft(OHC) technology in an automotive application which commonly
used by most car manufacturers worldwide today. Diagram 2 : OHC In 1994, BMW bought over
The Rover Group and sell it off after sometime due to certain confliction but MINI remains and
develop by BMW until today. BMW known as reputable company in the world from Forbes in the
year 2012 and sustained its reputation until today.
1.2 Mission and Vision
Mission – "The BMW Group is the world 's leading provider of premium products and premium
services for individual mobility."
Vision – "Uniqueness through diversity, leadership and taking risk, courteous." From BMW's
mission and vision statements, we clearly understand that they've two main targets to achieve in

The Ethical Dilemma Of Smartphone Manufacturer
As technology is advancing in this digital age so is the need to protected people's privacy and to
keep their personal information confidential. As Michael McFarland, of the Markkula Center for
Applied Ethics noted "Reverence for the human person as an end in itself and as an autonomous
being requires respect for personal privacy. To lose control of one 's personal information is in some
measure to lose control of one 's life and one 's dignity. Therefore, even if privacy is not in itself a
fundamental right, it is necessary to protect other fundamental rights" (Michael McFarland, 2012). It
is in the light of this that the ethical dilemma of whether smartphone manufacturer has the right to
track their customer location is the focus of this paper. People's personal and sensitive information
such as medical records, court records, financial records and geolocation information should be
protected and held confidential. Today manufacturer of smartphone embedded beacon in their
device which transmits their customer location. The location data collected are notably used as part
of providing services or for contextual advertising (Electronic Frontier Foundation, 2016).
The three normative ethical principles chosen to analyze this dilemma are autonomy, confidentiality
and respect for persons. There are three important stakeholders involved in this matter, the
smartphone user, the smartphone manufacturer and the government. Under autonomy, the individual
smartphone user have the

Strengths And Weaknesses Of Tata Motors
Differences in weaknesses between Tata Motors, Hyundai and Honda Given the domestic challenges
in India, Tata Motors established as one of the powerhouses to strengthen the economy in the late
2009. Considering the younger population at the time, transportation became one of the largest
spending categories in the early 2000s. By 2004 Tata Motors established itself as India's largest
automotive company in terms of revenue. It established a strong base in the R&D skill sets with
producing high quality cars at a low price. It did leave its presence outside India for the first time by
establishing an office in South Korea. The international business initiatives focused on positioning
and marketing in selected countries. South Africa produced around 360,000 units annually
comprising of passenger cars and mainly pick–up trucks. Products were made in India and shipped
to Africa thereafter. Sri Lanka had similar strategy but producing heavy and light weight commercial
vehicles to cut Japanese market in Sri Lanka while exporting around 700 vehicles to meet the
deadlines around 2005 and 2006. The expansion in Russia and East Europe targeted LCV trucks
with operations assembly in Ukraine. These strategies helped Tata become major players in the
global market and to sustain competitive advantage, developed two–pronged strategy. The following
"inorganic growth planning" philosophies were as follows: a) Acquire international markets for
growth in R&D. b) Marketing strategies for

A Company Portrait of the BMW Group
BMW GROUP: COMPANY PORTRAIT
The BMW Group is one of Germany's largest industrial companies and one of the most successful
car and motorcycle manufacturers in the world. The BMW Group owns three brands belonging to
the premium segment of the automobile industry – BMW, MINI and Rolls–Royce. Also, the Group
has strong position in motorcycle market with the BMW and Husqvarna brands. In addition to that,
BMW Group offers a broad and successful range of financial services.
The BMW Group is driven by so–called Strategy Number ONE, aligning the Group with two
targets: to be profitable and increase long–term value in times of change. All this refers to
technological, structural and cultural aspects of the Group. Strategic initiatives of the Group aimed
at keeping with the four pillars: Growth, Shaping the Future, Profitability and Access to
Technologies and Customers. The BMW Group strategically keeps focus of their activities on the
premium segments of the international automobile markets. The Groups mission statement up to the
year 2020 clearly states: the BMW Group is the world's leading provider of premium products and
premium services for individual mobility.
The BMW Group is headquartered in Munich, Germany, though operates in and serves geographical
areas worldwide. The Group had 60.5 billion euro revenues and 4,836 million euro profit before tax
in the year 2010, employing 95 453 people worldwide.
Main competitors of the Group include, but not limited to: Chrysler Group LLC,

Variables of Manufacturer Trade Promotions
Introduction:
Elasticity of demand is measure by the formula: %∆ quantity demand ÷%∆ price.
Price elasticity is affected by substitute's products and available budget from consumers (Chopra &
Meindl, 2007). Manufacturers prepared budget demand estimation and mismatches between
estimation and real demand generates excess inventory (IBM, 2011). Trade promotion is the
transaction among manufacturers and retailers for compensating with price reduction inventory
differences reducing inventory at manufacturing level (Chopra & Meindl, 2007).
Increase Inventory Cycle but not demand:
Manufacturers deals with fix and variable cost. Increasing production a maximum capacity reduces
total product cost but increase inventory handling cost. Producing only the quantities requested by
market place affects capacity increasing manufacturing cost. Manufacturers managing cost reduction
and capacity cost evaluating strategies for mass production, price reduction and decoupling points
(Chopra & Meindl, 2007).
Inventory cycle as optimal demand divided by 2 for predictable product demand, increases with
trade promotions because of the increase of order Q size. However, total consumer demand between
retail and final consumers may increase or not depending on product elasticity demand and
customers preferences (IBM, 2011). IBM propose solution is enabling several degrees of integration
and collaboration among participants in the supply chain for evaluation effectiveness of trade
promotions price

Organisation Study of Rado Tyres Kothamangalam
CHAPTER I INTRODUCTION 1. INTRODUCTION An organization is a planned co–ordination of
a group of people and their joint efforts for the achievement of the specific goals of the organization.
An organization study involves the study of the structure and the functioning of its various
departments. Organizing or organization is one of the important functions of Management.
Organizations may vary, but they have certain common features. All are collection of people linked
together by formal and informal relationships. It is the correlation of hierarchical orders with
identical boundaries. So the organization study is important for future managers. Structure of an
organization is very important for its ... Show more content on Helpwriting.net ...
Unstructured Interviews * Various department heads as well as assistants were contacted and by
asking questions adequate information was collected. * Secondary Data Secondary data for the
study was collected from; * Various books * Journals * Annual reports * Company website etc.... 1.
5 LIMITATIONS Any study cannot be 100% accurate or valid everywhere and at all times. This is
because of certain limitations that could be present in such a study. The main limitations of this
study are: * Error in data collection may be there to some extent and this may lead to inaccurate
results. * The insufficient details obtained from various departments and from the company as a
whole may affect the study to a great extent. * Employees and others might have some biased views
and this would affect the findings to a certain extent. * The time provided was very limited. * Busy
schedule of officers and employees prevented lengthy discussions. CHAPTER II PROFILE 2.1
INDUSTRY PROFILE Tyres and tubes, the strategic rubber products and basic supplements to the
automotive vehicles are of utmost importance to the country's economy. The tyre industry sector is
providing direct employment to over 40,000 people and indirect employment to lakh of people. This
industry sector is now being considered

Essay Bridgestone/Firestone, Inc Company Overview
Bridgestone/Firestone Company Overview
Bridgestone/Firestone, Inc., a subsidiary of Bridgestone Corporation, was formed in 1990 when
Bridgestone U.S.A. merged with The Firestone Tire & Rubber Company. In addition to
manufacturing tires, Bridgestone/Firestone produces a variety of products including air springs,
building materials, synthetic and natural rubber, and industrial fibers and textiles. The Nashville,
Tennessee–based company has over 38 QS9000/ISO9000 Certified production facilities throughout
the Americas, along with numerous international facilities throughout the world.
Firestone's company philosophy is derived from a blend of Japanese and Americans methods, with a
focus on providing quality products. In the words ... Show more content on Helpwriting.net ...
This fact is essential to the survival of the company should the Firestone tire business disappear as a
result of the current recall fiasco.
Bridgestone/Firestone has also signed a new deal with Honda of America Manufacturing Inc.
Firestone has previously supplied approximately 75 percent of the tires to be put on the Honda
Civics manufactured in Ohio and Alliston, Ontario. Dunlop Tire Corporation supplied the other 25
percent. The new deal will equip all new Civics from those plants with Firestone tires. Not only
does this add to Bridgestone/Firestone's revenues, but it also shows that Honda has confidence in
Firestone's ability to produce quality tires (Chappell, 09/15/00).
Bridgestone/Firestone also has a deal with Saturn Corporation to equip every Saturn with Firestone
tires. Some Saturn dealers say that customers have asked about the recall but that customers have
not stopped buying them because of the recall. A spokeswoman for Saturn says that they are not
even considering choosing a different supplier. This, along with the Honda deal and a strong
commitment to Toyota helps Bridgestone/Firestone's image in that it shows that Firestone's non–
Ford customers have faith in the Firestone brand (Chappell, 09/11/00).
Another important strength for Bridgestone/Firestone is the fact that they have survived another big
recall in the past. In 1978, the National Highway Traffic Safety Admininstration forced the

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