Lego Case Write-Up

Lego Case Write-Up
Chapter 1 LEGO Case Write–Up
My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good
innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong
information management system can be very helpful.
1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
After Knudstorp changed Lego's business strategy changed, Lego changes its organization structure. They encourage product innovation and sales by
offering incentives. They decrease coast by move manufacturing factories to cheaper ... Show more content on Helpwriting.net ...
Then, Lego can use Information system to analyze the designs of the consumers' to know their demand better. Designers can look for new inspiration
through the analyze result too. Secondly uniqueness is one of Lego's biggest advantages. Lego can design special series toys based on cultures in
different countries. For example, Lego can design a "Great wall" or "Japanese temple" toy to attract different consumers in order to expand global
... Get more on HelpWriting.net ...

Entrepreneurship And The Industrial Design Industry
Entrepreneurship in the Industrial Design Industry
Entrepreneurship
This research report will explore the key issues of entrepreneurship in the industrial design industry, specifically zoning in on the furniture design sector.
The Collins English Dictionary gives the definition of an entrepreneur as; 'the owner or manager of a business enterprise who, by risk and initiative,
attempts to make profits.' (Collins , 2011) This is extremely relevant in the product design sector as money, time, labour and outsourcing of materials
is needed to create prototype products. Generally the time involved and costs of creating a one off piece of furniture are exponentially greater in this
stage of the design process than any other and can be the biggest hurdle, which can make or break an idea or design.
Sourcing funding, access to materials and workshops and technological advancements in both materials and computer animated design are a few of the
significant issues that entrepreneurs face when starting the development of a new product. The level of entrepreneurial activity in product design
industry is vast and branches off into many different facets, which does not just involve the design of a new furniture piece or range but also into the
import and export of original and replica furniture and the expansion into other sectors in the design industry such as interior or object design. With the
use of internet blogs, website and social media platforms it has introduced the opportunity

Product Management and Lego
Lego Case Study for
ISM class 5014
How did the information systems and organization diging changes implemented by Knundstorp align with the changes in business strategy.
The Lego Cast Study is about how the toy company has been affected by the rapid and vast change in the way children play with toys and their
preference of the same. Historically, Lego's have been a top rated toy for children and when that quickly changed Lego was not expecting it and
furthermore not prepared. The company began to lose money, "by 2004, the company found itself close to extinction, losing $1 million a day."
(Saunders & Pearlson , 2013) A new CEO, Jorgen Vig Knudstorp, was hired in an effort to bring the company back to its feet and the Lego toys back...
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This allowed Lego to better serve customers by enhancing their overtaxed order management and fulfillment systems. (Pearlson & Saunders)
At first glance many would discount the idea that Lego deployed a strategy of hyper competition. However, when we consider some of the
characteristics of hyper competition, such as profit maximization, emphasis on customer satisfaction, and the ability to dynamically adjust allocation of
organizational resources, we see that Lego did adopt a hypercompetitive strategy.
4. What advise would you give Knudstorp to keep Lego competitive, growing and relevant?
I think Knudstorp did an amazing job with coming into Lego and taking a failing business to a successful one by building a block style work
environment. He made standards which the employees were to follow which allowed them more creative freedom and incentives to want to improve
upon the great quality of their products. One suggestion I would give Knudstorp would be to spend more time focusing on his competition and to see
what Lego could do to model what has worked for their company and how it would fit in best with Lego. Mattel is Lego's biggest competition in the
market place. Mattel has advanced in the market place due to their new–product development effort. Toy developers are encouraged to think globally
from

College Admission Essay
Discovering and choosing a college that best suits my needs was a rigorous yet thrilling task. The Fashion Institute of Design and Merchandising
clearly came forth as the best choice for me to further my education in design. Being unable to visit the college campus, as I live in New York, I've
done lots and lots of research about FIDM, and I realize the institute offers what I hope to gain from my college experience. I've been very interested
in Interior Design for a few years and FIDM stands out as the prime institution to gain the knowledge to be a successful designer. As a prospective
student of FIDM, I'm expecting to receive the information and resources to become a successful individual in the design community. While attending
the college I... Show more content on Helpwriting.net ...
I'm the polar opposite. I've known for quite some time what I've wanted to do after high school as interior design has been something I've loved for
quite some time. With interior design, you have the ability to completely alter someone's life by designing a room or some sort of space for them. At
FIDM I would work closely amongst others studying in interior design or other similar majors to take full advantage of my education. With the
college being strategically located in the heart of Los Angeles, I would have lots and lots of resources and opportunities as an interior design student
and I hope to put them all to great use. After completing my 4–year bachelor's degree I hope to delve right into a job in the interior design/decorating
field. Taking advantage of my location, there will be a lot of opportunities job related for me. In 10 or so years I would love to own my own design
firm or decorating business, and to be a very successful alumnus of the Fashion Institute of Design and Merchandising. FIDM is who I am and where I
want to

Fashion Editor Research Paper
The fashion editor creates the ideas behind images and the stories that display the evolution of fashion. A magazine fashion editor specifically pieces
together the concepts behind each and every magazine issue. Their work day consists of coming up with idea of how they want their images to look
and then meeting with photographers to make these ideas a reality. During the photo shoots, they make sure the image they want to receive is properly
portrayed in the photographs. They then present these photographs to the editor–in–chief, who then chooses which pictures they want to publish for the
up–coming magazine issue. The photographs are the building blocks for the articles that are structure around the theme of the layout. By doing this, the
... Show more content on Helpwriting.net ...
In addition, knowing multiple languages is also important because much of the work requires traveling to top fashion locations around the world like
France, Italy, and China, to work with designers, models, and photographers. Computer skills are also essential is such a career as most publications
are multi–media based, offering a magazine product and publishing work on–line. Moreover, they must also have a solid base of language and writing
skills in order to work their way up to such a position. An aspiring fashion editor usually begins as an editorial assistant, then on to a staff fashion
writer, and finally a fashion editor. This position takes approximately five years of experience to be reached. And to work in top organizations such
as Vogue, GQ, Esquire, and Nylon, even more experience may be required. Having more experience also opens opportunities to work on publications
in other countries such as Numero Homme magazine and Vogue Hommes International Paris magazine in France, Vogue Hommes Japan, and
Hercules magazine in Spain. The most common locations for working as a fashion editor are in New York City and Los Angeles, and the average
yearly salary is typically around $30,000 for entry level employees and $100,000 for top

Hoefler & Co.
For this research assignment, I looked up a company called Hoefler & Co. This company designs and publishes fonts for a huge variety of companies
and some of the most famous brands out there toay. Some fonts are created on a custom basis for editorial, institutional, and corporate clients while
others are designed for immediate sale to the public. They work with brand leaders in every sector, developing original typefaces for print, web, and
mobile environments, and licensing fonts from our library of more than one thousand designs.
Designer Jonathan Hoefler founded the company in 1989 as The Hoefler Type Foundry (colloquially "HTF")– and The Hoefler Type Foundry, Inc. has
remained the registered name of the business ever since. Rebranded ... Show more content on Helpwriting.net ...
With the original design created as a serif font, this image shows the array of different styles one font can change into, including ornamental text
design. The special character traits of some of the letters gives this typeface a formal and traditional style with an artistic flair of more ornamental
design. I chose this font as a representation because it holds many similar characteristics to Times New Roman, which almost everyone is familiar
with and/or has used. The letter "Q" caught my attention, as well as the individual design of the numbers to accompany the letters as shown by the
"16" towards the middle of the image. Hoefler & Co. is consistently creating typefaces we use on a regular basis, and may not realize come from such
a large company. I feel that typeface is one of the least recognized areas of design, which is ironic because without font styles, graphic design would
almost be non–existent. So much of what is communicated is through letters or images that are inspired by letters. Logos, word marks, symbols, and
font all make up the world of graphic design, and without companies like Hoefler & Co. some of the most recognizable companies would have a very
different

Lego Case Study Essay
Lego case study
1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?
Ever since LEGO started experiencing double digit annual sales growth, (by launching new toy games, branded theme parks, entering the video game
sector, introducing mobile applications, introducing toys for girls, etc.) they realized they needed a model that was standardized, modular and
scalable. Hence, allowing them to expand to new markets in a less amount of time. They already had a decently established market in USA and UK;
they were looking for an expansion in other countries as well. This model had to tackle major issues like scalability challenges, employee ... Show more
content on Helpwriting.net ...
The IBM technologies offered high business flexibilities by their virtualization technologies that delivered high utilization factors and the ability to
expand partitions or move workload easily. Thus, this is how the Information Systems and the organization design changes implemented by Knudstorp
were aligned with the changes in business strategy.
Ref: http://www–01.ibm.com/software/success/cssdb.nsf/CS/STRD–85KGS6?OpenDocument
2. Which of the generic strategies does LEGO appear to be using based on this case? Provide support for your choice.
The generic strategies used by LEGO (according to me) were:
Growth strategy
Product differentiation strategy
Corporate strategy
Growth strategy: With the help of growth strategy, LEGO introduced new toys in the market. Initially LEGO was something that boys liked playing
with but Knudstorp introduced LEGO for girls thus targeting girl child audience which increased his market. Not only this, they also entered the video

game sector by making virtual games after collaborating with Sony (which was ruling the gaming console market at that point of time). Later, they
started making figures with famous characters from Hollywood movies (Star wars, Batman, The Avengers, etc.).
Product differentiation strategy: Lego was facing stiff competition from its Canadian rival Mega Blocks. They used the product

Graphic Design Papers
Graphic design is a creative and demanding career. To be successful in this profession you must be willing to delicate the time and effort required for
success. The main role of the graphic designer is to determine what message they want to portray for a specific audience, as well as designing and
/creating visuals that represent the message. The graphic designer develops the overall layout of the project using a wide variety of creative tools to
communicate a message. Throughout the paper, I will discuss various aspects about graphic design and the designers themselves. On average, a graphic
designer will make between $40,000 and $50,000 per year. Salary is determined by a number of factors such as, experience, size of company and
location of employer. Larger companies, like Bell and Rogers, will usually pay more than smaller clients like libraries. Bell and Rogers pay between
$50,000 and $60,000, whereas others will pay $40,000 to $50,000. Canada's national average for graphic ... Show more content on Helpwriting.net ...
Some jobs that are directly related include, animator, advertising, graphic designer, illustration, and production. The jobs that are indirectly related
include architecture, illustrators, artists, etc. All of these jobs touch on different points of graphic design. However, the common theme is design.
These are just some of the many possibilities. Graphic design is a great skill to have. If you are looking for places to live based on job
opportunities as a graphic designer, San Francisco, California is what is known to graphic designers as the "City Of Extremes." It is known as that
because there are many jobs, and so many freelance opportunities. The pay is also $77,940 U.S. (on average). That's $98,375 Canadian. That is
significantly higher than the Canadian average. That would be a great incentive to

Reflection Paper On A Material Library
On Friday October 20, 2017, I visited Interspace Limited, an interior design firm that specializes in commercial interiors. Interspace Limited focuses on
furniture specifications, production and project management, team work, scheduling, and budgeting to ensure that the clients needs are supported and
granted. Furniture and material finishes are their specialty so they are always update with current trends, manufacture representatives, and business
connections. During my firm visit, I meet with the owner, Darlene Huffman, who kindly showed me around the firm and materials library. Before
and after the materials library, I took advantage of making new connections and asking personal questions about the firm's unique project process and
internship opportunities. During my time within their materials library, I asked a series of questions to understand the importance of Interspace
Limited's materials. How is there material library organized? How often do they utilize the material lab? How do you use the material lab? At what
point in the project do they begin to think about materials and why? How do you stay informed of material trends? What are some of your favorite
manufactures and why? And mostly importantly, what is a local interior space you think expresses good applications and use of materials? Starting
with the questions how is the materials organized and how often do they utilize the materials library? The materials library is composed of two rooms
organized

Colleen Atwood Research Paper
The costume designer I chose is Colleen Atwood. While she hasn't designed for the stage, Colleen Atwood's career spans 53 films in the last three
decades. Alongside that, she's been nominated for 11 Oscars, and out of those nominations, she's won 3. Considering the fact that, according to Caroline
Ryder (Citizens of Humanity), she set out to be a painter and an art teacher when she was a teenager, that's quite a feat. Atwood attended Cornish
College in Seattle, Washington to study painting. While attending Cornish College, she gained experience in the fashion industry by working in an
Yves Saint Laurent boutique in the northwest chain store, Frederick & Nelson. She didn't graduate from Cornish, but did move to New York City,
where she studied at New York University.... Show more content on Helpwriting.net ...
Her job has taken her from L.A. to Paris and to Turkey and Thailand. She frequently collaborates with director Tim Burton and has worked numerous
times with actor Johnny Depp. Her design philosophy seems deeply rooted in research. According to an interview with Kristopher Tapley, when she
works a period film, Atwood starts 'with the base and the architecture and design of the period'. Depending on what sources she has to draw from for
the film, she can find inspiration in numerous places, such as libraries, museums, fabric stores, or just about anywhere, according to Sheila Roberts.
Another key to her success is the frequent use of collaborations with everyone; from the actors to the directors, and to the story (Caroline Ryder,
Citizens of

How I Got The Best From Designers As A Product Manager
How to get the best from designers as a product manager When I started out in this industry I was a designer (which at that time, also meant I was a
front–end developer). I then became a project manager leading teams of designers, developers and UXers. For the past few years I have returned
full circle to doing what I love; design. My journey around various job roles has helped me to understand design from many different angles. This
article is a list of top 4 things I've learnt along the way about how to get the best from designers. 1. Engage your designers early on If the designers
you work with are not involved in requirements gathering for a project you 're going to have problems from the start. Imagine that you're given a
compass... Show more content on Helpwriting.net ...
2. Understand the type of designers you are working with There are many different skill sets in the discipline of design. When we talk about
'designers' there are many different job titles and roles. Broadly speaking you are likely to work with three types of designers: Interaction designers –
these types of designers focus on creating engaging UI elements, behaviours and actions to creative intuitive products and services. Visual Designers –
these types of designers focus on the look and feel of the product and brand across the whole product or service UX Designers – these types of
designers focus on assessing the needs and experience users have with a product or service and designing solutions to meet those needs. Most
designers you come across will be multi–disciplined in some way but each will be different. If you 're lucky you'll have someone that is all three, but
don't expect all designers to have all of these skills. The only way to really understand is to get to know the designers on your product team and what
their strengths are but more importantly what motivates them. Some designers may need a jumpstart to get their creative juices flowing. Ideation
workshops or sketch sessions, like those used in GV design sprints, can help with this. Even just sitting with a developer and

Designing A Product That Influences Through The Product...
Abstract
The paper aims at sensitizing designers towards the voices of every stakeholder involved in designing a product that influences through the product
life cycle, in a comprehensible way with an objective to facilitate designer towards a better design. This paper discusses the basic purpose and nature
of design in the context of judging the aptness of a dialogue among the stakeholders including product in itself. It also discusses the kind of outcome
based on designers stand in the design process which makes the conversation dialogical or arguing in nature. The paper proposes 'Design Tree' as a
structure, for creating distinct platforms for dialogue to happen at all stages of design evolution for design dialogue to be comprehensible.
Introduction
Louis I Kahn in his lecture was explaining the importance of honoring building material. The designer is at a junction and he has to choose a path. He
has to decide between economy and honor of material. The decision, that designer takes, is case specific and depends on various other factors as the
case might be.
The decision of whether to go logical or intuitive is discussed by many authors and designers in many ways, some supporting logical or rational views
and others intuitive or art based. Kahn's quote mentioned above emphasizes on intuitive decision (as an honor towards the material) over logical way
(which is the economy). Christopher Alexander in his book 'Notes on the Synthesis of Form' discusses whether design is

The History Of Product Design
The history of product design is a fickle subject. Through the years, the wheel has been invented and re–invented many a time. That is because design
is fluid. But at the same time, design is constant. Often the past inspires the present. Even more, the ideas of what the future can hold can end up
creating the future of design. These design ideas can be seen trickling into both the works of Vico Magistretti and James Dyson. Often it is said that no
one creates anything new anymore. It is true that you can't reinvent the wheel, but it can certainly be seen that designs from the past often inspire the
future of design. Designs by Vico Magistretti in the 20th–century have similar aesthetics to the designs of James Dyson, a 21st–century inventor, and
designer. Designs of James Dyson show that the present is rooted in the past. Designs and products of Vico Magistretti show that simple designs are
timeless. Designs and products of James Dyson show that basic design philosophies are often repeated through time.
Vico Magistretti is best known not just as an industrial designer, but as an architect as well. It actually seems like a natural combination. Even Frank
Lloyd Wright is known to have designed the entire living experience surrounding his architectural planning. While Magistretti did not so far as to even
design the clothes the homeowners were to wear, it only makes sense that Magistretti would envision his designs housed within yet another one of his
designs.

Matel Case Stusy Essay
BUSINESS ETHICS ASSIGNMENT 1
STUDENT NAME: THUY LINH NGUYEN
NOI3002
I. DO MANUFACTURES OF PRODUCTS FOR CHILDRENS HAVE SPECIAL OBLIGATIONS TO CONSUMERS AND SOCIETY? IF SO, WHAT
ARE THESE RESPONSIBILITIES?
Because of the company's product and designs primary for children, it must be sensitive to social concern about children's right:
By assuring parents that their children's privacy will be respected, Mattel demonstrated that it takes its responsibility of marketing to children seriously.
In 2007, Mattel conduct entitled Global Manufacturing principles. In this principle, Mattel's business partners must ensure high standard for product
safety and quality, adhering to practices that meet Mattel's safety and quality standards, ... Show more content on Helpwriting.net ...
It's clearly that using lead paint is bad but let those toys get to the customer isn't it worst? If I own a car toy factory and I allow my neighbor to produce
my car and my neighbor use toxic paint to paint them then we are both in the wrong. So both Mattel and the Chinese contractor are equally to blame.
Mattel also have problems with their design, the magnet fall out too easy.
As they are losing their reputation and subcontractors, Mattel should really do something to avoid these issues. In my opinion, firstly, Mattel should
improve its design and carefully exam the toy before launch them out. Secondly, they should also improve their supervisor over the products and make
sure all of them pass the high standards request. Thirdly, Mattel should investigate contractors and audit the subcontractor and if necessary, provide
them the information about their product high standard and safety.
IV. SHOULD MATTEL RECEIVE CONTROL OF MGA'S BRAZT DOLLS? IF SO, WHAT ACTIONS SHOULD MATTEL TAKE REGARDING
BRAZT?
Brazt is really the first doll to successfully compete against the massively successful Barbie franchise in ages. The Brazt ranges of doll have affected
the sale of Mattel's leading product: Barbie and decreased by %6
The battle began when Mattel had an investigation and found out that: Carter Bryant, the designer of the Brazt range, who was then working for
MGA, had conceived the ideas of Brazt while he was at Mattel. Matte then suited MGA to gain

Pursuing Graphic Design
I will mainly discuss my short term goals for the time being and my long term goals once I graduate post–secondary. For the long term I plan on
pursuing graphic design. My plans for the short term include adding more work to my own personal portfolio using Adobe Photoshop. The reason
why I am interested in getting into graphic designing is because from my own experiences one of my attributes that best describes me is creative.
Why this career path appeals to me is because this line of work involves a lot of creativity that requires you to create designs that are very satisfying.
In order to create something that speaks to a specific group of people you need to be able to manipulate photographs and paintings using editing
software. This line

Advantages And Disadvantages Of Cad
Unconventional Computer–Aided Design
Tailoring the Future of Fashion Industry
1. Introduction
1.1 Computer– Aided Design (CAD)
Computer–aided design (CAD), also known as computer–aided design and drafting (CADD), generally means the use of computer technology for the
purpose of design and design–documentation. CAD can be used to design curves, figures or solids in two–dimensional (2D) or three–dimensional (3D)
spaces and it also provides graphics showing the overall appearances of products. Besides, CAD software is able to assist designers in creation,
analysis, modification and optimization of design, and it also offers designers input tools so that they can easily streamline whole design process,
including idea generation, sketching and manufacturing processes.
The applications of CAD software are almost endless: designing machines, creating the structure of buildings, or creating cars and airplanes. CAD
software are also widely used in advertising, technical manuals and even computer animation for the special effects in movies. CAD has brought a lot
of benefits, such as a shortened product ... Show more content on Helpwriting.net ...
In CAD design, designers will be never afraid to draw on the paper since they can erase by simply clicking mouse and draw again. Besides,
designers can view their designs of clothing on the virtual models in various colors and shapes, which save time by offering fewer adjustments of
samples and prototypes later. There are many advantages of CAD in sketching, like easier modification, better visualization, however, the major
advantage is that CAD software provides many handy tools that are unable to be used in traditional manual drawing method. CAD software reduces
the demand for manual sketches and is continuing to replace old manual skills by updating itself. Besides, once being more skilled using CAD
software, a designer will be able to find out more advantages of CAD instead of manual sketching (Some

Interior Dorm Design Company For Dorms
A.KC Design is an interior dorm design company for dorms. Our interior designing is the art or process of designing, often including the
arranging, of the dorm room, and labor buying the decorations. As an interior designer as myself, is someone who directs and takes control in such
projects. Interior dorm designing is a multifaceted skilled profession that includes development, creativity, thinking, and communicating with the
owners of the project and the management and execution of the design. What I do is a process of shaping the experience of an interior space that
reflects the owner's personality. It all started when everyone complimented me on my dorm room and asked me to do there's. Then and there is
when KC Design was born. B.We are unique in a lot of ways, there is no other like us. Other interior dorm design businesses are all online or in an
app. So our market structure is considered to be a monolithic competition. Which is a type of market structure in which many other businesses sell
products that are similar to us but not identical. There are no dorm design businesses that will knock on your dorm nor move furniture themselves.
My business is an intangible service. In the near future I would like KC Design to be worldwide in every college campus. Which means I would have
to have lots of universal employees nationwide. Our availability of substitutes can be those whom wish to design their own rooms themselves or
choose not to do business with us KC Design.

Classroom Interview Paper
New York's DesignTech Services is the leading provider of design training and support in today's fast
–paced, super–exciting fashion industry. The
business stands way out from the typical IT company via powerful fashion technology software and related services. Team members from the New
York institution recently interviewed Jason McConnell and Meir Erani, aka the founders ofFashion Classroom, an online video classroom for fashion
designers. Check out the following wise words from the fashion technology pioneers, including how their classroom formed and why they made the
move to designer training.
Jason and Meir decided to form their online classroom in order to reach those in the design field 'round the world:
Jason: "We have been training designers in person for 20 years and saw that the evolution to online training was not only viable but also important to
our brand and survival as ... Show more content on Helpwriting.net ...
So what made fashion technology and designer training so attractive to both?
Jason remarked his start as a CAD/ Surface pattern designer in 1999 led him to join Infomax / Designtech six years later as a lead design trainer. The
company had trained designers for a long time, and since the current program was so successful he and Meir decided to start Fashion Classroom in
2009.
Meir: "As a former "Garmento" I had a good knowledge of what it took to design & produce garments and I started to use a computer to automate
mundane tasks like costing. But once I saw my first CAD system dedicated to knitting simulations I felt that there was something to designing using
technology that not everyone would grasp."
Meir went on to say he knew there was a niche to take full advantage of, and how his first clients were t–shirt manufacturers whose purchase of a laser
printer and simplistic type program revolutionized their business. The rest, as so many have said, is [fashion]

Analysis Of The Article ' The Obey Spotlight '
The Obey Spotlight: "Designer Edition"
At the age of 17, Obey "Jordan" Cyno has realized a dream of designing for The Obey Alliance. In the early months of 2015, Cyno experienced
taking part of various teams before being given the opportunity of joining Obey in March of 2015. Being in for just over one month, due to various
roster changes Cyno was promoted to become the "co–leader" of the Obey Studios division. Although, serving a lengthy role in the team. It became a
harsh reality for Cyno that all good things do come to an end. He was released from Obey, in March 2016. A highly unmotivated Cyno, then
experimented with other teams again. Looking for a new home, that provided the same atmosphere. Jumping from one ... Show more content on
Helpwriting.net ...
He chooses not to, thanks to the support of his father. Cyno, is unwilling to leave friends, family and loved ones behind. He appreciates his family 's
support. Although, they're not entirely knowledgeable or informed on what exactly it is, Jordan does.
Jordan has been doing graphics design as a hobby for approximately four years now. He's become very passionate about it. Jordan started off early
making a YouTube banner for Call of Duty sensation "FaZe Rain" when asked about it. He responded with "It is terrible compared to my work now,
but it is still funny to look back on, crazy to think about the progression."
Jordan began doing YouTube and making videos, just over four years ago. He originally uploaded a variety of videos, such as "speedart videos,
omegle videos, and tutorial videos." He enjoyed making videos, and uploading. Although now, you may not have seen a upload from Jordan in over a
year. He tends to and has high hopes of returning to YouTube within the next month. The content he will be uploading has yet to have been confirmed.
Jordan likes to think of himself as a role model, for up and coming designers. Although, his Twitter seems to be flooded with people asking for their
opinions on things. Cyno tends to do his best to respond to as many as possible to give them his feedback and or constructive criticism on how to
improve.
Looking

Looking Into The Fashion Of The 1920's
CHOOSING AND REFINING MY TOPIC
Initially, the search for an adequate research topic was quite frustrating for me and I struggled to settle on one topic. Although throughout the process, I
realised that my avid interest in design and fashion stuck with me right through. I am a passionate design student, and art has always been one of my
strengths. Last semester my Design class competed a folio on the Art Deco movement and the 1920's. We were to choose one aspect of the movement
and further research it. I chose to look into the fashion of the 1920's. This topic very much interested me and the intriguing fashion of the era has stuck
with me since. I am keen to delve further into the fashion of the 1920's as the history of fashion is something ... Show more content on Helpwriting.net
...
I have considered different ways to approach my idea in order to develop a question and have deliberated some other questions to narrow it down.
Questions like "How has the fashion of the Art Deco movement influenced modern day society?", "Where are features of 1920's fashion still seen
today?" and "How accurate are modern day representations of Art Deco fashion?". I found that representations of fashion are frequently seen in
movies. So I chose to narrow my topic down to women's fashion and then more specifically to women's formal dresses. I then decided to focus on
Baz Luhrmann's 2013 rendition of The Great Gatsby as a source of representations fashion during the Art Deco era. I have refined my ideas and
decided to base my research on the question, "To what extent do the formal women's dresses from Baz Luhrmann's 2013 film 'The Great Gatsby'
accurately represent the

A Study Of Tamara Harrison's Experience In The Fashion...
For our first FD3 guest speaker we had footwear designer Tamara Harrison come to speak to the class about her experience in the fashion industry.
Tamara has always wanted to be involve in the fashion industry from a young age. She started her education at Santa Ana College and moved on to
FIDM to study Fashion Design. While attending college she worked as a waitress and a temp, during her time as atemp she began working as a
receptionist for Billabong, after posting her resume on monster.com. She held the job as a receptionsit for Billabong for eigth months until was
promoted to Product Developer for the company. Tamara then moved on to custom footwear for 6 1/2 years until moving on to Rocket Dog, where
she has been for two years. Rocket Dog

Engine Line Of The Engine
Engine line The engine arrives from the engine plant. The transmission is matted to the engine here. The motors, exhaust pipes, suspension, axles,
drive shaft, gear box, wheel drums, gas tank and other components are brought together by workers with the help of robotic arms. The total assembly
is called the chassis. Chassis line This is the marriage station where the body is married to the chassis. This happens by a series of coordinated
movements. The body and chassis are brought into a caged enclosure. Hydraulic arms lift the body and place it on the chassis in one smooth motion.
Bolts secure the connection. The marriage is complete in less than a minute. Then workers install steering assembly and brake systems. The complex
instrumental... Show more content on Helpwriting.net ...
Once the car passes the test, it is subjected to real world weather conditions like rain. This is done to assure that water doesn't enter the interior. Then
the car is tested on the test track, which has challenging surfaces like bumps and potholes. Design Introducing a new model of automobile generally
takes three to five years from inception to assembly. Ideas for new models are developed to respond to unmet pubic needs and preferences. Trying to
predict what the public will want to drive in five years is no small feat, yet automobile companies have successfully designed automobiles that fit public
tastes. With the help of computer–aided design equipment, designers develop basic concept drawings that help them visualize the proposed vehicle 's
appearance. Based on this simulation, they then construct wax models that can be studied by styling experts familiar with what the public is likely to
accept. Aerodynamic engineers also review the models, studying airflow parameters and doing feasibility studies on crash tests. Only after all models
have been reviewed and accepted are tool designers permitted to begin building the tools that will manufacture the component parts of the new model.
Design For Assembly Design for assembly (DFA) should be considered at all stages of the design process, but especially the early stages. As the design
team conceptualizes alternative solutions, it should give serious consideration to the ease of

Activity 15 The Deep DiveIntroductionHow Do
Activity 1.5 The Deep Dive
Introduction
How do professional design companies work through a design process? The video you are about to see chronicles the efforts of a world–renowned
design firm, as they apply their process to the redesign of a common, everyday product.
One of the best–documented examples of the design process in action took place in Palo Alto, California, at an industrial design firm called IDEO.
ABC News gave IDEO the challenge of redesigning the old and familiar shopping cart in just five days. Nightline chronicled the experience and aired
the program on February 9, 1999.
This short documentary reinforces the idea that fantastic solutions can be produced under very difficult constraints when the designers have a ... Show
more content on Helpwriting.net ...
16. Of all the things that we are surrounded by every day, what has not been placed through the design process?
Extend Your Understanding (Optional)
Engineers need to know what problems they are addressing. They must have an idea about the degree to which the solution should be carried out,
along with what the solution should do to solve the problem. The engineer must also work within constraints, such as time and budget. A design brief
is a tool that is used to concisely identify the problem, solution expectations, and project constraints. The engineer will often return to the design brief
throughout a design process to assess the progress and validity of his or her creative work.
Imagine that you are part of that design team. The project leader has given you the responsibility of creating a design brief that defines the problem,
states the expectations that the solution must meet, and identifies the project criteria and constraints. Your design brief will serve as a guide to the
team as they work through the design process.
From your observations of the video, record your information in the design brief on the following page or in your engineering notebook.
Conclusion

1 What was the most impressive part of the team's effort?
17. What advantages are there to having a design team with members that have non–engineering backgrounds?
18. There was a point in the

Personal Statement: A Career As A Genome Designer
One of these jobs I will look at is a costume designer. Fashion is of general interest to me, I run a fashion "diary" on Instagram and take a keen
interest in it overall. As such, a costume designer might be a good job for me to consider in the future. As one can most likely guess, the main job of a
costume designer is to design the garments for characters in the film. They frequently work alongside other members of a film crew including the
director, the scenic, make–up artist, wig master and hair stylist. Costume design is vital for numerous reasons, including making a production look
professional and extending the characters personality to a physical form. As such it is important that the costume designer gets the design of the
costumes ... Show more content on Helpwriting.net ...
I have written out the outlay of plots and stories before, and creating a plot and storyline for a film or television show is of interest to me. With my
creativity, especially with character interaction, character's personalities/looks and so forth, and also with storylines in general, I think this would
be a suitable job for me. With screenwriters being a freelance profession, that would be of further appeal to me, as being a freelance would be
something that would likely appeal to me. All of this considered, I think a screenwriter may perhaps indeed be a suitable potential job for me in the
future; it's a job I could stay at home for and would most likely not require me to have to get up and be somewhere by a certain time, not very often
anyway. As such, this profession would most likely suit me

College Admissions Essay: My Major In Interior Design
Even though I have chosen my major in Interior Design, that doesn't mean I've never thought of it worthwhile pursuing. I always had a dream
about going to an Interior Design school ever since I was still in middle school. I knew I wanted to become an interior designer, because I grew up
reading an Interior Design sketch book that my dad bought me for my birthday. Everytime I picked up a pencil and started to sketch on my sketch
pad, I felt so right. The confusion of diagonal lines and the calculation of the dimension blew my mind away, and I always felt so great after doing
these things. I used to spend my weekend with my dad to sketched the interior rooms of our house, and see what things I can do to make a difference.
My dad would recommend

Associative Parametric Urbanism : A Computational Approach...
ASSOCIATIVE PARAMETRIC URBANISM:
A Computational Approach to Parameterization of Conceptual Design Phase
M.AYOUB
Arab Academy for Science and Technology and Maritime Transport
Alexandria, Egypt
Email address: dr.ayoub@aast.edu
Abstract. Urban planning projects usually comprises a complex set of objectives that needs to be addressed by developing a number of proposals,
which require a lot of repetitive steps resulting in fewer and slowly–developed design alternatives. To address the limitations of existing systems, this
research introduces the merge of associative parametric design tools with the conceptual design phase of urban planning process to propose a
Parameterized Conceptual Design Phase. The developed associative algorithm within the proposed phase represents a computational approach that
translates a site's settings into local attractors to define urban fabric and provide the designer with variations for optimal solutions. The Informal
Settlement of Ezbet El Matar, Alexandria, is selected as the case study of this approach.
1. Introduction
Urban planning lays the foundation for the new buildings and public spaces that shape our lives. Traditionally, urban planning process consists of a
sequence of phases that may vary or overlap to suit the project nature. During the conceptual design phase, a complex set of objectives and
requirements are addressed regarding certain factors such as land use, site considerations, circulation, and environmental issues. To respond to

Workplace Observation Paper
Brandon began working in Graphic Design professionally for 7 years, he has some intern and freelance work prior to his professional background.
Brandon is currently working on a contract role under Addecco, at ETS–Educational of testing servicing. He is doing the illustration of the testing
graphics and charts. He has been there since Aug. He works on testing for multiple states. Each state is different some are in print and some are
online. They use Illustrator for all the testing graphics and charts. Brandon does anything in text or tables or illustrations both in print and web based.
Prior to Brandon worked for an advertising agency for a year, (ESD) a digital advertising agency. His largest client was Methodist Heath Care. They did
posters

Judy Attfield Gender
I have chosen to discuss Judy Attfield's text, 'FORM/female FOLLOWS FUNCTION/male: Feminist Critiques of Design' because she talks to her
audience about her present and historical experience of what it is like to be a female designer in what people consider to be a more masculine line of
work. Attfield allows her feminism to flourish in a distinctive style of writing which not only engages the reader but also the problematic practice of
being a female designer.
Attfield discusses the current situation of discrimination and inequality in the design business that she has faced by telling the reader that she is
providing the "normally silent" with the power of speech. The designer's statement instinctively intrigues the reader by alluding that the text is
speaking for people that haven't had their voices heard before as it is written by a female designer. Attfield's portrayal of the women in her book,
showing it in a fresh light due to the reader being able to tell that what they are reading is a text by one of the "silent" who can speak passionately of
the discrimination received by women in the design industry. Throughout the text it seems that the author has been objectified to the same prejudice
due to her ... Show more content on Helpwriting.net ...
A designer based in New York called Andrew Shea, interestingly converses about the building responsibility and obligation that designers have in the
book 'Designing for Social Change',
"Once an attitude and an approach to life: as such, it can help us frame how we want to live in the future. It is therefore, inherently pragmatic and
results–oriented, simultaneously humble and ambitious and fundamentally optimistic and forward–

As a Designer
I must say that I was a little less than enthralled about receiving a project, which required me to hunt down and interrogate an established designer to
the point of annoyance. After reading the circulated example and seeing that, the author Chris Metcalf, started with the same viewpoint. I began to be
swayed to the same train of thought, which had enlightened Chris. A sudden and drastic change in my thoughts leads me to see that this is, hopefully,
my final year as a student designer. The final year, in which I can ask the questions, delve into, what is commonly believed to be, general knowledge
within the design field.
Immediately I sought to find a designer whom I could interview. Making a list of who was in the immediate area ... Show more content on
Helpwriting.net ...
Or possibly it was the following sentence ("...As designers we influence the way people interact with our products...") as this one sentence made
me realise I am the quiet little voice that tells the user to hold the product like this or tilt it that way or put the powder here. The intrinsic little
conscience of a product is my thoughts and aspirations for the product. These followed through from my thoughts through my pencil into the final
prototype and finally embedded in every one of product units manufactured. The product may not be a direct extension of me but perhaps more
closely a child of personal progressions and growing pains as a designer. My thoughts on this topic lead me down a very long and winding path
where I eventually end up realising. Designers have a lot of power in how a product is used and interacted with by users. Everyone now knows after
watching that one movie "with great power comes great responsibility".
Joe's viewpoint on working is almost a complete flip in thought, complexity and word count. "Learn the game to bend the rules". This seemed simple
enough at the time but now that I have thought about it some more I realise I would like to ask how far into the grey one can go with the "bending
of the rules". There are always question left unanswered and next time I will ask a designer this question I will weigh his opinion up against my own.
Which is? I personally have no problem with that thought especially if it

Designing A Possible Future Career Path
1. Introduction.
1.1 What Is Within This Report?
The purpose of this report is to explore the question Who Am I? Through this research study will contain an overview of why interior design has
been my intended choice to study and how it could be a possible future career path. Also included will be a summary of both my skills and how these
will help within the future career alternative, and the skills needed to achieve this. Along with this will be a review of the design discipline currently
and what is intended for interior design in the next five years, this will also cover designer's philosophy and a comparison between my own and theirs.
Furthermore, these findings will then lead me to conclude on what's yet to come for the future of interior design is and how my design philosophy
will be changed if necessary to fit the needs of the future of design.
1.2 Research Methods
Using a wide range of research methods through this report to investigate and determine what my future career option is. Image analysis will allow me
to research into design companied that coincide my own design philosophy. By using interviews to discover first hand more about the future of interior
design ad what it currently stands at from a professional standard. Also the use of a foot traffic method to determine if other designer's philosophy is
true through their actual designs. As well as using secondary research such as the internet, books and newspaper articles will develop my understandings

DesignГ‚ andГ‚ Culture
Design and Culture Abstract: Uses "Design" in a different way; but one must add that a universal language is being constructed daily. design is
understood here as a phenomenon which affects everybody. design is characterized by a dual alliance with both mass production and mass
consumption and that these two phenomena have determined nearly all its manifestations .Industry unconsciously evolved its own aesthetic, and this
aesthetic was from the beginning one which intelligent designers, whatever their background, tried to obey .
Key Words:
CultureпјЊaestheticпјЊimperfectпјЊconfidence
Now that "Design" is understood from Tokyo to Moscow, from Buenos Aires to
Montreal, it is obvious that each country according ... Show more content on Helpwriting.net ...
Like Janus, design looks in tow directions at the same time: as a silent quality of all mass–produced goods it plays a generally unacknowledged but
vital role in all our lives; as a named concept within the mass media, it is, however, much more visible and generally recognized. In this latter guise
design becomes an extension of marketing and advertising. The "designer–jeans" phenomenon, which persuades us to buy a product because it has
been designed, is, culturally speaking, totally distinct from the activity of the anonymous designers within industry who resolve the problems of cost,
appearance and use in consumer products. The way in which design as an adjunct of marketing has grown out of design as an aspect of mass
production is a major theme within the story of modem design and the focus of this book. It is a change which directly mirrors the way in which the
model of mass–production industry, as presented by Henry Ford, which dominated American ideas about industrial organization in the early twentieth
century, has been challenged by an alternative model which stresses batch production, a smaller scale of operations (or set of operations), and, at times,
a fair amount of

Essay on Industrial Revolution
Question 1) What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was
the industrial manufacturing of making products new and what role did the designer play in creating new products?
The Industrial Revolution, which took place from the 18th to 19th centuries, was a period during which rural societies in Europe and America became
industrial and urban. (www.history.com 2013–08–22)
Prior to this the manufacture of goods was often done in peoples homes using their hands, or basic machinery– the 'designer' also created the product.
Industrialisation shifted this, with the introduction of powered special machinery, factories and mass production. Many everyday ... Show more content
on Helpwriting.net ...
Aesthetic function of an object or design is if it is pleasing to the eye based upon its visual appearance.
Symbolic function is the characteristic of an object that evokes meaning, status or personality.
5b) Find and image of each of the following designs. Look closely at each object and explain which of the 3 functions is most clearly expressed in
each one. Using 50 words for each example, explain how this function is demonstrated by different design elements.
Milton Glaser – 'We Are All African' (2008)
Glasers' 'We are All African" poster has a very powerful symbolic function. The piece of work has a very apparent message trying to be communicated
to the reader, that being of equality. By using different colorings on every finger he makes it highly relatable and it makes the message resonate with
the reader.
Guo Pei– Red Shoes: Homeage to Wizard ofOz Shoes, (2011)
Guo Pei's red shoe is of aesthetic function, the shoes are highly impractical but shows off the craftsmanship of Pei. The detailing of the beadwork is
very impressive and strong. The purpose and function of the shoe is not to be worn, but to be admired by the eye.

Dieter Rams – SK4 Record Player, (1956) 'Snow Whites Coffin'
This design is for practical function and use. It has been well thought out and considered, with simple easy to operate functions. Also the location of the
speakers

Fashion Design Is The Top Of Your Head, Right?
Without fashion designers, we would all be naked. Do you know what it takes to become a fashion designer? You can probably name a good 10
designers of the top of your head, right? Now, think about how many people are in college at FIDM or the NY School of Fashion, or the many other
schools that fashion designers strive to go to, thousands of people. The fashion industry is one of the most competitive businesses out there. It is said
that, "while fashion designers must be creative, they also need to understand basic production, marketing and business concepts" (Chron.com).
"Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories" (dictionary.com). Fashion
design is influenced by cultural and social latitudes and has varied over time and place. Through the job basics, duties of this career, qualifications
of workers in this field, education planning, job prospects and related fields, this career has taken my interest because I like how competitive the
field is, I enjoy sketching and the end goal for me would strive towards in to have my own company and design for celebrities. There is no doubt
that fashion designers are helpful and have impacted our lives by their keen eye for fashion, but what people may not know is the process of
becoming successful and well known. For them to accomplish this, it is recommended that one must be employed in New York or California where
majority of the action is, receiving an

Design Driven Innovation Essay examples
1. Introduction
"Design Driven Innovation" (Verganti, 2009) or "Design Inspired Innovation" (Utterback et al., 2006), a concept of design–oriented (or novel meaning
oriented) product/service planning, is now widely recognized as one of the most competitive business creation approaches. This approach focuses
concept oriented product development to bring a novel meaning into the product, as represented by iPod (Apple Inc.), Allesi's kitchen wares (Allesi
S.p.A.) and Wii (Nintendo Corp.). A unique product concept and a consistent strategy overcome various market barriers or technological obstacles.
Indeed, iPod established a new virtual market for the music industry, Swatch turned watches into daily dress–up accessories from lifelong ... Show more
content on Helpwriting.net ...
In this regard, a global leading design consulting firm, IDEO, provides rich implications to us. Their core value, "design thinking" is based on a typical
skill set for industrial designers (Brown, 2009). Design thinking focuses an user observation, an user experience understanding, a brain storming with
various actors, trials and tribulations. Industrial designers, using such methods, have been led design–driven innovations. However, even they can
bring innovative concept, it still remains unclear whether industrial designer can manage interaction between design and technology.
We can assume that industrial designers potentially contribute to technology innovation. Borja de Mozota(2003) discussed the potential ability of
industrial designers to contribute to technological improvement. He mentioned that some designers mediate technologies among organizations.
Nevertheless, design and technology are regarded as "apples and oranges" or "oil in water"(Candi, 2010) in corporate strategy. Especially, among high
technology firms, design rarely captures their attention; for example, although positive relations are found between attractive new customers and using
educated designers, a limited number of Scandinavian high–tech startups use such designers (Candi, 2010). Under such a condition, it is hard for
designers to enroll in a technology development. Also, Moody(1980) found in several UK Design Awarded firms that design stimulate technological
innovation

Designing An Effective User Interface Essay
There are many moving parts that work together to create an effective user interface. This idea is exemplified in Notes on Design Practice: Stories
and Prototypes as Catalysts for Communication by Thomas Erickson because he gives the reader a nice overview of all of the creative pieces that
go into this design process from start to finish. On a more focused level, Prototyping for Tiny Fingers by Marc Rettig puts a key element of that
process under a microscope and breaks down what makes it so vital and how to get the most out of it. Together, these articles present clear and
time–tested guidelines for efficient and creatively cost–effective interface development. Erickson talks about the some of the various methods that
designers employ when they tackle issues found within their projects. Erickson focuses on the issues that stem from such areas as: problem setting
(specifically the clear definition of what it is), team building as carried out by interdisciplinary groups, effective user involvement to assist in guiding
the design process, the iterative process which is the foundation of collaborative design when developing prototypes, and the idea of design transfer,
which is basically the concept that within large organizations, those who design a product are frequently not the same individuals as those who
implement it. Erickson describes the early stage of the design process as the exploratory stage, which is the point where the general requirements are
outlined and basic

Design and Industrial Revolution
What is Design?
Q1. What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was the
industrial manufacturing of making products new and what role did the designer play in creating new products?
The industrial revolution was a movement that began in mainly in England and Germany during the 18th–19th century. It then spread throughout the
world. The industrial revolution introduced the notion of function, ergonomics, and the use of modern materials. Designers had to think of new ways
to create objects with the use of modern industrial materials in a cheaper and more efficient manner.
Q2. Explain what series and mass production means. What other ... Show more content on Helpwriting.net ...
Guo Pei – Red Shoes: Homage to Wizard of Oz shoes, 2011
Aesthetics function: An extravagant, modern take on Dorothy's shoes from "The wizard of Oz" The delicate and intricate detail surrounding the shoe
seems to create a sense of perfection. The shows don't seem to be practical but have a unique and quirky design. It also seems to allude/ portray
women as not only luxurious and feminine, but also intensive and powerful.
Dieter Rams – SK4 Record Player, 1956 (Snow White's coffin)
Practical, technical function: The transparent plastic, which exposes the mechanics of the record player, is unobstructed and makes the product
understandable. The design is kept simple and honest, a minimalist approach. Through the use of little design, perhaps alludes to how easy and useful
the product is.
5c)
Milton Glaser: Taking inspiration from the history of art and graphic design, Glaser created a new style of graphic communication that combines visual
and intellectual concepts.

Guo Pei : Steampunk fashion is seen as modern interpretation of fantastical ideas based on history. Her work seems to represents a blend from
famous Arabian tales, classical Chinese fairy tales and classics from the Western society. Pei's striking geometric vision, and blend of classic fantasy
are avant–garde
Dieter Rams: Less is more. Rams main focus was not on outstanding design but better design. He kept the mentality "less is more" when it came to
designing

Lego Brickumentary Analysis
The believe documentary over A LEGO brickumentary gives people across the world the opportunity to express themselves using their imagination
with the LEGO brick. As the film progressed, I could see many different types of designs. I had absolutely no idea that designers across the world
made this their life. They use their imagination and make it out of LEGO bricks, instead of using the directions on the back of the box. They took it
and made it their own. What these people came up with and created was extraordinary. I also had no idea LEGOs were such a deal to all sorts of
ages and genders. I thought LEGOs were only for children that are only boys, but they vary from young boys and girls up to men and women. Even
adults create different structures ... Show more content on Helpwriting.net ...
Some adults build structures for museums and types of jobs they have, but also others build for simple fun and enjoyment of the LEGO brick. As
for a particular builder during the movie made a musuem of his sculptures to bring people from around the city to show off his artwork. He wanted
this to be portrayed as art rather than just him creating something to have fun. Another view can be on how to use a LEGO brick. Many people
think they have to do what is recommended by the directions that are on the back of the box. As for others, that is not the case. Many use their
creativity to make the a creative structure in their minds. What some people do with their creativity, whatever they create can be submitted to
LEGO, and if they win out of the other competitors who create different types of structures, then their product will be the next LEGO set
produced. This brickumentary was very interesting and brought me some enjoyment, and I was extremely drawn in on what this brickumentary
brought to me. I had no idea LEGO targeted all sorts of ages and genders. Since I was a little kind I always thought LEGOs were just for children.
It is funny how things change as you grow older. The brickumentary showed that LEGO can bring happiness and relieve stress to many people
around the world. I had no idea that LEGO brought so much valuable interest to people of all ages. It was very enjoyable to watch something I
probably would have never picked on watching on my own. I think LEGO is a great toy to anyone and

The Pros And Cons Of Hitachi
I. Introduction
In this decade, "design thinking" has been captured attention from innovation scholars. Design thinking, originated from basic practices of designers,
is a series of activities and attitudes toward bringing innovation [3][26]. This idea does not claim a necessity of being a designer, but designers may
have a high potential to be an innovator in a various occasion.
In fact, recent management studies discovered that industrial designers contribute to innovative scientific research in the natural science field [5][29].
These studies clearly illustrate how industrial designers tactfully set a demand–pull goal and facilitate consensus–building among research project
members.
They are also likely to achieve technological innovation in the industry sector. Reference [27] found their superiority in setting a consumer–oriented
goal. Indeed, a versatile entrepreneur and industrial designer, James Dyson, invented a novel vacuum technology to resolve a suction problem, which
has long made consumers ... Show more content on Helpwriting.net ...
This company has a certain global market share in the general electronics field, such as electricity generators or transportation systems, similarly it
grabs 25% of the domestic home electrical appliance market in 2010. It has a central design department and industrial designers basically assign to the
department. A striking benefit of choosing Hitachi is in its design right (apatent–like protection system for a shape of products, and similar to design
patent in the United States) documents. The majority of patent or design right applicants do not indicate detailed affiliations of every inventor/creators
in their application documents; however, this company exceptionally indicates its design creators' affiliation at the department level. Thus, by
connecting this information with patent data, we can estimate at a high accuracy that whether an inventor is an industrial designer or

Comparison Of Bobbi Brown And Eugene Schueller
The two people I chose are Bobbi Brown, by Didi, and Eugene Schueller, by Mackenzie. I chose Eugene Schueller because he is the founder of a
business that my mom loves and the story of how the business came to be was very inspiring, I also chose Bobbi Brown because I love her makeup
products. I think that both entrepreneurs have very inspiring stories behind the creation of their brands. What stood out to me about Eugene Schueller
was that he started off as a chemist and when he discovered the formula for hair dyes and makeup in school he began to invent many different
formulas and dyes in his kitchen and had branched off since then. He started by selling to local salons and years later when others all over started to
hear about his products

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