1. House style– The main colours used in the double page spread are blue, black and white. The colours are simple, plain and sophisticated, relating to a more
mature target audience. Also, the blue and black stand out against the white background which may be seen as attractive to the reader and is easy to read.
The font used is mostly sans serif, again giving a sophisticated impression and attracting an older audience. The headline and quote used in the article
however are in upper case letters. This is almost as if the text is shouting at the reader to grab their attention. They also give an insight of what is to come.
The text is set out in columns, making it easy for the reader to understand and read and once again giving a more mature feel to the magazine.
Design balance – This double page
spread is very evenly balanced as
there are to images the same sizes on
both of the inside sections of the
pages and these images are
surrounded by text. This can be very
appealing to reader as it looking very
organised and sophisticated, again
relating to a mature and older target
audience. The double page spread is
extremely text heavy which can look
boring and put a reader off, especially
because the text is just a sans serif
font in black against a white
background. However, the images on
the page which dominate the text
make the spread seem more attractive
to a reader. If the spread was just fully
text in the newspaper style then it
would put off a lot of audiences, even
a more mature audience.
Imagery – There are a small amount of images used on the page, however the images used are fairly large and take up quite a big amount of room on the
page. This distracts the reader away from the large amount of text on the page. The images on the page help give the reader a clearer understanding of the
article and makes the reader familiar with who and what is being spoke about. The text surrounds and fits around the images, making the images seem
more dominant over the text and again this may be to distract the reader away from the large amount of text on the page.
