10. “If Busch Gardens wa s looking to get some
publicity out of the melon mashing video,
then mission acco mplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clic ked the replay button
on this video too m any times not to share
with th e rest of you.” - Mashable
11. Results:
Story shared via
Twitter & Facebook
Relationship with Mashable
Free publicity
Increased followers
Cost: close to nothing
12. We all have a
story to tell with a
limited budget
13. The trick:
have a story that
benefits the
peo ple helping
yo u share it.