This social media driven fundraising campaign ran from 10-8-2012 through 10-31-2012. It had a singular goal to raise $1,000 for a mission trip to the Ukraine by having people to vote to shave my head or grow my hair out. It also allowed me the opportunity to share information about the needs in Dnipropetrovs’k

1. RAISING
DOLLARS
Bald or Burly, How The Hair Made Some Dough

2. This campaign had a singular goal
DETAILS to raise $1,000 for Ukraine trip by
having people to vote to shave my
head or grow my hair out. It also
• Launch October 8, 2012
allowed me the opportunity to share
• Complete October 31, 2012 information about the needs in
Dnipropetrovs’k

3. PEOPLE
• Friends / Friends of Friends
• Facebook (874)
• Twitter (8,000)
• MailChimp (100+)

4. CALL TO
ACTION

5. #1
$10 VOTES TO SHAVE THE HEAD
-or- SAVE THE HAIR

6. #2 SHARE WITH FRIENDS

7. cc license by @seanfx
#3 - DONATIONS

8. TECHNOLOGIES
• Wordpress • Facebook Comments
(theme from Elegant themes)
• Twitter
• ShareThis
• Facebook
• YouTube Video
• Email --> MailChimp
• Wufoo.com (form software to
collect votes, integrate with • Word of Mouth
Mail -Chimp, and PayPal)
• PayPal (collect $)

9. BUILD
SITE.

10. DIFFERENTIATOR

11. COST
ANALYSIS

12. EXPENSE
• DOMAIN NAME - $10
• HOSTING (DREAMHOST) - $5 / MONTH
• ELEGANT THEMES $38 annual fee
• TIME (POPULATE CONTENT ON SITE / CREATE VIDEO) 10 HOURS
• TOTAL ($53 HARD) + X SOFT

13. INCOME - $2,050
• 32 votes to Save
• 22 votes to Shave
• 12 votes no pay
• $841 PayPal donations
• $1,250 direct donations

14. STRENGTH
IN WEAK
LINKS

16. REACH
• United States • Finland
• Denmark • France
• Ukraine • Israel
• Canada • India
• Germany

17. TRAFFIC SRC
• Facebook (81 visits)
• Twitter (67 visits)
• Google Plus (17 visits)
• Blog (15 visits)
• Email (5 donations > $800)

18. YOUTUBE
• Facebook teaser video 0:38 --> 50 views
• YouTube video on the 1:04 --> 62 views

19. L O R EM
I P S U M PUSH
• Email 10/9 - 100 recipients / 63 opens
• Email 10/26 - 94 recipients / (plain txt)
• Twitter - 12+ Tweets
• Facebook - 4 posts
• Google + - 3 posts
• Bit.ly - 67 clicks
• Blog Post

21. LESSONS
• You Have to PUSH hard.
• You must make deadlines.
• You can do better than you expect.
• It helps to know how to use the tools.
• Test. Tweak. Re-test.