Meet Magento 2017 Indonesia - #mm17id Business - Keynote Session 2 Speaker: Hetal Sonpal - Wigzo

1. Skyrocket Your Conversions
with
PWA & Push Notifications

2. Easily discoverable
Progressive Web Apps?
A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users
App like
Really Fast Linkable Responsive
Easy Install Up-to-date and Fresh Easy Re-engagement
Safe & SecureConnectivity Friendly

3. Why Convert Your Business Mobile Site Into
A Progressive Web App (PWA)
Brands such as
Flipkart,
Airberlin, Inc42
boost their
engagement rates and
get more sales from
their PWAs without
going through the app
market challenges.
Increase
Engagement Rate
Boost Sales

4. #1 Ever heard of app discovery?

5. #2 More mobile users does NOT mean increased app
downloads
77%
An average app loses
of its Daily Active Users (DAUs) within
the first 3 days after the install.

6. #3 Desktop users are lesser than mobile users

7. Personalizing Web Push Notifications
● Wigzo tracks website visitor behaviour closely to identify what they are looking for
● It then auto-segments them to create personalized web push notifications
Segmentation Based
notifications
Trigger - based
notifications
Price drop / rise
alerts
Time spent
onsite
Behavioral
Notifications

8. Personalised Mobile
Web Push Notification Personalised Browser Push
Notification

9. Triggered Browser Notifications Do Wonders
● Using WIGZO trigger based notifications, Customer was able to convert 33% of people abandoning their cart
● And the client was able to retain 26% more users using Segmentation & Behavioural Notifications

10. Abandoned cart item reminders
1:1 Personalization for desktop and mobile
enabled by machine learning
Discount notifications

11. Insights to our Customer
Stories
Growth Hacking
Sales
With Wigzo Web Push Notifications

12. Our Global Customer Base

13. 43% Increase
In Opt-ins
16% Avg CTR
on triggered campaigns
20% Conversion
Rate on cart abandonment
campaigns
340K Click Throughs
In one month
10% of overall
Revenue from web and
mobile web sales via push
Awok increases customer engagement & sales with
Segmented web push notifications

14. 14.5%Increase
In sales
21%Avg CTR
on triggered campaigns
19%Conversion
Rate on cart abandonment
campaigns
8%revenue lift
From web and mobile web push only
W increased their CTR & Revenue with 1:1
personalized web push notifications

15. The best marketing doesn't feel like marketing
It’s more about interaction and engagement
info@wigzo.com
- Make the prospect a happy buyer -
Thank you for your valuable time