1. Jenny Gregory
The purpose of my primary research questionnaires is to find my target audience for my
magazine. By handing out 10 questionnaires I will be able to find out what type of music
people are into and what my target audience would be. Also, I will be able to find out
what their favourite genre is and if they are likely to buy/how much they are willing to
pay for the magazine as well as how often they would buy one and what usually attracts
them to purchasing the magazine.
Gender
This graph shows that my
questionnaires were split evenly
between 5 male and 5 female
Male
participants.
Female
Genre of Music
By looking at this graph, you can
Rock
see that R&B was the most
Pop popular genre of music closely
Dance followed by Pop, with Country
R&B being the least favourite.
Country
Metal
How often do you buy
music magazines? This graph shows us that the
majority of participants that
took part in my survey never
Never
buy a magazine, which indicates
Once a year that they access their magazines
Once a month through Web 2.0 technology.
Once a week

2. Jenny Gregory
What music magazine do
you buy? This graph shows us that the
majority of people that took
Kerrang part in my questionnaire
Q don’t tend to buy magazines,
Mixed Mag
however of those that did
Mixed Mag was the most
NME
popular.
None
What peruades you to buy a
magazine?
This graph allows us to see
that when a free gift is
Images offered within a magazine,
Colours this persuades buyers to go
Main article on and buy the magazine.
Free gift
How old are you?
By looking at this graph we
can see that the ages of
10-15
participants ranged from
16-21 10-50, with the main ages
22-30 being between 16-21.
31-40
41-50
50+