Peapod Report

Peapod Report
CURRENT MISSION
The company's current mission is to be the world 's leading and preferred provider of interactive grocery shopping services. Peapod Inc. is committed
to providing genuine value to its customers by providing: On line shopping services where customers can shop 24 hours a day 7 days a week.
Top quality products : fresh meat , deli , produce , bakery goods , name brand packaged foods , households items and health and beauty products.
Deliveries on the same day or next day at a time chosen by the customer.
CURRENT OBJECTIVES
As explicitly stated in the case, current objectives are as follows:
To attract more users and retain the ... Show more content on Helpwriting.net ...
Management plans to improve profitability by transforming Peapod into a one–stop online shopping site offering home delivery of a host of different
products and services. A strategic alliance with Walgreen is utilized to expand product offerings. The management will also evaluate financial
opportunities to fund company's' operational and capital requirements in 2000. Currently the company does not have the funds required and this places
it at a disadvantage to its competitors.
ECONOMIC FEATURE
MARKET SIZE
PeaPods currently has a customer base of 90 000 to 100 000. They currently hold 30% of the 235 million markets for online grocery.
They also have access to 7% of US household, which account for almost 6.6 million household.
SCOPE OF COMPETITIVE RIVALRY

Primarily regional.
Companies sets up distribution centers in metropolitan areas and deliveries within those areas.
MARKET GROWTH RATE
High expectation that online grocery shopping sectors will experience rapid growth.
POSITION IN BUSINESS LIFECYCLE
In the year 2000 the online grocery shopping is still in its infancy.
NUMBER OF RIVALRY AND SIZE
Approximately 45 other online grocery shopping companies.
None have been profitable as of yet, and most are small, targeting local markets.
COMPETITOR PRODUCT/SERVICE DIFFERENTIATION
Differentiation among competitors is very small.
May change
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Shopping Experience With Sprouts Farmer 's Market Essay
I split my food shopping between a suburban enclave in Franklin, TN and my parent's country house in Columbia, TN. There are a multitude of
lifestyle discrepancies between suburban and country living, and I suspected that this would be evident in the retail food options offered. Columbia
grocery stores are either large big box grocers or small regional stores. These stores historically service more conventional food options. Franklin's
larger and more affluent population allows for more diversity in alternative and health food stores. I chose to observe a local Kroger Grocery Store in
Columbia, and contrasted that shopping experience with Sprouts Farmer's Market in Franklin. The separate shopping experiences elucidated that retail
food options are contingent on the expectations, comprehension and financial flexibility of the customers and the stores. I visited the Kroger Grocery
Store around eight on Sunday morning. The patron demographic was primarily older than 55 and African– American. The store has provided groceries
for the community for at least fifteen years. The store was clean and organized, but there was a slight dingy appearance that comes with older stores.
The store has been remodeled and remerchandised, but the dark lighting and worn floors disclose the stores true age. When you walk into the store
you are greeted by a large produce and floral section. The store follows popular produce planograms with overflowing fruits and vegetable stacked into

Industry anlysis of Retail Grocery Industry Essays
Industry Analysis
In order to analyze an industry, it is important to determine where it is in the industry lifecycle. During the 1970's and 1980's the retail grocery
industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing"
Mom and Pop" grocery stores out of the industry.
In the early 1990's, the retail grocery industry began leaving the growth stage and entered the maturity stage in the industry lifecycle. This was caused
by increased market saturation and slowing growth rates. Between 1995 and 1996 the growth rates were the lowest they had been in the past twenty
years. The main reason for ... Show more content on Helpwriting.net ...
Other grocers have decided to taken an alternative route to the low pricing strategy. They have decided to introduce customer loyalty programs to
attract and retain customers such as advantage cards. They also use these programs to gain valuable information about their consumers. They then use
this information in their marketing and operating strategies.
Porter's five forces of competition framework can be a valuable tool in analyzing an industry. Porter's five forces of competition include: competition
from substitutes, entrants, rivals, supplier power, and buyer power. We will now analyze the retail grocery industry according to Porter's five forces.
(this is straight out of the Barnes and Noble report I wasn't sure if we should cite this or not)
Substitutes
The main substitute to buying your food from a grocer is going out to eat. A 2002 Gallop poll shows that Americans eating more meals outside of the
home than ever before. When examining today's changing supermarket consumer in Progressive Grocer, Buck Jones made this observation: "To get
the total picture we need to look outside the supermarket arena at how customers are using other retail outlets to satisfy the needs that we could be
addressing." The success

This Paper Will Describe The Sociocultural And Demographic
This paper will describe the sociocultural and demographic trends of grocery retailing. The sociocultural and demographic trends are a part of the
external environmental analysis of a company or industry. One popular trend in the sociocultural environment of grocery retailing is the trend of
becoming healthier and wanting grocery stores to offer organic and fresh foods rather than processed foods. The demographic trend will focus on how
grocery retailers market to different age groups in the United States, as well as around the world. Grocery retailers around the world can take into
consideration these two trends and work towards a better understanding of what their consumers want and desire. General Environmental... Show more
content on Helpwriting.net ...
One trend that seems to come to mind when talking about grocery retailing in a sociocultural sense is the trend of offering fresh and organic items in
supermarkets as well as in local grocery stores. The everyday consumer is starting to realize that being healthy is not entirely about working out, but it
is also about what kinds of food you put into your body. Therefore, people in today's day and time, will do whatever it takes to make sure they are their
healthiest, and that they look the best. According to the article, "Consumers Want Healthy Foods–And They Will Pay More for Them," about 88% of
consumers are willing to pay the higher prices for the fresh and organic foods that grocery stores supply (Gagliardi, 2015). This could be because the
health fad that has presented itself today is much stronger than those in years past. According to an article that was published by the University of
Kentucky College of Agriculture, many grocers are finding that customers are changing their preferences about their food, and are now wanting fresh
foods and organic foods in their local supermarkets. This paired with increasing transportation costs are causing grocers to rethink the ideas and
processes of large centralized distribution centers (Ernst & Woods, 2012). Demographic Forces A second general external environment is the
demographic force. This force includes different things such as age, race, gender, and social class (Hill, Schilling, Jones,

Essay about Wgu Social-Responsibility Critical Analysis
A Critical Analysis of Company Q's Social Responsibility
Xavier Smith
Western Governors University
Abstract
This essay is a critical analysis of the behaviors that Company Q has demonstrated with regard to social responsibility. In essence, Company Q's
behaviors, while reasonable reactions to maintain financial viability and avoid contribution to employee malfeasance, actually demonstrate a profound
solicitude that results in a negative public image that will end up costing it more in the long term. I will offer solutions that will provide a cost savings
while keeping Company Q from making further embarrassing errors.
A Critical Analysis of Company Q's Social Responsibility Unfortunately, Company Q has not made wise... Show more content on Helpwriting.net ...
With these stores removed from both neighborhoods, where are the residents of those neighborhoods supposed to shop? And with the removal of the
stores, what impetus do the few other grocers have to keep prices reasonable for people of that socio–economic level?
Scenario 1–Resolution I recognize that a possible rebuttal to any of the aforementioned questions is, "If the residents are not shopping there and
putting money into the store, why would we be expected to stay open?" I would offer that such a rebuttal is wrongheaded. Perhaps a better question
may be, "What are we doing to cause residents to shop elsewhere or to not spend more money with us?" Does Company Q offer the food choices these
residents want? Is the layout of your stores conducive to these residents? Are the prices too high? Do the staff you employ in these stores look like
the residents who shop there? If the answer is "no" to any of these questions, we will have unlocked one of many possible reasons why the store is
unprofitable. It is then Company Q's responsibility to address these issues instead of packing up shop and moving to the more affluent areas of town,
where they are not concerned that a jar of pickles may cost $40.
Scenario 2 With a weight epidemic ravaging the country, Company Q made its decision to offer health–conscious food fare only after it could find the
foods that provided the highest margin of profit for it. That is

Sprouts Farmers Market : A Health Conscious Store
Sprouts Farmers Market Sprouts Farmers Market is a very health conscious store that has been around for the past fourteen years and is becoming
wildly popular. It is a grocery store that is trying to help people be more conscious of what they are eating and how to eat healthier. They do this by
not selling the popular brands that other grocery stores have but by making their own. While Sprouts itself has not been around very long, Henry
Boney started the legacy when he started selling at a fruit stand, in San Diego, in 1943. Sprouts Farmers Market has been around since 2002 when it
opened its first headquarters in Phoenix, Arizona. They then opened their first store in Chandler, Arizona. Being a farmer's market, with so few being
around, Sprouts quickly become popular and was able to open more stores around the United States. In 2009, Sprouts was able to open twenty–three
new stores in only a twenty–three–month time frame. In 2012, Sprouts and Sunflower merged under Apollo, making it one of the largest natural food
grocers in the United States. By 2015, sprouts had opened 200 stores from coast to coast along the United Sates. By 2011, Sprouts had combined with
Henrys Farmers Market, Sun Harvest Market, and Sunflower Harvest Market ("History." Sprouts Farmers Market). The store is different from others
because instead of buying an already built or used building, they instead bought some land and built on it. The land they bought was at the corner of
two popular roads making

Sample Resume : Quality Measure Essay
AMAZON FRESH, LONDON Bus 566 Aly Esmail University of La Verne QUALITY MEASURE–Fresh Food –Large Selections –Very Efficient
–Competitive PricingTARGET MARKET–Ecommerce Grocery Set to Double in Sales –Millennials Amazon Fresh, it's easy, convenient, and delivers
quality groceries right to your home.PLACE/DISTRIBUTION –London –Refrigerated Trucks –Distribution Centers PRICE –Middle to High Incomes
–Competitive Pricing –Growing Market Share To Take Advantage OfPRODUCT–Every Type of Food Product Imaginable Would Now Be At Your
Disposal –Several Convenient Delivery OptionsPROMOTION –20% Off and Free Shipping On Your First Three Orders–Partner With Local
Merchants –Free Samples Amazon Fresh launched in 2007 as an e–commerce super market and currently offers same day delivery options. Amazon
Fresh aims to conveniently deliver quality and fresh food to your home without ever having to step outside. "The logic seems obvious: Everyone
eats food, every day. Food is a massive business. People like having food delivered. And as Amazon is in both the 'massive' and 'delivered' business,
it seems likes somewhere Amazon ought to be." (Edwards, 2013). However, the biggest barrier is that food is a perishable item. "Nearly 40% of
grocery items (meat, dairy, produce, frozen food) must be maintained at a specific temperature." (Mcdonald, 2014). Amazon's solution was
temperature–controlled delivery trucks, reusable insulated cooled coolers and

The Is Synonymous With The Concept Of Industrialization
Corporatization is synonymous with the concept of industrialization. When one thinks of an 'industrial' park, the picture of a sprawling landscape of
large businesses comes to mind. The image of a community of self–sustaining mom–and–pop shops certainly doesn't fit the bill of what is commonly
thought of to be industrial. We more commonly think of large corporations like Monsanto and Walmart as symbols of the adjective. In the case of the
food industry, the advent of larger grocers, larger agricultural labor contractors, and more advanced food distribution systems presents a large amount of
evidence to suggest that the food industry has become more corporate and industrial. McMillan provides a solid background of the history of
grocers in the United States. She specifically points out King Kullen as an early innovator in the industry, stating of the time before King Kullen,
"Most women would go to the A&P for dry and canned goods, handing their shopping list to a clerk who would portion out everything from bulk
bins and shelves, and hand back the goods over a counter" (McMillan, 106). With this business model, it's very difficult to grow a very large
business. This model is extremely labor intensive, as a clerk had to obtain each item for a customer themselves, making it so that a grocer could only
serve a limited number of customers in one day. In the days before King Kullen, this greatly restricted the size that a grocer could grow to. McMillan
also points to agricultural

Organizational Behavior Case Study: Trader Joe's Business...
Trader Joe's How does a store like Trader Joe's grow into a billion–dollar company with great ratings and demonstrate outstanding management skills?
This company used the approach to stand out by being different as an effective measure to compete with the bigger grocery stores. Trader Joe's
business model intentionally kept the size of its stores small and holds fewer products than the larger grocers. They chose to frequently place new
products on its shelves and revise ingredients to meet the customer's needs. They also sell kitchen–tested products to entice new customers. They have
also employed a creative marketing team to announce new private–label products to provide outstanding value. In addition to their unique way of doing
business,... Show more content on Helpwriting.net ...
The company keeps real estate costs low by staying away from desirable locations to accommodate its average smalls stores. Trader Joe's takes
prides in the way they cut costs and maintain its economical ways to benefit everyone. One of their slogans is "Every penny we save is a penny
you save and our CEO doesn't even have a secretary." (Organizational Behavior 2014, p.499) There are many ways in which they fight to maintain
keeping costs low. The company searches out delicious unusual foods from around the world and then directly deals with the manufacturers to make
a contract. The company puts their own label and then makes it a house brand. Then they make each product a tester and if people like the product, it
gets to stay on the shelf. This low overhead approach is what keeps the company going. What the company does not do is sacrifice quality, there
house brands have been a success due to them taking risks. There are about fifteen new products put out on the shelves every week, but they make sure
when one product goes out on the shelf, another product goes off the shelf. Therefore, the products that do not sell get taken off. They will even bring
back discontinued products if customers request

Persuasive Essay About A Grocery Shop
This seems like a weird question, but have you ever thought about how you grocery shop? Yeah, of course, you might say. You go to the store, get a
cart, put food in, pay for it, and bring it home. OK, but do you ever find that you spend more time at the store than you'd like? Do you hate standing
around trying to pair this protein with that starch, or find yourself buying yet another packet of dried thyme because you couldn't remember if you had
any? Planning healthy meals takes some work, and shopping for the ingredients is one of the most important tasks. Whether you are trying to save
money on your groceries and get as much healthy, wholesome foods on the table as possible, the way you shop can be your best first step on that
journey.... Show more content on Helpwriting.net ...
Make a list and stick to it. This step is pretty self–explanatory, but its importance cannot be overstated. Making a good list of what you need from the
store will cut down on the length of time you have to shop. It also allows you to fight the "wandering belly syndrome", which happens when you push
your cart around, looking at everything on the shelves, and then having the sudden urge to drop some Nutella or ice–cream in your cart, when it wasn't
on your list. Just seemed like a good idea at the time, right? Don't feel too ashamed – we've all been there. Keeping your focus on the stuff on your list,
while not much fun, will help save you from yourself! 4. Use the butcher counter or measure your meat. If you are fortunate enough to have access
to a butcher shop or a good butcher counter at your local grocery store, you can buy your meat in exact quantities. The problem I always found in
grocery stores is the way meat is sold. Families come in many different sizes and needs, yet the ground beef only comes in two general sizes. If you
buy the smaller package, you might come up short for your recipe. If you buy one of those big 5 pound packages, you either have to divide it into
more appropriate sizes yourself, or you might end up cooking it

Production Process And Nutritional Value Of The Foods
Over the past few decades, Americans have become far more conscious of the production process and nutritional value of the foods they consume.
Founded in 1980 in Austin, Texas, Whole Foods Market is an international supermarket chain that specializes in organic foods and products. As early as
1984, Whole Foods began expanding across the South and, soon afterwards, expanded to major cities around the U.S. with new stores and strategic
acquisitions. Although organic grocers and health stores existed prior to Whole Foods' founding, founder and CEO John Mackey was the first to scale
such a store to national–and later international–heights, with over 430 stores to date. Whole Foods' position as the first market player, as well as its high
... Show more content on Helpwriting.net ...
Revenue and net income. Despite the United States' slow economic recovery, Whole Foods Market has nearly quadrupled their revenues over the past
ten years, from $4.5 to $15.4 billion. Net income has also quadrupled in the past ten years, from $150 to $536 million, and has more than doubled over
the past six. This success can be traced back to a history of discovery and innovation in the health and wellness industry, as well as the cultivation of a
lifestyle surrounding customers who shop at Whole Foods that increases both customer retention and satisfaction.
Same–store sales. These are an important metric because they indicate the ability of existing Whole Foods stores to maintain customers and grow in
the face of potential cannibalization and expanding competition. Comparable store sales were positive every year but 2009 (the year of the Great
Recession). A concerning trend of slowing comparable store sales began in 2013. This trend can be attributed to increased market saturation–Whole
Foods now has multiple stores in many major cities–but increased competition may be playing a significant role as well. Overall, growth is still
increasing on a store–by–store basis. While Whole Foods is still a successful company, a reversal of this declining trend would be beneficial.
Worker efficiency. The efficiency of Whole Food's employees is indicative of the efficiency of management.

Market And Competitor Analysis Paper
Market and Competitor Analysis
Retail is a large industry in the USA. According to a research, in 2014, the amount of total retail and food service sales was 5.27 trillion U.S. dollars in
the US (The Statistics Portal).
For Henwell, although since these two years which they entered to the joint venture in the US the revenue has growth, the overall picture is not as
good as had hoped. Following there are some analysis about why Henwell has not been doing as well as expected.
1.PESTEL Analysis
1.1Social environment
Changes in lifestyle and trends.
As Henwell expected, they built square foot warehouse and distribution center and opening nearly 500 retail stores to appeal to customers who would
shop frequently for fresh and healthy product, or visit ... Show more content on Helpwriting.net ...
Internal weakness
2.1 Store style
Market trends
In the US, supermarkets are the first choice for customers because they offer a large number and different kinds of things to meet the needs of the
consumers. In 2014, the annual value sales of supermarkets reached US$ 365.4 billion so that they remain the top in grocery retailing channel which
account for above one third of grocery retailing value market. (Euromonitor International, 2015)
Thus, Henwell choose focus on small stores rather than hypermarkets mean that they wanted focus more on fresh produce rather than branded goods.
As we mentioned before, obviously, it is not a right decision. Small stores cannot meet the needs of consumers as much as possible so that made less
profit than hoped.
2.2 Investment & Returns Henwell wanted to expand the food and grocery market in the US. However, they spent a large number of money to build an
850,000 square foot warehouse and distribution center rather than used these money in their food goods. Their upfront costs are too much, although
they doubled the revenue over the last couple years, they results have not been quite as good as expected especially the return of investment.
2.3 Using same strategy between UK and

Who Is The Good Or Bad?
A remarkable thing about humankind is the common theme of helping others that occurs almost as frequently as people in need themselves appear.
The problem lately in society is that the percentage of those people in need has been steadily rising; it is harder and harder for folks to pull themselves
up by their bootstraps and provide for them and their family. This is the reason that many organizations are formed.Charity and giving can often be
distinguished in a description, but it is the inherent good that comes out of those that is much harder to define. For example, the intentions of any
specific organization are almost impossible to determine, so one cannot conclude absolutely on whether it is doing good or bad in the world. While one
... Show more content on Helpwriting.net ...
I spent my time volunteering at the Clothes Closet, but I was able to snag a tour of the whole building and speak to their CEO, John Kimp. From what
I gathered here, the intentions are very good, and the people that work there are legitimately trying to help others. The Good Grocer is almost 40 years
younger than Neighbors, Inc., which reflects itself in the updated model of giving and more progressive approach to the matter. It will be interesting
to look at Neighbors, Inc. in the next couple months as the CEO that I spoke to is retiring, and there will be a young man from Washington there to
replace him. Overall, I view the Good Grocer as more inclusive. It does not have stipulations or requirements for people to use its services, but I also
feel that Neighbors can help those that need a lot more than its counterpart. At the food shelf, people can qualify for free food, which translates into free
items upstairs at the thrift store as well. This draws more people in because they do not require money to go there and benefit, unlike the grocery store.
Another interesting thing to point out is that when I was volunteering at the thrift store, an argument broke out between a seemingly hard to handle
customer that is in the store quite often and the associate who was working to keep the store

Online Shoppers Are Not Online Grocery Shoppers
Online shoppers are not online grocery shoppers Frequent online shoppers are more likely to try buying groceries online than others, with almost
one–third of Web grocery shoppers saying they shop online at least once a week for other products. But they do not purchase groceries online as often
as other products. Fewer than 10 percent of shoppers say they have bought non–perishable groceries online, and only 2 percent have bought fresh food
from a website. And of the 60 percent of shoppers who buy something online at least once a month, only 1 percent logs on to buy groceries every
month. 2. Operations: Operations play a major role when determining the best approach to developing and implementing a customer–friendly strategy.
The top companies focus on providing high–quality service, whether delivery or pick up. Get the service model right: Many... Show more content on
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Tracking, analyzing and monetizing customer data will become increasingly important. 5.Capability requirements will continue to change materially
for retailers, particularly in areas such as Technology, Marketing and merchandising. 6.Exclusive assortments (including both private brands and
those from nationally recognized manufacturers) likely to be a part of the winning equation for brick and mortar players so that brick and mortar
players need not directly compete on price in every category or individual SKU. 7.Ensuring "last mile" delivery capacity likely to become more
challenging, and we are likely to see more partnerships emerge to most efficiently manage cost, capacity and demand. Comparison MAJOR INDIAN
PLAYERS IN ONLINE GROCERY STORES GROFERS Grofers is one of the most popularly emerging e
–commerce mobile platforms and it is
making better customer experience a reality by connecting their customers to local stores. You can expect them to be a one–stop shop for all your daily
needs. If you have downloaded Grofers app, you can order all your items through it and get a doorstep delivery in no

Analyzing Amazon 's Market Situation
Situational Analysis – Strengths By analyzing Amazon's market situation, there are several strengths that encourage the opening of a drive–thru
grocery store in Toronto. The built in feature of a drive–thru will offer a less time–consuming way for customers to shop for groceries, providing more
convenience. In a contemporary society, especially in Toronto, people have a very busy lifestyle due to today's stressful work lifestyle. From
research completed in 1999, more than 25 million Americans, almost 20.5 percent of the total workforce, reported that they worked at least 49 hours a
week, and 11 million of those said they worked more than 59 hours a week (Schabner, 2015). Today, this condition is not improved. Therefore,
Amazon's drive–thru grocery store is providing a high–efficiency alternative, where customers can order groceries online and select a time to pick them
up that fits within their schedule. Also, customers do not need cars necessarily, they could arrive by bicycle or by foot, which means the service meets
customers' needs better, since almost everyone could access this service. Meanwhile, compared with the traditional grocery shopping, building the
drive–thru station is an important step of automation progress (Heath, 2015). It is a way to improve the efficiency. Furthermore, Amazon is an
electronic commerce and cloud computing company, and it is the largest Internet–based retailer in the United States (Monument Policy Group, 2015).
Before going into the

Food Deserts Essay
Hundreds of thousands of Chicagoans live in what's known as a food desert. A food desert is in an area of focus that is short on access to fresh meat
and produce. These areas are usually over populated with packaged and processed foods, which are not always healthy. They also have a significant
amount junk that you can easily find in convenience stores and fast food restaurants.
What exactly qualifies a neighborhood to be part of a food desert? Food deserts usually have a bunch of blocks without a corner grocery store. In a
more severe case an entire neighborhood, or a whole bunch of neighborhoods do not have a mainstream grocery store. A mainstream grocery stored
would be a grocery store like a Jewel, a Whole Foods, or an Aldi, where ... Show more content on Helpwriting.net ...
In a lower income neighborhood such as Pullman, where there are not many grocery stores. These neighborhoods lack all kinds of resources that
they need to be able to access these grocery stores, such as, money and transportation. "There's nothing here in the community for us to shop at,"
(Schorsch, 2009) said Saiesha Anderson, 28, who suggests that city officials transform the vacant lots and boarded up shops in Pullman into
groceries stocked with fresh foods. Rev. James Meeks called Pullman a food desert because, the closest store with fresh produce is a Jewel that is
located at 11730 S. Marshfield Ave., which would be a few miles from some families homes depending on where their homes are located. "In our
neighborhood, the only thing you can buy is something greasy in a bag," (Schorsch, 2009) said Rev. Meeks. Meeks wants the Chicago aldermen
and Chicago's union leaders to allow Walmart to build a store on the South Side, home to some of the city's poorest communities. According to the
book " The Meaning of Sociology", "Having high rank means that one can influence the economic and political order r more regularly than can those
who hold low rank or lives in poverty." (Charon, Vigilant, 67) A neighborhood with wealthier income would be able access the resources that they
need daily for food, versus a family of lower income who does not have the money to have access to the sane

The Main Aims And Objectives Of Waitrose
Introduction: WAITROSE Ltd was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when they opened their shop in
Acton (Andidas, 2003). In 1937, it was acquired by the John Lewis Partnership and its Self Service was introduced in 1951. From a small business
selling grocery products, it has been built up to a network of over 300 shops known for its own historical and the quality of products. The majority of
their customers are those who have stable incomes and above due to their uncompetitive price. Their key aims and objectives are to archive
improvement in services and gain more profits by open new store and expand their business into the North–West. In addition, Waitrose also wants to
archive more targets in the next period of time such as to motivate their staff to provide better services, which can increase levels of customer service,
and develop their organic range as well as their relationships with local community In this project. In this essay, the dominant stakeholders and their
main interest will be identified as well as the discussion of Waitrose 's detailed analysis. Company 's stakeholders analysis: Having joined the John
Lewis Partnership (JLP) since 1937, the key stakeholders of Waitrose including the owner– John Lewis Partnership, customers, suppliers, government,
campaign group and employees. In terms of being a partner of JLP, JLP is the main stakeholders for their direct connection with the profits and losses.
According to JLP 's

Food Deserts in Chicago
Background
Healthy eating is vital to eliminating sickness and diseases in one's life. Many people suffer from diabetes, obesity, heart conditions, and high blood
pressure because of improper eating habits. To a degree, most of these eating habits are related to limited access to produce healthy foods. The
increasing amount of food deserts and lack of family income contributes to African–American obesity rates, and lack of healthy choices. Ironically,
these food desserts reside in communities plagued by poverty. These income restrictions also add to the problems that are part of being in a food desert.
Literature Review
Mari Gallagher(2006). Examining the Impact of Food Deserts on Public Health in Chicago
Food deserts are places where healthy foods are not produced nor sold. Unfortunately, Chicago is filled with food deserts. Approximately 600,000
people reside in areas that consist of food deserts (Gallagher, 2006). Nearly 200,000 of those people are children. These children do not have the
opportunity for healthier options, which shows an increase in obesity rates (News One Staff, 2011). There are 77 Chicago communities and out of that
77, 23 are food deserts (Gallagher, 2006). Chicagoans–particularly the black communities– are forced to live off the accessible food that is near them.
The food deserts are in Austin, North Lawndale, Armour Square, Near South Side, Fuller Park, Grand Boulevard, Washington Park, Woodlawn, West
Lawn, Chicago Lawn, Englewood, Ashburn,

Literature Review Of Online Grocery Shopping
LITERATURE REVIEW Online grocery shopping– "Analyzing the paradigm shift in Consumer buying behavior" The groceries segment of India is
one of the major components of the Indian retail market of which the groceries holds a whopping share of 60% as food is the basic requirement of all
the people irrespective of their class. Online grocery shopping is one of the mega–trends which involves sale and purchase of groceries over the
internet. The concept though conceived in the west is gaining lot of popularity in the emerging markets of India. Since the industry is growing at a
tremendous pace it has attracted huge investments by venture capitalists and angel investors. The market has seen lot of emerging players of which
Big Basket, Zopnow, Aaramshop and Local Banya leads from the front. These startups have been very successful because they currently are present in
different cities and commanding leading sales. Although online grocery shopping is yet to catch up with the residents of many cities, yet all these
e–commerce companies have started operating in many metro cities with an aim to change the way people do their grocery, veggie and staples
shopping. Penetration of internet and the rise in the public's demand for convenience shopping among the population has... Show more content on
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Internet Research. 2005, Vol. 15 Issue 3, p335–352. 18p that consists of seven focus groups from different parts of the country tried finding about the
perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably
congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such
as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of
the

Tesco vs. Webvan: Grocery Companies Leveraging the Internet
1.0 Introduction
The grocery industry is a huge, fragmented and enormously competitive environment and there are currently several examples of grocery companies
that are making effective use of the internet as a link with customers (Delaney–Klinger, 2003). In particular, Tesco currently have internet channels for
selling groceries that are profitable (Hall, 2001; Koller, 2001).
During the late 1990's many new companies were set up to utilise the perceived advantages from using the internet in business, however, with their
rapid rise and fall they soon created a phenomenon known as the 'dot.com' era (Lovelock, 2001). Questions were then raised about the added value that
the internet brought to business and how these technologies ... Show more content on Helpwriting.net ...
Their 'clicks–and–clicks' strategy included setting up state of the art warehouses where Webvan employees picked and distributed orders to consumers
within a twentieth of the time of that of an average consumer.
"Webvan made huge bets on the internets ability to change shopper's behaviour, Tesco made tiny ones." (Knowledge @ Wharton, 2001 p.1).
It is believed that Webvan's failure was due to the violation of several fundamental strategic principles (Delaney–Klinger, 2003). It is important to note
that strategy should be considered with regards to the capabilities the organisation has, where strengths match opportunities. One of the key challenges
in implementing effective strategy involves accomplishing fit or consensus within the organisation. With this in mind, Webvan failed to adequately
match its marketing, finance, operations and logistics strategies (Delaney–Klinger, 2003). 4.0 Success and Failure Factors
Table 1.1: Tesco and Webvan comparison
CompanySuccess FactorsFailure Factors
TescoOnline was offered as a substitute to stores
Capitalised on their brand name
Made use of existing assets
Utilised their club card database to advertise their new venture (Emerald, 2008)
Teaming up with Microsoft (Humby et al, 2003)
Partnership with Safeway, U.S. – Grocery Works (Knowledge @ Wharton, 2001)Potential customer dissatisfaction – substitution of products if their

was limited stock
Problems with delivery times
Webvan

Associated Wholesale Grocers
Data collection requires companies to perform various surveys, questionnaires, and use technical devices to determine the most effective approach to
enhancing their top opportunity. Associated Wholesale Grocers uses all three of these data collecting tools to improve their training program.
Apparently, the first action that should be taken to collect this data is to conduct surveys amongst the entire employee field within the company.
Associated Wholesale Grocers should complete a systematic approach by surveying each individual department separately. Naturally, by surveying all
departments independently, AWG can obtain a better understanding of how to enhance their departmental training programs. Furthermore, AWG
should use various questionnaires

Market / Customer Analysis : Target Customers
MARKET/CUSTOMER ANALYSIS: Target Customers: Our target customers will be college students, busy professionals and those people who
earn fixed income. We will solve the issues of these targeted customers in a way that they will be offered particular packages. So in this way we
will offer them a fast and reliable buying process that will fit into their busy schedules and lifestyles. They will be motivated to buy the product
through short and fast buying process that we will offer to our targeted customers. Additionally particular food packages will be offered to them by
considering their health issues like diabetes etc. So in this way they will able to choose their desired product in a very short time. This will
motivate them because they will not have to wait for longer hours to get their desired food. The age of college students ranges from 18 to 21
years. While busy professionals are the adults and their age is above 21 years. Similarly fixed income seniors are aged above 30 years. Strengths,
Weaknesses and Differentiation of our product: The main strength of our product is that it will be offered in specific packages that will be
prepared for those customers who are having busy schedule, have no transportation, and all kind of people. If we could prepare a healthy food package,
people will be able to get their desired food in a healthy form. Moreover the customers will be able to get it by just checking a box on the website of
our online grocery store. Main weakness of

The Expansion Of The Grocery Industry
Executive Summary: Over the years we have seen the expansion of the grocery industry, in many cases local to global. With population growth
around the world, grocers have become creative in their growth strategies while trying to grow market share and Brand. In the US when you think of
grocery stores many immediately defer to those like Walmart or Target due their size. We believe that it will be those stores that separate themselves
from others by creating a unique experience for the consumer and employees. Stores that do so should continue to show sustainable growth while
being true to their core values and focusing on their strategies. As we look at the details within the grocery industry, we are intrigued at what Trader
Joe's has... Show more content on Helpwriting.net ...
For more than a decade, Trader Joe's has been well known, not only for their style and unique products, but by their loyal and trusted employees as
well. Trader Joe's compensates their employees well, with excellent benefits and has remarkably strengthened their competitive position in the industry.
Continuing to capitalize and rely on Joe's passion, by applying his sound cooperative principles of the past, challenges loom for them due to the fast
moving, technology driven customer base. However, Joe wanted his principles to remain and ensure that any association with Trader Joe's would
remain a valuable experience, not only for their shareholders, but also for their suppliers, employees and loyal customer following. Trader Joe's success
is attributed to their sustained focus on core business. The rendering of a unique and unequivocal experience, the provision of sound financing solutions
(to include their Aldi acquisition), store operations, new leadership implementation, the management of their expansion, as well as addressing their
need for change at the right time. Trader Joe's capitalizes on "the quality of the people in the stores" as a key strategic focus. Our recommendation
would be to continue their strategic focus on growing their market share, geographical expansion and utilizing marketing integration opportunities via
various social media and

Whole Food Market: Whole Foods Pricing Strategy
Whole Foods' "product" is composed of two key concepts: physical organic goods and a healthy organic lifestyle. All goods sold at Whole Foods
Market are organic, and there are various events hosted at individual locations that feature cooking classes and nutrition seminars. "By providing
healthy eating education we inspire and empower our stakeholders to make the best...food choices to maximize health and vitality" ("We Promote,"
n.d.). This provides a unique added benefit for its customers. In this way, it delivers value, both in the product offering of numerous healthy food
substitutes and in the care that the company has for its patrons.
The competitive landscape of the organic food industry has changed drastically in recent years. According ... Show more content on Helpwriting.net ...
Adjusting the pricing strategy and targeting key demographics will help to increase Whole Foods' market share in the organic industry. If instituted
successfully, consumers will be able to choose which experience they would prefer: either a larger atmosphere with a greater selection and supply or
a cheaper, smaller environment in which popular food items are available at a lower cost. This can satisfy both those who are interested but on a
budget and the loyal customers who have high disposable income that is used to purchase premium organic products without regard for price.
The short–term outcome of this plan is to win the organic race and saturate the market by targeting multiple demographics simultaneously. By initiating
the new 365 locations, Whole Foods is diving into a new market, and if both concepts can be successfully managed and maintained, this strategy can
solidify the company as the leader in the ever–growing organic food industry.
In the long–term, this pricing strategy will help Whole Foods become the industry standard in the organic market. It may prevent its competitors from
gaining increasingly higher market share because of the two pricing differentiations. Customers will be able to choose to shop at either store based on
the criteria of lower price and atmosphere. This can convince the public that Whole Foods is aware of its past pricing faults while allowing its loyal
customer base to continue shopping at

After examining Trader JoeвЂ™s, and comparing it to Michael...
After examining Trader Joe's, and comparing it to Michael Porter's generic strategies it was not very clear which method it was attempting to
follow. It possesses qualities of both differentiation as well as price leadership. We believe that it is following focused differentiation but with a side
of price leadership. This is demonstrated through the way that the company runs its stores, the products placed inside them, as well as its low price
points. In daily operations it is very far from your average grocery store. Typically, these stores are comprised of much less area but pull down more
money per square foot. It differentiates itself in a multitude of ways. This differentiation ranges from the very schematic of the store, to the... Show
more content on Helpwriting.net ...
As a continuation to improving its stores and satisfying its customers, there are surveys at the front counter of every store which people are
encourage to take. Although it does contain qualities of cost leadership, it is not enough to be Trader Joe's main basic strategy. It follows the cost
leadership method because of how it runs its products. The previous CEO and founder stated. "We don't carry anything outstanding in terms of
price". This is because of the way the products are run. It has a smaller variation of products, but holds vast quantities of the item in question for a
temporary amount of time. If the cost goes up, the product is discontinued because the increased cost would have to be passed on to the customer.
Trader Joe's partners with private companies to keep its costs low, and makes the other companies sign agreements not to disclose anything about its
dealings with Trader Joe's to the public. We believe it is following the focused differentiation method because it is tough to break into the national big
box grocery chain. It accomplishes this through all of its different methods of differentiation; because cost leadership is not easily attainable.
Additionally, it is staying true to its mission statement, "The mission of Trader Joe's is to give our customers the best food and beverage values that
they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these

New Era Greed Of The Grocery Store Essay
New Era Greed
I.Introduction
A.The grocery store seems like an everyday simplistic duty that everyone in American society has to do to feed their family. Yet there is a lot of trust
that goes on through the process. Consumers are made unaware of where the products come from and not only that trust is slowly diminishing with
online grocery shopping.
B.A once personal task is becoming impersonal as we progress. Globalization and the technological advancements have made it it difficult for the
consumer to actually know what they are getting and changing the idea of the grocery store all together.
C.Consumer food demands has made a corner mom– and – pop grocer to a fast, mass, and globally producing supermarket and there is a price to pay.
II.Background
A.Chain grocery stores started off with the Great Atlantic and Pacific Tea Company. Before then grocers were a small store where the store owner or
associate will have to retrieve the item in order for you to buy it.
1.Grocers often sold dry items such as spice, pepper, coffee, tea, sugar sometimes vegetables and often times canned goods. If a customer wanted to
buy poultry or some baked goods they often had to take a second trip to the local butcher and baker.
B.A&P was new grocer that only sold items that they new would sell fast. A & P was designed to present itself as the cheaper way to grocery shop
making it more appealing.
1.The introduction of A& P and the competition it had with local mom– and– pop shops.

Idiotism In The Book Thief
Rudy Steiner: A Dual Threat
In one of the cruelest twists in Markus Zusak's extraordinary and emotional book, The Book Thief, the fictional city of Molching, Germany is bombed.
As bombs rain down onto Himmel Street, Zusak effectively kills off many important characters to dramatically conclude his novel. One of those
characters is illustrated as a "lemon–haired" (267) teenager by the name of Rudy Steiner. Rudy is arguably the most fascinating and intriguing person
in The Book Thief largely due to the complexity of his actions. He is a perfect example of one of the novel's themes: the dual nature of humans.
Rudy is an intelligent boy who purposefully makes the most idiotic decisions, a goal setter who deliberately fails at the brink of success, and a thief
possessing one of the biggest hearts a young boy could possess. Although Rudy is a very bright individual, he is as capable of making foolish
mistakes as any other person, displaying a dual nature. Take for example his fate tempting adventure in Mamer's Grocery Store, during the chapter
Three Acts of Stupidity by Rudy Steiner, where he masterfully weaves through a line of shoppers attempting to buy potatoes, almost escaping notice. As
he reaches the front, he seizes the largest potato of all–which is unfortunately being eyed by many other hungry Germans. Almost immediately, Rudy is
surrounded by the other customers and restrained by the grocer, Thomas Mamer, who threatens to call the police. The situation is looking bleak for
Rudy until he is struck by a stroke of genius. Spying in the crowd Herr Link, one of his schoolteachers, Rudy urges him to convince the shopkeeper
how poor he is. Herr Link recognizes Rudy's dire situation and aids him in escaping the grocery store without any serious repercussions (293–299).
Rudy's narrow escape exemplifies a major part of his dual nature. His belief that he can steal the most magnificent potato from a grocer and a crowd
of hungry Germans is insane. However, his quick thinking shows just how clever he can be.
Although his aforementioned theft attempt was unwise, Rudy's other act of stupidity was blatantly intentional. While attending Hitler YouthMeetings,
he comes to dislike the leader of his area Hitler Youth

Essay on Grocery Gateway
Problem Statement
Grocery Gateway would like to increase their deliveries from 2.7 to 4 per hour. Dominique Van Voorhis, vice president of industrial engineering and
operations systems, must provide recommendations for improving and optimizing the delivery operations.
Situation Analysis
Background
Grocery Gateway, founded in 1997 by Bill Nardo, is Canada's largest direct online grocer and provides its services to residents of the Greater Toronto
area (GTA). The company provides approximately 6,500 items including dry goods, health and beauty products, alcoholic beverages, fresh produce and
frozen foods on their website www.grocerygateway.com at competitive prices.
Company Objective
Grocery Gateway provides high levels of ... Show more content on Helpwriting.net ...
Environmental
Although delivering the products to the customer creates emissions from the delivery trucks, the amount of emissions could potentially be decreased
by less people taking their own vehicles to pick up products from the store.
Segmentation Analysis
Table 1. Segment Analysis
|Segment |Elderly |Busy Families |Stay at home Parents |Car Less People |
|Qualifying Dimensions |
|Who |Aged 60+, still have their |Families with an busy |Families with a stay at |People who do not own a |
| |own residence |lifestyle (ie: parents |home parent |vehicle or have limited |
| | |work, family activities,| |transportation available|
| | |etc) | | |

Outline And Grading Guide ( 150 Points )
LaToya Bruns Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY FRESH DIRECT
WWW.FRESHDIRECT.COM ONLINE GROCERY STORE BACKGROUND/HISTORY Fresh Direct is an online grocery launched in 2001 that
serves areas of New York. The CEO of Fresh Direct is Jason Ackerman, who happens to be the cofounder of the firm. The company's original goal
was to obtain five percent of the grocery industry in new York through ups and downs. Fresh Direct wasn't able to do that until 2011 after they
branched out to other states. There were mass letters of resignation because of the low wages and an immigration inspection in 2007 and the labor
force dropped to almost half. Fresh Direct developed a four minute meal line in the... Show more content on Helpwriting.net ...
The biggest threat to Fresh Direct is the advancement of other supermarkets like YourGrocer, NetGrocer, and Peapod to name a few. Porter 's Five
Forces Model Threat of New Entrants Startup cost will be expensive. Fresh Direct puts a solid block on new companies that come into the grocery
market. They have to have experience in the online arena and have a large capital as well as be highly skilled. Power of Suppliers Their brand and
how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the
customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has
positively affected the revenues. Power of Customers The online buyers are very price sensitive. They don't pay more costs for home delivery. Buyers
have the ability to force down prices. It has become easy for people to purchase foods online with all the advances in technology but they have the
opportunity to increase the market because you can buy products in stores too. Threat of Substitutes In comparison to Fresh Direct, the threat of
substitutes rate is low. They offer high quality at lower prices which takes out the middleman. No other competitor in the market is offering perishable
goods at high quality. Customers couldn't switch or find a substitute from Fresh Direct. The threat of substitutes has affected them more

The Federal Food And Nutrition Program Model
The first option follows the federal food and nutrition program model mixed with wholesale pricing and distribution. Philadelphia, a metropolitan
area with its share of struggling neighborhoods, has tried to find success by partnering with Food Trust; a regional advocacy group on the east
coast funded by a variety of public and private sources (Hargreaves, 2015). The Trust "provides training on how to handle fresh produce, like not
storing bananas next to apples" since "apples give off ethylene, which rots the bananas" (Hargreaves, 2015). In addition, the Trust gives advice on
how to sell produce, as well as training with ordering and bookkeeping. For local store, Olivares, the Trust provided "money and expertise, sprucing up
the store with a new refrigerated display case, awning, vegetable kiosk, as well as signs throughout directing customers to the" healthful options
(Hargreaves, 2015). The Food Trust and Philadelphia's health department became partners in 2010 and since, the Trust has to some degree or another
renovated over 200 stores around the city. For reference, "a full–on conversion like Olivares ' cost about $60,000" (Hargreaves, 2015). Though
somewhat costly and no guarantee, preliminary data suggests the makeovers are having a positive impact. Some participating stores offer monthly
neighborhood health checkups, and early indicators are that people who shop in these stores are losing weight and lowering their blood pressure
(Hargreaves, 2015). Nationwide, at

Analysis Of Mary Maloney In Lamb To The Slaughter
Is it possible for a loving wife that is six months pregnant to love her husband with all her heart, but then moments later is found to be the wife
that murders her husband? Well, Mary Maloney, a caring, loving women is the wife of detective Patrick, an alcoholic man that comes home from
work only to see his wife that he no longer loves. One day, when Patrick is not sober, he attempts to deliver some upsetting news to Mary about a
divorce. Sadly, she does not believe it and carries on with her life, but after having to believe it, Mary takes revenge on Patrick by taking his life from
him. Mary Maloney is extremely intelligent and is a very deceiving female character in the short story called, Lamb To The Slaughter. Throughout this
story, her character traits do not just portray how she is an effective murderer, but a strong actress as well.
Firstly, by using her intelligence, she kills her husband without leaving a trace, showing that she is a sufficient murderer. For example, Mary kills her
husband when she, "...[swings] the big frozen leg of lamb high in the air and {brings} it down as hard as she could on the back of his head" (Dahl 4).
Obviously, knowing that the police is going to appear and search for the murder weapon, Mary kills her husband with a frozen piece of lamb because
she can cook it later. When Mary kills her husband with an edible item, she acknowledges that it can later serve as a delicious meal. By Mary
choosing a murder weapon that can disappear by

Quality Function Deployment and Swot Analysis Essay
Table of Contents
Executive Summary2
Case Analysis Overview2
Environmental Background3
SWOT Analysis: Strengths3
SWOT Analysis: Weaknesses3
SWOT Analysis: Opportunities4
SWOT Analysis: Threats4
Problems: Flawed Capacity Strategy5
Problems: Lack of QFD5
Problems: Management Focused on the "Home Run"5
Potential Alternative Scenario I: Increase Product Variety5
Lessons Learned/Conclusion7
Appendix: Figure 1 В– Growth of Web Purchases & Online Grocery Purchases8
Appendix: Figure 2 –– Webvan vs. Brick & Mortar Grocery, Order Size & Frequency9
Appendix: Figure 3 В– Avg Daily Unit Break–Even Analysis10
Appendix: Figure 4 В– Adding Capacity10
Appendix: Figure 5 В– Quality Functional Deployment: House of Quality11 ... Show more content on Helpwriting.net ...
Webvan had minimal power against large distributors like P&G and had no private label presence to offset this disadvantage. Webvan's non–traditional
operating model was also an issue. The use of non–standard pallet configurations was an example of how large suppliers made accommodations for a
smaller reseller. It is assumed that Webvan's supplier relations were complicated by its non–standard shipping requirements, and the sheer number of
vendors the company worked with. Finally, Webvan's systems, though highly automated, were extremely expensive, overly–customized (and thus hard
to upgrade) and insufficiently funded to support expansion into new markets.
SWOT Analysis: Opportunities
First, the $650B size of the US grocery market was a major opportunity; only a small percentage of this market would be required for a company to
have significant profits. Second, both web–purchases and, in particular, online grocery consumer purchases were predicted to increase. The $16.8B in
online grocery sales was predicted to represent 1 out of every 5 dollars spent online by 2004 (see figure 1). Third, customer data opportunities were

emerging through all online retailers. Webvan's ability to leverage customer purchasing information and its ability to share this data with its suppliers
constituted an advantage over traditional grocery competitors. Finally, capital markets in the late 1990s were eagerly funding start up companies.
SWOT

Trader Joe's Marketing Model
Introduction Founded in 1958 by Joe Coulombe and now established with more than 365 stores in the United States, Trader Joe 's has been serving
customers with their unique business model. Trader Joe 's specializes in organic and natural food offering staples like milk, eggs, and other foods with
below–average price points. Trader Joe's encourage their customers to buy the product at a low price without having to be registered with the store.
Once the company makes contacts with the manufacturer of the particular food product, it then establishes contracts with the producer to the supply the
food and allocates the space needed in their store (Trader Joe's, 2016).
Analysis
Trader Joe 's sells gourmet foods to its customers with a low cost business model, which may seem very difficult to maintain, due to the rising costs in
the international markets and the United States. However, with Trader Joe 's long term experience in operations and limited variety of products, this
enables the company to reduce costs and transfer those savings to their customers. Furthermore, Trader Joe's has a very efficient management process
that allows keeping the product costs down to keep their customers satisfied. The management process is very significant for Trader Joe 's in which
they have planned marvelously to carry certain products which is obtained at a discounted price from their suppliers. Additionally, Trader Joe's keep
costs down to a minimum by choosing non–prime store locations. For

GBA 490 Written Case 1
Andrew Wash GBA 490–321 Written Case 1 February 12, 2014 Table of Contents Issue #1 .......................................................................................... 2
Issue #2 .......................................................................................... 3 Issue #3 .......................................................................................... 4
Recommendation ............................................................................... 5 Dominant Economic Characteristics ......................................................... 7
PESTEL Analysis .............................................................................. 8 Five Forces Analysis .......................................................................... 10 Drivers of
Change in the Industry ............................................................ 12 Current Strategy ................................................................................ 13 Competitor
Analysis ........................................................................... 15 SWOT Analysis ................................................................................ 17 Financial Analysis
............................................................................. 19 Issue #1 Trader Joe's first problem is that information... Show more content on Helpwriting.net ...
Trader Joe's chief executives have been careful in their expanding of the brand to more geographic locations, and they must continue to seek out
their target market of "intelligent, educated, inquisitive individuals" and settle around them. Second, greater expansion could lead to increased
standardization and bureaucracy across the company. Trader Joe's thrives off the creativity of their employees, even to the extent that each store is
free to organize products however they see fit and each store has unique signs created by employees. Trader Joe's trusts their employees and gives
them much freedom in how they interact with customers and conduct themselves during work, but this creativity and freedom could be crippled
because of expansion. Also, bureaucracy could increase as the company increases because it becomes harder from the executives to control the
direction of the business with such a loose grip on each store. Issue #3 The third issue for Trader Joe's is their lack of social media presence. Trader
Joe's from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have
not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

The Strategy Of A Competitive Market
Globalization in today's companies are facing greater challenge to increase product variety, shortening product life cycle, and increasing profits with
the use of resources. In this day and time, it's the beliefs and theories within the business world that need to play catch up with some of the many great
grocery retailer operations and how they react in their role within the world today. (Lau, 2012) (Pfouts, 1978)Traditionally, the economists and
financiers behind these huge retailers have argued that the company is in the business to make money no matter how they do it, and lots of it. That
intrusive image has been forced into the goals and outlooks of so many business people, creating the actions of most corporations to focus solely on...
Show more content on Helpwriting.net ...
(Kanter, 2016)Other grocery establishments, sometimes through experienced management, detailed cost concern, or overall location with expertise;
create a place of value to create an atmosphere of less cost and more profits through all means. (Profit Maximization in Perfectly Competitive Markets,
2015)The question is, what will a grocer do when they need to maximize profits through sustainability and resources? It is understood through everyday
knowledge, the grocer that maximizes profit will make the most money. Overall the general synopsis is the grocers who don't maximize with resources
to increase profits and use everyday knowledge will fail to compete in the business world. (Kanter, 2016) Almost every company in the business world
has the opportunity to become dominant in their category. The business world puts a direct focus on cost management which sometimes causes smaller
companies to stay hidden behind the larger companies. Almost any company, no matter what the size can create sustainable growth year after year by
following simple direct strategies and rules that some larger companies follow to reach their ultimate profitability every year. (Profit Maximization in
Perfectly Competitive Markets, 2015) Functionality is a minimum requirement for companies to be able to survive with satisfaction with true
differentiator. (Pfouts, 1978)A

Disadvantages Of Grocery Shopping
Today, consumers have countless options on where to get their groceries. They can go to a traditional retailer like Kroger and Albertson's, who are
currently in the lead with $103B and $58B in revenue, go to a more specialized store like their local bakery, shop at Trader Joe's, or increasingly turn
to the internet for their grocery shopping (source). The amount of options can be overwhelming, with 38,441 supermarkets in the United States alone,
supermarkets being grocery stores with sales of $2MM+ annually (source). In addition to the supermarkets, there are 212,000 traditional food stores
selling $571B in retail food and nonfood products in 2011 alone (source). Architectural innovations that have allowed e–commerce to take off are also
disrupting the food commerce industry as more people, specifically millennials opt to do their grocery shopping online. Today, 23% of Americans
are buying good online, a number expected to reach 60% in ten years. (SOURCE IS REPORT IN GOOGLE FOLDER). U.S. online grocery sales
represented $7B in sales in 2015, a number predicted to hit $100B by 2025, an upward trend that is only predicted to increase as shown in Figure B
(Source). Convenience is a large factor in the popularity of online grocery shopping, with 74% of consumers saying that it's the primary reason they
shop online (source). The ability to compare prices across platforms instantly and get food delivered to your door (in less than two hours in many
cases) has resulted in an

Character Analysis Mary Maloney
Mary Maloney The Murderous Actress
Is it possible for a loving wife that is six months pregnant to love her husband with all her heart, but then moments later is found to be the wife
that murders her husband? Well, Mary Maloney is the wife of a detective named Patrick, an alcoholic man that comes home from work only to see
his wife that he no longer loves. One day, when Patrick is not sober, he attempts to deliver some upsetting news to Mary about a divorce. Sadly, she
does not believe it and carries on with her life, but after having to believe it, Mary takes revenge on Patrick by taking his life from him. Mary
Maloney is extremely intelligent and is a very deceiving female character in the short story called, Lamb To The Slaughter. Throughout this story, her
character traits do not just portray how she is an effective murderer, but a strong actress as well.
Firstly, by using her intelligence, she kills her husband without leaving a trace, showing that she is a very sufficient murderer. For example, Mary
kills her husband when she, "...[swings] the big frozen leg of lamb high in the air and {brings} it down as hard as she could on the back of his head"
(Dahl 4). Obviously, knowing that the police is going to appear and search for the murder weapon, Mary kills her husband with a frozen piece of lamb
because she can cook it later. When Mary kills her husband with an edible item, she acknowledges that it can later serve as a delicious meal. By Mary
choosing a murder

The Long Term Success Of German Discount Grocery Stores
The researcher examined the reasons for the long–term success of German discount grocery stores. German discount grocery stores, such as ALDI,
have dominated the German retail food sector and continue to grow. In many parts of Germany the discount grocers have been so successful that they
are becoming oligopolies. The long–term success of the German discount grocers is related to the price of products, product selection, choice of store
location, and size of new stores. Jurgens gives credit to the creation of discount stores to German discount food giant ALDI. ALDI has gone through
great lengths to standardize its stores and maintain a consistent area per store. Many of ALDI stores are 500–1000 square meters of retail space with
large parking lots. The location of discount grocers was determined to be in peripheral urban locations, on arterial roads, or in commercial business
parks. Discount grocers were also found to choose locations that increase their attractiveness in strategic clusters near other complementary retailers.
Private label brands are a growing product offering worldwide. The researchers attempt to understand the factors that have influence the growth and
expansion of private label brands. Private label brands are compared to national brands and the influence the private label brands have on consumers'
purchase intentions. Consumers' intentions to purchase private label brands are influenced by more than just prices. The researchers found that private

Axeman of New Orleans
The Axeman of New Orleans Eleven years ago a so–called "boogeyman" came to New Orleans, Louisiana. In May 1918, the people of New Orleans
shook in their beds, cried while asking for mercy, and listened to every pin drop. Throughout these many sleepless nights the Axeman came to life in
the city, leaving crimes left and right. The crimes committed did not stop in 1918, but continued into 1919, and still themurder is unsolved. Over a year
period, there were twelve crimes committed and possibly one mysterious suspect. What brought the city to their attention was the first crime made on
May 23, 1918 when an Italian grocer, Joseph Maggio and his wife were butchered in their apartment during the night above the Maggio grocery store ...
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Charles Cortimiglia, a grocer's wife, repeatedly denied the gruesome attack of her husband by a large man in dark clothing with an axe. The
husband died and fell to the floor, and the wife was next on the list with her baby. While she asked and begged for mercy, the Axeman came down
with the deadly weapon and killing the infant and leaving the mother with a fractured skull (Taylor). Notice the man who died was a grocer, maybe
not Italian but the fact still connects with the other murders. Giving up, the police began thinking the impossible and saying that the Axeman really
was not a man, but possibly a midget, with a better chance of falling through the cuttings of the doors. The police had to keep in mind what the
victims saw, a "large man in a black suit." Grasping for hope, the New Orleans Times–Picayune newspaper received an unexpected letter from the
unknown Axeman, which was a huge piece of evidence. Summing up what the letter read, the Axeman declared he was invisible and no one
would ever catch him. He alone knew who the victims were and he would leave no evidence except his bloody axe that would send people below
to keep him company. He declared the police were stupid, but then again stated they were wise and knew how to keep him away from all harm. He
said he is the worst murderer ever, but he could be much worse. Then what surprises them all is he blatantly says at 12:15 on next Tuesday night, he
is going to pass over New Orleans and in his infinite mercy

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