Fashion Industry Research Paper

Fashion Industry Research Paper
Employment
In the fashion industry, there are those who work in the manufacturing sector and others in the retail sector of the industry. The UK fashion and textile
sectors take in an estimated 600000 people and this make the United Kingdom one of the largest fashion employers in Europe.Education
Fashion education is one of the most important factors in maintaining the UK's status as one of the major fashion industries in the world. Its
contribution to the economy is measured in the wages and salaries of the staff involved in teaching fashion related courses in UK institutions.
According to the Higher Education Statistics Agency, 60285 students studied design courses with 2565 staff; the design courses also encompass
courses such as furnishing and multimedia design. It is estimated that 9275 out of the students undertook a fashion course. The academic wages
amounted to ВЈ16million, which created 395 jobs.
Creative Activities
This involves work carried out by fashion photographers, creative directors, stylists and makeup and hair artists. The ONS Annual Survey of Hours
and Earnings indicates that the gross salary for photographers in 2009 was ВЈ26,301. This suggests that the value added of UK photographers is about
ВЈ5million, which created 207 jobs. Although there was no grouping available for other careers in this pathway such as fashion consultants, it is
assumed that its value to the economy is alike to that of fashion photographers.
Marketing
In the fashion world,
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Informative Speech Topics: New York Fashion Week
Alexis Farkas
Professor Clay
ACOM 120
September 30, 2014
Informative Speech
Topic: New York Fashion Week
Attention Getter:
–Ex: "World war II, the bloodiest war in history. If this war never took place, where would we be in terms of the fashion industry? Fashion week
would've never existed."
Greeting
Credibility:
–Student at LIM College, reading articles and information about the history of fashion week.
Relevance:
–Since we are all here at LIM College, fashion is relevant to our every day lives. It's good for us to know the history of the industry that we will one
day be working in.
Thesis:
–During this presentation, I will inform you about the history of New York Fashion Week, one of the most prominent events in the fashion industry.
Point 1: Early History/ Origin:
–1943: First NY fashion week held, main ... Show more content on Helpwriting.net ...
–A LOT of people in the fashion industry became affected by aids (Halston dies as a result)
–1993: NYFW, which was previously scattered all across the city in studios and warehouses, galleries, etc, now has a permanent home in Bryant Park,
under the famous "white tents".
–2000s – the age of the paparazzi and celeb gossip – famous faces sit front row at shows in hopes that the glamour and kudos will rub off on their
reputation.
–2001 – 9/11 occurred (first day of 2001 fashion week), fashion week canceled. Following year (2002), London and NY switch fashion week dates so
that the first day of NYFW does not fall on first anniversary of 9/11.
–"American View" 11 young designers affected by 9/11 tradgedy.

–CFDA and Vogue Fashion Fund were created after this– helping designers regain strength.
–2003 – Eleanor Lambert (founder), makes her last appearance at fashion week, one month before her 100th birthday. Dies in October.
–2010 – Fashion week moves location to Lincoln

Collette Dinnigan
Born in South Africa in 1966 and brought up in New Zealand, Dinnigan had experienced a range of cultures from early on in life. Dinnigan attended
Wellington Polytechnic College until the age of 19 by which time she had graduated, majoring fashion design. Once graduated, Dinnigan moved to
Sydney where she was given a job in the costume department of the Australian Broadcasting Commission (ABC).
It did not take long for Dinnigan to be recognized as a valuable employee, with her infinite attention to detailing and wide variety of skills and
knowledge on historical lacing to both the design and fabrication of garments. At age twenty one Dinnigan launched her first label, "Palladium"
consisting of outfits with a recognizable street style, ... Show more content on Helpwriting.net ...
"I wanted simple cotton things. . in quite simple and earthy colours", Dinnigan said.
Unique style Characteristics typical of Collette Dinnigan
Dinnigan possesses an individual theme which she tends to influence all her collections, with a feminine bohemian zest and a romantic elegance which
she makes timeless due to her evidently being inspired by vintage styles.
Dinnigan possesses a common trademark of femininity, with dresses of chiffon, lace and tulle, eloquently tailored to perfection. Her designs regularly
feature beading are constructed from the finest delicate sheer & lace fabrics. Silk organza and other lightweight silks are a favourite of Dinnigans. She
manages to achieve all this with a suggestive rather than revealing style, which enables her garments to communicate a sensuality and individuality.
Dinnigan depends heavily upon her own imagination, creating and materializing fashion in ways her imagination wants things to come to light. Her
inspiration changes with each new range she masters from various cultures, periods, designers, and natural sources. But throughout her changes,
Dinnigan keeps a few influences constant throughout her works such as immortal vintage styles, luxurious fabric choices and subtle feminine detailing.
All elements of the environment contain an influence on the designs Dinnigan pursues, her influences come in the form of, recent events, ethnic
influences within the community, fashion studies,

Essay On Black Fashion Bloggers
3 Black Fashion Bloggers to Inspire your OOTD
Photo Credit:
Fashion bloggers are a great source of style inspiration for your outfit of the day. Many fashionistas turn to these bloggers for ideas on what to wear,
how to style their clothes, and what is hot in the fashion market now. These fashion bloggers surely know how to give you tips and advice on how to
get the look of a fashion model.
Here are some of the coolest black fashion bloggers to follow so you can get your daily fix of fashion and style.
1.Claire Sulmers (www.clairesulmers.com) – She is known as one of most popular black fashion bloggers. Her daily Fashion Bomb is indeed the style
authority you need to follow. Sulmers is a writer and editor based in New York City.
Her work ... Show more content on Helpwriting.net ...
Kela Walker (www.kelascloset.com)– You may recognize her as a television host and blogger with a fun yet sophisticated style. Kela is perhaps your
everyday girly girl but don't underestimate this powerful lady because aside from blogging the latest trends in fashion, she is also a successful TV host
and producer.
She is based in the fabulous city of New York where she is often exposed to the hottest trends inclothing and accessories. Plus, she gets to experience
New YorkFashion Week in the flesh.
What we love about her website is that most of the things you see is bought and owned by Walker. You'll find everything you see inside her glorious
closet. She is highly recognized in the fashion industry.
3.Gabi Gregg (www.gabifresh.com) – Her website is full of inspiration for plus–sized women. Who ever said that curvylicious women can't rock their
body with style?
Gregg started her blog site after graduating and it served as her venue to show her skills in writing and her passion for fashion. She noticed the lack
of fashion ideas for women with curves which is why she decided to dedicate her blog to plus size women.
This fashion blogger has been featured on many television shows, magazines, and has contributed to a number of publications.

Read the original story via

Fashion Week's Impact on American Society
Question
When I was young, I had a large appeal with fashion week. My friend and I would impersonate the runway models in my living room, dressing up in
my mother's clothes and laying stuffed animals out like attendees. This fascination carried into high school, I found it as an opportunity to demonstrate
my style to a larger audience. Fashion week was intriguing to me because it provided a way to express myself in a unique way and show a side of my
own creativity. I anticipated this project would give me a chance to learn more about the role fashion week plays in society.
The information I know about fashion week was gathered from personal exposure to fashion week. I know fashion week occurs twice a year and
covers the fall and spring ... Show more content on Helpwriting.net ...
I decided to break my research into separate categories based on the thick questions I had written. On Wikipedia there were various recommended
sources listed such as "How the runway took off", which helped widen my research as well as gather more evidence. Next, I searched "fashion
week, economy" in Google's search bar, this search provided loads of information leaving me with surplus evidence relating to fashion week's
effect on the economy. Also, I researched "fashion week, social" and "social standards, fashion week", which is how I covered the majority of my
section on fashion/fashion week's effects on social distinctions and social classes. Lastly, I had to find at least one source that was not web related,
so I went to my local library and asked the librarian for books relating to fashion week. Unfortunately, she did not know of any books and suggested
me to the encyclopedia, yet the encyclopedia did not offer anything on fashion week it provided a wide range of information regarding fashion.
The three most useful sources during my research are as follows: "New York Fashion Week", "New York Fashion Week: The Numbers and
Economic Benefits behind the World's Biggest Fashion Show", and "Undressing Fashion". Wikipedia's article, "New York Fashion Week", provided
loads of information on the basis of fashion week and the history. It proved to be a credible source because it was a well known professional
organization,

Market Research Fast Fashion
Fast Fashion Brands
By Sehee An
ID: 376050211
Due Date: 8/09/2014
Background research and short explanation
Although the global economic crisis has weakened consumer confidence there is a remarkable consumption phenomenon in fashion market. Fast
fashion is a new word used in fashion scene to say that designs move from runaway speedily so as to take the latest fashion at Fashion Week in both the
spring and the fall of every year. These trends are designed and produced fast and cheaply to enable the mainstream consumer to take benefit of
contemporary clothing styles with a lower price. This concept of quick manufacturing at economical price is applied in large retail companies such as
Zara, H&M, and Topshop. The ... Show more content on Helpwriting.net ...
It is a summary of the result below.
First, fast–fashion brand have five factors of their personality: Interest, Initiative, Sense, Creativity, Competitive price and Quality. And the brand
personality gives sense of cultural, symbolic and practical unity to consumer.
Methodology
Secondary Research
It will be taken from articles which are relevant to subject of this report, Fast fashion brands, on the internet as a secondary research. The articles will
be about the perception of fast–fashion brands for many young girls. And I will determine the state of fast–fashion market in Sydney by using latest
news articles.
Primary Research
A Survey will be my primary research. It can be available to get the information that I want to know from respondents more accurate one with survey. A
survey will be accomplished objectives which find out consumers' perception about fast–fashion around in city such as TAFE college, some cafes and
shopping centres.
*Include discussion about your sampling include details of time and place etc.

Random sampling will be used in my primary research. Random sampling means that the way of taking one group's sample without different intent for
a sample survey and a statistic survey (Zikmund 2010 p234) Each of consumers has different experience, perception and evaluation of the brands so
that It is suggested that three brands to focus group in order to get the average

Nordstrom Fashion Show Analysis
Our event is a spring fashion show for the well–known department store Nordstrom. Nordstrom is a leading fashion specialty retailer offering exciting
clothing, shoes and accessories for men, women and children. Since 1901, they have been committed to providing customers with the best possible
service. The theme of our event is to showcase powerful women in the fashion industry. To do this, the fashion show will be featuring designs from
Diane Von Furstenberg, Donna Karan, and Rachel Zoe. Our catch phrase for the event is "Empowering women one outfit at a time." The purpose of
the show is to showcase the spring 2017 collection of our three designers while encouraging women to express themselves through fashion.
The event will be held on March ... Show more content on Helpwriting.net ...
Advertising for the event contest will be August 1, 2015. The contest will go on for five months and end on January 1, 2015. This gives our team time
to get maximum involvement from Nordstrom shoppers. We will also be selecting the fifty contest winners in January as well purchasing air fare and
hotels and contacting the winners. Our advertising team as created outstanding invitations that will be sent by e–invite to two hundred guests.
Advertising has also come up with an influential poster to hang in every Nordstrom outlet in California that gives details about the event contest. The
last form of advertising we will have will be a thirty–second commercial telling shopper's information about the contest. The executive team put
together a press release to publicize the contest as well. To add appeal to the contest we decided to make L'Oreal a sponsor of the event. Because
they will be sponsoring we came up with the idea to display and sell new L'Oreal makeup and hair product in every Nordstrom store located in
California during the allotted time of the

The Negative Effects of the Fashion Industry on Eating...
ENG 150
18 October 2012
The Negative Effects of the Fashion Industry on Eating Disorders
While it's fashion week in London, the size "zero" models start to prepare for the big show by purging to be as thin as possible. Most models starve
themselves in order to achieve the "waif", stick–thin figure; it becomes so addictive, almost like second nature that it further leads to serious eating
disorders. From recent studies, today's model weighs about 23% less than the normal woman. Clearly, most models do not depict the average woman.
Men and women all over the world follow the influences that the fashion industry provides. They believe that the fashion industry depicts on what
society should be acknowledged as, picture–perfect thin. ... Show more content on Helpwriting.net ...
A large contributing factor to this problem is that many people in the fashion world encourage the use of overly thin models in editorials and fashion
shows. For example, as Kathryn Shattuck, What's On Today: [The Arts/Cultural Desk], mentions that Kelly Cutrone, world renowned fashion publicist,
encourages, "Clothes look better on thin people. The fabric hangs better" (1). The fashion industry's emphasis on being thin and its use of extremely
underweight models in unacceptable. Many people would agree that the fashion industry plays the majority role in eating disorders, but Lisa Hilton,
British Voguewriter, disagrees. Hilton argues, "Its objective is selling clothes, and the consensus remains that in order to achieve this, models need to
be thin . . . Fashion is about fantasy, about impossibility, about, dare we say it, art. Most women can't tell the difference" (1). Hilton condescendingly
continues to refute the criticisms that models are too thin and the fashion industry encourages eating disorders.
More recently, Sports Illustrated model, Kate Upton whom is a size 4, is now considered a plus size model and deemed to be "too curvy". In the
United States the "normal" sized woman is between the size of 6 and 10. Most of us do not understand why some put themselves through so much
anguish to satisfy these body image complexes. Back in the 1950's, models were

If There Is An Artist
If there is an artist, who can challenge the coexistence of beauty and ugliness, it's Bart Hess. Hess is not only a believer of the beauty in ugly, he pushes
his fascination for the human body constantly, exploring and manipulating textile design, to create tactile textures and surfaces within material which
blur the boundary between human and new species. His work becomes a questionable object of perception. During his graduation project at
Eindhoven Design Academy, Hess worked on a series of fake furs, made out of metals, silicone and plastics. The idea of the soft, fluffy, tactile quality
of fur being lost, transcending when coming into contact, it becomes a cold, sharp, dangerous object. Row upon Row of endless needles inserted into ...
Show more content on Helpwriting.net ...
Then photographing their bodies using the most peculiar of materials, they created fascinating and simultaneously repugnant images of Globules of
Foam engulfing the body, asymmetric spines, bulged oversized muscled forms. What becomes more apparent within the photographs, the disturbing
blank expressions, the non–existent emotional state of the subject, just starring back at you. It is not horrified or excited about the change of their
form, they are merely present and allow themselves to be shown to you. It's a purely visceral and visually arresting experience, that sort of lucid
acceptance, clearly not hiding the kind of imperfections and oddities that society mostly trains us to be ashamed of. They are unnervingly confident
about themselves. Lucy and Bart's photographs, no matter how unnerving they might be, present us with a strong character, something to possibly
compare with the likes of Picasso and Da Vinci's painted subjects. The rest is up to the viewer.
There's something so primal and immediate about seeing human bodies mutated. It calls into questions all of our ideals about beauty and they way we
judge people based on their surfaces. This odd sort of artistic mingling – where the colours are beautiful, but the shapes are grotesque – is really jarring.
Or maybe it's the way they seem to know something about their aberrations that we don't. Like we've yet to have any idea the kind of powers that lie
inside their new bodies and hands and faces, and as long

I Want to Study Events Management Essay
I wish to study Events Management at university as I am studying HNC Events at college and have learned how complex and intricate this subject
is through the units I have studied and the practical work I have completed. I have also discovered the incredible sense of achievement you obtain
when an event is a success. It is for these reasons that I endeavour to take my studies to the next stage, allowing me to expand on the skills and
knowledge I have gained from college. I hope to study Events Management at university as I have researched the course and consider the modules to
be exciting and a good progression from the units I am currently studying. After school I spent time in Paris working as an Au–Pair, and I found this
experience to be ... Show more content on Helpwriting.net ...
Outside of college I also have a part–time job at Primark. I feel this job has given me good decision making skills as I have learnt how to merchandise
as well as ordering stock. I have also found I can work well under pressure as I often have to work to deadlines and need to manage my time well. I
have found that these skills are valuable and somewhat essential when working on events. As I am a very creative person I have found Events to be
a subject that suits my interests and personality. Since high school I have been interested in the arts and still enjoy painting and drawing in my spare
time as well as listening to music. My experience of going to events myself has also influenced my choices for university as I have recently seen
several bands play in Edinburgh and Glasgow. As music has always been an interest to me, I would be really attentive inlearning more about live music
events in particular and possibly being involved with organising one in the future.
I hope that by completing my course at college and then going on to study Events Management at university I will be able to seek a career organising
and managing events in the music or fashion industry as these are both subjects which fascinate me. I am attracted to these subjects as a result of my
creative skills and interests and believe I am well suited to these areas in particular. Specifically, T in the

Olivia Palermo's Excellent Style Knowledge
Olivia Palermo is without a doubt one the most stylish celebrities who is known worldwide. She has an assortment edgy and trendy styles which have
landed her at the front of various runway shows, such as New York Fashion week, London Fashion Week, Milan Fashion Week and Paris Fashion Week.
One aspect of Olivia Palermo is to not overdo it with an outfit. Her fashion choices are impeccably chic and pristine. Her style is worth following.
Paris Fashion Week
She was quite busy during Paris Fashion week. There were various cocktail parties, fashion shows, and other types of events. Many front–row looks
were on display which were dazzling to the eye.
The first stop for Olivia Palermo was the runway show for Nina Ricci's Spring 2014. This event was on the 26th of September. She had on a pencil skirt
with a pale pink hue and a matching white pea coat and a ruffle top. The editor Anno Dello Rosso was seated next to her.
The Christian Dior Show was another stop during Paris Faashionb Week Women's Wear Summer 2014 on September 27 at Musee Rodin. She had on
an orange–colored fitted blazer, a skirt with silk detailing and lace, and a bustier that has graphic white prints. Her purple–toed heels added completed
the outfit.
Another stop on September 27, 2013 was a book launch celebration for Chloe Attitude. The outfit worn to the event was akin to Carrie Bradshaw. It
was a romantic two–piece dress that had a tulle skirt with a black top offering a contrasting color. There was

The Devil Wears Prada Essay
Setting:
The majority of The Devil wears Prada takes place at Runway magazine, in The Twin Towers, Bubby Hudson Street, Tribeca, New York City, America
There are scenes set outside the Runway office, in the streets of New York City and in Central Park
There are a few scene's in the movie that are set in an apartment building in New York Citywhere Andy and Nate live
Towards the end part of the movie the setting is on the streets in Paris, France as well as in apartments, and restaurants in Paris.
Central Plot:
The Devil wears Prada is about a fresh–faced, honest young girl called Andrea (Andy) Sachs, who has just graduated from university, and who dreams
of becoming a journalist. She accepts a job with a well–known fashion magazine, as an assistant to make ends meet and get some experience, ("a job
that a million girls would kill for") under a tyrant of an editor called Miranda Priestly. ... Show more content on Helpwriting.net ...
Miranda is a stylish, superior, self–centred, vindictive, bully who treats her staff with no respect and constant threats.
Andrea who has had no real interest in fashion up to this point, becomes sucked into the lifestyle. With help from Nigel on how to dress and unkind
hints and comments to Andy on her behaviour and attitude from Emily, she changes from a dowdy, 'overweight,' polite girl, to a fashionable,
sophisticated, assistant, who actually surpasses Emily in capability.
She realises during the Paris Fashion week that she has become a person she does not know or like, in a business she had not ever wanted to be in
previously. She has lost her boyfriend, her best friend and when Miranda tells her that she reminds her of herself when she was younger, so in
conclusion, she decides to get out before it is too late and go back to what she wanted to do in the beginning –

Social Factors That Changed The World
Clothing became less expensive in the 1960's because of the Industrial Revolution, so more people are seen being involved in popular fashion trends
and expressing themselves in ways they please because of the affordability. The sharply angled Vidal Sassoon hair style where women cut their hair
shorter and styled it in an angular way. This decade also started the trend of people wanting to look skinnier. Designers preferred models looked
younger, thinner, and had longer legs. Social factors occurring at the time also effected fashion and helped represent people's beliefs. AndrГ©
CourrГЁge 's came out with many new fashions that reflected America's involvement in the Space Race with Russia during that time and our
achievement for having sent a person to the moon. This space age caused CourrГЁge to come out with designs that resemble space suits which
included: silver sequined pants, white plastic–like boots, and white sunglasses with slits. CourrГЁge also came out with a regular suit that had a
geometrically cut jacket and angled collar which became a big hit. In the 1970's, many fashions were inspired by the "hippie look" and many clothes
were becoming handmade again. Hair was often worn long and straight or rolled into corkscrew curls and loose waves. Hot pants, tie dyed shirts, bell
bottoms, and flared pants worn with platform shoes became a hit. Jeans also became a standard clothing worn by many and towards the end of the
decade and high waisted and skinny jeans were being

Fashion Analysis : Fashion Week
Nations across the world unite in so many ways. Whether it be the Super Bowl, or the Olympics, there are always things that can bring people together.
Fashion Week is one of them. Fashion Week brings artists, designers, and audiences from across the world together in the name of art. However, the
importance of Fashion Week cannot be expressed without first discussing its history.
Fashion Week allows fashion designers to display their designs to a worldwide audience (Fortini para. 10). Basically, Fashion Week is a time during
which the industry's most prestigious designers set their forthcoming collections on display in a sequence of presentations and runway shows (Soo
Hoo para. 2). Designers of fashion week display their collections created for the upcoming season (Soo Hoo para. 4). Fashion Weeks in September
through October are designed to display spring/summer racks, while February through March shows are reserved for autumn/winter racks (Soo Hoo
para. 4). Fashion Week begins with New York, London,Milan, and Paris immediately following the end of the previous cities' fashion week (Soo Hoo
para. 4). Multiple other runway show sequences are held throughout the year, such as Haute Couture and Swim Week (Soo Hoo para. 4). However, these
shows are separate and have no association with Fashion Week (Soo Hoo para. 4).
The goal of a designer is to impress the audience as much as possible without forgetting the theme of the season (Soo Hoo para. 14). Not all designers

Fashion Designer Job Essay
2.0 Background Information
2.1 Job description
As an overview, fashion designers create original clothing, accessories and footwear. They sketch designs, select fabrics and patterns and provide
instructions as to how the want the end product to look like. A fashion designer is someone who is creative and artistic.
2.2 Job duties
Fashion designers have many duties to do. Some major responsibilities are to: Create/visualise an idea and producing a design by hand or using
computer–aided design (CAD); Keep up to the latest trends Understand design from a technical perspective, i.e. producing patterns, toiles and technical
specifications for designs; Source, selecting and buying fabrics, trims, fastenings and embellishments; Adapt ... Show more content on Helpwriting.net
...
It is one of the most original homegrown fashion labels around. Its latest collection Whenever I Fall At Your Feet, is inspired by Singapore's iconic
landmarks. She is very talented and judging by the label's well–received presentation at Paris Fashion Week 2012, she's going nowhere but up.
4.0 Advantages of being a Fashion Designer in Singapore Experience:
Fashion designers in Singapore get to experience a truly multicultural yet Asian experience both on and off campus. Strategic location:
With an excellent business location, it is easy to expand your designs worldwide as there are people from all over the world coming to Singapore.
Innovative:
Being a fashion designer allows you to be more innovative as it encourages you to push boundaries and tread new design ideas following the trend.
Creative:
It allows you to be more creative as you design your own styles or outfits.
5.0 Disadvantages of being a Fashion Designer in Singapore Salary:
The amount paid to fashion designers in Singapore – be it full timers or part timers – is insufficient and too little as compared to other countries.

Size Zero Fashion Models Should be Banned
Throughout the years, models have been progressively been getting skinnier. "Size 6 (UK size 10) was a normal size" (Littlejohn). There are many
downsides to the super thin models of today. They cause unattainable standards of beauty for people which leads to eating disorders such as bulimia,
anorexia, and binge eating. This is affecting models and teenage girls the most, peoples health is being sacrificed for "fashion", and it needs to stop.
Models are the ones being directly affected by this epidemic. Modeling is hard, so models will do whatever they need to succeed. When you're a
model, size zero is what's in demand, what the designers are looking for (Lee). Most models think that it is required and expected of them to have
to be hospitalized because they don't eat enough. One model says, "No, no. It is my job not to eat." Some have resorted to extreme measures, "A
couple of the others have resorted to eating tissues. Apparently they swell up and fill your stomach" (Clements). No one should ever feel like they
need to eat tissues so they can be beautiful. Beauty is relative and just a concept we've made in our heads, so it can't even be defined.The common
size of models, a size zero, "requires the waist measurements of twenty three inches, which is the average size for an eight year old" (Size Zero). Why
is this the standard? This epidemic is also an issue for our youth, particularly in young girls. "50% of girls between the ages of 11 and 13 see
themselves as

Your Future With Brand Building
INTRODUCTION
Brand Building and Management is when a consumable item is being marketed or sold to a consumer or retailer. Building is known as creating,
constructing, developing something, being it a house, a car, a product, possibly even a person (Justin Bieber for example), and also including, a brand.
Developing the brand to grow larger, grow stronger, increase the demographic variety to use/consume the brand, to increase and better the brand all
together. Management– this is where the "w" questions will be asked; "Who?" will be managing your brand, "why?" would you let this person manage
your brand, and so on.
Brand Building is defined by QFinance 2009 as: "the establishment and improvement of a brand's identity, including giving the brand a set of values
that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological, physical, and
functional properties that consumers desire and should always identify a property that is unique to that brand."
Management is defined by Brevis, Cronje, Smit and Vrba as the necessary activities for an organisation to function, by using the process of
controlling, organizing, leading and planning of the available resources to achieve goals by using as little of the resources as possible.
Included in the degree, is a wide variety of studies ranging from Economics to Finance.
PURPOSE AND KEY FUNCTIONS Goodson suggests that branding is fundamental. Branding is basic.

How the Trickle-Down Theory Works in China Essay
How the trickle–down theory works in China
The Trickle–down theory, a well–known theory in fashion industry, has significant meaning in 19th to 20th century Europe. The American economist
and sociologist, Veblen, published The theory of the Leisure Class by 1899, in which he discussed the split between the leisure class and the
industrial class in the US critically. He concluded that leisure class treats dress as a sign of their status and possessions, furthermore, 'Dress must not
only be conspicuously expensive and inconvenient; it must at the same time be up to date'(Veblen 1994), by saying that, he refers to upper class was
tend to create new fashion trend which was the top of the trickle–down theory. In the 20th century, Simmel, the... Show more content on
Helpwriting.net ...
However people have little idea about how fashion trends flow in both ancient and contemporary Chinese society, which is an essential issue no matter
when people want to explore Chinese fashion history, or promote brands and run their business in China in the future. Actually, in the Han dynasty
(206BC–220AD), the trickle–down theory worked in the Chinese Royal Palace. At that time, it is said that all the maid–in–waitings in imperial palaces
stimulated the Empress Xiaocheng, Feiyan Zhao (32BC–1BC), wearing fairy retaining skirts (Barbara 2000). And according to Lang huan ji which was
a classic novel written by Shizhen Yi, a scholar in the Yuan dynasty (1206
–1368), in the Tang dynasty (618AD–907AD), young girls loved to
manipulate imperial Concubine's and Princess's makeup and hair styles, which indicated that fashion flows from the upper class, such as royal family,
to general people. But inevitably, the study had its own limitation, sometimes, things in China influenced by several specific factors, such as traditional
Asian culture and social classes, in addition to that, the situation of contemporary China is more complicated which was because of ideology, social
structures and fashion industry of China are so different from European countries. This essay will discuss that how the trickle–down theory works in
China, what hinders the theory's utilization and what situation these sociological and cultural factors cause.
First of all, the

Industry Description And Key Success Areas: Beau Monde Manila
Industry Description and Key Success Areas Beau Monde Manila is classified under the bag retail trade industry. In the Philippines, the bag industry
is vast since there are a lot of manufacturers, wholesalers and retailers in the country especially in the National Capital Region. Growth is likely to
continue to be optimistic for the bag industry due to a better economic performance expected in the Philippines. Due to more foreign investments, job
opportunities and increased remittances from abroad, consumers will have jobs that would provide them to confidently spend for our bags. The
Industry Code Beau Monde's industry code is the Retail sale of leather and artificial leather goods and travel accessories except foot wear. Key Result...
"The Advantages of Retail Outlets." Small Business. Chron. Web. 25 Feb. 2015. .]. Lastly, most competitors have stores in the malls. Since there are
many people who go to malls everyday, They generate more sales if they have stalls in different malls. There are many types of consumers in the
malls which they can attract to buy. Such as the impulse buyers who would buy a product when they like and also the seasonal buyer who may like
the bags for the season. Though their rent may be costly but they could cover it due to high sales. Kipling and Jansport has their own store while
Secosana, Heartstrings and Cose has stalls inside the department

Australian Fashion Industry Essay
This report aims to underling the key areas the Australian Fashion Industry need address, in order to show that it has a future in an ever competitive
global economy.
The reports cover's 4 key focal points as follows:
How the industry is structured and how it has evolved?
The specific type of industry and business of fashion in Australia that exist.
The importance of Seasons.
What makes Australia unique to other global fashion markets.
Given that Australia is the only advanced economy that didn't fall into a recession as a direct result of the global financial crisis according to the
Reserve Bank Chairmen and other leading economist, today, the Australia's fashion industry is headed for a major crisis, affecting the established...
It's becoming an important topic in Australia and not just amongst the few forward–thinking designers that have always had these principals at the
forefront of their business.
With the tech savvier consumer now able to access information on hand and voice opinions across a wider and faster base thanks to social media, they
have driven the industry to be more transparent in the everyday operations and practices in the wake of Rana Plaza. This saw the return of designer Kit
Willow as sustainable/ethical brand Kit X, the establishment of an accreditation body 'Ethical Clothing Australia (ECA)'.
Conclusion
So is there a future for the Australian fashion industry? "Yes, definitely, and it's very bright," said McCann. To that end, McCann has spearheaded the
development of the newly–formed Australian Fashion Chamber with the goal of strengthening the Australian fashion industry to the delight of many
designers. But, with international competition stronger than ever, there is still more to be done, said McCann. "We need to come together as an
industry to support our existing, emerging and established talents. We need to pool our talents to support

Alexa Chung: My Personal Style
Alexa Chung is a name , synonymous in the fashion industry , especially with British indie pop style. She is regarded as one of the most influential
style icons of the decade .Therefore , it is no surprise that I have chosen her as my personal style icon. Alexa Chung is an award winning tv presenter
, model and of late , a writer. She is also the contributing editor at British Vogue. She is often regarded as a global style sensation and is the ultimate
fashion it girl , having collaborated with few of the world's most high profile designers. At the age of 31, Alexa has already managed to carve her
name as a modern day fashion icon. "What sets her apart from the rest ... Show more content on Helpwriting.net ...
I like to wear dungarees". Her style philosophy ," Stick to the classics and you can never go wrong". Alexa's style sense is conventional yet very
individualistic. Her style is the perfect mix of masculinity and feminity. She is one of the very few that can mix casual wear with more feminine
pieces to create create an ultimate look. My favourite aspect about her style is that her outfits can be termed as vintage, classic and edgy , all at the
same time and that is extremely impressive. Her style is very much dependent on layering. Anything provocative is a definite no for her. Her signature
style ' The Breton tee , the Chelsea boot and the duffel coat ' are very much London–street inspired. Denim shorts are a fashion necessity to her. She
also loves denim dungarees and her favourite navy blue

My First Shopping Trip
I reminisce the time like it was yesterday, the white tile along the floor as I walked by my mom 's side, my fragile body shivering from the
coldness I felt, my eyes taking quick glimpses of everything near me. I can just imagine how my pupils dilated from the excitement of all the
beautiful things I saw. At that moment I didn 't realize my first shopping trip would have such an impact on my future. I can recall the amazing
feeling I felt when I purchased my first outfit. Why would this mean so much to me? I was born with an identical twin. For 7 years of my life, I
wore the exact same thing as my sister. I was always known as a twin ,when I picked out my first outfit everything changed. It was a way for me to
make a new identity for myself. I love being a twin, but some people do not understand that we are so different. Fashion is a way for me to express who
I am.
For as long as I can remember I have always been dedicated to make my dreams possible. I was so determined to make my dreams happen that at
the young age of ten I began taking sewing lessons. A year after that my parents signed me up for summer art workshops. At first I was horrible at
drawing, but as time passed and as I got older I got very good. At the age of fourteen I got so talented that my art teacher started entering me into local
and national art contests. I won many awards including The Scholastic Art Award , Brain
–Art Competition, Wrecks Of The World Art, and many local
art competitions. It 's crazy

How The Silver Screen Affects Women 's Fashion Trends?
How the Silver Screen Affects Women's Fashion Trends?
Today/Throughout History? Silver screen has the capacity to make not just a star of its leading women, but a fashion icon too. From Audrey Hepburn
and Grace Kelly to Julia Roberts and Keira Knightley, via Mia Farrow and Catherine Deneuve, some of Hollywood 's most successful stars owe a lot to
their on–screen style. Moreover, during the 21st century, movies have been a powerful media in which to influence people's style. Movies gave
society a great way to see vintage fashion, including how to wear period accessories that accompany the clothing. As Esquevin's (2008) state that in the
United State there were 80 millions of people attended films every week. These huge ... Show more content on Helpwriting.net ...
That means the 1910 's has been very important to modern day fashion. Throughout the 1920s, American women began to closely follow the
clothing, hairstyles, and makeup worn by movie stars (Roberts, A. 2013). In short, as seen from the fashion designer 's desk, LaVine (1980)
illustrated that newspapers, fashion magazines, and the movies themselves opened up certain avenues to view the apparel of their favorite stars,
both on and off the screen. During the early years of the "Golden Age" of Hollywood, on the other hand, people were having a few options for
clothing due to WWII, which caused a ration on fabric. However, there were two main styles for adolescents, greaser or preppie. In short, greaser had
the rebellious look with denim jeans and black leather jackets. Preppies, on the other hand, wore poodle skirts, scoop neck blouses and cardigans. One
of the fashion trend that appeared during the golden age was the extravagant costumes, which including luxurious materials such as feathers, beads, and
furs. This fashion trend gained a new importance in the public eye because of the materials, namely gems and sparkling beads usefulness and
prevalence in film costumes. In fact, black and white movies was a significant contributing factor to make the extravagant costumes popular. Briefly, as
Dyhouse, a

Case Study : Market Entry Strategy
Recommendations
Market entry strategy
JH.ZANE is a new designer fashion brand, which is focusing on getting back to basics, combining with details about women's appearing. Since the
business just started in 2013, the brand desires to entry into new potential market for the business expansion: international entry. There are three aspects
about recommendations.
пЃ¬Evaluating the China market & Finding the most suitable way to entry
пЃ¬Maintain the brand image & Figure out multi–way to increasing brand promotion and brand awareness (Online, Offline)
пЃ¬Identify the barriers
1. International Markets
'The differences contrast with the view that firms should follow a single optimal strategy that is determined by the global industry environment.'
(Ohmae 1989; Yip, Loewe, and Yoshino 1988). After researching from the target consumer of JH.ZANE, it shows that this price range is acceptable
and main sales are from Chinese clients. Moreover the middle class in China expected grow to 600 million within ten years, it is clear to believe that a
huge potential consumer for the international designers about affordable fashion products. Since the changing of consuming behavior in China is more
focus about differentiate themselves and show their own personality and lifestyle from the spirit from designer. (Kingdom of the Netherlands, 2014)
China market has been regarded as the most potential market for JH.ZANE. "As China is a developing country which GDP has been growth
impressive 11.6% in

Reasons Why Paris Became The 21st Century Most Important...
Paris became the first capital city of fashion and whether it can still be considered the 21st Century most important fashion city.
Introduction
The definition of fashion capital – In furthermore, Cities that are known worldwide and recognized by the fashion industry, known for a range of roles
that associate with such businesses, entertainment and unique international profile. The points I will be addressing in this essay is how the historical
past of Paris became an influence of fashion in the late 17th Century and how they have maintain their reputation of their culture and style overs past
century, and the difference between Paris and other fashion capital which makes them so unique and whether they will be still considered as the 21st
Century most important fashion city.
History
There are many reasons why Paris is the capital of fashion. One core reason brings us back in the late 17th Century. Although this debate is
justifiable, the source of how fashion expanded and became so much part of today world. Firstly, Fashion started too bloomed in France in the 17th
Century. Paris own their respect and status of becoming the first fashion capital to "Louis XIV" known as the "Sun King" who was king of France in
the late 16th Century. He desire was to turn France into absolutist state, where nobles and people who inherited royalty hold great power. Louis was
responsible for delivering his own unique style of fashion to France. He started many trends around France, such as

Case Study: Chiara Ferragni And The Blonde Salad
Case Study: Chiara Ferragni and 'The Blonde Salad' Introduction Successful fashion bloggers like Chiara Ferragni are active users of 'identity
performance', or transforming continuously by understanding and translating changing cultural codes and social norms (Warburton 2013). Socials
norms are evident in our daily lives but with the soaring number of Instagram members, the set of social norms for online use are changing.
Individuals and groups are interdependent in their use of social norms; they both influence each other's behaviour (Postmes et al. 2000). By adopting
these norms appropriately, Chiara has become an active member on Instagram.To grasp the identity performance of a fashion blogger one has to
understand the meaning of identity for a fashion blogger herself. Chiara Ferragni of 'The Blonde... Show more content on Helpwriting.net ...
In this SNS driven society, such a theory cannot be used anymore. With Instagram, the image is not the only source of information as various other
elements are of importance as well. For example, the use of hashtags and the use of image manipulations such as filters influences the images greatly
and all add to the context of a post. Although the Instagram posts all show almost intuitive aesthetic data, a qualitative investigation is needed to
understand what is shown precisely in the images and what this tells us about identity performance. The theory which is most suitable here is visual
anthropology, which draws on contextual information (Van Leeuwen and Jewitt 2001). As a way of interpreting the online identity the visual output of
the individual was categorised. As mentioned before, images cannot be interpreted without their context. Instagram posts in particular already give a lot
of context as they often mention a location which may express prestige and have an accompanying title and

How A Professional Business Practice Throughout A Three...
The purpose of this report is to analyze and reflect a professional business practice throughout a three months placement course at ROKSANDA. I will
begin with the company and brand philosophy by imputing its history, market level and funding sources. From there, a thorough explanations of the
brands supply chain which consist of the design process, sampling developments and production management. Along side, I will list out their respective
roles and responsibilities from the hierarchy down. Further more, I will describe the customer profile by evaluating and explaining their target
customers. In conjunction to that, an analytic research on the brands competitors will be taken place. Lastly, I will reflect on the skills and knowledge
that... Show more content on Helpwriting.net ...
With her strong support base of sponsorship, the early stages in her business was well develop allowing her to target luxury end markets. Many of
which consist of Net–APorter, Selfredges and Harvey Nichols. With that kind of publicity her stock list has grown world wide selling over 200 shops
in 40 different countries (London Fashion Week). Roksanda has now a variety brand ranging from ready–to–wear to swimwear and in 2012, a
childrenswear line called 'Blossom' which was inspired by her daughter Efimia (Business of Fashion).
"... elegant which is something I always do and classic but at the same time something fashion forward and edgy that is ROKSANDA's DNA..."
(Roksanda Ilincic 2013) ROKSANDA is well known for producing garments with playful bold shaped patterns and colours while focusing on
unorthodox ways of inserting textures and details to garments that gives amazing fit to the women's figure (London Fashion Week). The luxury brand
strives to have garments categories in both daywear and eveningwear so it is more practical when transitioning from day to night (Business of Fashion).
Below shows the positioning map where ROKSANDA is

Mary Katrantzou Executive Summary
MARY KATRANTZOU
Placement Report Executive Summary Mary Karantzou is a high fashion label that offers a hyper–real prints and demi–couture artistry clothing,
jewellery and accessories for woman. Every season the brand offer unique and innovative collections of garments, as well as they are doing Resort
collections that fit the needs of the luxury fashion industry and sets instant fashion trends. Especially in the digital print industry.
Mary Katrantzou was opened in 2009 in United Kingdom, London and has now become one of the most famous labels in the fashion industry. The
expansion into different parts of the world in countries including Japan, Mexico, Australia, Canada, ...etc. shows the companies potential and great
success of the business.
The report includes Mary Katrantzou's strategic approach to the retail industry including their pricing, promotion, distribution and marketing strategies
as well as an analysis on their major strengths and weakness, in addition to their opportunities and threats. With Mary Katrantzou competing in a highly
competitive market, the information that was found summarises the on going success of the company and how it continually stays effective and offers
the unique and unseen designs in the fashion industry.
Also the report provides some comments on the experience of the work placement I have undertaken. And address the link between my research and the
nature of the placement.
Company

Brand Manager For Topshop Is The Most Difficult Market
TOPSHOP is mid level high street and it is possibly the most difficult market to sell products in. This is because it requires a lot of specific
branding to strongly create an extremely clear consumer market. The products are neither cheap, which removes the appeal to those wanting throw
away or value products, or the luxury market, which would see the items as low quality. However, if placed correctly, it creates some of the most
loyal consumers there are today. Products are designed for the core customer in terms of materials, embellishments, shape, colour and style, and the
business is very focused on every aspect of their customer in the way that it runs. This can include how quickly new items get added to the store and
where the stores are located. Their target audience are offered a number of different styles and trends every season and the products can range from
ВЈ20 – ВЈ150, with some occasional cheaper and expensive products added at specific times. Jane Shepherdson, brand manager for TOPSHOP says:
'Officially our target market is 15 to 30 year–old women, but internally we target everyone who loves fashion, regardless of age or income. ' TOPSHOP
mastered the art of bringing high fashion trends to the high street and are now considered fashion establishment and TOPSHOP are the only high street
fashion store to appear in London Fashion Week and are one of many to take on the 'see now buy now' pop up shop after the runway show. TOPSHOP
have also taken some steps

The Unattainable Standards of the Fashion World
Most people think of the fashion industry as a materialistic world of extravagant, overpriced, un–wearable clothing. Where anorexic, and yet extremely
beautiful women use their looks to sell you a product that they themselves probably don't even like. They think of an industry that sets the most
unattainable standards and lowers the self–esteem of young women to zero. They think of it as a world where everyone is judged and no one will ever
be pleased...and in the end none of it even matters because they're all just clothes, but I do not.
You may be asking yourself, "Why isfashion important?". Clothes are not just clothes. They aren't just what you wear. Clothes are personal and
intimate. The clothes you wear send a public message to others about the way you see yourself (regardless of whether or not you want them to). It's
really all about branding. From the minute you take the hanger off the rack, you are creating an image. Clothes can even transform you, that shirt you
just "threw on" this morning can give you an enormous boost of confidence. How powerful is it that a piece of fabric can make you look and feel
differently.
iThere are many in the industry that truly possess great personal style and have major influence in the fashion world. From the red carpets to street
style, these ladies can do no wrong. One major movie starlet, Jennifer Lawrence, has become quite the fashionista. What she'll wear next, there's no
way to tell, but it'll most definitely be Dior. J

Athleisure: A Short Story
athleisure has been a huge trend and now it's taking quite an interesting twist I'm here with my friend style expert Lisa we are hgu New York I
love that tozi is chic this totally is athleisure has been such a huge trend and really a great way to wear it now it's all about the track pant so I'm going
to show you how to wear it in that sort of sporty luxe kind of way and also very sophisticated this horse look reminds me of an high class adidas look
absolutely I went to my favorite online marketplace spring we have this dressier blouse from the coop old polka–dots are absolute back for the season
love it so feminine so fun but she looks really sophisticated here because we played up the black–and–white color palette this is that traditional track...
silky fabric and she feels like she's ready to just hang out all day in her apartment but she can go all around New York do errands go to brunch and
look on trend this jackets from American Eagle which is a bomber jacket track pants are just you know asking to be paired with a bomber jacket I
then paired it with these amazing white sneakers for American Eagle Velcro is back this is like 90s or back it's so true so another great detail
about the track camp is that amazing stretch waistband with the tie this whole look is from DKNY what's so great about it is you have this
athletic kind of luxe feel to it the bold beautiful color you also have a little bit of looseness it's a leg but then it tapers in at the ankle which is a
great way to make it feel sophisticated but still that track camp trend it's also paired with something with a dressier so we have this off the
shoulder blouse also from DKNY and let's discuss the shoes so these are from Lulu's very affordable and it has also that athletic luxe kind of feel
with that mesh fabric a great bootie for everyday wear what I love most about this trend is that you can dress it up or wear with sneakers and still
efreet and be comfortable absolutely ladies go get your track

Bethan Gray Essay
Bethan Gray is an award winning Welsh designer that has an unusual but impressive family origin. Her ancestors originate from an ancient Rajasthani
clan that spent many hundreds of years journeying across Arabia and Persia before choosing to remain in the Celtic region of Wales. This very
heritage wove its way into being some of Bethan Grays's main influences and inspirations, which pull ideas shown within craft traditions of both the
East and West. These influences are reflected in Gray's style, showing a clear passion of detail, tactile textures, and extravagant materials such as rare
stones, wood, marble and hand–tooled leather. Complex but complementary patterns of dark and light, texture and clear attention shown to the detail
that defines her highly unique style. Even while using blacks and whites, Gray is also not afraid... Show more content on Helpwriting.net ...
After her initial award, this then led Gray to find a directing role within the store Habitat, where she leant how the global retail world works and
operates. After several years, she left her job in pursue of her passion, starting her own eponymous studio in 2008. Collaboration with other businesses
soon became the main focus of Gray's work, as she designed best–selling collections and high–profile pieces, only seen in some of the world's most
luxury stores, including Lane Crawford, Liberty and Harrods. Gray has also held an exhibition in London by the name of "Inside Design". The
exhibition mainly focused on her recent work in natural materials and resources. It allowed visitors an insight into Gray's approach to her craft,
breaking down the work and motivation that goes into her designs. More recently, Gray has received a new award of "Best British Designer" for
2013/2014, as well as appearing in countless articles of magazines, ranging from the Daily Telegraph to Alto, a luxury design

Fashion Personal Statement Essay
Personal Statement
Growing up in the Philippines I wasn't really aware about the fashion world. However, when I transferred in Milan (Italy) back in 2012, it opened my
eyes to its beauty; from well–structured buildings and green parks to famous Italian cuisine and well–known fashion houses. This city introduced me
into a new world; a world that I should have known before. Since then my interest and love for the fashion world continues to grow. Therefore, I'm
applying for this course to enhance my skills and to maximize my knowledge about what fashion really is.
Before to me fashion was just a word, used to describe a piece of clothing of what's in or what's out, but now every time I hear the word fashion, a lot
of things come running to my mind: fabrics, textures, colours and shapes. Fashion isn't ... Show more content on Helpwriting.net ...
Also, this program helped us prepare ourselves both mentally and physically on what we're going to face in the future, if we're going to pursue a
profession in the continuous growth of the fashion industry; it also really helped me improve a lot, not just academically but also personally. On my
third year, I was able to work for a tailoring shop with amazing people that taught me basic clothing repairs and some new sewing techniques. The
owner of the shop actually entrusted me with a small production of eighty walkie–talkie bags for Milano's EXPO 2015. For others it may seem like
silly sewing small pouches, but for me, it was a very important project as it was for an important event. On my fourth year, I worked as an assistant
tailor at a costume shop for theatre plays and operas that are held around the globe. I also volunteered at some fashion shows during Milan Fashion
Weeks (MFW), like Daizy Shely's debut at Teatro Armani, Helen Anthony, Stella Jean and

Urban Decay's Naked Palette
"Style; noun Л€stД«(
–Й™)l: a particular form or design of something," ("Style"). There are many different style types. New Yorkers, California girls,
and Italians all have different clothing styles and many different and unique makeup products. Each and every culture has a style of their own.
Makeup is a very vogue thing all around the world. According to Molly Carroll and Augusta Falletta, two writers for StyleCaster.com, "We found
some surprises, some glaringly obvious realities and a few products that are absolutely dominating the country," (Carroll and Falletta). In 2013, these
products were all the rage. Some of them still are. Here are some of the most popular makeup products from 2013. Urban Decay's Naked Palette was
known as the most ... Show more content on Helpwriting.net ...
There are 3 main objectives you need to achieve to pull off the Cali Girl look. First, you must be laid back ("How to Dress like a California Girl"). You
don't have to be all done up to perfection, just be calm and casual ("How to Dress like a California Girl"). Next, you will need to get the signature
hairstyle of a Cali Girl; beach waves ("How to Dress like a California Girl"). Long, loose, and messy waves are perfect to make you look like you've
just spent the day at the beach ("How to Dress like a California Girl"). Finally, you will need to get with the fashion trends ("How to Dress like a
California Girl"). In San Francisco, the style is more vintage, where as in L.A. the style is more "feminine with a tomboy's touch," ("How to Dress
like a California Girl"). There's one more thing to remember though, "California style doesn't follow a specific set of rules because it's centered on
sticking to your individual aethic," ("How to Dress like a California Girl"). California Girls have their own style much like different designers at Fashion

What Is the Role of Fashion Promotion, and How Will It...
What is the role of fashion Promotion within the fashion Industry, and how will it develop over the next five years?
In an age where fashion and technology is constantly evolving it is important that we take a step back and take a look at the current happenings in the
promotional side of the fashion industry. The fashion show,a key tool to making designers collections accessible to its consumer, will be the main
focus of this essay. We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall
lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are. We
will look at well known ... Show more content on Helpwriting.net ...
However like with any industry,things are changing and developments always occurring which are affecting many parts of the fashion industry.
Tungate goes on to highlight the most obvious development is the availability on the web. The images of a show are displayed less than an hour
after the designer has taken a bow. With this easy accessibility there is becoming less and less need for buyers to attend shows and instead they are
able to choose their key pieces right from their own offices. Tungate also recognizes that private 'pre collection' gatherings in showrooms are
taking place before the actual show. This gives the buyer a chance to place their orders without the 'razza matazz and overheads' (Tungate,2004,12)
of a show. One may ask that if 70% of stock is being sold at pre collections ( Tungate,2004,12) then why is it necessary for designers to stage a show
at all?This comes back to what we mentioned earlier about showcasing the brand .A show is no longer about selling a particular garment it is about
selling the look and that is McDowells justification into its considerable costs. He believes that a show easily costs ВЈ150,000 and this sum cannot be
used just for the designers indulgence,it has to serve a purpose.
Let's take a look at what Tungate might mean when using the word 'razzmatazz'. Perhaps the best example for us to look at is Karl Lagerfelds Fall
/Winter 07 collection that was

How Has The Wearable Sculpture Of Alexander Mcqueen, Iris...
Module: ADHCOREI001AE2015/6. Date of Submission: 15/03/2016. Tutor: Katherine Wagner. Special Study Proposal: How has the wearable
sculpture of Alexander McQueen, Iris Van Herpen and Lucy McRae influenced contemporary everyday fashion? Introduction: The Special Study topic
I plan to construct, concentrates on the relationships between that of the art form 'wearable sculpture' and contemporary, everyday fashions. I will
delve into each of their distinctive unique worlds and discover their boundaries, their contrasts and comparisons, their influences and the designers
behind the creations. These particular concepts will be examined in relation to three artists, namely Alexander McQueen, Iris Van Herpen and Lucy
McRae; who's ambitious, irrational art work and determined personalities have influenced my individual thoughts and designs throughout my practical
studies, where I am currently designing my own wearable sculpture fashions, based on recycling and re–using old products. I intend to explore the
reasoning behind the creations of the irrational, enthusiastic outfits and what the designers where considering and imagining when planning,
manufacturing and exhibiting them. Throughout my study proposal, I will provide a straightforward indication of how my Special Study will be
organized, constantly making sure each of my chosen methodologies closely relate to my title so as not to go off course and gather unrelated
feedback. This will include the use of

Descriptive Essay About Fashion
There were times when women were restricted to wear certain garments like a skirt that does not go past the knee, pants, and anything men considered
sexy. Through trials and tribulations women have defied all odds with fashion. When I think of fashion I think of self–expression, thanks to the women
before me. One woman who fully inspired my fashion sense, is Betsey Johnson. With her fun, unique, and colorful fashion lines, she helped me to
find my style. She is also a huge inspiration to me, as a fashion designer. Betsey Johnson is a fashion designer, well known for her eccentric but
ladylike designs; Puffy skirts to make you feel like a beautiful ballerina, embellishments to make you sparkle and shine when your seen, and
eye–catching accessories that make you want to buy her garments. Her childhood interest of dance and costume laid the foundation for her creativity.
Betsey attended Pratt Institute and later graduated from Syracuse University. She did not in fact go to school for fashion design, but her creative juices
pulled her toward fashion. Upon finishing school Betsey landed an internship with Mademoiselle publication. She won a contest at the magazine, thus
triggering her career; Fulltime fashion designer for Paraphernalia, made known a boutique called "Betsey Bunky Nini," and other successful ventures
she did. Although she has quite the success story, she has had a fair amount of mishaps as well. She put out her own collection in 1978, that did
exceptional well,

Fashion Week Current Event Paper
Current Event: New York Fashion Week New York Fashion Week was a successful nine days this year. There had been some doubt about the
industry due to its state of flux recently. There was a larger amount of diversity, in age, race and body type. Social media platforms such as Instagram
were very active with updates from the various shows that were taking place. The presence of social media has grown to a relatively large size and its
reach continues to grow. Marketing is heavily effected by those who are influential, such as celebrities. Companies are attempting to gift their
merchandise to those influentials in hopes that they will seen and photographed in the articles of clothing, therefore benefitting the company. Fashion
Week has a large effect on the fashion world and will effect the appearance of... Show more content on Helpwriting.net ...
The demographics of the people around the location play a large part in which city the event will be held in. It would serve no purpose to hold a
fashion event in an area where there would be no desire to view the spectacle. New York City is home to a very active fashion interested population
and thus makes it an ideal location if a company were to seek to attract business via a fashion show. Relative to other fashion oriented communities
New York is fairly out of the way in terms of distance, but the people attracted to such events are not to be swayed. They are more willing to go great
distances. The models participating in the event are also effected by the cultural surroundings. The diversity of their appearance is also determined by
the cultural standards. These standards are created, often times, by social media and the social activities taking place. These things often make certain
appearances ideal based on location. People are effected by their cultural location. Certain cultures value certain appearances. The human geography of
a set location is controlled by various

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