The Body Shop Case

The Body Shop Case
1. Executive Summary This report presents an analysis of The Body Shop PLC's pro forma
financials from 2002–2004 and insights into financial requirements for the company as it moves
forward with their new strategies for achieving operational efficiencies and reclaim its brand image
as a top manufacturer–retailer in the beauty and personal care industry. We have constructed pro
forma financial statements based on the sales–driven estimates and interest and tax fixed burdens.
The key determining factors to the accuracy of these projections are the assumptions made about
revenue growth and the sales–driven accounts like cost of goods sold, current assets (viz.,
inventory). Also, assumptions about the company's capital budgeting ... Show more content on
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With that information we conducted a sensitivity analysis and ratio analysis of different scenarios
the company may face to demonstrate their affect on the company's financials. Each step is further
explained, along with flow charts and diagrams, to better understand our methodology.
Income Statement For our pro forma, we first began with the income statement. To determine Sales,
we assumed an increase at a consistent rate each year. COGS and operating expenses were estimated
as a percentage of Sales. Exceptional Costs and Restructuring Costs were not considered since pro
forma statements exclude unusual and nonrecurring transactions. With these figures, we were able to
determine our Profit Before Tax (PBT). For our tax expense, we assumed a constant tax rate. By
subtracting the Tax Expense from our PBT we determined the Profit/(loss) After Tax. Lastly, we
subtracted dividends, which remained unchanged each year, from the Profit/(loss) After Tax to find
the company's Retained Earnings. Below is a diagram illustrating these steps:
Balance Sheet
For our balance sheet, we began by adding together all of The Body Shop's assets. This included
Cash, Accounts Receivable, Inventories, Other Current Assets, Other Assets and Net Fixed Assets.
All Current and Fixed Assets were calculated with percentage–of–sales forecasting. For Liabilities
and Shareholders' Equity,
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Sustainability And Ethical Concerns Of The Body Shop
1. Sustainability and ethical concerns
The Body Shop was always considered as sustainable and ethical business.
'The company 's campaigns against human rights abuses, in favour of animal and environmental
protection and it commitment to challenge the stereotypes of beauty perpetuated by the cosmetics
industry' (THE BODY SHOP, 1999).
The Body Shop sources the best quality raw ingredients around the world, they have 'twenty–five
Community Fair Trade suppliers' (THE BODY SHOP, 2015) and their purchasing practices need to
be ethical as per company' core values. Picture 1 provides a list of the sourced ingredients and show
countries they come from. Picture 1: Community Fair Trade (THE BODY SHOP, 2015)
The Body Shop has a massive social and environmental impact that a global retailer can have
through its supply chain, reflected in Ethical Trade and Community Trade Programmes. The Body
Shop was currently affected by some issues linked with its supply chain. 'In order to build a
sustainable supply chain, retailers need to be aware of what is happening in the immediate and wider
environment and should be able to scan the trading environment across a number of levels' (Ellis–
Chadwick F, Rafiq M, 2012, p.24). It is really important for The Body Shop to stay ethical and
committed to their beliefs.
In 2010 The Body Shop dropped one of their suppliers in Colombia due to peasant farmers'
evictions, because the supplier wanted to develop a new plantation. Daabon Organic was The

The Body Shop
The Body Shop Canada
"You're not the kind of franchise applicant we usually get," said Harry Robertson, company lawyer
for the Body Shop Canada, as he opened his meeting with potential franchisee Richard Paul. "I
suppose we'll find out whether that's an advantage or disadvantage," replied Mr. Paul. Mr.
Robertson's comment had taken Mr. Paul by surprise, and though he was pleased with his response,
the comment had produced a sinking feeling in the pit of his stomach.
Richard Paul
Mr. Paul, age 36, was about to graduate from the M.B.A. program at the University of Western
Ontario. His employment background included a stint as a high–school business education teacher
and seven years of retail management. He had managed ... Show more content on Helpwriting.net ...
The presentation seemed almost amateur, with much of the material obviously photocopied.
Nonetheless, Mr. Paul took a night off from analyzing cases to study the documents. The material
consisted of:
Company background 8 pages
Environmental issues 15 pages
Information on the franchise agreement 3 pages
Financial data 6 pages
List of current franchises 3 pages The synopsis of the franchise agreement outlined the standard
elements of a franchise agreement and included the following, additional facts:
The Body Shop Canada would lease the premises and sublet it to the franchisee;
The franchisee must operate the business and be in the store at least 40 hours per week;
The franchisee must purchase the complete product line;
The franchisee must retain effective ownership and control;
Any sale of the franchise to a new franchisee must be approved by the franchisor;
The franchisor may terminate the franchise if the franchisee fails to operate within the law or fails to
carry on business as prescribed by the franchise agreement; and
No royalty fees would be paid except a monthly administration fee of $200, and a promotion and
publicity fee of 2 percent of gross sales.

Cost to start a new franchise were estimated as:
Franchise fee
Fixtures
Design Fee
Opening inventory

The Body Shop
Introduction There is success in body care. Behold the Body Shop, one of the famous international
cosmetics brand. It is not just one's ordinary shop for body or hair care. It is extraordinary just as its
pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal
Profile
The name behind the Body Shop, a famous cosmetic line for decades now, is Anita Roddick. On
October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant Italian family.
After completing her degree at the Newton Park College of education, she worked as a part–time
teacher and for the United Nations in Geneva. She traveled to different places like Tahiti, New
Hebrides, New Caledonia, ... Show more content on Helpwriting.net ...
She risked selling alternative body care products. Nevertheless, she dealt with it with optimism. In
order to face success, it is of crucial importance to think of the ways by which the business model
will thrive in the marketplace. Another is to assess the strengths and opportunities of the business.
Lastly, it is always important to innovate, as this has always described entrepreneurs (Baghai, Coley,
and White, 2000). Innovations are proven to increase the business' performance. During Christmas
last year, upon launching a new product, i.e. a strong Christmas gift range, and improving customer
services, operating profits from the division boosted to 17% to ₤11.7 million (Geary, 2005). This is a
recent event in the innovation strategies of Body Shop. Schumpeter (1939), as cited in Mintrom,
Schneider and Teske (1995), asserts that an entrepreneur functions to innovate, which means
devising new production function out of the existing factors of production. In simpler terms, an
entrepreneur is one who introduces a new product or a product that deviates from the ordinary. Such
is the basic idea or definition of an entrepreneur from which its modern definitions have developed.
Apart from the above, there is something about the packaging of the Body Shop products. Roddick
started with small bottles since that was what she was complaining on. According to Kassaye and

Beauty Awareness Essay
ACTIVITY 1
1 TARGET AUDIENCE CHARACTERISTIC
1.1 DEMOGRAPHIC Australia
Different racial background, live in inner city / suburban areas
1.2 LIFESTYLE Women who are beauty conscious, live an active life, know the importance of
work life balance.
1.3 SOCIAL & CULTURAL FACTORS
Female professionals & wives of professionals.
Educated, know that there are side effect to chemical based products.
1.4 VALUES / ATTITUDE FACTORS
Work life balance. Consider taking care of their skin as major priority.
Looking for natural skin care products which are good money value and also good quality.
1.5 EXISTING PRODUCT USAGE Not stated
2 CONSUMER PROFILE
2.1 DEMOGRAPHIC INFORMATION
Australia – random pick
2.2 PSYCHOGRAPHIC INFORMATION People who ... Show more content on Helpwriting.net ...
: Word of Mouth
3. Please give any details: Recommended by friend because there is a good result
4. Did you purchase after this product of information: Yes
5. Which media you use most : Social media
6. What day, time , how many times? I can search it on internet on my own free time
7. Details: http://www.jurlique.com.au/?gclid=CMzp9taFodQCFVIFKgodPxcLYQ
Jurlique website
NAME: CHAN
1. What skin product: Jurlique
2. How did you hear about this brand's skin care product? : Word of Mouth
3. Please give any details: Colleagues

5. Which media you use most? Social Media
6. What day, time , how many times? On my own time, whenever I want
7. Details: http://www.jurlique.com.au/?gclid=CMzp9taFodQCFVIFKgodPxcLYQ
Jurlique Website
NAME : SANDRA
1. What skin product: Cetaphill
2. How did you hear about this brand's skin care product? Social Media – TV Channel
3. Please give any details: TV Channel
5. Which media you use most? TV Channel
6. What day, time , how many times? When I was in front of the TV, I saw it around 5 times
7. Details: Advertising is very attractive, very affordable price
NAME: CECELIA
1. What skin product: Cetaphill
2. How did you hear about this brand's skin care product? Advertising – Supermarket
3. Please give any details: walk pass supermarket, cheap price
4. Did you purchase after this product of

The Body Shop Case#8
The Body Shop
Based on our projections for the years 2002–2004, the biggest driver that effects debt is the
company's operating expenses. Based on the history of the upward trend of operating expenses, our
recommendation is that The Body Shop needs to concentrate on lowering the operating expenses,
and keeping those expenses around 45% or lower in order to avoid borrowing money. Our 45%
recommendation includes a safety net which will prevent having The Body Shop borrowing cash if
sale do not continue to climb at a significant rate.
Sales
For sales from 2001 to 2002, we are projecting a 13% increase because we want to base the same
revenue growth as the previous fiscal year. It will take some time for the company to do better like
... Show more content on Helpwriting.net ...
This amount was also used for dividends in the previous three years. Because this amount was
correct in projections used for the previous three years, we will again use it for the next three years.
This decision is based on past accurateness and the consistency of the company.
Current Assets
For current assets for each of the following three years, we are projecting the same percentage of
32% of sales. Assets that are constantly flowing in and out of a organization in the normal course of
its business as cash converted into goods and then back into cash show small growth if any, in
periods of time. The assets that are expected to last or be in use for less than one year will also show
the small growth if any due their usage life expectancy. Because of these facts of our current assets,
we will continue to use the projected 32% of sales as in previous years. Because this projection
served correctly in previous years, we will again use it for the next three years. This decision is
based on past accurateness and the consistency of the company.
Current

What is Social Responsibility?
Social responsibility is an ethical ideology or theory by an organization or individual, has an
obligation to act to benefit society at large. Social responsibility is a duty every individual or
organization has to perform so as to maintain a balance between the economy and the ecosystem. A
trade–off always exists between economic development, in the material sense, and the welfare of the
society and environment. Social responsibility means sustaining the equilibrium between the two. It
pertains not only to business organizations but also to everyone who's any action impacts the
environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or
active, by performing activities that directly advance social goals.
As the cost and profit were major subjects of business reports, but it should not step over social
responsibility. Social responsibility involves in saving environment and using nature resources
properly, serving community by defending human rights, and insuring safety standards among
working environment and production.
Among modern century more companies are being interested about corporate social responsibility
(CSR) as business reports proved that it became a fact in business growth. CSR is a mechanism
accomplished to maintain the economic, legal, and ethical responsibility to the community as same
as organization. Stakeholder theory enables managers to take account of these different interests in
business ethical responsibility:

Broken Promises
Broken promises
Thanks in great part to its "green" image British company Body Shop has prospered in the 80s. In
the 90s the firm tried to increase its world visibility linking its image to Brazil 's rainforest and
approaching the Brazilian Kayapo Indians with a program they called `Trade Not Aid. ' The
association generated a barrage of free and laudatory media stories about the activities of Body
Shop. More recently however this image has been bruised. Is the Body Shop social conscience just a
sham?
Saulo Petean*
Body Shop 's much vaunted `Trade Not Aid ' policy with indigenous peoples is running into serious
problems in the Amazon where it sources Brazil nut oil for one of its best–selling beauty products.
Since 1991, Body ... Show more content on Helpwriting.net ...
Of this, $100,000 went toward the purchase of a used aircraft and initial expenses. The rest of the
money was never accounted for. In 92 and 93, Gordon Roddick, Anita 's husband and BSI 's
executive director, brought four Body Shop country head franchisers to the Indian communities,
charging them $25,000 each. Again, the Indians never saw any of this money.
After one of Anita Roddick 's earliest visits, she announced that Body Shop would extend the project
to other Mebengokre villages. They began competing for Body Shop 's favor, which strained
relations among the traditionally egalitarian culture. Roddick and Body Shop never made good on
their promise.
In the meantime, Body Shop began heavily promoting its links to the Kayapo. It announced what it
called the "first ever" intellectual property rights agreement. However, the Kayapo had agreed to
nothing. In 1993, a group of 30 Kayapo chiefs were hastily called by Gordon Roddick to a meeting
in Brasília, capital of Brazil. The chiefs happily believed that Body Shop was at last going to make
good on its promise to expand purchases of nut oil. What they did not know was that Body Shop had
recently gotten word that the press was about to report that it had never reached an intellectual
property rights agreement with the Kayapo. The chiefs were stunned and frustrated when it became
clear that Body Shop was trying to get the chiefs to legitimize the agreement, which still had not
been negotiated.

The Body Shop International
25 Finance Student 5010 South Robertson St. New Orleans, Louisiana 70115 (908)–752–2924
January 20, 2015 Anita Roddick, Founder: The Body shop International PLC 2001 Re: Case C:
Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3
Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear
Mrs. Roddick: As you requested, I have forecasted pro–forma statements and ratio analysis factors
of The Body Shop International for Years 2001 through 2004, using the information presented in
Bruner and the forecast assumptions on the Case Studies in Finance pages 120–126. I used these
forecasted pro–forma statements as an Initial Scenario to analyze ... Show more content on
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Sincerely, 25 Enclosure: Report and Appendix

Case Study Of Body Shop
ANSWER TO QUESTION 1:
An organization is regarded as an entity upon which the structure of management is built. It
comprises of multiple people who work for a collective goal in an organized form. Organizations are
regarded as an open system; they are to affect and to be affected by the external environment.
"Organization is the form of every human association for the attainment of a common purpose".
(Chester I. Barnard)
Formal organization is regarded as a set of fixed rules and regulations to govern the operations and
procedures. These rules are generally set out in writing leaving a very little space for
misunderstandings.
An informal organization is an interlocking network designed for social and personal relationships
that arise when people practice work together. It is the kind of environment where work gets done
and a social relationship is built among the people who share an experience of common
organizational affiliation.
ANSWER TO QUESTION 2. Organizational design:
A methodology which identifies the dysfunctional aspects of structures, procedures, ... Show more
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Organizational design elaborates strict roles and responsibilities of management regarding specific
departments. In case of Body Shop, organizational structure expanded that created complexities in
decision making process and business model. Therefore, this prompted the company to hire
organizational designers. They gratuitously formulated various departments and this resulted in
suboptimal outcomes with respect to business flow and organizational dynamics. Moreover,
difficulties started to arise regarding management control and team coordination. Conclusively, such
management issues embroil a company in a chain of conflicts that ultimately compromise the
organizational

Body Shop Analysis
Body Shop– Case Study Analysis
Executive Summary
The Body Shop is in the business since 1976. At that time, it was just a concept by the Anita
Roddick which clicked and made her a millionaire. The concept was supported by the tag of natural
resources and it has helped the company is placing the brand positioning at the right place. The
purpose of this report is to analyze how the Body Shop started and how the concept of one lady is
transformed into a millionaire company. A detailed brand analysis is being conducted to observe
step by step developments in the Body Shop. 1. Introduction 2.1 Purpose: The Body Shop is one of
the leading cosmetic manufacturers worldwide. From the beginning, it has maintained incredible
level ... Show more content on Helpwriting.net ...
The marketing strategy of founder Anita Roddick focused only on conferences and campaigns. To
keep the cost of the product lower, the Body Shop always avoided from advertising in magazines
and newspaper. They think that their outlets and awareness schemes like "Activate Self–Esteem" are
good enough to promote the product.
Recently, the Body Shop is working on a new marketing campaign "home business". In this venture,
the trained marketing consultants from the company will visit your home to demonstrate the product
and create awareness. Currently it is on trail and they are only using this campaign in the United
States. The company is interested in expanding this venture in the near future.
1.3 Scope:
This research project is going to deliver all of the information related to brand management of Body
Shop. All the sufficient information is provided along with facts and figures to display the best
possible picture of the Body Shop. At first, the Body Shop is analyzed individually by looking into
the past performance. By using current information afterwards, a comparison is carried out to see
the market standing of Body Shop. After the analysis, suggestions are given about which areas Body
Shop needs to improve to enhance productivity. By using the information provided in this report, a
business or an individual can easily study the brand management of any company.
1.4 Methodology:
The

The Body Shop: Brighton (UK) By Dame Anita Roddick
The Body Shop was founded in 1976 in Brighton (UK) by Dame Anita Roddick. The Body Shop
began life as a small outfit in Brighton selling just 25 products. The customers were encouraged to
recycle packaging (the part of the reason is because Roddick do not have enough bottles at first) and
there was a real focus on natural ingredients that were ethically sourced and cruelty–free (cosmetics
products manufacture by methods that do not involve experimentation on animals). The company
has now more than 2100 franchised stores in over 60 counties.
The Body Shop is considered as the first cosmetics brands to prohibit testing on animals, and also
the first company to introduce Fair Trade (trade in which fair prices are paid to producers in
developing ... Show more content on Helpwriting.net ...
As a manager is not just about getting more this done. He/she need to put more time to do
communicate with over team members. This means we can understanding each person's skill level,
make an occasion, career goals for them to gain knowledge in a new skill. Besides that, a successful
manager also need a powerful leadership skill. But this is one crucial characteristic that a lot of
practically lack in these says. The issues is that a really good salesperson will rarely to be a good
managers. The true leader will always inspires trust, fiduciary duty and provide guidance and make
the company always in a good

The Ethics Of The Body Shop
Much of the drive of The Body Shop comes from its values system, and is summarized in the Values
Report. The company believes it "has a moral responsibility to be open and honest about what it
does, and face up things which need to be improved." In this report the company reviews all actions
it takes in the social, political and environmental arenas, and proposes possible actions for the
future. The company issues a value report every two to three years, the last one being published in
1997. This report was hailed as trailblazing by UNEP (the United Nations Environmental
Programme), received the institution 's top award for social and environmental reporting. The Values
Report is divided into three sections, which outline the basic was the company views its
responsibilities: the environmental audit, the animal protection audit and the social audit. Locally,
the company has focused much of its environmental policies in using green energy sources as well
as limiting water use and reusing wastewater. The Body Shop 's most impressive efforts, however,
are on the social arena. The company is engaged in a multitude of programs that range from pure
monetary aid to establishing production facilities in impoverished areas. The aid programs take
place close and far from the company 's southern England headquarters. Close to home, the
company donated over ?.5 million to charities and took action ranging from conservation work to
providing massages and counseling for people with AIDS.

Body Shop in China
The Body Shop in China: Market Feasibility Research and Strategy Design DU Yuping 1,2, Mai
Jinger2 School of Economics and Management, Wuhan University 2 School of International Trade
and Economics Guangdong University of Foreign Studies, Guangzhou, P. R. China, 510420 1
Abstract: The well–known British brand, the Body Shop, is a strong advocate of environment and
human rights. In recent years, it has accelerated its global presence by its naturally inspired,
ethically produced beauty and cosmetics products. However, it has no market share in China yet.
This paper provides an insightful perspective on this company and its products, as well as its
competition that it may encounter in the future. The authors also point out the necessity ... Show
more content on Helpwriting.net ...
Its corporate values are composed of five core values. The first one is to Oppose Animal Testing.
The opposing animal testing for both cosmetic products and ingredients began in 1976. In the 1980s
and 1990s, they successfully campaigned with animal protection groups to change the UK and
European laws to support the development of alternative testing methods. At the very beginning, the
products were tried on human volunteers. Along with the development of technology, tube testing
has played a leading role to protect the rights of both human and animals. The second one is to
Support Community Trade. The Community Trade Program initiates the "Trade Not Aid" objective
of creating trade to help people in the Third World utilizing their resources to meet their own needs.
This reflects its avowed practice of trading with communities in need and giving them a fair price
for natural ingredients or handcrafts they purchase from these often marginalized countries. They
have found many trade partners in over 24 different countries that are often overlooked by the local
as well as the global society. The third one is to Activate Self Esteem. Women are the main
customers and employees in The Body Shop. They have never neglected protecting women's rights.
The first campaign against domestic violence took place in the mid–1980s in Canada. Now, the
campaign has been spread to 27 countries in the world.

Strategies of Body Shop
Due to the advanced technology and creative mind of the marketers, the marketers need to face
different challenges and issues in the twenty–first century. Now I want to have a brief introduction
of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor–Made
Products and Copied Product. After I will further elaborate the Green Marketing issue which
illustrate the example of The Body Shop.
Globalization
Many companies changed from local competition to globalized competition. They have developed
truly global operations, making and selling their product worldwide. They are not only trying to sell
more of their locally produced goods in international markets, they are also buying more
components and ... Show more content on Helpwriting.net ...
The Body Shop has over 1,500 stores in 47 countries. It has successfully manufactured an image of
being a caring company that is helping to protect the environment and indigenous peoples, and
preventing the suffering of animals, whilst selling natural products. It is a leader in promoting
greater corporate transparency. It has been a force for positive social and environmental change
through our campaigns around five core values, Support Community Trade, Defend Human Rights,
Against Animal Testing, Activate Self–Esteem and Protect Our Planet.
Anti–animal Testing
Every one of the products is animal cruelty free and vegetarian. The Body Shop was the first
international cosmetics company to sign up to the Humane Cosmetics Standard, supported by
leading international animal protection groups. The Against Animal Testing campaign leads to a UK
wide ban on animal testing of cosmetic products and ingredients. It supports environmentally
responsible materials and technologies by promoting the use of renewable resources and sustainable
raw ingredients. In 2004, it was the first global retailer to join the Broad of the Roundtable for
Sustainable Palm Oil in which is to avoid animal testing. It worked with NGOs and plantations to
protect tropical rainforests. During 2005, The Body Shop is awarded for achieving higher standards
of animal welfare in the cosmetic category at the first annual rewards of the Royal

The Body Shop ( Tbs )
Introduction
The Body Shop (TBS) is a global beauty brand which is currently owned by L'Oréal. The company
has a range of cosmetic and skin care products which sells in over 2,500 stores in 60 countries.
Target customer of TBS are mostly female age 18 to 40 customer with financial unconstraint
income. Why TBS has being so successful to target customer buying their products? TBS have used
segmentation base to recognise their target market. People choose different types of product based
on their perceptions. Female customers represent wide range of lifestyles that can influence their
choices of product over another. Some might looking for skin care product and some might looking
for cosmetic product. Regardless of which product they want, all they desire for is beauty built on
themselves, making their face, body and soul feel good, just like the motto of TBS. Having the
concept of environmental value and responsibility, TBS offers wide range of naturally–scented, high
quality of cosmetics and skincare. "The business of business should not just be about money, it
should be about responsibility. It should be about public good, not private greed." (Roddick, 2009).
TBS attracts customers that are not just demanding for high quality and the value of the product, but
also able to identify the importance of environmental responsibility. As TBS flag environmental
values and subsequent targeting, customer have the loyalty feels towards TBS. This case study focus
on how the brand aims

Brand Comparisons
Brand Comparisons – The Body Shop & Lush
Part One
"The growth of e–commerce has forced traditional brick–and–mortar retailers to respond." (Philip
and Kevin, 2012) As two leading brands in beauty product industry, The Body Shop & Lush
perform well in their retail shops. I am interested in exploring their strategies to strengthen the
marketing position.
The beauty industry helps people to improve their appearance. Nowadays, far more than cosmetics
and skin care products, the beauty industry encompasses a wide range of products and services, and
franchising plays a major part in bringing them to the consumer. (Franchise Help, 2012)
Part Two
I choose Experiential Marketing as the framework to analysis. The beauty ... Show more content on
Helpwriting.net ...
In fact, they're at the heart of everything we do." Their concentrating and consistency will be a more
efficient approach for branding.
Act
Lush is well recalled by the colour and unconventional shapes of products, it absolutely creates
wonderful consumption experience. However, The Body Shop is trying to activate self–esteem by
telling people that true beauty comes from confidence, vitality and inner wellbeing, which could
deliver inner satisfactions to its customers.
Conclusion
Figure [ 4 ] The Comparisons of The Body Shop & Lush
Figure [ 4 ] The Comparisons of The Body Shop & Lush
By analyzing the two brands' performances in experiential marketing, I generate this graph above. It
illustrates that Lush does better in deliver Sense and Feel while The Body Shop gets better
achievements in Act and Relate delivery. Additionally, they have different strategy in the Think part
and are both effective in some degree. However, these strategic experiential modules are connected

and interact. And ideally, brands should create holistically integrated experiences. (Schmitt, 1999)
Reference
Black, P. (2004) The Beauty Industry: Gender, Culture, Pleasure. Edition. Routledge.
B. Joseph Pine II. (2011) The Experience Economy, Updated Edition. Updated Edition. Harvard
Business Review Press.
Franchise Help. (2012) Beauty Industry Analysis 2012 –

Body Shop Swot Analysis Essay
SWOT Analysis of Body Shop's retail outlet in Canada Water
By Alexandros Georgakakos
Executive summary
Body Shop International (Body Shop) is a multinational company which is mainly producing
ecological skin and hair products. Their products are solely based on natural ingredients and
manufactured according to an ethical code which is opposed to animal testing. The cosmetics
franchise is considered to be one of the biggest around the globe with a well established reputation
in 54 countries. L'Oreal, the dominant company in the beauty industry, acquired Body shop in 2006.
Although Body Shop has become a subsidiary of L'Oreal S.A it still acts according to its own policy,
values and ethical code. The acquisition has solved Body Shop's ... Show more content on
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The male grooming products – The increase in the usage of male grooming products indicates that
there is a demand on this particular niche market. Therefore the supply of a wider range of products
for men can increase overall sales.
Threats
Brands comparison – L'Oreal can prove to be harmful for Body Shop's reputation. The public

case study 3 Essay examples
Case 3
1) What type of multi–country organization is Body Shop as described in the case? Global?
Multinational? International? Other? Please explain and be specific.
From the case, The Body Shop is a global company. First of all it is centralized and globally scaled.
It dose not make decision or different product in different country. Even though it has company
stored and licensed store its product do not change by different stores. It has local element by setting
up a Community Care Department and began talking to franchisees about having every shop commit
to a local need, and supporting it by allowing staff time off to work on the project. But the influence
of charity work came majorly from it worldwide campaigns such as AIDS ... Show more content on
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Its employee motivation program does not focus on money related award but on vision of the
product and the future of the company. For customer The Body Shop continuing target at customer
which have sensitive skin and like the ideal of natural ingredients. In local communities after going
public The Body Shop did not decrease it local community actives but increase them by creating
department of community care. For environment, its strategy is protecting nature and against animal
test. However its image as a company, which against animal test, is no longer that strong, since its
first few popular product which are still sold in store are animal tested. In terms of shareholders it
seems like Anita she still perceive the company as its own company instead of a public treaded
global enterprise. All the strategies it peruse do not base on shareholders benefit but Anita's values.
As for venders she did not build up a strong logistical chain. She did stop contract with several
factories that against human rights. It is a step for managing venders. Last franchise management
strategy is centralized combined with local care. But main focus and concern are still how to fulfill
parent companies strategy.
(3) What does Body Shop need to do differently than they had done

E-Business: The Body Shop
The internet has transformed many organisations be it big or small, creating many positive and
negative impacts for the business. This essay will list and discuss the advantages and disadvantages
for an organisation using e–business to carry out their own business activities. Throughout this I am
going to evaluate both of these aspects.
E–business also known as electronic business is the conduct of business processes on the Internet.
These electronic business processes include buying and selling products, supplies and services;
servicing customers; processing payments; managing production control; collaborating with
business partners; sharing information; running automated employee services; recruiting; and more.
(Rouse, 2012) I have chosen The Body Shop as my organisation to discuss. The Body Shop has
expanded their business to online as well as having hundreds of stores on market streets all over the
world. By using e–business it has introduced them to a wider audience of people and is keeping
them up to date with their competitors.
There are many pros and cons to using e–business, The Body Shop has given their customers a
chance to buy their products online. This means that customers can purchase items from the comfort
of their own homes. This can benefit the people who are housebound or disabled because they can
turn to online shopping. This will boost profits for The Body Shop keeping them in competition with
the competing businesses, also gaining a better

Effects Of The Body Shop
Atmospherics of retail shop in Hong Kong – The body shop
1. Introduction
1.1 Introduction The body shop is a popular retail shop in Hong Kong for the local marketing, the
products is more natural and suitable for any people. The body shop the price is common for the
customer not too must high. The success retail atmospherics include all details for the store, the
physical environment and the effects on consumer. The shoppers will feel the store can providing
physical ease and relaxation on the store. If the customers feel more comfortable, it can increase the
customer make a purchase. Now it will analysis of why atmospherics is important for the customer
purchase in the store.
1.2 The background of the body shop
The body shop wish the business of business would be not just for a profit, it would be some
responsibility and public good, not privately–owned avarice. The body shop is an international retail
and manufacture of natural of extraordinary quality products. The five core value of the body shop is
support Community Trade fairly, resist an attack made on Human Rights, in opposition to Animal
Testing, make Self–Esteem active or operative, and preserve Our Planet. In Hong Kong care the
world can increase customer attention for the shop.
1.3 The concept of retailing
The retailing concept is different implicit from ... Show more content on Helpwriting.net ...
Accumulation of atmosphere disturbances retail environment can best be described as both eclectic
and diverse. Atmosphere is describing the design consciously of retail store environment to create
certain to effects in buyers and to produce good emotional effects for buyer to increase buyer
purchase probability.Turley and Milliman (2000) reviewed found that atmospheric manipulation and
shopping behavior shows that consumers do, the customer respond to stimuli in the environment
between the some significant

Body Shop Essay
Why would a company like the Body Shop want to forecast its financial statements?
Forecasting a firm's financial statements can help both financial managers and general managers.
Pro forma statements help the financial manager plan the firm's financial needs. With an estimate of
future income statement and balance sheet accounts, a manager can tell how much financing might
be needed, and when it might be needed. Therefore, a company like the Body Shop can use
forecasted financial statements to estimate how much future external debt financing the company
needs.
Given the Body Shop's growth level of 36.8% and 27.5% in the period between 1990–1992, it is
assumed that the Body Shop will be able to sustain a relatively high growth rate ... Show more
content on Helpwriting.net ...
Liabilities–Shareholders' Equity | Common Equity | 93,419,349 | 74,360,000 + Retained Earnings |
| Trial 1 | Trial 2 | Trial 3 | Trial 4 | Trial 5 | Sales | 191,673,000 | 191,673,000 | 191,673,000 |
191,673,000 | 191,673,000 | COGS | 84,336,120 | 84,336,120 | 84,336,120 | 84,336,120 | 84,336,120
| Distribution & Administration Expense | 69,002,280 | 69,002,280 | 69,002,280 | 69,002,280 |
69,002,280 | Interest Expense | 0 | 2,246,906 | 2,128,606 | 2,134,835 | 2,134,507 | Profit Before
Taxes | 38,334,600 | 36,087,694 | 36,205,994 | 36,199,765 | 36,200,093 | Tax | 13,417,110 |
12,630,693 | 12,672,097 | 12,669,918 | 12,670,033 | Profit After Tax | 24,917,490 | 23,457,001 |
23,533,897 | 23,529,847 | 23,530,060 | Dividends | 4,734,323 | 4,456,830 | 4,471,440 | 4,470,671 |
4,470,711 | Earnings Retained | 20,183,167 | 19,000,171 | 19,062,457 | 19,059,176 | 19,059,349 |
Current Assets | 80,502,660 | 80,502,660 | 80,502,660 | 80,502,660 | 80,502,660 | Fixed Assets |
58,657,000 | 58,657,000 | 58,657,000 | 58,657,000 | 58,657,000 | Total Assets | 139,159,660 |
139,159,660 | 139,159,660 | 139,159,660 | 139,159,660 | Current Liabilities | 67,085,550 |
67,085,550 | 67,085,550 | 67,085,550 | 67,085,550 | Debt | (22,469,057) | (21,286,061) |
(21,348,347) |

Facts about The Body Shop
One of the biggest concerns when the Body Shop was taken over by L'Oreal was the issue of
corporate culture. The cultures of the two organizations are very different. The Body Shop has
positioned itself as an ethical firm, avoids animal testing and has made its ethics a core part of its
marketing message. A recent situation in Colombia illustrates the ethical culture at Body Shop. A
palm oil supplier there had attempted to evict farmers from a ranch where they had been living. This
situation created a controversy specifically because of the Body Shop's ethical position the company
would be held in the court of public opinion to high ethical standards (Syal, 2009). The company
responded by severing ties with the supplier, as a means of upholding its ethical standards, even
though that supplier had been their main supplier of palm oil, a key ingredient in soap (Glennie,
2010). This example stands as evidence that the Body Shop has been able to maintain its ethical
culture despite being owned by L'Oreal. When the French company acquired the Body Shop, there
was concern that there would be a culture clash between the two companies. L'Oreal was known for
testing on animals, and its founder was a supporter of the Vichy regime during the Second World
War, setting a tone as a company devoid of ethics. More recent reports have the company getting
into trouble in court for systematic race discrimination, a landmark case in France (Christafis, 2007).
For the most part, the

Examples Of Marketing Ethics In The Body Shop
Marketing Ethics – The Body Shop
Introduction
This essay is about discussing the ethicality of a company's marketing activity. First of all, it needs
to be defined what ethical activity is. Ethical marketing can bring advantages and disadvantages to
the company. It can help to improve the brand image of the company and develop a trust with the
customers. On the other hand, it cannot ensure that can increase the company's sales or have a
possibility to increase the advertising cost. In the following discussion, an international cosmetic
firm, The Body Shop, is chosen to be the target.
Marketing activity of The Body Shop
The Body Shop put a great effort into ethical marketing. It is doing several campaigns which are
related to ethics including Against Animal Testing, Support Community Fair Trade, Activate Self
Esteem, Defend Human Rights and Protect The Planet. These are also the values of the company.
And now, it is going to discuss two selected ethical marketing activities of them, which are "Against
Animal Testing" and "Support Community Fair Trade".
Against Animal Testing
It is known that most of the cosmetic products need to be tested for safety reasons before publishing.
Some companies are testing their products on animals that cause the animals suffering cruelties. ...
Show more content on Helpwriting.net ...
The ethical activities can bring benefits to them. These help to build a trustful relationship with the
consumers, improve the corporate image and cultivate the loyalty of the customers through the
ethical marketing. Furthermore, it can draw people's attention on the animal testing affair and arouse
their awareness when buying cosmetic products. One hand the suppliers and workers can have a
fair–trading, on the other hand, they can create the new product line for the organic products and
build the positive image to the consumers. Both of them can gain benefits from the ethical
marketing

How To Build An Auto Body Shop
It is easy to own a vehicle for many years and never need to take it into an auto body shop for work.
If you just received an estimate or bill from your auto body shop, this guide will help you
understand the industry specific terms used on your auto body bill.
R & I
R & I is the shorthand term for remove and install. When you see this on your auto repair bill, it
means that part had to be removed off your car in order for work to be performed, and then have to
be re–installed later. Generally, this part is not damaged, but has to be removed in order to access the
damaged area.
For example, the molding around your door would need to be removed and re–installed if your door
panel needed to be painted. Or if your fender needed to be painted, ... Show more content on
Helpwriting.net ...
For example, if you needed to the side panels replaced on your vehicle and you also needed to have
the suspension fixed due to an accident, the auto body shop may sublet out the suspension work.
This is not a bad thing; they are making sure the work gets done by someone who has more
experience in that area. Every shop that does auto body repairs is not necessary an expert with other
auto repair issues.
Rpr
Rpr stands for repair. This is one cost that may vary from one auto body shop to the next. This is the
amount of time that an auto body shop estimates it will take to repair items that are not as straight
forward. For example, one auto body shop may look at your vehicle and quote you 3.5 worth of
work to get out a dent, and another auto body shop may quote you 4.5 hours worth of work to get
out the same dent.
This is the part of your bill that may change once the work is done. Most repair shops, by law, are
not allowed to charge you more than your estimate. However, they can charge you less. So if it turns
out that the repair actually only takes 2 hours to complete, they will not charge you for the time that
they overestimated to get the repair work

Starbucks Way: Five Principles For Connecting With Your...
Brand Rituals
Joseph Michelli in his book 'Leading the Starbucks Way: 5 Principles for Connecting with Your
Customers, Your Products and Your People' pointed out that brand rituals among B2B corporations
are not practiced as much as it should be. Using Starbucks as a B2B example– this company has
rituals for celebrations, for training and communication. Each of these rituals created a sense of
togetherness and enable partners to share a certain set of historic traditions.
For example, the coffee tasting ritual– starting from the new trainer to one–to–one meetings with the
store manager and national meetings involving all store managers, the coffee tasting ritual is an
'internal brand experience'. This brought the consumers, its people and ... Show more content on
Helpwriting.net ...
All new employees of Zappos spends their first 4 weeks at the call center
Examples of Business–to–Business Brand Rituals
Canadian Pacific Hotels– Invite customers to join their Frequent Guest club; going the extra mile to
even ask customers if they prefer hypo–allergic pillows.
Nissan– Potential buyers, car dealers and parts manufacturers are invited to drop in for a 'guest
drive'. According to Japanese culture, a customer is an honored guest. So it's a guest drive and not a
test drive.
Harley Davidson– They created a Harley Owner's Group that provides all kinds of events and
activities for riders to get together. Members also enjoy emergency road services, tailored insurance
programs and hotel discounts.
National Trust UK– Offers free/discounted access to over 50 heritage sites in the UK. Also connects
with other national trusts around the world through the International National Trust Organization in
providing access and cross–experience to its members, delegates and partners.
Whatever your brand rituals may be, it becomes a platform where you can build your brand upon, it
becomes a formula for evolution and innovation and it is also the core that radiates the vibrant
energy that people are drawn upon. Thus resulting in a business that transcends for years to come
and one that continues to

Management Analysis Of The Body Shop
Fawwaz Bugis
Management analysis of The Body Shop
Abstract
The study is going to conduct a management analysis for the chosen company, which is a considered
as a relevant intervention in order to increase the profitability of the chosen product. The study is
going to explain the procedures applied by the chosen company as it shows relevant management
process that is related to a procedure for improving productivity. In addition, it seeks to explore the
impacts of management analysis applied by the chosen company including learning insights applied
by the company.
Introduction of the company
The chosen company is The Body Shop, which is a Multinational Corporation that is responsible for
manufacturing and distributing cosmetics, make up, and skin care products such as skin care
communication products, gaming, and skin care products worldwide. The Body Shop is one of the
oldest but one of the most successful companies to produce cosmetic and skin care products in the
market. The Body Shop is currently headquartered in Littlehanpton, West Sussex, England, United
Kingdom. The Body Shop's management professionalism made the image of the company to be
affiliated with L'Oreal, which is a known luxurious cosmetic brand in the fashion industry. This
makes the company's cosmetics make up, and skin care products to generate higher consumer
demands in the cosmetics and in fashion industries that have been considered as the most in
successful product line in

The Body Shop Sociology
Here is a quick and present scenario: Two children, a boy and a girl, are watching television
together. In the show they are watching, the father figure is off working a fantastic job and virtually
becoming a superhero to his son, while the wife remains nothing more than a housewife, which
seems to be her only reason for existing on the show. While the time frame the woman appears on
the show is small, it manages to have a sociological impact on the children. The company The Body
Shop observes this impact with a billboard questioning the lack of dominance for women in media.
The Body Shop displays an advertisement meant for the socially unaware. However, when
examined closely, this is not the case. Looking at the image, it displays two children, one male and
one female. The boy is ... Show more content on Helpwriting.net ...
The image manipulates its viewers without their knowledge. The problem in the image lies visually.
English readers read from left to right, making the boy the first child they see after reading the
words "Meet Alex...", so that they automatically assume that Alex is the boy while their brains are
interpreting this information. Ironically enough, the girl in the advertisement is smaller and less
noticeable, which portrays the same stereotype the shop is trying to destroy. If the image had the boy
and girl set as equals, only then would the viewers have a reason for feeling remorseful about their
internalized misogyny. Some viewers of the image might even feel resentful towards the image and
realize how it distorts their frame of reference, which can lead to harsh feelings about the feminist
movement. While the image may help bring others to look into feminism, it can also push others
away from it, which the movement does not need. It is hardly fair of the board to make viewers
believe they are sexist when the image is set up to make sure the interpretation will go a specific

Anita Roddick
2. How do you evaluate Anita Roddick's management philosophy and style? How important a
contribution did she make to the creation of The Body Shop? How important is her role in its
ongoing management?
Anita Roddick's Management Philosophy & Style 1. PHILOSOPHY
The 4 basic management functions of Planning, Organizing, Leading & Controlling can be
analyzed in detail for drawing a picture of Anita Roddick's Management Philosophy for The Body
Shop.
1. Planning * First major obstacle since she didn't know anything about the cosmetics industry or
running a business * Sourcing products from around the world 2. Organizing * Knowledge of
finances was unknown and her husband Gordon Roddick helped her with this ... Show more content
on Helpwriting.net ...
Eccentricity/Being different (Body Shop was positioned as a simple trading place rather than a
sophisticated store) c. Bold/Radical (Supporting highly politically sensitive issues like environment
conservation, animal testing, Third World economy job creation etc) d. Cared about people (Day
care centers for employees) e. Risk Taking (Entered the communications–intensive US market with
the same no–advertising strategy. However, her environment friendly business positioning was
easily replicated by competitors like Estee Lauder and Revlon) f. High personal values (However,
she herself says that this might have been a problem '...........I have never been able to Body Shop
values from my own personal values') g. Customer Focus (She says '.....The trouble with marketing
is that consumers are hyped out...') All of these points to an inspirational/motivational and
transformational leadership/management style with a focus on being different and innovative and at
the same time holding humane values as the highest goal of business. Through the Body Shop she
has used the 'Environmental Product Differentiation' Strategy to market the brand/product.
Contribution to creation of Body Shop
In 1976 an inexperienced Anita Roddick got tired of unsubstantiated management and The Body
Shop claims of the cosmetics industry that their products couldn 't deliver. She decided

Case Study Of The Body Shop
4. How sustainable is The Body Shop's success? In particular, what should Roddick do about the
emerging problems and expected difficulties of developing its operations in the United States?
1.1 Introduction
Personal profile the name behind the Body Shop, a famous cosmetic line for decades now, is Anita
Roddick. On October 23, 1942 in Littlehampton, Sussex, England marks her birth to an immigrant
Italian family. After completing her degree at the Newton Park College of education, she worked as
a part–time teacher and for the United Nations in Geneva. After that, she travelled to different places
like Tahiti, New Hebrides, New Caledonia, Reunion, Madagascar, Mauritius, Australia, and
Johannesburg. Her fascination with the women she encountered in these places became an episodic
event in her life. It later formulated her tale of success. Also, she mesmerized the organic products
that women in the Polynesian ... Show more content on Helpwriting.net ...
Roddick started with small bottles since that was what she was complaining on. They, lesser
materials should be used to produce smaller, thinner and lighter packages. This is one of the ways by
which a company can minimize packaging costs, and at the same time, maintaining products to be in
line with "green". Supporting the environment is ensconced in the Body Shop from the very
beginning. Years later, as the Body Shop grew larger and larger, Roddick combined principles with
profit.
Personality has much to say in defining Roddick's success. In Roddick's eyes, Body Shop succeeded
because of two reasons. Economic survival of her family, especially during its beginnings, was a
primary driving factor; and, the passion to establish a shop of her own and to engage in trading was
the other. She therefore succeeded not because of a capitalist goal, which is profit. What she did was
she thought of ways to survive in the market. She did not dream of a big shop. The shop eventually

The Body Shop Canada Term Paper
Contents of the Case Report Executive Summary 3 Events and Incidents Leading up to the Primary
Issue 4 Primary Issue 5 Objective 5 Analyze of the situation 5 Situational Analysis 6 SWOT
Analysis 7 Identification of the Suggested Alternatives 8 Identification and Evaluation of the
Alternatives 8 Financial Analysis 10 Decisions 11 Course of Action and Implementation 11
Executive Summary |
Richard Paul is about to graduate from his M.B.A program and planning to start running his own
store. While scanning through job advertisement, he comes across of The Body Shop Canada. The
notice stated that the company has number of operating stores available for franchise. Knowing the
enormous success of the company, Mr. ... Show more content on Helpwriting.net ...
Paul comes with a thought of purchasing two franchises instead of one because he realizes there are
13 of the franchisees have multiple stores. The reason behind having multiple stores is because Mr.
Paul thinks the start–up costs and operating expenses would be no higher than for a single store
operation. Mr. Paul has two friends in mind that he would think would be a great partner to operate
the franchise. Two of his friends will purchase a minority equity position of the franchise and it
would be a great help for Mr. Paul because he would have additional capital.
City A, B or Both There are two existing locations that are available for Mr. Paul. One of the stores
is located in City A and the other one is located in City B. Both cities have different advantages and
disadvantages. Store that is located in City A is currently in franchise operation but the owner is
planning to sell the franchise on the market due to family problems. Size of the store is inexpertly
smaller than he has imagined. However, many people describe the location as the only good retail
location in the city. On the other hand, the store in City B is located in one of the newest malls in an
area surrounded by upscale housing and extensive development. In term of size, store in City B is
much bigger compare to the store in City A. Mr. Paul is certain that both of these stores would be
well above his expectation for start–up operations. He also owns a house in City B and he is willing

Marketing Studies Assignment Guidelines
ASSINGMENTS 2012–2013
Marketing Studies (1 year, Diploma)
1
BUSINESS ENGLISH
Assignment 1
a) Luis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing,
perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for
its seasonal collections. As head buyer for Cindy's, an upscale women's clothing store at the Mall of
America in Minneapolis, you think you might like to start offering the LSJ's line of perfume. You
need to know more about pricing, types of perfume offered, minimum ordering quantities, and
marketing assistance p rovided by
LSJ. You would also like to know if you can have exclusive marketing rights to LSJ perfumes in the
Minneapolis ... Show more content on Helpwriting.net ...
This should be submitted to your seminar group tutor on the poster presentation day together with
your 'Peer Review Sheets'.
Please note:
All members of your group MUST be present and prepared to answer any question stimulated by
your poster from both the tutors and fellow students.
Any person who is absent will receive a mark of zero for this assessment and fail the module.
Deadline: 14th December 2012
(No assignment will be accepted after this date)
6
BUSINESS ORGANISATION
Assignment 2
The final reflective report requires you to identify how you have applied OB theory, learned in the
module, to develop your knowledge and skills in working with others. You are to identify three
issues, or topics, from the OB module where you can identify relevant experience to which you can
apply OB theory.
The experiences may be from your studies, from work, or from social groups or clubs to which you

belong.
For each of your three topics you are to identify relevant experience and select and apply
appropriate OB theory to those experiences. You should evaluate the theory in analysing what
happened and in guiding future action. To help you plan your final report you are to submit a
proposal that forms part of the Groups and Teams portfolio. The proposal should be no more than
150 words. Also a list of at least five academic references you intend to use, in Harvard format,
should be provided.
The final report should be a business

Speech On Hair Serums
Hello guys!
Today we will be talking about hair serums. Hair serums are post–wash hair care products that tend
to have light oil like texture. The main ingredients of these liquids are different compounds of
silicone that forms a thin film around hair strands. This way the cuticles of the hair get temporarily
smoothened out and hair looks lustrous. The hair serums also make the hair easy to comb and easy
to style. Here I am going to present a few top rated hair serums that are easily available in India. So,
let's read on.
1. L'Oreal Professionnel Serie Expert Liss Unlimited Evening Primrose Oil:
Price: Rs.649 for 125ml
This lightweight hair serum smoothes out even the most difficult and freeze–prone hair. It builds a
water soluble protective ... Show more content on Helpwriting.net ...
Kerastase Nutritive Oleo–Relax Smoothing Controlling Care Serum:
This 'controlling' serum works best on thick and freeze–prone hair. This one makes hair easy to
comb and easy to style.
8. L'Oreal Paris Total Repair 5 Instant Smoothing & Nourishing Oil Serum:
Price: Rs.155 for 40gm
This budget beauty is a nice choice for dry, rough and freezy hair. When applied in exact quantity; it
tames freezy hair giving it a polished texture.
9. L'ORÉAL Professionnel Serie Expert Absolut Repair Lepidium Nourishing Serum:
This is another nice product from 'L'ORÉAL Professionnel Serie'. It is a repairing and styling
formula that claims to prevent split ends by making hair healthy from within.

10. Organix Nourishing Coconut Milk Anti–Breakage Serum:
Price: Rs. 594 for 118ml
This non–greasy hair serum is a 'blend' of coconut milk, silk protein and egg white protein. It
provides lustre by building a protein film around hair strands.
11. Livon Hair Serum:
This light–weight serum is a pocket–friendly solution for smoothing out dry and rough hair. It can
be used as a climate control product to tame freezes or as a styling serum.
12. Garnier Fruits Long and Strong Serum with Fruit

The Cult Beauty Brand That Tries Not
The Cult Beauty Brand That Tries Not to Be
Table of contents
1. Introduction and background
2. Marketing environment and strategy of Aesop
3. Marketing mix
4. Competitor analysis
5. Recommendations
6. Conclusion
7. References
8. Appendix 1
9. Appendix 2
Introduction and background :
This company was founded by Dennis Paphitis, an ex hairdresser, and established in 1987 in
Melbourne, Australia. The company values all human endeavors that absolutely nails 5 senses
elements i.e. sight, touch, hearing, touch and smell. Since the company is a product based one, it
pays an extra ordinary attention to each of their products and all their products are largely botanical
with lots of anti–oxidant rich parsley seed extract. Aēsop is not influenced by the trends and doesn't
come up with a new product on the basis of needing a new launch or to compete with the
competitors. Aēsop is redefined as a luxury brand and has become an inimitable global player. It
offers more than 150 retail SKUs and the best care for skin, hair, and body along with home range
products of finest quality. One of their best thing is, it doesn't talks about anti–aging but about the
HEALTH!
Aēsop comes with its own concept stores (or signature spaces as we say), department stores such as

David Jones, restaurants and hotels along with its own online stores. It has approx 70 stores
worldwide in more than 30 countries

Body Shop International
Assumptions
We are going to show a three years forecast for The Body Shop International; it consists of three
main objectives:
To enhance The Body Shop brand through a focused product strategy and increased investments in
stores;
To achieve operational efficiencies in the supply chain by reducing product and inventory costs;
To reinforce the stakeholders culture.
We extrapolate each account using the percentage of sales of year 2001 to have a first look on the
evolution of the financial statements regarding to sales' growth. We choose to use the percentage of
sales of the most recent year to try to fit best the actual situation of the society.
This choice didn't restrict our analysis of the society ... Show more content on Helpwriting.net ...
Up to this point, the company seems to not need any additional financing. But we need to go
through the sensitivity analysis to provide a more detailed answer. For the sensitivity analysis we
observe the profit (loss) retained regarding to variations in the sales growth, the cost of sales and the
operating expenses. What are the conclusions that we can draw from this sensitivity analysis?
–Good news is that the sales growth doesn't need to be enormous (4–6%) to make profit. Indeed the
profits of 1999 and 2001 were lower because of restructuring costs (1999) and exceptional costs
(2001). This means that the company looked well managed.
–There are more things to say concerning the sensitivity analysis relative to the cost of sales. The
company is actually trying to reduce these costs and it's an aspect that we took into account in our
financial statements prediction. But we see that if these costs are increasing until 50% of the sales
(something that could happen if the cost reduction plan doesn't work), even if the sales growth is
important, the company will lose money during at least two years. The costs were around 40% of the
sales from 1999 to 2001 so we don't except them to increase, under the condition of continuity in the
good management of these costs. On the other hand, if the costs decrease by at least 5%, profits will
increase by around 40%. Another option for the company would be to use a financial instrument (a
future

The Body Shop: a Global Industry Analysis
Body Shop International, which is traded in the London Stock Exchange as BOS and more
commonly known as The Body Shop, is founded by Anita Perella Roddick. During the 1970s, when
Anita and her now–husband Gordon Roddick were visiting San Francisco, they came across this
particular store on Berkeley, which was selling different skin care products. This store, which was
called "The Body Shop" and was founded by two locals, was also publicly promoting their fight
against certain environmental concerns, even offering price cuts to customers that will bring their
own bottles instead of purchasing new ones. The original store where Anita and Gordon Roddick got
their idea is still continuing business in the Bay Area, but under a different ... Show more content on
Helpwriting.net ...
Through this, the Company has gained the support and loyalty of several generations of customers.
Up until today, they continue with their desire to educate the people and move forward with their
campaigns for changes in the society and the environment. Consumers and Market Segments of the
Company The Body Shop has successfully created a niche market, which is composed of more
socially aware and environmentally conscious consumers that are out in the market looking for new
and innovative products. Major Products and Services of the Company Since the conceptualization
of The Body Shop, their products have been centered on skin, hair, and body care, which are made
from natural and exotic ingredients, that will also address social and environmental issues. They
have unveiled a number of ground–breaking products that are in line with the brand's position, all
the while enhancing their customer's well–being and increasing their self–esteem, without falling
into the stereotypical images that The Body Shop has also been campaigning against. They have
initiated and supported certain product launches, such as their new Hair Care range, Invent Your
Scent, and Spa Wisdom. They have reinvented and redesigned their displays, signage, and stores in
order to improve worldwide shopping

Management and the Body Shop
Management and The Body Shop
In this paper I will be taking a look at basic management functions. The approaches, and the
synthesis of two views of management. I will attempt to take an overview of culture and its effect on
a company.
In today's changing global environments many companies have joined the open trade policies, and
existing foreign opportunities available to growing companies with positive views and socially
responsible attitudes.
It all sounds like a lot to cover in a short essay so I will introduce a company that has in its short, yet
very successful existence transformed through all the levels and practices mentioned above. The
company is called "The Body Shop", I hope you have heard of it for that would make our ... Show
more content on Helpwriting.net ...
In keeping with the symbolic views of management owners are encouraged to create systems that
make the employees feel more important and effective. Such systems include day cares for
employees with children and even paid hours of work for local charities and community projects.
Anita does keep abreast of the changing attitudes and social conditions of each culture that effects
individual store around the world. Through addressing globally sensitive environmental concerns in
each store and by management training programs Anita alone has kept the public image of The Body
Shop one of a socially responsive and socially responsible Management and The Body Shop
company. This has proven to be a very successful style of managerial ethics within her employees
rank and also with her customers needed and wants. The Save
The Whales campaign and her addressing AIDS has been only a couple examples of the company
philosophy and ethical position. These are areas wherein all major transnational and multinational
companies could make notes on the programs of
The Body Shop.
The Body Shop operates in my opinion, as a multinational company only because the major changes
are dictated from England and Anita Roddick has control of each promotion and product that each
store carries. All the bureaucratic systems are formed to send

The body shop
1.0 Description of the Company The Body Shop International PLC (The Body Shop,TBS), founded
by Anita Roddick in UK and opens her very first shop in Brighton in 1976 . TBS is a multinational
company which mainly producing natural inspired ethically skin and body care product solely made
by 100% organic and against animal testing. TBS headquartered in London, UK. The company
offers its products under various categories such as cosmetics and beauty, bath and body, hair and
gifts, products for men to home fragrance. It has more than 2700 outlets in 66 countries, selling
more than 1200 products which those ingredients get from all over the world through fair trade .
TBS is the first international cosmetics products recognized by ... Show more content on
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Besides, Missha and TFS deal to enhance the product level, both have many flavors of products can
be choose and they strongly emphasize on their naturally. The product of TBS offers the same
benefits that Missha and TFS had. Difference between that is TBS create the values makes
consumers be humanity and create harmonious world through their organic, cruelty–free products.
2.3 Consumers Market segmentation use to divide a large market into small markets that can
develop company's product and service to a specific group of consumer, including geographical,
demographical, psychographical and behavioral. Then, have to go through market targeting and
market positioning which are consists of a set of buyer who share common needs that the company
decides to serve and a place that product occupies in consumer's mind relative to competing
products. Geographical, TBS has more than 2700 outlets stores in 66 city, state and countries.
Demographical, TBS had segmented their product to young female generation between 18 to 25
ages, but now TBS has developed the products for men. TBS has set their products at mid–range
price. In European, Asia and US market, 90% of consumers are demanding to medium–low priced
products. For India it was targeting only

The Body Shop International Plc
After the boom of the third industry and the foundation of WTO, companies are now facing more
severe competitions than ever before, not only domestically but also internationally. Therefore,
figuring out how can we survive the competition and stand out from the others have been put ahead
of the schedule of plenty of enterprises. While many others are scrambling for marketing their
invariable products–paying more attention to propaganda, packaging price strategies etc. some other
have found it more crucial to be innovative. But that is not enough, to achieve greater success, one
must combine proper management and adequate entrepreneurial part, and this technique has later
evolved into the term "entrepreneurial management". In this essay, I will mainly talk about how
companies using the "entrepreneurial management" make themselves distinguished from the others
and what value they create through this strategy by studying the case: The Body Shop International
Plc. First of all, I will give a brief introduction to the background of The Body Shop International
Plc. Then the essay will go further into the definition of the Entrepreneurial Management Model,
which is introduced to people by Dr. David Rae (2007), and how The Body Shop explains the
concept of the model by illustrating the management strategies the company uses and the
entrepreneurial skills it adopts respectively.
The Body Shop is a well–known British beauty and skin care brand, founded in 1976 in Brighton,
England,

The Body Shop Case

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The Body Shop Case