Small Business Consulting Report I. INTRODUCTION In this small consulting report, we will be analyzing the company WOSH to determine its strengths, weaknesses and possible solutions to all of its operational problems which can be addressed from a consulting perspective. We will provide an in depth report which will outline the approach we feel should be deemed best for the company to follow to gain success in their industry. In this report we will not present a financial analysis of the company due to the fact that the company’s owner has decided the information is too confidential to share with anyone, but himself and his personal financial team at this moment. We will instead focus on the other aspects of the business which can be fully analyzed and possibly improved upon. In our report we will be looking directly into many aspects of the company’s current operations. We will begin by analyzing the company’s background. We will look briefly at when and where it was founded, who founded it, what their mission statement is, what their ultimate goal is in terms of expansion and what are their primary products or services they offer. We will then take a brief look at what the company’s structure is like. We will do this in order to try to later determine where all decisions are made and by who and which level in the company has the most influence on how effectively the company is run. This can be very important when analyzing how a firm conducts day-to day operations. We will then take a look at all aspects of the company separately to try to find problems in the company’s operations. We will first take a look at the company’s current management approach, which refers to the way current management is handling all assets and employees which can be either loosely or closely managed. We will try to determine if all assets are being put to the best use possible with their approach or if a different approach is needed. We will also be looking into the company’s current marketing strategy and we will try to determine why they have chosen that specific strategy. In addition, we will determine whether or not this chosen strategy is the best fit for the company or if a different strategy approach may serve the company better and more effectively. Next we will look at the company’s current target market and we will determine if it is in fact the current target market the company is attracting. If it is not, then we will try to analyze why this is happening or even try to evaluate if they are even reaching those who they want and need to reach. Additionally, we will also take a look at how regular customers and businesses customers feel about the company. Talking to regular customers and business customers will help us determine their level of satisfaction and also to determine whether the company has any competitive advantages which helps distinguish it from competition. We will then evaluate if these advantages could possibly can be.

1. Small Business Consulting Report
I. INTRODUCTION In this small consulting report, we will be
analyzing the company WOSH to determine its strengths,
weaknesses and possible solutions to all of its operational
problems which can be addressed from a consulting perspective.
We will provide an in depth report which will outline the
approach we feel should be deemed best for the company to
follow to gain success in their industry. In this report we will
not present a financial analysis of the company due to the fact
that the company’s owner has decided the information is too
confidential to share with anyone, but himself and his personal
financial team at this moment. We will instead focus on the
other aspects of the business which can be fully analyzed and
possibly improved upon. In our report we will be looking
directly into many aspects of the company’s current operations.
We will begin by analyzing the company’s background. We
will look briefly at when and where it was founded, who
founded it, what their mission statement is, what their ultimate
goal is in terms of expansion and what are their primary
products or services they offer. We will then take a brief look
at what the company’s structure is like. We will do this in
order to try to later determine where all decisions are made and
by who and which level in the company has the most influence
on how effectively the company is run. This can be very
important when analyzing how a firm conducts day-to day
operations. We will then take a look at all aspects of the
company separately to try to find problems in the company’s
operations. We will first take a look at the company’s current
management approach, which refers to the way current
management is handling all assets and employees which can be
either loosely or closely managed. We will try to determine if
all assets are being put to the best use possible with their

2. approach or if a different approach is needed. We will also be
looking into the company’s current marketing strategy and we
will try to determine why they have chosen that specific
strategy. In addition, we will determine whether or not this
chosen strategy is the best fit for the company or if a different
strategy approach may serve the company better and more
effectively. Next we will look at the company’s current target
market and we will determine if it is in fact the current target
market the company is attracting. If it is not, then we will try
to analyze why this is happening or even try to evaluate if they
are even reaching those who they want and need to reach.
Additionally, we will also take a look at how regular customers
and businesses customers feel about the company. Talking to
regular customers and business customers will help us
determine their level of satisfaction and also to determine
whether the company has any competitive advantages which
helps distinguish it from competition. We will then evaluate if
these advantages could possibly can be expanded upon. Having
this conversation with customers will also give us an insight
into any operational or managerial problems. Also, customers
usually have much to say regarding their experience and how
pricing affects their level of satisfaction or of retention. This
will help us understand how the current pricing model affects
regular and business customer’s attitudes towards doing
business with this company.
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Next we will use what we learned to go on to the next section
which is a prescription for the problem. All of this information
will provide us with a clear picture of what type of problems
this company may be encountering. By understanding this
information, we can then formulate a plan of action or a
prescription to try, to the best of our abilities, to remedy the
problems and or improve upon aspects of the business. This

3. will be our prescription and remedy that we recommend this
company to implement. Finally, in our conclusion we will
restate how we identified the company’s daily operational
problems, restate the approaches we took in order to solve the
problems and lastly we will reassert the prescription we
provided to the company. In it we will again provide a
suggestion on how we feel the current problems the company is
facing can be remedied. We hope that this report shows a
complete and thorough picture of the operational capabilities of
this company. And with this information we hope to make the
correct adjustments to improve all of the aspects we are about to
touch on in the following sections. Next we will explore the
company’s background along with its internal structure.
II. COMPANY BACKGROUND WOSH was established in 2014
with one vision, to offer carwashes, also known as “car woshes”
which is where the company’s name WOSH derived from, as
eco-friendly as possible. This innovative company mission
statement states that they will like “to bring the car wash into
the 21st century and save two of the most precious resources
known to man: time and water.” The company is located in Los
Angeles, California with entrepreneur Logan Voxx leading as
the CEO. This eco-friendly company uses no water to wash cars
instead they make good use of their primary company product
called the “Eco Smart
Solution
”. As any business starts up, times are difficult and creating a
reliable team is considered the primary key to success. The
first year, the WOSH team worked day and night in collecting
contracts with business to business (B2B) and business to

4. customer (B2C) clients around the downtown area in Los
Angeles. What mainly supported the company and lead to it’s
success up until this day was Mr. Voxx’s dedication to secure
investors in order to help the growth of this business. The idea
of an eco-friendly car wash company encouraged many
investors to invest their money into this company, which enable
WOSH to raise funds. As an overview of how this company
functions, the company uses waterless solution based from
plants with embedded wax compounds to clean each and every
car. This process of washing a car saves around 40 gallons of
water per vehicle. Being under such strict restrictions and
regulations of the proper water use in California, this company
highly encourages the less use of water. Making a huge impact
within California’s water supply as the state is still consider to
be in a drought crisis. WOSH primarily serves different
properties around the downtown Los Angeles and Hollywood
areas. There are different packages offered from a small car
wash to a full detail with extra optional add ons. The company
motivates and promotes the message which reads “We are a
carwash that comes to you. When you want it and where you
want it.” Overall, WOSH’s vision is for people to be able to
continue their daily lives, but with a more reserved and proper
use of water. With all the misuse of water, WOSH hopes to
start making a
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5. difference by providing alternate ways for people to save water,
yet continue their normal routines. By providing a daily
carwash service, WOSH intent of this is to make an impact and
help prevent further serious drought crisis. Along with these
goals and plans, WOSH ambitiously aims for a better eco-
friendly future for our planet.
III. DESCRIPTION OF THE PROBLEMS In this section we
analyze several aspects of the company and the problems we
found with each. These aspects include the following: current
management approach, product effectiveness, customer
satisfaction level, and marketing approach. I. Inconsistency One
of the problems the company is currently having is great
heterogeneity in their service of water-less carwashes. There
may be many reasons why this may be happening, but we found
that two main factors are probably at most fault. The first
factor relates to employees being really under supervised during
their service calls and the second factor has to do with
employee motivation. First we look at the factor of under
supervised employees. The current way the company manages
its employees is in a very liberal way. The company receives
orders for their waterless-carwashes and managers assign

6. individual orders to associates who actually provide the service.
The associate then receives the order, has to travel to the
customer's location, provide the service and do it in a timely
fashion to be efficient. From our perspective we feel that
workers are not being held directly responsible for the quality
and timeliness of the service they are providing. According to
reviews and complaints we have analyzed from sources
including company review sites and direct customer
conversations we have found this to be widespread in the
company. The other factor that affects heterogeneity is
employee motivation. According to our employee interviews
we have found that many are not satisfied with their pay for the
amount of physical work they have to do. This leads to
employees not performing to their best abilities because they
just feel they are not being compensated for the amount of work
they are doing. This is a common problem for many start-ups.
Although the company would like to increase compensation to
their employees it cannot be easily done because during start-up
cash is especially important for the company to remain a viable
venture. The problem is that if they cannot find a way to
increase employee motivation without increasing pay, they will
continue to have heterogeneity in their service from their
employees and low customer satisfaction.
II. Defect with “Eco Smart