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Small Business
Management, 18e
Longenecker/Petty/Palich/Hoy
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license
distributed with a certain product or service or otherwise on a
password-protected website for classroom use.
Managing Human Resources
Chapter 20
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or
service or otherwise on a password-protected website for
classroom use.
Learning Goals:
and list some useful sources for finding suitable
applicants.
both managerial and nonmanagerial employees.
including the use of incentive plans.
-
employment, legal protection, labor unions, and the
formalizing of employer-employee relationships.
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or
service or otherwise on a password-protected website for
classroom use.
Recruiting Personnel
erformance directly or indirectly
affects the capability of the firm to service
customer needs.
-
term competitive potential of the firm.
20–4
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
The Lure of Entrepreneurial
Firms
-making levels
of management
-based
managerial experience
and job sharing
20–5
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Sources of Employees
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a password-protected website
for classroom use.
Internet
recruiting
Public employment
offices
Employee
referrals
Walk-ins
Private employment
agencies
Help-wanted
advertising
Schools
Executive
search firms
Temporary help
agencies
Diversity in the Workforce
such dimensions as gender, age, and race.
proportions of women, older workers, and
racial minorities entering the workforce.
20–7
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Job Descriptions
required by a specific job
.
20–8
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Job Descriptions (cont.)
needed by the job holder to successfully
perform a specific job
20–9
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Evaluating Prospects and
Selecting Employees
1
Test the applicant
Interview the applicant
Use application forms
Check references and background information
2
3
4
Require physical examinations5
Steps in Recruiting Employees
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Evaluating Job Applicants
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Telephone
Screening
Credit
Checks
Skills
Assessment
Face-to-Face
Interviews
Drug
Screening
Motor Vehicle
Record Checks
Background
Checks
Personality and
Behavior Testing
Physical
Examinations
Testing the Applicant
-Related Testing
◦ The U.S. Supreme Court has upheld the Equal
Employment Opportunity Commission’s
requirement that any test used in making
employment decisions must be job-related.
◦ The extent to which a test assesses true job
performance ability.
◦ The consistency of a test in measuring job
performance ability.
20–12
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed
with a certain product or service or otherwise on a password-
protected website for classroom use.
Training and Developing
Employees
oses of Training and Development
the job.
employees.
ntial
applicants.
20–13
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Types of Training and Development
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Orientation of
New and Current
Personnel
Development of
Managers and
Professionals
Training to
Improve
Quality
Training of
Nonmanagerial
Employees
Training and Development
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Steps in Job Instruction Training
PREPARE EMPLOYEES
• Put employees at ease.
• Place them in appropriate jobs.
• Find out what they know.
• Get them interested in learning
PRESENT THE
OPERATIONS
• Tell, show, and illustrate
the task.
• Stress key points.
• Instruct clearly and
completely
TRY OUT
PERFORMANCE
• Have employees perform the
task.
• Have them tell, show,
and explain.
• Ask employees questions and
correct any errors.
FOLLOW UP
• Check on employees
frequently.
• Tell them how to obtain
help.
• Encourage questions.
20.1
From Training to Implementation
paper
ivity) of
training
to fill in training gaps
20–16
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Development of Managerial and
Professional Employees
for training
20–17
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Compensation and Incentives
for Employees
- or output-based compensation
-sharing plans
20–18
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Compensation and Incentives
for Employees (cont.)
-Based Compensation Plans
o developing an effective bonus plan:
20–19
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Stock Incentives
(ESOPs)
part or in total to its employees.
their sharing of ownership in the firm.
without selling to outsiders.
owners and employees.
20–20
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Compensation and Incentives
for Employees (cont.)
to be attractive and beneficial to
employees.
costs.
fits.
administration of their benefits programs.
20–21
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM
-Employment Agreements
fee-for-services organization (PEO) that
handles payroll and benefit administration for
those employees.
benefits.
regulations affecting larger firms.
20–22
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM (cont.)
-Employment Agreements (cont.)
-employment
agreements, assisting businesses with the
administrative demands of keeping employees on
their payrolls.
20–23
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Legal Protection of Employees
on race, color, religion, sex, or national origin.
than 15
people.
persons with disabilities; requires firms make
“reasonable accommodations” in the
employment of disabled persons.
20–24
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Legal Protection of Employees
(cont.)
sexual harassment in the workplace.
harassment to management immediately.
te any and all complaints of sexual
harassment fairly and thoroughly.
maintain claimant confidentiality.
20–25© 2017 Cengage Learning. All Rights Reserved. May not
be copied, scanned, or duplicated, in whole or in part, except
for use as permitted in a license
distributed with a certain product or service or otherwise on a
password-protected website for classroom use.
Legal Protection of Employees
(cont.)
workplaces and work practices.
Administration (OSHA) to establish and enforce
health and safety standards.
Fair Labor Standards Act (FLSA)
and provides for overtime pay for more than 40
hours per week.
20–26
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Legal Protection of Employees
(cont.)
t provide up to 12 weeks of unpaid leave
for childbirth and other family needs.
-care coverage during
the leave and guarantee that employee can return to
the same or a comparable job.
lective bargaining for labor
contracts.
desire for organization and representation.
20–27© 2017 Cengage Learning. All Rights Reserved. May not
be copied, scanned, or duplicated, in whole or in part, except
for use as permitted in a license
distributed with a certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM (cont.)
-Employee
Relationships
l policies and
procedures
regulation while avoiding the increasing costs of
informality
20–28
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM (cont.)
-Employee
Relationships (cont.)
shing a performance review system
based on SMART goals:
-bound
20–29
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM (cont.)
HR
manager:
employees
20–30
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Special Issues in HRM (cont.)
e Manager
manager (cont.):
employees
20–31
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Key Terms
behavioral interview
Civil Rights Act
co-employment
employee benefits
employee training
Fair Labor Standards Act (FLSA)
Family and Medical Leave Act
flexible benefit programs (cafeteria
plans)
headhunter
human resource management (HRM)
job description
Job Instruction Training
job specification
management development
Occupational Safety and Health Act
on-the-job training
piecework
professional employer organization
(PEO)
reliability
validity
workforce diversity
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as
permitted in a license distributed with a certain product or
service or otherwise on a password-protected website for
classroom use.
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IMRAD Cheat Sheet
Abstract
Abstracts can vary in length from one paragraph to several
pages, but they follow the IMRaD format and
typically spend:
�� 25% of their space on importance of research (Introduction)
�� 25% of their space on what you did (Methods)
�� 35% of their space on what you found: this is the most
important part of the abstract (Results)
�� 15% of their space on the implications of the research
(Discussion)
Introduction & Importance (Make a case for your new
research)Begin by explaining to your readers what problem you
researched and why the research is necessary.
Convince readers that it is important that they continue to read.
+PZJZZ�[OL�JYYLU[�Z[H[L�VM�YLZLHYJO�PU�`V
Y�ÄLSK��L_WVZL�H�¸NHW¹�VY�WYVISLT�PU�[OL
�ÄLSK��HUK�[OLU�L_-
plain why your present research is a timely and necessary
solution to that gap. See Novelty Handout.
Methods (What did you do?)Methods are usually written in past
tense and passive voice with lots of headings and subheadings.
This is the least-read section of an IMRaD report.
Results
�>OH[�KPK�`V�ÄUK&�9LZS[Z�HYL�^OLYL�[OL�Ä
UKPUNZ�HUK�V[JVTLZ�VM�[OL�YLZLHYJO�NV���
>OLU�[HSRPUN�HIV[�[OPZ�KH[H��^L�
can think of the results as having two parts: report and
comment. The reporting function always ap-
pears in the results section while the comment function can go
in the discussion section. Make sure all
[HISLZ�HUK�ÄNYLZ�HYL�SHILSLK�HUK�UTILYLK
�ZLWHYH[LS
�̀��*HW[PVUZ�NV�HIV]L�[HISLZ�HUK�ILULH[O�ÄN
YLZ���
(See Example on Page 3)
1.
9LMLY�[V�`VY�[HISL�VY�ÄNYL�HUK�Z[H[L�[OL�
THPU�[YLUK
;HISL���ZOV^Z�[OH[�:WHT�-
PS[LY�(�JVYYLJ[S`�ÄS[LYLK�TVYL�QUR�LTHPSZ�[
OHU�-PS[LY�)
2. Support this trend with data
-PS[LY�(�JVYYLJ[S`�ÄS[LYLK¯� � �
;OL�H]LYHNL�KPMMLYLUJL�PZ¯
3. (If needed) Note any additional, secondary trends and support
them with data
0U�HKKP[PVU¯ -PNYL���HSZV�ZOV^Z¯
4. (If needed) Note any exceptions to your main trends or
unexpected outcomes
/V^L]LȲ
5. (If needed) Provide an explanation
(�MLHZPISL�L_WSHUH[PVU�PZ¯�� � �
;OPZ�[YLUK�JHU�IL�L_WSHPULK�I`¯
6. (If needed) Compare to other research
?�PZ�JVUZPZ[LU[�^P[O�?»Z�ÄUKPUN¯
0U�JVU[YHZ[��@�MVUK¯�
7.
�0M�ULLKLK��,]HSH[L�^OL[OLY�[OL�ÄUKPUNZ�Z
WWVY[�VY�JVU[YHKPJ[�H�O`WV[OLZPZ
8. State the bottom line: what does the data mean?
;OLZL�ÄUKPUNZ�V]LYHSS�ZNNLZ[¯
;OLZL�KH[H�PUKPJH[L¯
Discussion (What does it mean?)Discussion sections contain the
following moves:
1.
;OL`�ZTTHYPaL�[OL�THPU�ÄUKPUNZ�VM�[OL�Z[K
�̀��;OPZ�HSSV^Z�YLHKLYZ�[V�ZRPW�[V�[OL�ILNP
UUPUN�VM�[OL��
�
KPZJZZPVU�ZLJ[PVU�HUK�UKLYZ[HUK�[OL�THPU�
¸UL^Z¹�PU�[OL�YLWVY[�
2.
;OL`�JVUULJ[�[OLZL�ÄUKPUNZ�[V�V[OLY�YLZLHYJ
O
3. ;OL`�KPZJZZ�ÅH^Z�PU�[OL�JYYLU[�Z[K �̀
4.
;OL`�ZL�[OLZL�ÅH^Z�HZ�YLHZVUZ�[V�ZNNLZ[�H
KKP[PVUHS��M[YL�YLZLHYJO�
5.
�0M�ULLKLK��;OL`�Z[H[L�[OL�PTWSPJH[PVUZ�VM
�[OLPY�ÄUKPUNZ�MVY�M[YL�WVSPJ`�VY�WYHJ[P
JL�
�
�
Report
Comment
Small Business
Management, 18e
Longenecker/Petty/Palich/Hoy
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license
distributed with a certain product or service or otherwise on a
password-protected website for classroom use.
Professional Management and
the Small Business
Chapter 19
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or
service or otherwise on a password-protected website for
classroom use.
Learning Goals:
’s leadership
role.
process and its unique features.
entrepreneurs.
suggest solutions.
management assistance.
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or
service or otherwise on a password-protected website for
classroom use.
Small Business Leadership
communicating the entrepreneur’s vision of
the firm.
more mature.
hip Qualities of Founders
19–4
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Small Business Leadership
(cont.)
firm’s business goals.
tes a significant personal
relationship with employees based on loyalty
and respect.
understanding of how the firm operates (e.g.,
its ethics).
employees.
19–5© 2017 Cengage Learning. All Rights Reserved. May not
be copied, scanned, or duplicated, in whole or in part, except
for use as permitted in a license distributed
with a certain product or service or otherwise on a password-
protected website for classroom use.
Small Business Leadership (cont’d)
actions on their own
-Managed Work teams
tion
without close supervision
19–6
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed
with a certain product or service or otherwise on a password-
protected website for classroom use.
The Small Firm Management Process
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Professional-Level
Management
Managerial
Weakness
Issues in the
Management
of Small Firms
Resource
Constraints
Firm Growth and
Managerial
Practices
Founders as
Managers
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Organizational Stages of Small Business Growth19.1
Stages in Firm Growth and Management
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Growth Stage Entrepreneur’s Workload
Stage 1. One-Person Operation Doing all of the work. Making
contact
with customers.
Stage 2. Player-Coach Continuing to do some of the basic
work, although learning to hire and
supervise.
Stage 3. Intermediate Supervision Rising above hands-on
management;
working through intermediate
managers.
Stage 4. Formal Organization Using plans and budgets;
following
policies and procedures.
Managing Versus Doing
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
STAGE 1 STAGE 2 STAGE 3 STAGE 4
One-Person
Operation
Player-Coach Intermediate
Supervision
Formal
Organization
Time spent managing Time spent doing
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copied, scanned, or duplicated, in whole or in part, except for
use as
permitted in a license distributed with a certain product or
service or otherwise on a password-protected website for
classroom use.
Creating an Organizational Structure
need for structural change.
an organization
-way communication
manager
19–11
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license
distributed with a certain product or service or otherwise on a
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Creating Structure (cont.)
reports to one supervisor
specialists who assist management
19–12
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Creating Structure (cont.)
objectives of the firm
19–13
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Line-and-Staff Organization19.2
Factors Determining Optimum Span of Control
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Many Subordinates
Simple work
Very experienced workers
Superior with much ability
Few Subordinates
Complex work
Inexperienced workers
Superior with limited ability
More Subordinates
Moderately difficult work
Moderately experienced workers
Superior with moderate ability
Creating Structure (cont.)
goals are aligned with
organizational goals.
19–16
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Delegating Authority
make decisions
important tasks
-way communications
19–17
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Controlling Operations
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Measuring
Performance
Establishing
standards
Planning and
Goal Setting
Taking Corrective
Action
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copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
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Stages of the Control Process19.3
Communicating
-Way Communication
feedback.
communication
o solicit employees’ ideas.
to socialize and talk.
19–20
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copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Presentation Tips
1. Do your homework.
2. Know your material.
3. Be interactive.
4. Make vivid mental connections in the minds of listeners.
5. Emphasize relevance.
6. Be dynamic, but be yourself.
7. Use PowerPoint with care.
8. Dress appropriately.
9. Avoid food and drink that make speaking difficult for you.
10. Practice, practice, practice.
19.4
Negotiating
-way communication used to resolve
differences in needs, goals, or ideas.
-lose negotiations
-win negotiations
n that satisfies both
parties’ basic interests.
long-term continuing relationships.
19–22
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Personal Time Management
-managers work 40-80 hours per
week.
Effect of overwork is inefficient work
performance.
19–23
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Personal Time Management
(cont.)
me
19–24
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in
part, except for use as permitted in a license distributed with a
certain product or service or otherwise on a
password-protected website for classroom use.
Outside Management Assistance
plement entrepreneur’s personal knowledge
and experience.
isolation.
viewpoints, insights and ideas.
and solutions beyond the experience of the
entrepreneur.
19–25
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license
distributed with a certain product or service or otherwise on a
password-protected website for classroom use.
Sources of Management Assistance
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as permitted in a license distributed with a certain product
or service or otherwise on a
password-protected website for classroom use.
Business
Incubators
Student
Consulting
Teams
Service Corps of
Retired Executives
(SCORE)
Small Business
Development
Centers (SBDCs)
Management
Consultants
Entrepreneurial
Networks
Other Business
and Professional
Services
Source of
Outside
Management
Assistance
Key Terms
budget
chain of command
delegation of authority
empowerment
line-and-staff organization
line organization
long-range plan (strategic
plan)
negotiation
networking
professional manager
self-managed work teams
Service Corps of Retired
Executives (SCORE)
short-range plan
small business development
centers (SBDCs)
span of control
© 2017 Cengage Learning. All Rights Reserved. May not be
copied, scanned, or duplicated, in whole or in part, except for
use as
permitted in a license distributed with a certain product or
service or otherwise on a password-protected website for
classroom use.

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