Full digital Marketing Strategy for Little Caesars throughout their fictional "Caesars Campus Campaign"

1. BY: ANDREW JENKIN

2. CAMPUS CAMPAIGN
Expand to all
campuses in
the Midwest
 1 year
expansion
 Double in size


3. MARKETING GOALS
Number 1 pizza establishment on college campuses
Promote delivery specials (Grub Hub, Urban Spoons)
Local community involvement

4. TARGET AUDIENCE

Primary: College
Students age 18-24

Secondary: Families in
surrounding
communities

5. SOCIAL STRATEGY
Create a
Facebook page
promoting the
campaign
Offer
incentives for
liking the page
and inviting
others
Tweet deals
and delivery
specials on
campus
Search tweets
through
hashtags to see
what’s trending
Use of
keyword
hashtags to
reach audience
Create a
Pinterest contest
about the
Campus
Campaign
Repin, Add,
Share

6. “Little Caesars
Pizza”
Achieving SEO through
“Little Caesars
Locations”
“Pizza”
“Pizza Places”
Work toward Little Caesars becoming the
primary delivery option throughout the
community
Encourage the Delivery System
oLink Ad to coupons and delivery
specials for students
KEYWORDS
$100/day on 2 google ads
o($2.00/click)
“Pizza Delivery”
“Delivery Places”
“Hot N Ready”
“Pizza Deals”

7. ON THE GO
Mobile Strategy

Instagram
 Post Pictures of deals
 Photos featuring staff, food,
customers, events, delivery
items, etc.
Little Caesars App


Cost= .99¢
Features

Locations
 Deals
 Menu
 Reward Points

Benefits

Able to acquire deals and
access delivery more
efficiently from anywhere
on campus

8. Budget
200,000
Social Media
36,500
SEO
Delivery Specials
10,000
Total= $246,500

10. SUMMARY

Caesars Campus Campaign

Become number 1 pizza establishment on college
campuses throughout Midwest
 Promote Delivery Specials
 Targeting primarily college students and secondly
families in surrounding communities

Social Strategy


Facebook, Twitter, Instagram, Pinterest
Budget