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Domino's pizza digital marketing strategy


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Domino's pizza digital marketing strategy

  1. 1. Taylor Cohn New Media Marketing Strategy
  2. 2. <ul><li>- Domino’s delivered 400 million pizzas last year (that’s a pizza for every man, woman and child in the United States) </li></ul>- Over 9,000 stores in 60 different countries A Multinational Brand:
  3. 3. Multinational Brand Community Pizza Place Try a slice of new ideas:
  4. 4. Become #1 pizza on college campuses! Become #1 pizza on college campuses!
  5. 5. TARGET Target:
  6. 6. - Localize Social Media Efforts @SpartyLovesDominos Plan of action:
  7. 7. -“Spartan Friendly” Deals Plan of action:
  8. 8. - Create Google AdWords Campaign <ul><li>Keywords: </li></ul><ul><li>East Lansing Domino’s Pizza </li></ul><ul><li>MSU Pizza </li></ul><ul><li>East Lansing Pizza Delivery </li></ul><ul><li>Michigan State Pizza </li></ul><ul><li>Late night pizza </li></ul>Plan of action:
  9. 9. <ul><li>Social Media: $0 </li></ul><ul><li>Google AdWords/day $33.96- $41.51 </li></ul>Projected budget:
  10. 10. <ul><li>Establish local social media presence </li></ul><ul><li>Create Google Adwords campaign </li></ul><ul><li>Increase all efforts during back-to-school months </li></ul>Timeline:
  11. 11. <ul><li>Metrics of success: </li></ul><ul><li>Post to social media daily </li></ul><ul><li>Monitor ‘likes’ and followers </li></ul><ul><li>Use Google AdWords tools of measure </li></ul>