Social Media Assignment

1. 1
Name Jim Summer
Personal
- Age
- Gender
- Education
- 25
- Male
- Post-secondary
- 21
- Female
- Post-secondary
Family
- Spouse
- Children
- Relatives
- Wife, 24 years old,
recently married.
- No kids.
- Parents, 1 older
sibling.
- Boyfriend, long-term
relationship.
- No kids.
- Parents, 2 siblings
(middle child).
Work
- Job
- Income
- Why
- Senior UX/UI
Designer.
- $60,000-$70,000.
- Passion for design
and technology.
- Graphic
Designer/Writer/Artist/Craft
er.
- $30,000-$40,000.
- Thrives on creativity and
variety in what she does.
Live
- Where
- How long
- Why there
- Calgary
- Whole life
- Born there, use to
it, and it’s a growing
city.
- Vancouver
- 4 years
- Enjoys the “hipster”
culture there.
Personas – B2C

2. 2
Hub & Spoke Model
Web design
&
development
services
from portfolio
site
Twitter
Instagram
Pinterest
LinkedIn
Blog

3. 3
Marketing Calendar
Marketing Idea Daily Weekly Monthly Quarterly Semi Annual Annual
Post to blog x
Send out tweets x
Engage with other on Twitter x
LinkedIn updates x
LinkedIn group discussions x
Pin to Pinterest x
Photos on Flickr
Comment on blogs x
Add SEO keywords x
Manage AdWords Campaign
Attend networking functions x x
Write reviews on Google Places
Write reviews on other sites
Review Google Analytics x