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a|b|o|u|t
• strategic creative division of metieta advertising private limited

about -   • here to create memorable brands; we look at the whole picture and not
us          just offer an ad-hoc communications solution

          • offer an extensive and quality range of brand communications services
            with a long-term perspective based on meticulous research,
            identification of insights and strong planning

          • closely work with our clients as their partners to better connect their
            brand to their target audiences
• we are all about “brands”

about -   • we are all about “insights”
us
          • we are all about “long-term partnerships”
• we create marshmallows aka memorable sweet brands that will be
            eternally loved and consumed by its target audiences
about -
name      • we have the right kind of ingredients to create a memorable brand

          • we have that skilled and elaborate systematic chaos brand approach
            model

          • we only offer tailor-made strategies and creative solutions that are
            best-fit for the brand

          • we work on a long-term perspective and do not get lured by short-
            term, stop-gap, reactive propositions

          • we are your medicine to cure your “not a hundred percent” winning
            brand
• to be a long-term communications partner to our clients

about -   • create leading brand equity for our clients’ brands by building
vision      memorable, sustainable and winning brands, while maximizing return
            on investment in their brands

          • thus become the best in the business

          • thus create a sustainable and profitable business
•   to   be knowledgeable
          •   to   be a keen observer
about -   •   to   be research oriented
mission   •   to   be insightful
          •   to   be goal-oriented
          •   to   be certain on target audiences
          •   to   be future-ready
          •   to   be strategically strong
          •   to   be innovative in our creativity
          •   to   maximize clients’ return on investment
          •   to   be a partner
          •   to   be productive
          •   to   be people’s people
•   we   are marshmallows
              •   we   have common purpose
about –       •   we   deliver impeccable quality
              •   we   are accountable
way of life
              •   we   are honest
              •   we   are a team
              •   we   are partners
              •   we   are passionate
              •   we   are leaders
              •   we   share
              •   we   are diverse
              •   we   are focused
              •   we   are insatiably curious
              •   we   work smart
              •   we   are responsible
              •   we   are simple
              •   we   are ingenious
              •   we   act like owners
c|a|p|a|b|i|l|i|t|i|e|s
• brand strategies

capabilities –   • implementation
                 naming
brand
                 logo creation
consulting       brand architecture including umbrella branding, sub-branding and
                 brand extensions
                 brand vision, mission and core values
                 brand positioning
                 brand identity including brand personality
                 brand guideline document
                 brand communications
• we develop effective creative strategy that serves as a guideline for
                   the creative solutions for the campaign and in turn the brand
capabilities –
creative         • we deliver the “big idea” and the detailed roadmap for the creative
consulting         solutions

                 • big idea ensures right messages to the right target audiences in the
                   most creative manner and also ensures that every piece of
                   communication adds to the overall brand equity

                 • the roadmap defines the tone, the tactics, the language and the
                   clutter breaking approach
•   advertising
capabilities –   •   digital and social media
                 •   production
creative
                 •   display
solutions        •   corporate
                 •   support services
e|x|p|e|r|i|e|n|c|e
• we are a team of diverse collective genius at work and hence are
               more efficient and effective

experience   • we have the right kind of know-how to create a memorable brand –
               technical and creative expertise, market understanding, consumer
               knowledge and insights, research and strategy background and
               network

             • more so – previous entrepreneurial success in the same field –
               collectively handled more than 500 local and global brands across
               diverse industries in last 15years
c|o|n|n|e|c|t
401, b wing, krishna complex, opp. devashish school
            bodakdev, ahmedabad - 380 054, gujarat, india
connect -    
ahmedabad   t: +91- 79 - 2687 0983, 2687 2455, 4020 0700

            f: +91 - 79 - 2687 1767

            e: ping@marshmallow.in

            w: www.marshallow.in
13, 1st floor, contractor building
            15, vaju kotak marg, fort, mumbai – 400 001, india
connect -    
mumbai      t + f: +91- 22 – 4022 6380

            e: ping@marshmallow.in

            w: www.marshallow.in

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Marshmallow

  • 1.
  • 3. • strategic creative division of metieta advertising private limited about - • here to create memorable brands; we look at the whole picture and not us just offer an ad-hoc communications solution • offer an extensive and quality range of brand communications services with a long-term perspective based on meticulous research, identification of insights and strong planning • closely work with our clients as their partners to better connect their brand to their target audiences
  • 4. • we are all about “brands” about - • we are all about “insights” us • we are all about “long-term partnerships”
  • 5. • we create marshmallows aka memorable sweet brands that will be eternally loved and consumed by its target audiences about - name • we have the right kind of ingredients to create a memorable brand • we have that skilled and elaborate systematic chaos brand approach model • we only offer tailor-made strategies and creative solutions that are best-fit for the brand • we work on a long-term perspective and do not get lured by short- term, stop-gap, reactive propositions • we are your medicine to cure your “not a hundred percent” winning brand
  • 6. • to be a long-term communications partner to our clients about - • create leading brand equity for our clients’ brands by building vision memorable, sustainable and winning brands, while maximizing return on investment in their brands • thus become the best in the business • thus create a sustainable and profitable business
  • 7. to be knowledgeable • to be a keen observer about - • to be research oriented mission • to be insightful • to be goal-oriented • to be certain on target audiences • to be future-ready • to be strategically strong • to be innovative in our creativity • to maximize clients’ return on investment • to be a partner • to be productive • to be people’s people
  • 8. we are marshmallows • we have common purpose about – • we deliver impeccable quality • we are accountable way of life • we are honest • we are a team • we are partners • we are passionate • we are leaders • we share • we are diverse • we are focused • we are insatiably curious • we work smart • we are responsible • we are simple • we are ingenious • we act like owners
  • 10. • brand strategies capabilities – • implementation naming brand logo creation consulting brand architecture including umbrella branding, sub-branding and brand extensions brand vision, mission and core values brand positioning brand identity including brand personality brand guideline document brand communications
  • 11. • we develop effective creative strategy that serves as a guideline for the creative solutions for the campaign and in turn the brand capabilities – creative • we deliver the “big idea” and the detailed roadmap for the creative consulting solutions • big idea ensures right messages to the right target audiences in the most creative manner and also ensures that every piece of communication adds to the overall brand equity • the roadmap defines the tone, the tactics, the language and the clutter breaking approach
  • 12. advertising capabilities – • digital and social media • production creative • display solutions • corporate • support services
  • 14. • we are a team of diverse collective genius at work and hence are more efficient and effective experience • we have the right kind of know-how to create a memorable brand – technical and creative expertise, market understanding, consumer knowledge and insights, research and strategy background and network • more so – previous entrepreneurial success in the same field – collectively handled more than 500 local and global brands across diverse industries in last 15years
  • 16. 401, b wing, krishna complex, opp. devashish school bodakdev, ahmedabad - 380 054, gujarat, india connect -   ahmedabad t: +91- 79 - 2687 0983, 2687 2455, 4020 0700 f: +91 - 79 - 2687 1767 e: ping@marshmallow.in w: www.marshallow.in
  • 17. 13, 1st floor, contractor building 15, vaju kotak marg, fort, mumbai – 400 001, india connect -   mumbai t + f: +91- 22 – 4022 6380 e: ping@marshmallow.in w: www.marshallow.in