This document provides an overview and guidance for a media coursework assignment. It outlines several production briefs including requirements to create a music video, film promotion materials, children's TV drama promotions, and TV documentary and channel promotions. It discusses the marking criteria, research and planning phases, timeline, targeting audiences, primary and secondary research methods, and examples of strong candidate work.
This document provides information about a strategic creative agency called "about". It offers brand communication services like branding, advertising, digital and social media. It aims to create memorable brands for clients and become a long-term partner. The agency has expertise in brand strategy, creative solutions, and has experience handling over 500 brands across industries over 15 years. It has offices in Ahmedabad and Mumbai.
The document summarizes adventure tourism packages offered by Nomadier Escapades in the Ladakh region of India. It provides details on 13 multi-day trekking, mountaineering, cycling, and cultural festival packages offered between March and November that involve experiences in the Sham Valley, Stok Kangri mountain, Markha Valley, and local cultural festivals. The packages are designed to provide unforgettable experiences in the stunning natural landscapes and remote terrain of Ladakh.
Nomadier Escapades Pvt. Ltd. is an adventure tourism company that has partnered with Overlanders Speciality Vehicles Pvt. Ltd. to introduce self-contained campervan tourism in India. Overlanders Speciality Vehicles Pvt. Ltd. created the Freedom Campervan, which is built on a TATA TL 4x4 truck and converted into a fully-equipped mobile home. The Freedom Campervan offers a luxurious interior and tough exterior, making it suitable for driving in rough terrains and remote camping. It is a self-sufficient expedition vehicle that can be used for various purposes like field research, travel, and corporate getaways while providing the comforts of home
The document describes the author's life journey from birth in Mumbai to his current career success as a partner in an advertising agency. Key events include surviving a medical emergency as an infant, excelling academically in engineering and business studies, gaining experience in client services and account management, and partnering to build an advertising agency that has grown significantly over time. The author reflects on pivotal challenges and opportunities that helped shape his career path and accomplishments.
The document outlines Metieta's brand promise of "Systematic Chaos", which is an account planning model that focuses on individuals and clusters of like-minded people rather than mass communication. It aims to provide cost-effective and customized communication solutions through understanding target audiences and their behaviors. The model involves stages of discovery, definition, development, delivery, and determination to achieve advertising objectives in a measurable way.
LifeCell International - PR WEEK Awards 2009Saurabh Rai
Hanmer MS&L received an award for their 2009 marketing campaign promoting LifeCell International and stem cell technology. The campaign was successful in positioning LifeCell as the preferred brand for stem cell banking and services in India, helping increase their sales by 60% over the previous year. Through educational, experiential, and media programs, the campaign generated significant awareness and visibility for LifeCell as a pioneer in the stem cell industry.
This document provides an overview and guidance for a media coursework assignment. It outlines several production briefs including requirements to create a music video, film promotion materials, children's TV drama promotions, and TV documentary and channel promotions. It discusses the marking criteria, research and planning phases, timeline, targeting audiences, primary and secondary research methods, and examples of strong candidate work.
This document provides information about a strategic creative agency called "about". It offers brand communication services like branding, advertising, digital and social media. It aims to create memorable brands for clients and become a long-term partner. The agency has expertise in brand strategy, creative solutions, and has experience handling over 500 brands across industries over 15 years. It has offices in Ahmedabad and Mumbai.
The document summarizes adventure tourism packages offered by Nomadier Escapades in the Ladakh region of India. It provides details on 13 multi-day trekking, mountaineering, cycling, and cultural festival packages offered between March and November that involve experiences in the Sham Valley, Stok Kangri mountain, Markha Valley, and local cultural festivals. The packages are designed to provide unforgettable experiences in the stunning natural landscapes and remote terrain of Ladakh.
Nomadier Escapades Pvt. Ltd. is an adventure tourism company that has partnered with Overlanders Speciality Vehicles Pvt. Ltd. to introduce self-contained campervan tourism in India. Overlanders Speciality Vehicles Pvt. Ltd. created the Freedom Campervan, which is built on a TATA TL 4x4 truck and converted into a fully-equipped mobile home. The Freedom Campervan offers a luxurious interior and tough exterior, making it suitable for driving in rough terrains and remote camping. It is a self-sufficient expedition vehicle that can be used for various purposes like field research, travel, and corporate getaways while providing the comforts of home
The document describes the author's life journey from birth in Mumbai to his current career success as a partner in an advertising agency. Key events include surviving a medical emergency as an infant, excelling academically in engineering and business studies, gaining experience in client services and account management, and partnering to build an advertising agency that has grown significantly over time. The author reflects on pivotal challenges and opportunities that helped shape his career path and accomplishments.
The document outlines Metieta's brand promise of "Systematic Chaos", which is an account planning model that focuses on individuals and clusters of like-minded people rather than mass communication. It aims to provide cost-effective and customized communication solutions through understanding target audiences and their behaviors. The model involves stages of discovery, definition, development, delivery, and determination to achieve advertising objectives in a measurable way.
LifeCell International - PR WEEK Awards 2009Saurabh Rai
Hanmer MS&L received an award for their 2009 marketing campaign promoting LifeCell International and stem cell technology. The campaign was successful in positioning LifeCell as the preferred brand for stem cell banking and services in India, helping increase their sales by 60% over the previous year. Through educational, experiential, and media programs, the campaign generated significant awareness and visibility for LifeCell as a pioneer in the stem cell industry.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
L'Oreal launched the "Decoding the Hair" exhibition in Mumbai, India at the Nehru Science Centre from December 2008 to February 2009. The exhibition aimed to educate visitors about hair science and L'Oreal's research and development efforts. It featured four sections examining the structure of hair, hair product development, virtual hairstyling, and hair across cultures. The exhibition attracted over 2,000 visitors daily and received positive media coverage, achieving its goals of raising awareness of L'Oreal's expertise in hair and positioning the brand as a leader in hair research.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
- Hanmer MS&L Studios offers various creative and production services that can be insourced or outsourced, including design, print production, digital, and video work.
- They have a team of over 45 members in Ahmedabad, India capable of handling additional workload from 2-3 client offices.
- Hanmer MS&L has been working with various MS&L offices since 2009 on both retainer and project bases, providing creative services in a cost-effective manner. Their work has been appreciated by MS&L clients.
The document outlines various creative design work done for clients by MS&L offices in different locations, including brochure design, PowerPoint templates, and presentation documents for clients like P&G, Oral-B, Wella, Lion Nathan, and others. It also mentions future collaboration between different MS&L offices for creative support.
The MS&L Group is a global communications leader and flagship brand network of Publicis Groupe, the world's 4th largest communications company. It has over 2500 employees across 86 offices in 28 countries. MS&L Group provides comprehensive communications services across various areas including corporate communications, public relations, events, social media, and financial communications for over 1000 global clients. It has a long history of communications innovations dating back to the 1940s and continues to be a leader in the industry.
Hanmer MS&L is a global communications firm with over 80 offices worldwide and more than 2,500 staff. It has a 70-year history and represents Fortune 500 companies. As advisors, advocates, and activists, the firm offers strategic communications counsel using traditional and digital approaches to help clients engage audiences and achieve business success.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
L'Oreal launched the "Decoding the Hair" exhibition in Mumbai, India at the Nehru Science Centre from December 2008 to February 2009. The exhibition aimed to educate visitors about hair science and L'Oreal's research and development efforts. It featured four sections examining the structure of hair, hair product development, virtual hairstyling, and hair across cultures. The exhibition attracted over 2,000 visitors daily and received positive media coverage, achieving its goals of raising awareness of L'Oreal's expertise in hair and positioning the brand as a leader in hair research.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
- Hanmer MS&L Studios offers various creative and production services that can be insourced or outsourced, including design, print production, digital, and video work.
- They have a team of over 45 members in Ahmedabad, India capable of handling additional workload from 2-3 client offices.
- Hanmer MS&L has been working with various MS&L offices since 2009 on both retainer and project bases, providing creative services in a cost-effective manner. Their work has been appreciated by MS&L clients.
The document outlines various creative design work done for clients by MS&L offices in different locations, including brochure design, PowerPoint templates, and presentation documents for clients like P&G, Oral-B, Wella, Lion Nathan, and others. It also mentions future collaboration between different MS&L offices for creative support.
The MS&L Group is a global communications leader and flagship brand network of Publicis Groupe, the world's 4th largest communications company. It has over 2500 employees across 86 offices in 28 countries. MS&L Group provides comprehensive communications services across various areas including corporate communications, public relations, events, social media, and financial communications for over 1000 global clients. It has a long history of communications innovations dating back to the 1940s and continues to be a leader in the industry.
Hanmer MS&L is a global communications firm with over 80 offices worldwide and more than 2,500 staff. It has a 70-year history and represents Fortune 500 companies. As advisors, advocates, and activists, the firm offers strategic communications counsel using traditional and digital approaches to help clients engage audiences and achieve business success.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.