Introduction <ul><li>Global leader in public relations, corporate communications, financial communications, social media and events </li></ul><ul><li>Made up of MS&L Worldwide, Publicis Consultants, Publicis Events global networks and specialist firms across the world </li></ul><ul><li>First office opened in 1938 and offices around the world have a rich history of communications innovation during times of change </li></ul><ul><li>Flagship Global Brand Network for the Publicis Groupe, the world’s 4 th largest communications company </li></ul>The MS&L Group was formed in 2009 and is a global communications leader.
The MS&L Group Family Publicis Groupe Global Brand Network for PR & Events Publicis Groupe Global Brand Networks Specialist agencies (StarcomMediavest, ZenithOptimedia, Digitas, Denuo, Razorfish)
Global Management Team PETER MILLER CFO ANDERS KEMPE PRESIDENT OF EUROPE FABRICE FRIES PRESIDENT OF FRANCE GLENN OSAKI PRESIDENT OF ASIA JIM TSOKANOS PRESIDENT OF THE AMERICAS OLIVIER FLEUROT GLOBAL CEO TRUDI HARRIS COMMUNICATIONS DIRECTOR LARRY RAND KEKST & COMPANY JOHN ROSSANT EXECUTIVE CHAIRMAN PUBLICIS LIVE PASCAL BEUCLER CHIEF STRATEGY OFFICER SOPHIE MARTIN-CHANTEPIE HR DIRECTOR Isabelle Chouvet xioioxioxioxi xio
Global Clients More than 1,000 clients in 50 industries around the world
Proprietary tools and technology MS&L Group teams worldwide draw upon numerous proprietary tools and technologies to help clients navigate difficult marketplaces or engage audiences Reputation Now The Multilogue Multiloguer IM MS&L Database of 10,000+ global influencers and campaign management tool Research driven approach to influencer marketing strategy and execution Platform for global online discussions among organizations Real-time reputation tracking tool pulling global data across languages
What We Do COPORATE RESPONSIBILITY EMPLOYEE ENGAGEMENT CORPORATE IDENTITY & DESIGN PUBLIC AFFAIRS CRISIS & ISSUES MANAGEMENT CORPORATE COMMUNICATIONS CORPORATE COMMUNICATIONS MOBILE MARKETING SPONSORSHIP & ACTIVATION LIVE EVENTS & EXPERIENCES SOCIAL MEDIA BRAND MARKETING ENVIRONMENTAL COMMUNICATIONS GOVERNMENT RELATIONS MEASUREMENT & ANALYTICS B2B MARKEING FINANCIAL COMMUNICATIONS Comprehensive communications services across corporate, financial, events, public relations and social media
Recognized Global Leader MS&L Group was the most awarded PR network in the inaugural year of the Cannes Lions PR category in 2009 Top Global PR award in Travel, Tourism and Lifestyle category for Yubari City, Japan, “No Money But Love” campaign Top Global PR award in Consumer Goods category for P&G’s “Protecting Futures” campaign with Always/Tampax
Award-Winning Work <ul><li>Hanmer MS&L India wins Product Brand Campaign of the Year in Asia Pacific for LifeCell India </li></ul><ul><li>MS&L Worldwide selected as top global agency in Corporate Responsibility by CRO Magazine </li></ul><ul><li>MS&L China and MS&L Japan win global “Best in BSA” award from the Business Software Alliance </li></ul><ul><li>MS&L China wins Best use of Digital/Social Media for Coca-Cola during 2008 Olympics </li></ul><ul><li>WOMMIE Award for buzz creation (Word-of-Mouth Marketing Association) USA? </li></ul><ul><li>Gold standard of corporate blogging • Innovation of the Year • Best Use of the Internet in 2008 USA </li></ul>A sample of some of the 250+ awards won by MS&L Group in 2008-2009:
Best-in-Class teams In the last year, numerous MS&L Group offices were named “ agency of the year” in their respective regions and categories. 2009 India Agency of the Year “ Agenzia dell’ Anno 2008” 2008 Financial Agency of the Year Super company
Ahead of the Curve in Social Media… <ul><li>First to create a CSR Website for a Fortune 5 Company </li></ul><ul><li>Wrote blogger relations “Rules of the Road” for WOMMA </li></ul><ul><li>First European digital platform to measure political influence </li></ul><ul><li>First to develop bi-lingual (English and Mandarin) social media release and program for major Beijing Olympic sponsor </li></ul><ul><li>First use of Facebook social networking for celebrities in India </li></ul>
A long history of communications innovation 1940s Implemented Landmark Strategy for Defending Corporate Raiding 1950s Introduced First Direct-To-Consumer Product for Women with groundbreaking PR campaign 1960s 1970s 2000s 1990s Developed First Corp Olympic Sponsorship at Rome Olympic Games by Working with Acrilan to Donate Uniforms Created Best Practice for Corporations to engage online audiences through corporate blogging Launched World-famous “I Love New York” Campaign Created Innovative Practices, such as Spokesperson Training, an Internal Publications unit and Test Kitchen for its Food/Beverage Clients MS&L Group agencies have been at the forefront of the communications and PR industry innovations for more than 70 years, leading the way through times of change.