This document summarizes Jeff Sauer's presentation on using data and reports to tell stories. The presentation discusses:
1) The importance of translating data into stories and moving from data to wisdom by understanding what happened, how much it changed, why it occurred, and what was learned.
2) Using visuals like charts, infographics and videos to tell stories from data in order to transfer knowledge.
3) Tips for effectively presenting results including focusing on the objectives and needs of the audience, using visuals and examples, highlighting solutions rather than problems, and doing more with less.
5. @jeffalytics
Ask a Question
The Scientific Method
Do Background Research
Construct a Hypothesis
TestYour Hypothesis By Doing
an Experiment
AnalyzeYour Data and Draw a
Conclusion
ReportYour Results (WasYour
Hypothesis Correct?)
51. @jeffalytics
How we make decisions, another picture
Data vs. Information vs. Knowledge: http://www.infogineering.net/data-information-knowledge.htm
70. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
By how much?
Path to wisdom: How many times?
71. @jeffalytics
We had an increase of 1,000 sales over previous week,
for a 20% increase in sales volume. This resulted in
$100,000 in incremental revenue at a 50% profit margin.
By how much?
72. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
By how much?
Is this expected?
Path to wisdom: Did we expect this?
73. @jeffalytics
We did not expect this to happen. Our new product
line went viral on Reddit and drew in new visitors. A
small percentage of the new visitors purchased.
Did we expect this?
74. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Is this behavior normal? If not, should we
be concerned that it happened?
Why did it happen?
By how much?
Is this expected?
Path to wisdom: Understand why?
75. @jeffalytics
An influential Reddit user found the new product line
through our public preview website and shared with the
system. Because of their influence, we saw an increase in
visitors. No reason for concern.
Why did this happen?
76. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Is this behavior normal? If not, should we
be concerned that it happened?
Why did it happen?
By how much?
Is this expected?
How do we react?
Path to wisdom: Understand why?
77. @jeffalytics
Share the Reddit post with our social channels in order
to increase awareness.
Embrace the visitors upon site entry with welcome
message.
How do we react?
78. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Is this behavior normal? If not, should we
be concerned that it happened?
Why did it happen?
By how much?
Is this expected?
How do we react?
Are there any necessary reactions
Is this repeatable?
Path to analytics zen: How do we react?
79. @jeffalytics
Most sharing on Reddit is naturally occurring and
difficult to replicate. While we can’t expect the same
success, we can use Reddit’s native advertising system to
promote future products. At this strong ROI,
reinvestment is a great idea.
Is this repeatable?
80. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Is this behavior normal? If not, should we
be concerned that it happened?
Why did it happen?
By how much?
Is this expected?
What is the story?
How do we react?
Are there any necessary reactions
Is this repeatable?
Path to wisdom: What story to tell?
81. @jeffalytics
We made $50,000 in profit last week because our
customers are interested in our new product line.
We may not be able to repeat this every week, but this
represents a new sales opportunity to embrace.
What is the story?
82. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Is this behavior normal? If not, should we
be concerned that it happened?
Why did it happen?
By how much?
Is this expected?
What is the story?
How do we react?
Are there any necessary reactions
Is this repeatable?
Understanding what was learned is a key
to future improvements
What did we learn?
Path to wisdom: Formalize learning!
83. @jeffalytics
We can generate profit from our users if we create
great products.
We need to consider a program for reaching these
customers early in product development process.
What did we learn?
84. @jeffalytics
What happened?
By how much?
Is this expected?
Why did it happen?
How do we react?
Is this repeatable?
What is the story?
What did we learn?
Deliver this knowledge in a formal report
85. @jeffalytics
What happened?
By how much?
Is this expected?
Why did it happen?
How do we react?
Is this repeatable?
What is the story?
What did we learn?
Or at the very least leave an Annotation
86. @jeffalytics
In our own words, what happened on our
website during this time period?
What happened?
Start the cycle again, wiser
98. @jeffalytics
What are the objectives of
your company?
Things to consider in your presentation
People want to hear the
benefits they will receive
Use terms everyone can
understand (no acronyms!)
Point out facts and share case
studies to help your cause
Predict the value you will bring
to the table
The CFO will want numbers
to support your arguments
102. @jeffalytics
What you say is important
Addition by subtraction
What you don’t say is even more important
103. @jeffalytics
Use visuals
More presentation tips
Don’t show your work
Find your champion
Assume others will receive the
report offline
Remove ambiguity Smart people act dumb